You are currently losing out on 23% of ad spend by not using first-party data.
This number is only going to increase in the future. EasyInsights is the sole data activation platform specifically designed for performance marketers from the ground up.
Never miss a conversion with EasyInsights' server-side tracking. It captures all your conversions and sends them to Facebook, Google Ads, GA4, TikTok, SnapChat, and 50+ other marketing channels.
Trusted by marketing teams at
Accurate and Enriched conversion events
Restore your marketing in cookie-less world with your first party
data signals. EasyInsights Pixel leverage first-party data to
mitigate the impact of
third-party cookie loss, ensuring uninterrupted ad targeting and tracking
Accurate and Enriched Conversion Events
Collect your user data via EasyInsights Pixel and send it back to ad platform, analytics or any martech tool seemlessly.
Gclid tracking
Capture GCLID via EasyInsights and send conversion data to Google Ads for accurate attribution and improved campaign ROI.
Creating a Feedback Loop
Establish a feedback loop with predicted metrics to continuously optimize your campaigns and achieve better results.
Optimisation of Campaigns on Lower Funnel Metrics
Fine-tune your campaigns based on lower funnel metrics for targeted and effective marketing.
Increasing CAPI Match Rate
Boost your CAPI match rate for enhanced data accuracy and better insights into customer behavior.
Improved Lookalike Audiences
Build lookalike audiences based on accurate first-party data, resulting in better matches and increased conversions.
If any of these pulling your Performance Marketing ROAS down, then EasyInsights is exactly what you need
Achieve a higher match rate on Meta platforms.
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Seamlessly upload GCLID on AdWords for enhanced tracking.
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Exclude low-intent and non-relevant audiences from your retargeting campaigns.
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Send offline store conversion data to your ad channels for a comprehensive view.
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Deduplicate conversions on Meta and Google to gain more visibility and accuracy.
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Scale WhatsApp conversion data to Meta and optimize lead data for your CRM.
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Remove low-selling, low-converting, and out-of-stock products from your catalogue ads.
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Enrich customer data with valuable insights like website behavior and UTM parameters.
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Gain precise insights into which pages, products, and channels contribute most to your revenue.
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Send personalized offers from the nearest brand outlet directly to your customers.
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Eliminate high-probability RTO/cancellation orders from your conversion data.
How a prominent home appliances brand increased their revenue by 2x by identifying users online and offline activity
How an edtech company achieved 6x Growth in ROAS at 1.4x scale in 6 months by creating a full funnel visibility of marketing campaigns
How an Indian multinational paint company acheived 4X Growth in Quality Leads With 50% Reduced CAC
EasyInsights powered First Party Data use cases for top Performance Marketers
Top performance marketers are using these must to have integration to stay ahead. If you're not, your competitors are gaining an edge. EasyInsights unlocks these critical functionalities, giving your brand the competitive boost it needs to thrive!
Attribution Modeling
Attribute your sales accurately across all channels
Gain a complete understanding of the customer journey, from initial touchpoint to purchase, across various marketing channels and devices.
First Click Attribution: Understand how your customers are identifying your business, and
scale your channels accordingly.
Last Non Direct Attribution: Reduce your ad wastages by optimsing your campaigns in
realtime using Last Non Direct attribution models.
Omnichannel Attribution: Understand the impact of your online ads on your offline
purchases, and know where to out your budget
Audience Suppression
Tired of reaching the wrong people with your ads? Audience Suppression lets you target the perfect audience, saving you up to 20% on ad spend
Segment your audience by demographics, interests, behavior, or purchase history to create
highly targeted ad campaigns, boosting click-through and conversion rates.
Suppress irrelevant audiences to target ads towards high-conversion prospects, avoiding
wasted impressions and budget on less likely converters.
Product Feed Optimisation
Don't struggle to get right products seen by the right audience?
Optimize your product feed for maximum sales and customer satisfaction with EasyInsights' feed Optimization
Increased Ad Rank and Quality Score: Optimize product feeds with relevant keywords, clear
descriptions, and high-quality images to boost ad rankings and improve quality scores. This can
lower your cost-per-click (CPC) and maximize your advertising budget.
Enhanced Product Discoverability: Use rich and informative data in your product feeds,
including relevant keywords in titles, descriptions, and categories.
Dynamic Merchandising: Showcase products dynamically based on customer preferences and
browsing history for increased engagement.
Cross-Selling Opportunities: Identify complementary products and strategically promote
them within your catalog to encourage additional purchases.
Personalized Recommendations: Leverage AI-powered recommendation engines to suggest
products tailored to each customer's interests and preferences.
Lead Enrichment
Enhance Your Leads with first and third party attributes
Your One-Stop Source for Complete Customer 360 Profiles. Enrich Once, Benefit Everywhere
Add Attributes to Leads: Enrich lead data with demographics, firmographics, and
behavioral data for a deeper prospect understanding.
Personalized Lead Nurturing: Create campaigns using enriched data for personalized
content and offers that resonate.
Lead Grading & Scoring: Provide grade and scores to the leads and accordingly priortise
your sales efforts.
Beyond Numbers: See How First-Party Data helped Advertisers
Note: It's highly probable that we've already addressed the pain point you're encountering.
Customer Attribution Models
Understand every step of your customer journey.
Customer Segmentation
Deeply understand your audience and tailor experiences accordingly.
Lead Scoring and Grading
Focus your efforts on the most promising leads.
RealTime Last non Direct Attribution
Understanding what drives your users to purchase
Segmentation-Based Messaging
Deliver personalized messages that resonate with specific customer groups.
Behavior-Based Recommendations
Recommend relevant products based on individual customer behavior.
Data Enrichment
Enrich your lead data with additional attributes providing a more comprehensive understanding of your prospects
First Click Attribution
Understanding how users are discovering your business
Master omnichannel engagement
Accurately attributes conversions across all marketing channel true ROAS.
See real-world success stories! Discover how we helped brands similar to yours overcome their marketing challenges
Real Stories of Success and Satisfaction
Testimonials that Define Our Commitment to Excellence
"EasyInsights has been a game-changer for our marketing strategy. By utilizing its last non-direct attribution model, we've been able to optimize our budget in real-time, resulting in significant savings. EasyInsights helped us to make data-driven decisions that directly impact our bottom line."
Abhishek
Marketing at Mamaearth
"By offering comprehensive visibility across multiple platforms, EasyInsights enabled us to make data-driven decisions with precision. Implementing their FC attribution model was a game-changer, allowing us to optimize our marketing spend effectively. As a result, we not only witnessed a remarkable increase in revenue but also achieved significant reductions in our customer acquisition costs."
Sanya
Digital Lead, GoodEarth
"With their innovative lead scoring and custom attribution models, we've been able to optimize our resources like never before. By accurately pinpointing the most promising leads and understanding the true impact of each marketing channel, we've maximized our efficiency and achieved remarkable results. EasyInsights is not just a tool; it's a game-changer for any brand looking to elevate their marketing strategy to the next level."
Vineet
Co-founder, Edureka
" Previously, we were entirely reactive, relying solely on delayed manual reports. Thanks to EasyInsights, we've become proactive, now able to anticipate future trends with confidence."
Tara
Digital Manager, FMCG
