{"id":10276,"date":"2025-07-14T20:20:36","date_gmt":"2025-07-14T14:50:36","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?post_type=docs&#038;p=10276"},"modified":"2025-07-14T20:20:37","modified_gmt":"2025-07-14T14:50:37","password":"","slug":"create-custom-conversion-easyinsights-events","status":"publish","type":"docs","link":"https:\/\/easyinsights.ai\/blog\/docs\/create-custom-conversion-easyinsights-events\/","title":{"rendered":"How to Create custom conversion using EasyInsights events"},"content":{"rendered":"\n<p>you can now create a custom conversion to optimise your campaigns more effectively.<\/p>\n\n\n\n<p><strong>Step 1: Log into Meta Ads Manager<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to<a href=\"https:\/\/adsmanager.facebook.com\/\"> adsmanager.facebook.com<\/a> and sign in with your credentials.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 2: Open Events Manager<\/strong><br><br>Once you&#8217;re logged in, click on the menu in the top-left corner and select Events Manager.<br>Alternatively, you can go directly to Events Manager here: <a href=\"https:\/\/business.facebook.com\/events_manager2\/\">Meta Events Manager<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"497\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-3.png\" alt=\"\" class=\"wp-image-10278\" style=\"width:247px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-3.png 365w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-3-220x300.png 220w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/figure><\/div>\n\n\n<p><strong>Step 3: Go to Data Sources<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the left-hand sidebar, click on Data Sources to view your Pixels.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"470\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-6.png\" alt=\"\" class=\"wp-image-10281\" style=\"width:282px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-6.png 312w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-6-199x300.png 199w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/><\/figure><\/div>\n\n\n<p><strong>Step 4: Select Your Pixel<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose the Pixel that\u2019s linked to your website. Click on it to open the details.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"638\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-5.png\" alt=\"\" class=\"wp-image-10280\" style=\"width:468px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-5.png 658w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-5-300x291.png 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/figure><\/div>\n\n\n<p><strong>Step 5: Start Creating a Custom Conversion<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the top-right corner, click Create \u2192 then choose Create Custom Conversion.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"424\" height=\"387\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-4.png\" alt=\"\" class=\"wp-image-10279\" style=\"width:364px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-4.png 424w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-4-300x274.png 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/figure><\/div>\n\n\n<p><strong>Step 6: Fill Out the Custom Conversion Form<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name:<\/strong> Give your conversion a clear name, for example, ei_Purchase or ei_Lead<br><\/li>\n\n\n\n<li><strong>Data Source:<\/strong> Select your EasyInsights Pixel<br><\/li>\n\n\n\n<li><strong>Action Source:<\/strong> Choose Website<br><\/li>\n\n\n\n<li><strong>Event:<\/strong> Select the specific event you want to create a custom conversion for (e.g., PageView, Purchase, or any custom event)<br><\/li>\n\n\n\n<li>Under Rules, choose URL Contains or URL Equals<br>\n<ul class=\"wp-block-list\">\n<li>Enter the part of the URL that corresponds to that event\u2019s success page\u2014for example \/thank-you, \/order-confirmation, or the page path users land on after that event fires<br><\/li>\n\n\n\n<li>\u00a0This tells Meta to treat visits to this page along with the selected event as a conversion.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>At the bottom of the form, you\u2019ll see a checkbox that says \u201cEnter a conversion value\u201d.<br>\n<ul class=\"wp-block-list\">\n<li>It\u2019s usually better to leave this unchecked unless you want to assign a fixed value to every conversion manually.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"609\" height=\"793\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-2.png\" alt=\"\" class=\"wp-image-10277\" style=\"width:403px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-2.png 609w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-2-230x300.png 230w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/figure><\/div>\n\n\n<p><strong>Step 7: Save It<\/strong><br><br>Click Create, and you&#8217;re done! Meta will now track conversions when the chosen event fires and the URL &nbsp; rule matches.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/642275438032995\">See Meta&#8217;s KB Article for full instructions.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>you can now create a custom conversion to optimise your campaigns more effectively. Step 1: Log into Meta&hellip;<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"doc_category":[334],"doc_tag":[],"class_list":["post-10276","docs","type-docs","status-publish","hentry","doc_category-ei-events"],"aioseo_notices":[],"year_month":"2026-04","word_count":288,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Himanshu Rahi","author_nicename":"himanshu-rahi","author_url":"https:\/\/easyinsights.ai\/blog\/author\/himanshu-rahi\/"},"doc_category_info":[{"term_name":"EasyInsights Events","term_url":"https:\/\/easyinsights.ai\/blog\/docs-category\/ei-events\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create custom conversion using EasyInsights events<\/title>\n<meta name=\"description\" content=\"Learn how to create a custom conversion using EasyInsights events in Meta Ads Manager. 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