---
title: How to Use Facebook Events Manager
description: "If you’re running Meta ads and want better data and more conversions, learning how to set up and use Events Manager is a must. Here’s a step-by-step guide to help you get started. **Step 1: Go to Events Manager** -…"
url: "https://easyinsights.ai/blog/docs/how-to-use-facebook-events-manager/"
updated: "2025-12-08"
category: Getting Started
---

# How to Use Facebook Events Manager

If you’re running Meta ads and want better data and more conversions, learning how to set up and use Events Manager is a must. Here’s a step-by-step guide to help you get started.

**Step 1: Go to Events Manager**

- Head over to: [https://business.facebook.com/events_manager](https://business.facebook.com/events_manager)

![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/08/AD_4nXc82SKImuKO1xc-OIYsZNTIVZpuHapssps5li-1bEKPBB04f2w1nTSGtDiC5PC-GBoD-8X7OLMipL4nOogKBDLfnl0aXVjb-o_bwuJOLtOqiu1pFh1jBu14u-ks9Atqrky0-XdwwkeyuwprRg6550p1sTwx4S0NgA.jpg)

- Log in with your Facebook Business account.
- Choose the right Business Manager account (if you manage more than one).

**Step 2: Choose Your Data Source**

There are 3 main data sources you can connect to:

![WhatsApp Image at PM](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/08/WhatsApp-Image-2025-12-04-at-2.53.56-PM.jpeg)

- Meta Pixel (for websites)
- Conversions API (for server-side tracking)
- App SDK (for apps)

Most brands start with the Meta Pixel for their website.

Click on **“Connect Data Sources”** → **Select “Web”** → **Choose “Meta Pixel”** → **Click “Connect”.**

**Step 3: Add the Pixel to Your Website**

Once you’ve created the Pixel, you’ll get a small code snippet. You can:

- Manually add it to your website’s <head> section, or Use integrations with platforms like Shopify, WordPress, or Google Tag Manager.
- This Pixel starts tracking events such as page views, clicks, and purchases.

**Step 4: Set Up Standard Events**

Next, you tell the Pixel what to track. Facebook has standard events like:

- PageView
- AddToCart
- Purchase
- Lead
- CompleteRegistration

You can set these up manually in your site’s code or using the Event Setup Tool (a no-code option).

Go to your Pixel → Click on “Open Event Setup Tool” → Enter your website URL → Follow the prompts.

**Step 5: Test Events to Make Sure It’s Working – standard, custom**

After setup, use the “**Test Events**” tab in Events Manager:

- Visit your website in a new tab.
- Perform certain actions (such as clicking buttons).
- Check if the Events Manager captures those actions.

If they appear in real-time, your tracking is working correctly.

**Step 6: Use Events in Your Facebook Ads**

Once everything’s tracking:

- Go to Ads Manager.

![Screenshot at  PM](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/12/Screenshot-2025-12-08-at-5.26.45 PM-1024x520.png)

- While setting up your ad campaign, choose a conversion goal.
- Select your Pixel and the event you want to track (like Purchases or Leads) at ad set level.

![Dataset Pixel
](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/12/Screenshot-2025-12-08-at-5.31.57 PM.png)

Now your ad performance will be tied directly to real actions on your site.