{"id":10301,"date":"2025-07-14T21:28:45","date_gmt":"2025-07-14T15:58:45","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?post_type=docs&#038;p=10301"},"modified":"2025-07-14T21:28:46","modified_gmt":"2025-07-14T15:58:46","password":"","slug":"create-custom-conversion-google-ads","status":"publish","type":"docs","link":"https:\/\/easyinsights.ai\/blog\/docs\/create-custom-conversion-google-ads\/","title":{"rendered":"How to create Custom Conversion in Google ads"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">What is a Custom Conversion in Google Ads?<\/h2>\n\n\n\n<p>A custom conversion in Google Ads allows you to track specific user actions (e.g. a form submission, button click, or custom event) that don\u2019t fit into Google\u2019s standard conversion templates. These conversions help you optimize and measure the performance of your campaigns more accurately.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step-by-Step: Creating a Custom Conversion in Google Ads<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Go to Conversions Settings<\/h3>\n\n\n\n<p>1. Login to your Google Ads account<\/p>\n\n\n\n<p>2. Click the Goals on left hand menu\u00a0<\/p>\n\n\n\n<p>3. Under Conversion, click on Summary<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1245\" height=\"658\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-7.png\" alt=\"\" class=\"wp-image-10302\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-7.png 1245w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-7-300x159.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-7-1024x541.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-7-768x406.png 768w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Create a New Conversion Action<\/h3>\n\n\n\n<p>1. Click the blue + New conversion action button<\/p>\n\n\n\n<p>2. Choose Website as the source<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1174\" height=\"265\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-8.png\" alt=\"\" class=\"wp-image-10303\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-8.png 1174w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-8-300x68.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-8-1024x231.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-8-768x173.png 768w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Configure the Conversion Action<\/h3>\n\n\n\n<p>1. Enter your website domain to scan for existing tags (or skip scan)<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p>2. Click + Add a conversion action manually<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>3. Fill out the conversion details:<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Category: Choose something close (e.g., Lead, Submit Lead Form, Sign-up, etc.)<\/li>\n\n\n\n<li>Conversion Name: e.g., Signup Form Submit<\/li>\n\n\n\n<li>Value: Use a fixed value (e.g., \u20b90 or \u20b9500) or dynamic value (if set via GTM or EasyInsights)<\/li>\n\n\n\n<li>Count: Choose One (for leads\/signups) or Every (for ecommerce purchases)<\/li>\n\n\n\n<li>Click-through conversion window: Usually 30 days<\/li>\n\n\n\n<li>Include in conversions: Keep ON if you want to optimize campaigns for it<\/li>\n<\/ul>\n\n\n\n<p>4. Click Done, then Save and continue<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\"><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Add the Conversion Tag (via GTM)<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Using Google Tag Manager (GTM)<br><\/h3>\n\n\n\n<p>1. Copy the Conversion ID and Conversion Label provided<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p>2. Go to Google Tag Manager<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>3. Create a new tag:<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tag type: Google Ads Conversion Tracking<\/li>\n\n\n\n<li>Paste the Conversion ID and Label<\/li>\n\n\n\n<li>(Optional) Add value and currency dynamically from the Data Layer<\/li>\n<\/ul>\n\n\n\n<p>4. Set up a trigger (e.g., form submission, pageview, button click)<\/p>\n\n\n\n<p>5.Save and Publish the tag<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\"><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Verify Conversion Setup<\/h3>\n\n\n\n<p>1. Use Google Tag Assistant or GTM Preview Mode to check if the tag is firing<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p>2. Visit the page or perform the action you\u2019re tracking<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p>3. In Google Ads \u2192 Conversions \u2192 check status:<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It will show Unverified initially<\/li>\n\n\n\n<li>After the first conversion is received, it changes to Recording conversions<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is a Custom Conversion in Google Ads? A custom conversion in Google Ads allows you to track&hellip;<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"doc_category":[334],"doc_tag":[],"class_list":["post-10301","docs","type-docs","status-publish","hentry","doc_category-ei-events"],"aioseo_notices":[],"year_month":"2026-04","word_count":321,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Himanshu Rahi","author_nicename":"himanshu-rahi","author_url":"https:\/\/easyinsights.ai\/blog\/author\/himanshu-rahi\/"},"doc_category_info":[{"term_name":"EasyInsights Events","term_url":"https:\/\/easyinsights.ai\/blog\/docs-category\/ei-events\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create Custom Conversion in Google ads<\/title>\n<meta name=\"description\" content=\"Learn how to create a custom conversion in Google Ads to track specific user actions like form submissions or button clicks. 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