Whether you are new to the world of digital marketing working with the Google Ads platform, the mentioned metrics can be the core of your next meeting with the boss. …
Blog Posts
Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business. …
Click to uncover the hidden tactics used by popular agencies to achieve higher ROAS for Facebook Ads. Learn what ROAS is and how to calculate it. …
Install EasyInsights and discover how this mighty tool can help you automate marketing data like never before. To automate your marketing reports, just choose data sources and columns (metrics) in under two minutes. Spend more time thinking about strategy and less time doing mundane activities. Without a technical background, all you need as a digital marketer is a basic understanding of …
Google Analytics is used by over 87 percent of the top 10,000 websites online. It is unarguably the most popular website analytics tool mainly because it’s free, easily embeds in every website with a simple tracking code, integrates with AdWords, and most importantly, it is backed by a company that can make or break businesses online. But just because Google …
Ever since its launch in 2019, Google Analytics App + Web is focused on refining predictive capabilities to provide deeper and accurate insights into customer behavior. The new Google Analytics update, announced recently, is a rebranding of the App + Web property and is a clear sign that it aims to go beyond Universal Analytics. The most recent update on …
Whether you are a marketer managing an in-house marketing team or an agency of your own, you probably already know that running campaigns across different platforms and aggregating all of that data together can be an ultimate nightmare. When your marketing data is siloed across numerous platforms, it becomes impossible to attribute sales to a specific marketing campaign. Also, you …
Here’s the thing — marketers need accurate insights to build targeted campaigns and hit the right mark. They need in-depth details about the impact their marketing campaigns are making to know exactly where the budgets should be allocated in order to drive the best results. But if you are already using over half a dozen marketing tools and technologies with …
When it comes to digital marketing, data is everything. Without the right data, you won’t be able to understand what’s working well in your campaigns, identify potential issues, or fix areas that need improvement. Just like some data and metrics are always more valuable than others, there are some digital marketing analytics tools that stand apart from the rest. With …