{"id":10284,"date":"2025-07-14T20:58:04","date_gmt":"2025-07-14T15:28:04","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?post_type=docs&#038;p=10284"},"modified":"2025-07-14T21:02:01","modified_gmt":"2025-07-14T15:32:01","password":"","slug":"use-easyinsights-custom-events-in-campaigns","status":"publish","type":"docs","link":"https:\/\/easyinsights.ai\/blog\/docs\/use-easyinsights-custom-events-in-campaigns\/","title":{"rendered":"How to use EasyInsights Custom Events in Campaigns"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li style=\"font-size:17px\"><strong>Create New Campaigns<\/strong>: In your Meta Ads Manager, set up new campaigns or click on an existing campaign to edit it.<br><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"119\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXfBw7y9ZQKy7NAZagGjsxYaxkTNQ8hoHXt-cFuDDVKvT0b987JEAUfPSScELaUKB8KA4cjC76zajB9lyrsKi-Ea7a9tW1OAsH5azJZBB6WhqLEx8gHu_BrZn_9W71EMey0OsPE6rQkeyBFo6CNajaIc8T3ot95h41Q.png\"><br><\/li>\n\n\n\n<li><strong>Choose Your Campaign Objective<\/strong> &#8211; Select an objective that supports conversion-based optimisation, such as Sales, Leads(according to your objective).<br><img loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"408\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXcvHKegp8GUxrBb7YKgnCLzB7379IhT9J8LSYYN6WdsRIuT8yUJq_T9Q-4DP_2ov1LVT7P6mN45NH4bKZLSaqxBv1Scnhp5N4asX_K36z4YXltlQaOQQb5o9HrxLO3x3XwFjqpEpwkeyBFo6CNajaIc8T3ot95h41Q.png\"><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Go to the Ad Set Level<\/strong>\n<ul class=\"wp-block-list\">\n<li>After choosing the objective, move to the Ad Set step<\/li>\n\n\n\n<li>This is where you\u2019ll set up targeting, placements, and conversion optimization<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Set Conversion Location<\/strong> &#8211; Under Conversion, choose where you want the conversion to happen &#8211; usually Website<br><\/li>\n\n\n\n<li><strong>In Conversion section<\/strong> Choose performance goal and EasyInsights dataset<\/li>\n<\/ul>\n\n\n\n<p>             <img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"328\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXeGdThI9wQAvJ_FC7cGltTw1AWtXrXDHZRF65zaqshVGmyJI7SN36X7btybKwccBV0baU1pCITW_wlIYBno2BfMOeIQlCuw5BhQJV0dev3yuUQ8JSnCaib6gmMrd-nFoRL2T5s-keyBFo6CNajaIc8T3ot95h41Q.png\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Select Optimization Goals:<\/strong> Choose the EasyInsights Custom Events (e.g., &#8220;ei_purchases&#8221;, \u201cei_mql_lead\u201d) as your conversion event for the optimization goals <br><br><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"369\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXcKIopz3b7iklbuR35YU715b8-QzIDmUSHrNUTZF8XacPqrdWQP_yPY-nUMtqQlQrmiVYZ6pIJeOjB62BAQbrxD8HDFaNf8kDiNjTpSTGbDezlb4sIdb4tdp7OgL2o05XODmXpEkeyBFo6CNajaIc8T3ot95h41Q.png\"><br><\/li>\n\n\n\n<li><strong>Target Specific Audiences:<\/strong> Leverage these events to focus on acquiring new customers or engaging returning ones.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Monitor and Adjust<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Track Performance:<\/strong> Regularly check how your campaigns are performing with the new custom events.<\/li>\n\n\n\n<li><strong>Optimize Strategies:<\/strong> Use the insights gained to adjust your targeting, messaging, and budgeting for improved results.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why EasyInsights Custom Events Set You Apart from Standard Shopify CAPI Integration<\/strong><\/h2>\n\n\n\n<p>While Shopify&#8217;s basic CAPI integration sends standard purchase events, EasyInsights Custom Events offer distinct advantages:<\/p>\n\n\n\n<p>1. <strong>Specific Purchase Types<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeted Optimization: Optimize for specific goals like acquiring new customers or securing initial subscriptions.<\/li>\n\n\n\n<li>Relevance: Avoid spending on generic purchase events that don&#8217;t align with your specific marketing objectives.<\/li>\n<\/ul>\n\n\n\n<p>2. <strong>No Deduplication Required<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seamless Integration: Since EasyInsights Custom Events are separate from standard events, they don&#8217;t interfere with existing CAPI setups.<\/li>\n\n\n\n<li>Parallel Operation: Run EasyInsights alongside Shopify CAPI (or any other CAPI source) without conflicts.<\/li>\n<\/ul>\n\n\n\n<p>3. <strong>Added Value for Existing CAPI Users<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhanced Data: Provides additional insights that standard integrations don&#8217;t offer.<\/li>\n\n\n\n<li>Reason to Enable EasyInsights: Even if you have a current CAPI integration, EasyInsights&#8217;s custom events offer unique benefits worth leveraging.<\/li>\n<\/ul>\n\n\n\n<p>4. <strong>Easy Management<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selective Event Sending: You can choose to send only custom events through EasyInsights and disable standard events if desired.<\/li>\n\n\n\n<li>Controlled Implementation: This flexibility allows for tailored setups that fit your specific needs.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monitor and Adjust Why EasyInsights Custom Events Set You Apart from Standard Shopify CAPI Integration While Shopify&#8217;s basic&hellip;<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"doc_category":[334],"doc_tag":[],"class_list":["post-10284","docs","type-docs","status-publish","hentry","doc_category-ei-events"],"aioseo_notices":[],"year_month":"2026-04","word_count":331,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Himanshu Rahi","author_nicename":"himanshu-rahi","author_url":"https:\/\/easyinsights.ai\/blog\/author\/himanshu-rahi\/"},"doc_category_info":[{"term_name":"EasyInsights Events","term_url":"https:\/\/easyinsights.ai\/blog\/docs-category\/ei-events\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use EasyInsights Custom Events in Campaigns<\/title>\n<meta name=\"description\" content=\"Learn how to use EasyInsights custom events in your Meta campaigns to optimize for specific user actions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/docs\/use-easyinsights-custom-events-in-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use EasyInsights Custom Events in Campaigns\" \/>\n<meta property=\"og:description\" content=\"Learn how to use EasyInsights custom events in your Meta campaigns to optimize for specific user actions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/docs\/use-easyinsights-custom-events-in-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta 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