{"id":10248,"date":"2025-07-14T17:05:19","date_gmt":"2025-07-14T11:35:19","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?post_type=docs&#038;p=10248"},"modified":"2025-07-14T17:17:55","modified_gmt":"2025-07-14T11:47:55","password":"","slug":"guide-integrate-ei-pixel-into-the-website-without-gtm","status":"publish","type":"docs","link":"https:\/\/easyinsights.ai\/blog\/docs\/guide-integrate-ei-pixel-into-the-website-without-gtm\/","title":{"rendered":"Guide: Integrate EI Pixel into the Website (Without GTM)"},"content":{"rendered":"\n<p>This guide outlines how to configure an EasyInsights Pixel directly without using Google Tag Manager (GTM).<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Prerequisites<\/strong><\/h1>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-text-color has-background has-link-color has-fixed-layout\" style=\"color:#2c01ca;background-color:#e2dff4\"><thead><tr><th>Requirement<\/th><th>Details<\/th><\/tr><\/thead><tbody><tr><td>Google Analytics Tag ID<\/td><td>The Tag ID for your GA property (e.g., G-XXXXXXXXXX).<\/td><\/tr><tr><td>Custom Transport URL<\/td><td>The specific URL for routing data (e.g., https:\/\/your-custom-endpoint.com\/ga4\/your-id).<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Steps<\/strong><\/h1>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Access Website Code:<\/strong> Obtain access to the HTML code of your website where you want to implement the pixel.<\/li>\n\n\n\n<li><strong>Find the Head Section:<\/strong> Locate the `&lt;head&gt;` section of your HTML code.<\/li>\n\n\n\n<li><strong>Add Google Tag Code:<\/strong> Insert the following code snippet within the `&lt;head&gt;` section:<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"318\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-171214.png\" alt=\"Screenshot\" class=\"wp-image-10256\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-171214.png 727w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-14-171214-300x131.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Replace Placeholders:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Replace `G-XXXXXXXXXX` with your actual Google Analytics Tag ID.<\/li>\n\n\n\n<li>Replace `https:\/\/test.easyinsights.in\/test?` with your custom transport URL provided by EasyInsights.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Save Changes:<\/strong> Save the changes to your file.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guide outlines how to configure an EasyInsights Pixel directly without using Google Tag Manager (GTM). Prerequisites Requirement&hellip;<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"doc_category":[332],"doc_tag":[],"class_list":["post-10248","docs","type-docs","status-publish","hentry","doc_category-getting-started"],"aioseo_notices":[],"year_month":"2026-04","word_count":127,"total_views":"0","reactions":{"happy":"1","normal":"0","sad":"0"},"author_info":{"name":"Himanshu Rahi","author_nicename":"himanshu-rahi","author_url":"https:\/\/easyinsights.ai\/blog\/author\/himanshu-rahi\/"},"doc_category_info":[{"term_name":"Getting Started","term_url":"https:\/\/easyinsights.ai\/blog\/docs-category\/getting-started\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide: Integrate EI Pixel into the Website (Without GTM)<\/title>\n<meta name=\"description\" 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