---
title: "Guide: Integrate EI Pixel into the Website (Without GTM)"
description: "This guide outlines how to configure an EasyInsights Pixel directly without using Google Tag Manager (GTM). # **Prerequisites** | Requirement | Details | | --- | --- | | Google Analytics Tag ID | The Tag ID for your GA…"
url: "https://easyinsights.ai/blog/docs/guide-integrate-ei-pixel-into-the-website-without-gtm/"
updated: "2025-07-14"
category: Getting Started
---

# Guide: Integrate EI Pixel into the Website (Without GTM)

This guide outlines how to configure an EasyInsights Pixel directly without using Google Tag Manager (GTM).

# **Prerequisites**

| Requirement | Details |
| --- | --- |
| Google Analytics Tag ID | The Tag ID for your GA property (e.g., G-XXXXXXXXXX). |
| Custom Transport URL | The specific URL for routing data (e.g., https://your-custom-endpoint.com/ga4/your-id). |

# **Steps**

1. **Access Website Code:** Obtain access to the HTML code of your website where you want to implement the pixel.
2. **Find the Head Section:** Locate the `<head>` section of your HTML code.
3. **Add Google Tag Code:** Insert the following code snippet within the `<head>` section:

![Screenshot](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/Screenshot-2025-07-14-171214.png)

1. **Replace Placeholders:**
   - Replace `G-XXXXXXXXXX` with your actual Google Analytics Tag ID.
   - Replace `https://test.easyinsights.in/test?` with your custom transport URL provided by EasyInsights.
2. **Save Changes:** Save the changes to your file.