---
title: How to create a full funnel view of metrics – including custom events
description: "Follow these steps to set up a custom column view that includes your **custom event** **Step 1: Go to Meta Ads Manager** - Go to[adsmanager.facebook.com](https://adsmanager.facebook.com/) and sign in with your credentials. - Choose the Ad Account where your campaigns are…"
url: "https://easyinsights.ai/blog/docs/create-full-funnel-metrics-view-custom-events/"
updated: "2025-07-14"
category: Know Grow
---

# How to create a full funnel view of metrics – including custom events

Follow these steps to set up a custom column view that includes your **custom event**

**Step 1: Go to Meta Ads Manager**

- Go to[adsmanager.facebook.com](https://adsmanager.facebook.com/) and sign in with your credentials.
- Choose the Ad Account where your campaigns are running.

**Step 2: Click on Columns > Customize Columns**

- At the top right of the table view, click “**Columns**”.

![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/AD_4nXeM-gzxqHACqqKwfpZ6OjN3_SiHtWwKYQB82s8z3cubd4t1ZKtAK5iegsp2CJAL5aGOX3AQN3kZA4xrSwIm-aOEEMaLjneqx2z4PntohAl5vLBlOpHvMMkr0_dY_bWAeKsbz_b3hwkeyNJ7bABmOgNY37g72gadtGg.png)

- Select “**Customize Columns**…” from the dropdown. **OR** If you're using an existing column set, select **“Edit (pen icon)”** to modify it directly instead of starting from scratch.

![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/AD_4nXdPJatyUq7sDm5SKr83tKjkmHUAa_-g7jhuiPxy8CzsP0a_YnGIfKyghrokLbOszv0u6pUZt6Lsu04mgJcXDrg1KQsYxA0LxubvSHJ97e9E2XuRFi3zA1CDSKH3L9LRm6BpCtA9egkeyNJ7bABmOgNY37g72gadtGg.png)

**Step 3: Search & Add Funnel Metrics**

To add custom events:

- Search for the exact event name (as set in your pixel or server-side setup).
- **Tick** the checkbox next to it.

![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/AD_4nXe-7WLi5LKsQtH5OGLnBoZF6qW1vliA-9RlKCqV2aInG1FYmp3zfIW7L3QloRR0V6RhVMcnysklhQliI7JuB054-CVGCHdyWDUmLFZBYU2k9KozdUWxNR9pr2IE32v-H39iVj9iGQkeyNJ7bABmOgNY37g72gadtGg.png)

**Step 4: Rearrange for Funnel Order**

- On the right side of the box, **drag and drop the selected metrics** to reorder them into a logical funnel flow
- This makes it easy to read the flow and drop-offs across the funnel.

**Step 5: Save the funnel**

- Click **Save as Preset** at the bottom **OR** **Save** if it is an existing custom funnel.
- Give it a name like **Full Funnel View with Custom Events**.
- Click **Apply** to start using this view.

**Step 6: Analyze Funnel Drop-offs**

- Now, on your campaign/ad set/ad level, you’ll see the full funnel view.