---
title: How to use EasyInsights Custom Events in Campaigns
description: "- **Create New Campaigns**: In your Meta Ads Manager, set up new campaigns or click on an existing campaign to edit it. ![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/AD_4nXfBw7y9ZQKy7NAZagGjsxYaxkTNQ8hoHXt-cFuDDVKvT0b987JEAUfPSScELaUKB8KA4cjC76zajB9lyrsKi-Ea7a9tW1OAsH5azJZBB6WhqLEx8gHu_BrZn_9W71EMey0OsPE6rQkeyBFo6CNajaIc8T3ot95h41Q.png) - **Choose Your Campaign Objective** - Select an objective that supports conversion-based optimisation, such as Sales, Leads(according…"
url: "https://easyinsights.ai/blog/docs/use-easyinsights-custom-events-in-campaigns/"
updated: "2025-07-14"
category: EasyInsights Events
---

# How to use EasyInsights Custom Events in Campaigns

- **Create New Campaigns**: In your Meta Ads Manager, set up new campaigns or click on an existing campaign to edit it.
  ![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/AD_4nXfBw7y9ZQKy7NAZagGjsxYaxkTNQ8hoHXt-cFuDDVKvT0b987JEAUfPSScELaUKB8KA4cjC76zajB9lyrsKi-Ea7a9tW1OAsH5azJZBB6WhqLEx8gHu_BrZn_9W71EMey0OsPE6rQkeyBFo6CNajaIc8T3ot95h41Q.png)
- **Choose Your Campaign Objective** - Select an objective that supports conversion-based optimisation, such as Sales, Leads(according to your objective).
  ![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/AD_4nXcvHKegp8GUxrBb7YKgnCLzB7379IhT9J8LSYYN6WdsRIuT8yUJq_T9Q-4DP_2ov1LVT7P6mN45NH4bKZLSaqxBv1Scnhp5N4asX_K36z4YXltlQaOQQb5o9HrxLO3x3XwFjqpEpwkeyBFo6CNajaIc8T3ot95h41Q.png)

- **Go to the Ad Set Level**
  - After choosing the objective, move to the Ad Set step
  - This is where you’ll set up targeting, placements, and conversion optimization
- **Set Conversion Location** - Under Conversion, choose where you want the conversion to happen - usually Website
- **In Conversion section** Choose performance goal and EasyInsights dataset

![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/AD_4nXeGdThI9wQAvJ_FC7cGltTw1AWtXrXDHZRF65zaqshVGmyJI7SN36X7btybKwccBV0baU1pCITW_wlIYBno2BfMOeIQlCuw5BhQJV0dev3yuUQ8JSnCaib6gmMrd-nFoRL2T5s-keyBFo6CNajaIc8T3ot95h41Q.png)

- **Select Optimization Goals:** Choose the EasyInsights Custom Events (e.g., "ei_purchases", “ei_mql_lead”) as your conversion event for the optimization goals

  ![](https://easyinsights.ai/easyinsights_wordpress/wp-content/uploads/2025/07/AD_4nXcKIopz3b7iklbuR35YU715b8-QzIDmUSHrNUTZF8XacPqrdWQP_yPY-nUMtqQlQrmiVYZ6pIJeOjB62BAQbrxD8HDFaNf8kDiNjTpSTGbDezlb4sIdb4tdp7OgL2o05XODmXpEkeyBFo6CNajaIc8T3ot95h41Q.png)
- **Target Specific Audiences:** Leverage these events to focus on acquiring new customers or engaging returning ones.

### **Monitor and Adjust**

- **Track Performance:** Regularly check how your campaigns are performing with the new custom events.
- **Optimize Strategies:** Use the insights gained to adjust your targeting, messaging, and budgeting for improved results.

## **Why EasyInsights Custom Events Set You Apart from Standard Shopify CAPI Integration**

While Shopify's basic CAPI integration sends standard purchase events, EasyInsights Custom Events offer distinct advantages:

1. **Specific Purchase Types**

- Targeted Optimization: Optimize for specific goals like acquiring new customers or securing initial subscriptions.
- Relevance: Avoid spending on generic purchase events that don't align with your specific marketing objectives.

2. **No Deduplication Required**

- Seamless Integration: Since EasyInsights Custom Events are separate from standard events, they don't interfere with existing CAPI setups.
- Parallel Operation: Run EasyInsights alongside Shopify CAPI (or any other CAPI source) without conflicts.

3. **Added Value for Existing CAPI Users**

- Enhanced Data: Provides additional insights that standard integrations don't offer.
- Reason to Enable EasyInsights: Even if you have a current CAPI integration, EasyInsights's custom events offer unique benefits worth leveraging.

4. **Easy Management**

- Selective Event Sending: You can choose to send only custom events through EasyInsights and disable standard events if desired.
- Controlled Implementation: This flexibility allows for tailored setups that fit your specific needs.