{"id":10493,"date":"2025-07-17T15:09:39","date_gmt":"2025-07-17T09:39:39","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?post_type=docs&#038;p=10493"},"modified":"2025-07-17T15:09:45","modified_gmt":"2025-07-17T09:39:45","password":"","slug":"custom-columns-in-google-ads","status":"publish","type":"docs","link":"https:\/\/easyinsights.ai\/blog\/docs\/custom-columns-in-google-ads\/","title":{"rendered":"How to create custom column in Google ads"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Guide: Step by Step<\/h2>\n\n\n\n<p><strong>Step 1: Sign in to Google Ads<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <a href=\"http:\/\/ads.google.com\">ads.google.com<\/a> and log in with your account<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 2: Navigate to Campaigns<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on \u201cCampaigns\u201d from the left-hand navigation panel<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXdpVLWNmDxTaBNRecSShOAcbylgD1LO1tK7N7hDFJWrZiutLh84h1IeXK8qCQahR7kdEL8cGsKM-ZZ-CjDsSo1Tis9en6dLCK6jeyKrRBZqTS4ZkdaMznBcSs0adrF9ECvDLRaHkey-qothnpGYCngMiMg8EtAEA.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Step 3: Click on Columns \u2192 Modify Columns<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the top right of the table, click on the \u201cColumns\u201d icon (three vertical bars).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Then select \u201cModify columns\u201d from the dropdown.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXebQfzXyezqD1KA4gJtNp-P8WJHfSYDgTVGf_Ko1gkL6YejagS8YGdpp5UqRnbImtBGGxjLP1fdFecRPdN432pf02MtbSFCH_QHWfsO13DnLM5RU9I8MzRJBZ2R5L_N7NePpZxtDwkey-qothnpGYCngMiMg8EtAEA.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Step 4: Click on \u201cCustom Columns\u201d<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the left sidebar of the Modify Columns window, scroll down and click \u201cCustom columns.\u201d<\/li>\n\n\n\n<li>Then, click the \u201c+ Custom column\u201d button<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-17-111130-1024x500.png\" alt=\"Screenshot\" class=\"wp-image-10494\" style=\"width:840px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-17-111130-1024x500.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-17-111130-300x147.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-17-111130-768x375.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-17-111130.png 1335w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 5: Set Up Your Custom Column<\/strong><\/p>\n\n\n\n<p>You&#8217;ll now see a form where you need to define your custom column:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name: Give your custom column a clear, meaningful name<\/li>\n\n\n\n<li>Description (optional): Add a description to explain what this column does \u2014 helpful for other team members.<\/li>\n\n\n\n<li>Click on <img loading=\"lazy\" decoding=\"async\" width=\"68\" height=\"20\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXeuPurXzOJHl4RUr9ldB1t9idnp0wppiD5BYUif7MbMQEAS5lFd2pq9XDxcfFJOrZ037-efDI8Dezo-_RrARkViaxJ3FRViTXReApM1je6nzGYgH7SonsKyDwMKFtLys8UfAu69jAkey-qothnpGYCngMiMg8EtAEA.png\"> icon\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXep3GF_3uPV5wzxcvWTy5MAcHa3o3-WhZuUiw581BHaPEdEjlksz9v9T5vv_AExBBVA-9VhAs4SX7lxXx2ufjZTga1t0wRgI2qYzfSNtiqmOKe5hdFXDt17bch5Utu-gwevE8Uxxwkey-qothnpGYCngMiMg8EtAEA.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>Step 6: Select your conversions<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select the conversion from the columns as shown<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXcUZFcMvscMX_EIeHgns5nGW8D0q3Y-DKQ6uW0ORE7Tq3TM2HmsByWj4ALGPLMRRPf8mBC8WzJbT2ve6x9AFYqIuEuQLlzOzUsq9OdzeSaVzPZOIyJenhcUBalaqDgCj8prKN6xLgkey-qothnpGYCngMiMg8EtAEA.png\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select your conversion action category<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/AD_4nXfPs0IFTTk9s64pnBP3APBMh12-Cr_6E3qU0hZTO-ffWqYfjIPUP8-o_TTTWxXLXO80IkkaKpuSunhLxAO1v_iw5o6e9iE5R-QS0R4e2eTSiu-zw4VYlz7kziQ-tALDW1STYt_Nvgkey-qothnpGYCngMiMg8EtAEA.png\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click on save\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guide: Step by Step Step 1: Sign in to Google Ads Step 2: Navigate to Campaigns Step 3:&hellip;<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"doc_category":[344],"doc_tag":[],"class_list":["post-10493","docs","type-docs","status-publish","hentry","doc_category-ei-know-grow"],"aioseo_notices":[],"year_month":"2026-04","word_count":154,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Himanshu Rahi","author_nicename":"himanshu-rahi","author_url":"https:\/\/easyinsights.ai\/blog\/author\/himanshu-rahi\/"},"doc_category_info":[{"term_name":"Know Grow","term_url":"https:\/\/easyinsights.ai\/blog\/docs-category\/ei-know-grow\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create custom column in Google ads<\/title>\n<meta name=\"description\" content=\"Learn how to create custom columns in Google 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Customize your data view to track key metrics and conversions that matter most to your campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/docs\/custom-columns-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create custom column in Google ads\" \/>\n<meta property=\"og:description\" content=\"Learn how to create custom columns in Google Ads with this step-by-step guide. 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