{"id":10317,"date":"2025-07-14T22:44:13","date_gmt":"2025-07-14T17:14:13","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?post_type=docs&#038;p=10317"},"modified":"2025-07-14T22:44:16","modified_gmt":"2025-07-14T17:14:16","password":"","slug":"create-full-funnel-metrics-view-custom-events","status":"publish","type":"docs","link":"https:\/\/easyinsights.ai\/blog\/docs\/create-full-funnel-metrics-view-custom-events\/","title":{"rendered":"How to create a full funnel view of metrics &#8211; including custom events"},"content":{"rendered":"\n<p>Follow these steps to set up a custom column view that includes your <strong>custom event<\/strong><\/p>\n\n\n\n<p><strong>Step 1: Go to Meta Ads Manager<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to<a href=\"https:\/\/adsmanager.facebook.com\/\"> adsmanager.facebook.com<\/a> and sign in with your credentials.<\/li>\n\n\n\n<li>Choose the Ad Account where your campaigns are running.<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 2: Click on Columns > Customize Columns<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the top right of the table view, click \u201c<strong>Columns<\/strong>\u201d.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXeM-gzxqHACqqKwfpZ6OjN3_SiHtWwKYQB82s8z3cubd4t1ZKtAK5iegsp2CJAL5aGOX3AQN3kZA4xrSwIm-aOEEMaLjneqx2z4PntohAl5vLBlOpHvMMkr0_dY_bWAeKsbz_b3hwkeyNJ7bABmOgNY37g72gadtGg.png\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select \u201c<strong>Customize Columns<\/strong>\u2026\u201d from the dropdown. <strong>OR<\/strong> If you&#8217;re using an existing column set, select <strong>\u201cEdit (pen icon)\u201d<\/strong> to modify it directly instead of starting from scratch.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXdPJatyUq7sDm5SKr83tKjkmHUAa_-g7jhuiPxy8CzsP0a_YnGIfKyghrokLbOszv0u6pUZt6Lsu04mgJcXDrg1KQsYxA0LxubvSHJ97e9E2XuRFi3zA1CDSKH3L9LRm6BpCtA9egkeyNJ7bABmOgNY37g72gadtGg.png\" alt=\"\" style=\"width:267px;height:auto\"\/><\/figure><\/div>\n\n\n<p><strong>Step 3: Search &amp; Add Funnel Metrics<\/strong><\/p>\n\n\n\n<p>To add custom events:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search for the exact event name (as set in your pixel or server-side setup).<\/li>\n\n\n\n<li><strong>Tick<\/strong> the checkbox next to it.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXe-7WLi5LKsQtH5OGLnBoZF6qW1vliA-9RlKCqV2aInG1FYmp3zfIW7L3QloRR0V6RhVMcnysklhQliI7JuB054-CVGCHdyWDUmLFZBYU2k9KozdUWxNR9pr2IE32v-H39iVj9iGQkeyNJ7bABmOgNY37g72gadtGg.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Step 4: Rearrange for Funnel Order<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the right side of the box, <strong>drag and drop the selected metrics<\/strong> to reorder them into a logical funnel flow<\/li>\n\n\n\n<li>This makes it easy to read the flow and drop-offs across the funnel.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Step 5: Save the funnel<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click <strong>Save as Preset<\/strong> at the bottom <strong>OR<\/strong> <strong>Save<\/strong> if it is an existing custom funnel.<\/li>\n\n\n\n<li>Give it a name like <strong>Full Funnel View with Custom Events<\/strong>.<\/li>\n\n\n\n<li>Click <strong>Apply<\/strong> to start using this view.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Step 6: Analyze Funnel Drop-offs<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Now, on your campaign\/ad set\/ad level, you\u2019ll see the full funnel view.<br><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Follow these steps to set up a custom column view that includes your custom event Step 1: Go&hellip;<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"doc_category":[344],"doc_tag":[],"class_list":["post-10317","docs","type-docs","status-publish","hentry","doc_category-ei-know-grow"],"aioseo_notices":[],"year_month":"2026-04","word_count":210,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Himanshu Rahi","author_nicename":"himanshu-rahi","author_url":"https:\/\/easyinsights.ai\/blog\/author\/himanshu-rahi\/"},"doc_category_info":[{"term_name":"Know Grow","term_url":"https:\/\/easyinsights.ai\/blog\/docs-category\/ei-know-grow\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create a full funnel view of metrics - including custom events<\/title>\n<meta name=\"description\" content=\"Learn how to create a full funnel view of metrics in Meta Ads Manager by including custom events. 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