{"id":10244,"date":"2025-07-14T15:55:57","date_gmt":"2025-07-14T10:25:57","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?post_type=docs&p=10244"},"modified":"2025-07-14T15:57:26","modified_gmt":"2025-07-14T10:27:26","password":"","slug":"guide-integrate-ei-pixel-into-the-website","status":"publish","type":"docs","link":"https:\/\/easyinsights.ai\/blog\/docs\/guide-integrate-ei-pixel-into-the-website\/","title":{"rendered":"Guide: Integrate EI Pixel into the Website"},"content":{"rendered":"\n

This guide outlines how to configure an EasyInsights Pixel<\/strong> using Google Tag Manager (GTM) <\/p>\n\n\n\n

Prerequisites<\/strong><\/h2>\n\n\n\n
Requirement<\/strong><\/th>Details<\/strong><\/th><\/tr><\/thead>
Google Tag Manager (GTM) Access<\/td>Access to your GTM container.<\/td><\/tr>
Google Analytics Tag ID<\/td>The Tag ID for your GA property (e.g., G-XXXXXXXXXX).<\/td><\/tr>
Custom Transport URL<\/td>The specific URL for routing data (e.g., https:\/\/your-custom-endpoint.com\/ga4\/your-id).<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Steps<\/strong><\/h2>\n\n\n\n
    \n
  1. Access Google Tag Manager:<\/strong> Navigate to tagmanager.google.com<\/a> and select your account and container.
    <\/li>\n\n\n\n
  2. Go to Tags Section:<\/strong> In the left-hand navigation, click on “Tags”.
    <\/li>\n\n\n\n
  3. Create or Edit Tag:<\/strong> Create a new tag.\n
      \n
    • Name the tag descriptively (e.g., “EI PageView”).
      <\/li>\n<\/ul>\n<\/li>\n\n\n\n
    • Configure the Tag:<\/strong>\n
        \n
      • Tag Configuration:<\/strong> Select “Google Tag” as the tag type.<\/li>\n\n\n\n
      • Tag ID:<\/strong> Enter your Google Analytics Tag ID provided by EasyInsights (e.g., G-XXXXXXXXXX).
        <\/li>\n<\/ul>\n<\/li>\n\n\n\n
      • Set Configuration Settings:<\/strong>\n
          \n
        • Add Configuration Parameter:<\/strong>\n
            \n
          • Parameter:<\/strong> transport_url<\/li>\n\n\n\n
          • Value:<\/strong> Enter your custom transport URL provided by EasyInights (e.g., https:\/\/test.easyinsights.in\/test?.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Ensure send_page_view is appropriately set (typically true or default).
            <\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Configure Triggering:<\/strong>\n
              \n
            • Select a trigger (e.g., “Initialization – All Pages” or “All Pages”).
              <\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • Save the Tag:<\/strong> Click “Save”.
              <\/li>\n\n\n\n
            • Preview and Test:<\/strong>\n
                \n
              • Use Preview mode to verify the tag fires correctly.<\/li>\n\n\n\n
              • Check if the transport_url is being applied in the network requests.
                <\/li>\n<\/ul>\n<\/li>\n\n\n\n
              • Submit and Publish Changes:<\/strong>\n
                  \n
                • Submit with a version name and description.<\/li>\n\n\n\n
                • Publish the changes.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                  This guide outlines how to configure an EasyInsights Pixel using Google Tag Manager (GTM)  Prerequisites Requirement Details Google…<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"doc_category":[332],"doc_tag":[],"class_list":["post-10244","docs","type-docs","status-publish","hentry","doc_category-getting-started"],"aioseo_notices":[],"year_month":"2026-04","word_count":215,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Himanshu Rahi","author_nicename":"himanshu-rahi","author_url":"https:\/\/easyinsights.ai\/blog\/author\/himanshu-rahi\/"},"doc_category_info":[{"term_name":"Getting Started","term_url":"https:\/\/easyinsights.ai\/blog\/docs-category\/getting-started\/"}],"doc_tag_info":[],"yoast_head":"\nGuide: Integrate EI Pixel into the Website<\/title>\n<meta name=\"description\" content=\"This guide 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