Whether you are new to the world of digital marketing working with the Google Ads platform, the mentioned metrics can be the core of your next meeting with the boss. …
Blog Posts
Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business. …
Click to uncover the hidden tactics used by popular agencies to achieve higher ROAS for Facebook Ads. Learn what ROAS is and how to calculate it. …
Install EasyInsights and discover how this mighty tool can help you automate marketing data like never before. To automate your marketing reports, just choose data sources and columns (metrics) in under two minutes. Spend more time thinking about strategy and less time doing mundane activities. Without a technical background, all you need as a digital marketer is a basic understanding of …
Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the most popular website analytics tool mainly because it’s free, easily embeds in every website with a simple tracking code, integrates with AdWords, and most importantly, it is backed by a company that can make or break businesses online. But just because Google …
Whether you are a marketer managing an in-house marketing team or an agency of your own, you probably already know that running campaigns across different platforms and aggregating all of that data together can be an ultimate nightmare. When your marketing data is siloed across numerous platforms, it becomes impossible to attribute sales to a specific marketing campaign. Also, you …
From finding the right keywords to tracking campaign performance, digital marketers rely on a range of tools to make sense of vast amounts of data and get actionable insights. The use of a full-fledged Business Intelligence tool like Tableau was necessitated because of the inherent lack of data extraction and analysis features in the original alternative: spreadsheets. Enterprise tools like …