---
title: How to Create custom conversion using EasyInsights events
description: "you can now create a custom conversion to optimise your campaigns more effectively. **Step 1: Log into Meta Ads Manager** - Go to[adsmanager.facebook.com](https://adsmanager.facebook.com/) and sign in with your credentials. **Step 2: Open Events Manager** Once you're logged in, click on…"
url: "https://easyinsights.ai/blog/docs/create-custom-conversion-easyinsights-events/"
updated: "2025-07-14"
category: EasyInsights Events
---

# How to Create custom conversion using EasyInsights events

you can now create a custom conversion to optimise your campaigns more effectively.

**Step 1: Log into Meta Ads Manager**

- Go to[adsmanager.facebook.com](https://adsmanager.facebook.com/) and sign in with your credentials.

**Step 2: Open Events Manager**

Once you're logged in, click on the menu in the top-left corner and select Events Manager.
Alternatively, you can go directly to Events Manager here: [Meta Events Manager](https://business.facebook.com/events_manager2/)

![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/image-3.png)

**Step 3: Go to Data Sources**

- In the left-hand sidebar, click on Data Sources to view your Pixels.

![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/image-6.png)

**Step 4: Select Your Pixel**

- Choose the Pixel that’s linked to your website. Click on it to open the details.

![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/image-5.png)

**Step 5: Start Creating a Custom Conversion**

- In the top-right corner, click Create → then choose Create Custom Conversion.

![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/image-4.png)

**Step 6: Fill Out the Custom Conversion Form**

- **Name:** Give your conversion a clear name, for example, ei_Purchase or ei_Lead
- **Data Source:** Select your EasyInsights Pixel
- **Action Source:** Choose Website
- **Event:** Select the specific event you want to create a custom conversion for (e.g., PageView, Purchase, or any custom event)
- Under Rules, choose URL Contains or URL Equals

  - Enter the part of the URL that corresponds to that event’s success page—for example /thank-you, /order-confirmation, or the page path users land on after that event fires
  -  This tells Meta to treat visits to this page along with the selected event as a conversion.
- At the bottom of the form, you’ll see a checkbox that says “Enter a conversion value”.

  - It’s usually better to leave this unchecked unless you want to assign a fixed value to every conversion manually.

![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/image-2.png)

**Step 7: Save It**

Click Create, and you're done! Meta will now track conversions when the chosen event fires and the URL   rule matches.

[See Meta's KB Article for full instructions.](https://www.facebook.com/business/help/642275438032995)