{"id":10307,"date":"2025-07-14T22:30:26","date_gmt":"2025-07-14T17:00:26","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?post_type=docs&#038;p=10307"},"modified":"2025-07-14T22:30:29","modified_gmt":"2025-07-14T17:00:29","password":"","slug":"create-product-sets-custom-label-google-ads","status":"publish","type":"docs","link":"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/","title":{"rendered":"How to create product sets with the custom label in Google Ads"},"content":{"rendered":"\n<p><br>Custom labels in Google Shopping and Performance Max campaigns let you tag products with values like \u201cseasonal,\u201d \u201cclearance,\u201d or \u201cbest seller\u201d to organize and manage your ads more effectively. These labels don\u2019t appear in your ads but help you group products for better reporting, targeting, and bidding strategies. You can assign up to five custom labels per product in your Merchant Centre feed, making it easier to focus on specific product sets within your campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Use Custom Labels?<\/h2>\n\n\n\n<p>Let\u2019s say you\u2019re running ads for 1000+ products, but you only want to focus on promoting summer items, or maybe products that are on sale. Custom labels let you group these products under tags like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>seasonal<\/li>\n\n\n\n<li>clearance<\/li>\n\n\n\n<li>best_sellers<\/li>\n\n\n\n<li>high_margin<\/li>\n\n\n\n<li>new_arrival<\/li>\n<\/ul>\n\n\n\n<p>This helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track performance of specific product types<\/li>\n\n\n\n<li>Adjust your bidding strategy (e.g. bid higher for best sellers)<\/li>\n\n\n\n<li>Create campaigns around specific product groups more easily<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Use Custom Labels<\/h2>\n\n\n\n<p>Using custom labels in your product feed helps you group products based on rules you create, like seasons, performance, profit margins, and more.<\/p>\n\n\n\n<p><strong>Set Your Own Rules:<\/strong> Decide what each custom label will represent and the possible values it can have. For example:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-text-color has-background has-link-color has-fixed-layout\" style=\"color:#2c01ca;background-color:#e2dff4\"><tbody><tr><td><strong>Custom Label<\/strong><\/td><td><strong>What It Means<\/strong><\/td><td><strong>Examples of Values<\/strong><\/td><\/tr><tr><td>custom_label_0<\/td><td>Season<\/td><td>Winter, Spring, Summer, Fall<\/td><\/tr><tr><td>custom_label_1<\/td><td>How well does it sell<\/td><td>BestSeller, LowSeller<\/td><\/tr><tr><td>custom_label_2<\/td><td>If the item is on clearance<\/td><td>Clearance<\/td><\/tr><tr><td>custom_label_3<\/td><td>Profit margin<\/td><td>HighMargin, LowMargin<\/td><\/tr><tr><td>custom_label_4<\/td><td>The year the product launched<\/td><td>Any year (e.g. 2012, 2024)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step-by-Step Guide to Creating Custom Labels in Google Ads Product Sets<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. Access Your Google Merchant Centre Account<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visit:<a href=\"https:\/\/merchants.google.com\"> https:\/\/merchants.google.com<br><\/a><\/li>\n\n\n\n<li>Sign in with your associated Google account.<br><\/li>\n\n\n\n<li>Ensure you\u2019re in the correct Merchant Centre account linked to your business.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Navigate to Your Product Feed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the left-hand menu, click on <strong>\u201cProducts\u201d<\/strong> > <strong>\u201cFeeds\u201d<\/strong>.<\/li>\n\n\n\n<li>You\u2019ll see a list of your active data feeds. Click on the feed you want to edit (usually your primary feed).<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Add Custom Labels to Your Feed<\/h3>\n\n\n\n<p>Custom labels allow you to group and segment your products for Shopping campaign bidding strategies. You can use <strong>up to five custom labels (custom_label_0 to custom_label_4)<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Option A: Using Feed Rules (Recommended if using Merchant Centre directly)<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In your feed, click on <strong>\u201cFeed Rules\u201d<\/strong> at the top.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXfU8VC5LtCCpWTpxbEGUSVpbO6Mrl5_vIugJHKk4IPLGYJwV9tPP2MRMqN179uWU7fPIVJV5NrQfZd396qikxkGHqI0QB11o1xL1i_num1DLYvYAltXGhWuqXVim1ZpSJfRuW8-_wkeyllNcVdZkPmaCLIbpqeuZFQ.png\" alt=\"\"\/><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Click <strong>\u201cCreate Rule\u201d<\/strong>.<br><\/li>\n\n\n\n<li>Choose a destination attribute: Select custom_label_0, custom_label_1, etc.<br><\/li>\n\n\n\n<li>Define the <strong>condition<\/strong> for when this label should apply.<br>Example:<br>\n<ul class=\"wp-block-list\">\n<li>If product price is above \u20b95,000 \u2192 custom_label_0 = &#8220;HighValue&#8221;<br><\/li>\n\n\n\n<li>If the product title contains &#8220;Winter&#8221; \u2192 custom_label_1 = &#8220;Winter&#8221;<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Click <strong>\u201cApply\u201d<\/strong>, and then <strong>\u201cSave as draft\u201d<\/strong>.<br><\/li>\n\n\n\n<li>Once you\u2019ve reviewed the rule, click <strong>\u201cSave and Apply\u201d<\/strong> to push the changes.<br><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Option B: Manually Editing the Feed<\/h4>\n\n\n\n<p>If you manage your product feed using a spreadsheet, or any third-party tool (like DataFeedWatch, WakeUpData, FeedArmy), or CMS (like Shopify), do the following:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open your feed file (CSV, Google Sheets, or Excel).<br><\/li>\n\n\n\n<li>Add new columns named custom_label_0, custom_label_1, up to custom_label_4.<br><\/li>\n\n\n\n<li>Fill in values for each product based on how you want to segment them.<br>Examples:<br>\n<ul class=\"wp-block-list\">\n<li>custom_label_0: &#8220;Summer&#8221;, &#8220;Winter&#8221;<\/li>\n\n\n\n<li>custom_label_1: &#8220;Clearance&#8221;, &#8220;Bestseller&#8221;<\/li>\n\n\n\n<li>custom_label_2: &#8220;Under500&#8221;, &#8220;500to1000&#8221;<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Save your feed and <strong>upload it again<\/strong> to Google Merchant Centre via:<br>\n<ul class=\"wp-block-list\">\n<li>Scheduled fetch<\/li>\n\n\n\n<li>Manual upload<\/li>\n\n\n\n<li>Content API<br><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. Submit the Updated Feed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After editing or applying feed rules, go back to <strong>Feeds<\/strong>.<\/li>\n\n\n\n<li>Click your feed and hit <strong>\u201cFetch Now\u201d<\/strong> (if using scheduled fetch).<\/li>\n\n\n\n<li>Wait for Google to process the feed. This may take a few minutes to several hours.<\/li>\n\n\n\n<li>Ensure the feed has <strong>no errors<\/strong> related to custom labels.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. Verify Custom Labels in Google Merchant Centre<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Navigate to Products > All Products.<\/li>\n\n\n\n<li>Click on any product.<\/li>\n\n\n\n<li>Scroll to find the custom_label_0, custom_label_1, etc.<\/li>\n\n\n\n<li>Confirm that values are correctly assigned.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. Link Google Merchant Centre to Google Ads<\/h3>\n\n\n\n<p>If not already linked:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <strong>Tools &amp; Settings > Linked Accounts<\/strong> in the Merchant Centre.<\/li>\n\n\n\n<li>Under <strong>Google Ads<\/strong>, click <strong>\u201cLink Account\u201d<\/strong>.<\/li>\n\n\n\n<li>Enter your <strong>Google Ads Customer ID<\/strong>.<\/li>\n\n\n\n<li>Approve the request from the Google Ads interface.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">7. Create or Modify a Shopping Campaign in Google Ads<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to<a href=\"https:\/\/ads.google.com\"> https:\/\/ads.google.com<\/a> and log in.<\/li>\n\n\n\n<li>Navigate to <strong>Campaigns > +New Campaign<\/strong> or choose an existing Shopping campaign.<\/li>\n\n\n\n<li>Choose <strong>Sales<\/strong> as your goal > Select <strong>Shopping Campaign<\/strong> > Link to your Merchant Centre account.<\/li>\n\n\n\n<li>Finish the campaign setup or open an existing one to modify.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">8. Set Up Product Groupings Using Custom Labels<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In your Shopping campaign, go to the Ad Group level.<\/li>\n\n\n\n<li>Under Product Groups, click the pencil icon to edit.<\/li>\n\n\n\n<li>Click \u201cAdd subdivision\u201d.<\/li>\n\n\n\n<li>From the dropdown, choose Custom label 0, Custom label 1, etc.<\/li>\n\n\n\n<li>Select the value you assigned in the feed (e.g., \u201cWinter\u201d, \u201cHighMargin\u201d, \u201cClearance\u201d).<\/li>\n\n\n\n<li>Click <strong>Save<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p>&nbsp;This will segment your product groups based on your custom strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">9. Monitor and Optimize<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <strong>Campaigns > Product Groups<\/strong> regularly.<\/li>\n\n\n\n<li>Analyze the performance of each custom label group.<\/li>\n\n\n\n<li>Adjust your:\n<ul class=\"wp-block-list\">\n<li>Bids<\/li>\n\n\n\n<li>Labels in the feed<\/li>\n\n\n\n<li>Product segments<\/li>\n\n\n\n<li>Ad creatives and targeting<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Test new label strategies based on metrics like ROAS, CPC, and conversion rate.<br><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Custom labels in Google Shopping and Performance Max campaigns let you tag products with values like \u201cseasonal,\u201d \u201cclearance,\u201d&hellip;<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"doc_category":[344],"doc_tag":[],"class_list":["post-10307","docs","type-docs","status-publish","hentry","doc_category-ei-know-grow"],"aioseo_notices":[],"year_month":"2026-04","word_count":813,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Himanshu Rahi","author_nicename":"himanshu-rahi","author_url":"https:\/\/easyinsights.ai\/blog\/author\/himanshu-rahi\/"},"doc_category_info":[{"term_name":"Know Grow","term_url":"https:\/\/easyinsights.ai\/blog\/docs-category\/ei-know-grow\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create product sets with the custom label in Google Ads<\/title>\n<meta name=\"description\" content=\"Learn how to create product sets using custom labels in Google Ads for smarter segmentation, better targeting, and more effective bidding strategies in Shopping and Performance Max campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create product sets with the custom label in Google Ads\" \/>\n<meta property=\"og:description\" content=\"Learn how to create product sets using custom labels in Google Ads for smarter segmentation, better targeting, and more effective bidding strategies in Shopping and Performance Max campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-14T17:00:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXfU8VC5LtCCpWTpxbEGUSVpbO6Mrl5_vIugJHKk4IPLGYJwV9tPP2MRMqN179uWU7fPIVJV5NrQfZd396qikxkGHqI0QB11o1xL1i_num1DLYvYAltXGhWuqXVim1ZpSJfRuW8-_wkeyllNcVdZkPmaCLIbpqeuZFQ.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/\",\"url\":\"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/\",\"name\":\"How to create product sets with the custom label in Google Ads\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXfU8VC5LtCCpWTpxbEGUSVpbO6Mrl5_vIugJHKk4IPLGYJwV9tPP2MRMqN179uWU7fPIVJV5NrQfZd396qikxkGHqI0QB11o1xL1i_num1DLYvYAltXGhWuqXVim1ZpSJfRuW8-_wkeyllNcVdZkPmaCLIbpqeuZFQ.png\",\"datePublished\":\"2025-07-14T17:00:26+00:00\",\"dateModified\":\"2025-07-14T17:00:29+00:00\",\"description\":\"Learn how to create product sets using custom labels in Google Ads for smarter segmentation, better targeting, and more effective bidding strategies in Shopping and Performance Max campaigns.\",\"breadcrumb\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/#primaryimage\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXfU8VC5LtCCpWTpxbEGUSVpbO6Mrl5_vIugJHKk4IPLGYJwV9tPP2MRMqN179uWU7fPIVJV5NrQfZd396qikxkGHqI0QB11o1xL1i_num1DLYvYAltXGhWuqXVim1ZpSJfRuW8-_wkeyllNcVdZkPmaCLIbpqeuZFQ.png\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXfU8VC5LtCCpWTpxbEGUSVpbO6Mrl5_vIugJHKk4IPLGYJwV9tPP2MRMqN179uWU7fPIVJV5NrQfZd396qikxkGHqI0QB11o1xL1i_num1DLYvYAltXGhWuqXVim1ZpSJfRuW8-_wkeyllNcVdZkPmaCLIbpqeuZFQ.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easyinsights.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Docs\",\"item\":\"https:\/\/easyinsights.ai\/blog\/docs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to create product sets with the custom label in Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"name\":\"EasyInsights\",\"description\":\"Uncover Growth in Digital Marketing Data\",\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\",\"name\":\"Easyinsights\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"width\":649,\"height\":117,\"caption\":\"Easyinsights\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\",\"https:\/\/x.com\/easy_insights\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to create product sets with the custom label in Google Ads","description":"Learn how to create product sets using custom labels in Google Ads for smarter segmentation, better targeting, and more effective bidding strategies in Shopping and Performance Max campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/","og_locale":"en_US","og_type":"article","og_title":"How to create product sets with the custom label in Google Ads","og_description":"Learn how to create product sets using custom labels in Google Ads for smarter segmentation, better targeting, and more effective bidding strategies in Shopping and Performance Max campaigns.","og_url":"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/","og_site_name":"EasyInsights","article_publisher":"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","article_modified_time":"2025-07-14T17:00:29+00:00","og_image":[{"url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXfU8VC5LtCCpWTpxbEGUSVpbO6Mrl5_vIugJHKk4IPLGYJwV9tPP2MRMqN179uWU7fPIVJV5NrQfZd396qikxkGHqI0QB11o1xL1i_num1DLYvYAltXGhWuqXVim1ZpSJfRuW8-_wkeyllNcVdZkPmaCLIbpqeuZFQ.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@easy_insights","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/","url":"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/","name":"How to create product sets with the custom label in Google Ads","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/#primaryimage"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXfU8VC5LtCCpWTpxbEGUSVpbO6Mrl5_vIugJHKk4IPLGYJwV9tPP2MRMqN179uWU7fPIVJV5NrQfZd396qikxkGHqI0QB11o1xL1i_num1DLYvYAltXGhWuqXVim1ZpSJfRuW8-_wkeyllNcVdZkPmaCLIbpqeuZFQ.png","datePublished":"2025-07-14T17:00:26+00:00","dateModified":"2025-07-14T17:00:29+00:00","description":"Learn how to create product sets using custom labels in Google Ads for smarter segmentation, better targeting, and more effective bidding strategies in Shopping and Performance Max campaigns.","breadcrumb":{"@id":"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/#primaryimage","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXfU8VC5LtCCpWTpxbEGUSVpbO6Mrl5_vIugJHKk4IPLGYJwV9tPP2MRMqN179uWU7fPIVJV5NrQfZd396qikxkGHqI0QB11o1xL1i_num1DLYvYAltXGhWuqXVim1ZpSJfRuW8-_wkeyllNcVdZkPmaCLIbpqeuZFQ.png","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXfU8VC5LtCCpWTpxbEGUSVpbO6Mrl5_vIugJHKk4IPLGYJwV9tPP2MRMqN179uWU7fPIVJV5NrQfZd396qikxkGHqI0QB11o1xL1i_num1DLYvYAltXGhWuqXVim1ZpSJfRuW8-_wkeyllNcVdZkPmaCLIbpqeuZFQ.png"},{"@type":"BreadcrumbList","@id":"https:\/\/easyinsights.ai\/blog\/docs\/create-product-sets-custom-label-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easyinsights.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Docs","item":"https:\/\/easyinsights.ai\/blog\/docs\/"},{"@type":"ListItem","position":3,"name":"How to create product sets with the custom label in Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/easyinsights.ai\/blog\/#website","url":"https:\/\/easyinsights.ai\/blog\/","name":"EasyInsights","description":"Uncover Growth in Digital Marketing Data","publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easyinsights.ai\/blog\/#organization","name":"Easyinsights","url":"https:\/\/easyinsights.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","width":649,"height":117,"caption":"Easyinsights"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","https:\/\/x.com\/easy_insights"]}]}},"_links":{"self":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/docs\/10307"}],"collection":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/comments?post=10307"}],"version-history":[{"count":1,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/docs\/10307\/revisions"}],"predecessor-version":[{"id":10309,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/docs\/10307\/revisions\/10309"}],"wp:attachment":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media?parent=10307"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/doc_category?post=10307"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/doc_tag?post=10307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}