---
title: "Guide: Integrate EI Pixel into the Website"
description: "This guide outlines how to configure an **EasyInsights Pixel** using Google Tag Manager (GTM)  ## **Prerequisites** | **Requirement** | **Details** | | --- | --- | | Google Tag Manager (GTM) Access | Access to your GTM container. | |…"
url: "https://easyinsights.ai/blog/docs/guide-integrate-ei-pixel-into-the-website/"
updated: "2025-07-14"
category: Getting Started
---

# Guide: Integrate EI Pixel into the Website

This guide outlines how to configure an **EasyInsights Pixel** using Google Tag Manager (GTM) 

## **Prerequisites**

| **Requirement** | **Details** |
| --- | --- |
| Google Tag Manager (GTM) Access | Access to your GTM container. |
| Google Analytics Tag ID | The Tag ID for your GA property (e.g., G-XXXXXXXXXX). |
| Custom Transport URL | The specific URL for routing data (e.g., https://your-custom-endpoint.com/ga4/your-id). |

## **Steps**

1. **Access Google Tag Manager:** Navigate to [tagmanager.google.com](http://tagmanager.google.com) and select your account and container.
2. **Go to Tags Section:** In the left-hand navigation, click on "Tags".
3. **Create or Edit Tag:** Create a new tag.
   - Name the tag descriptively (e.g., "EI PageView").
4. **Configure the Tag:**
   - **Tag Configuration:** Select "Google Tag" as the tag type.
   - **Tag ID:** Enter your Google Analytics Tag ID provided by EasyInsights (e.g., G-XXXXXXXXXX).
5. **Set Configuration Settings:**
   - **Add Configuration Parameter:**
     - **Parameter:** transport_url
     - **Value:** Enter your custom transport URL provided by EasyInights (e.g., https://test.easyinsights.in/test?.
   - Ensure send_page_view is appropriately set (typically true or default).
6. **Configure Triggering:**
   - Select a trigger (e.g., "Initialization - All Pages" or "All Pages").
7. **Save the Tag:** Click "Save".
8. **Preview and Test:**
   - Use Preview mode to verify the tag fires correctly.
   - Check if the transport_url is being applied in the network requests.
9. **Submit and Publish Changes:**
   - Submit with a version name and description.
   - Publish the changes.