Install EasyInsights and discover how this mighty tool can help you automate marketing data like never before. To automate your marketing reports, just choose data sources and columns (metrics) in under two minutes. Spend more time thinking about strategy and less time doing mundane activities. Without a technical background, all you need as a digital marketer is a basic understanding of …
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Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the most popular website analytics tool mainly because it’s free, easily embeds in every website with a simple tracking code, integrates with AdWords, and most importantly, it is backed by a company that can make or break businesses online. But just because Google …
Whether you are new to the world of digital marketing working with the Google Ads platform, the mentioned metrics can be the core of your next meeting with the boss. …
Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business. …
Click to uncover the hidden tactics used by popular agencies to achieve higher ROAS for Facebook Ads. Learn what ROAS is and how to calculate it. …
Minimising RTO is key to boosting one’s business online. Smart solutions can take your business to the next level. Tap into the power of AI and ML, with these smart tools listed above, to minimise RTO rates. …
A major roadblock in your marketing optimization is data collection and organization from different marketing channels, especially for people who aren't hardcore marketers. EasyInsights Google sheet add-on can help you overcome this problem and seamlessly drive your marketing optimization plan. It gets all the data from multiple marketing dashboards in one place on a spreadsheet. It makes working on the …
Just getting a new order on your eCommerce website does not equate to a successful sale. The product ordered needs to go through quality checks, packaged properly, shipped to the right address, and most importantly — the customer should like it. The big problem with selling products online is that the customer doesn’t get to see in real-life or inspect …
Here’s the thing — marketers need accurate insights to build targeted campaigns and hit the right mark. They need in-depth details about the impact their marketing campaigns are making to know exactly where the budgets should be allocated in order to drive the best results. But if you are already using over half a dozen marketing tools and technologies with …
Since the dawn of online marketing, business owners and marketers have put in a lot of time and effort to identify which marketing channels bring in the most business. After all, throughout the buyer journey, there are multiple touchpoints where leads can convert into paying customers, and attributing a sale to the correct one is vital to the success of …
Free shipping and returns are two of the biggest reasons for online shoppers to choose your brand over the competition. The problem is, shoppers, think nothing of returning items they just ordered a few days ago. The scenarios can be different – the item was the wrong size, they found a better price or they just didn’t like it. The …
Picture this, you are at a book-store in a busy part of the town. Of the many people passing by, you notice that the majority merely glance at the many titles on display before walking away. Others stop for a couple of minutes to take a closer look at the latest bestsellers while a handful gazes intently at the books, …
One of our clients had hundreds of products on their website. The products were of different sizes, quantity, price range, and category. But they were not sure what products they should use on their Facebook and Google ads. Or which products were bringing them, quality customers, with high Customer Lifetime Value (CLTV) at a low Customer Acquisition Cost (CAC) About …