{"id":10080,"date":"2025-06-03T15:30:24","date_gmt":"2025-06-03T10:00:24","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=10080"},"modified":"2025-06-03T15:34:23","modified_gmt":"2025-06-03T10:04:23","slug":"what-is-klaviyo-a-beginners-guide-to-email-marketing","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/","title":{"rendered":"What is Klaviyo? A Beginner&#8217;s Guide to Email Marketing"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8-1024x576.png\" alt=\"x ()\" class=\"wp-image-10081\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8-1024x576.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8-300x169.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8-768x432.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8-1536x864.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Have you ever opened your inbox and seen an email that felt like it was written just for you, mentioning a product you were eyeing last week or reminding you about the cart you forgot to check out? It\u2019s almost like the brand read your mind. That\u2019s not magic, it\u2019s smart marketing automation at work. And if you\u2019re wondering how brands pull this off so effortlessly, chances are, they\u2019re using Klaviyo.&nbsp;<\/p>\n\n\n\n<p>In this beginner-friendly guide, we\u2019ll explore how Klaviyo helps brands create that personal touch at scale so your emails don\u2019t just land in inboxes, they get noticed.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#What_is_Klaviyo\" >What is Klaviyo?&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#How_to_Set_Up_Klaviyo\" >How to Set Up Klaviyo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#Klaviyo_Email_Campaigns_You_Should_Try\" >Klaviyo Email Campaigns You Should Try<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#Klaviyo_SMS_Marketing_Ideas_to_Try\" >Klaviyo SMS Marketing Ideas to Try<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#Powering_Klaviyo_with_First-Party_Data_Using_EasyInsights\" >Powering Klaviyo with First-Party Data Using EasyInsights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Klaviyo\"><\/span>What is Klaviyo?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Klaviyo is a customer data and marketing automation platform designed for ecommerce brands. It enables businesses to collect, analyze, and use customer data to create highly targeted email and SMS marketing campaigns.<\/p>\n\n\n\n<p>Let\u2019s say you run an online clothing shop. Klaviyo can connect to your store and track what your customers are doing, like what they\u2019re browsing or buying. This helps you send messages that feel more personal, like a \u201cthank you\u201d email after a purchase or a reminder if they left something in their cart.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Klaviyo\"><\/span><strong>How to Set Up Klaviyo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A Simple Step-by-Step Guide<\/p>\n\n\n\n<p><strong>Step 1: Create Your Klaviyo Account<\/strong><br>Head over to Klaviyo\u2019s website, sign up with your basic details, and access your dashboard.<\/p>\n\n\n\n<p><strong>Step 2: Connect Your Store<\/strong><br>Integrate Klaviyo with your ecommerce platform to sync customer, product, and order data. For complex backend setups, you may need a developer or expert support.<\/p>\n\n\n\n<p><strong>Step 3: Build Your Email List<\/strong><br>Import existing contacts or use Klaviyo\u2019s signup forms and popups to collect new ones. Organize your list using \u201csegments\u201d based on user behavior, purchase history, or engagement level.<\/p>\n\n\n\n<p><strong>Step 4: Design Your First Email<\/strong><br>Use Klaviyo\u2019s drag-and-drop templates to design your emails. Customize them with your brand\u2019s logo, colors, and dynamic content like customer names or product recommendations.<\/p>\n\n\n\n<p><strong>Step 5: Automate Your Emails<\/strong><br>Set up automated flows for common customer actions like signups, cart abandonment, or purchases. These help you stay in touch without manual effort.<\/p>\n\n\n\n<p><strong>Step 6: Test Before Sending<\/strong><br>Preview your emails on desktop and mobile. Run A\/B tests like different subject lines or images, to find what resonates best with your audience.<\/p>\n\n\n\n<p><strong>Step 7: Track &amp; Improve<\/strong><br>Review open rates, click-throughs, and sales to evaluate performance. Use these insights to refine future campaigns for stronger engagement and ROI.<\/p>\n\n\n\n<p>Look at what\u2019s working and what\u2019s not. Maybe one subject line got more opens, or one image led to more clicks. Use this info to improve your future emails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klaviyo_Email_Campaigns_You_Should_Try\"><\/span>Klaviyo Email Campaigns You Should Try<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Klaviyo makes it easy to send emails that not only look great but also help you get more sales and keep customers coming back. Here are three super-effective types of campaigns you can start with, even if you&#8217;re new to email marketing.<\/p>\n\n\n\n<p><strong>1. Cart Abandonment Emails<\/strong><\/p>\n\n\n\n<p>Ever added something to your cart but didn\u2019t end up buying it? Your customers do that too, and that\u2019s where this email comes in. A cart abandonment email gently reminds shoppers about the items they left behind, often with a little nudge like a discount or a product image to bring them back.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/AD_4nXdCUmR-8aUA1FOeSEzofXmM_2ZBB33MiKvtEUPerF1PXJ_9hyGg2kDOZSklQLu7tt8UcvbjSr5FywjdHaanXIdLL12GKDsJ73hkP97ctWzBSXt1WSbccFe88U2OSuVi2m7Fks1ykeyShsPjFOPKKIlZ9Q6gdQDzw.png\" alt=\"\" style=\"width:700px\"\/><\/figure><\/div>\n\n\n<p><strong>2. Welcome Email Flow<\/strong><\/p>\n\n\n\n<p>First impressions matter, even in email. A welcome flow is a series of automatic emails sent to someone right after they sign up for your list. Think of it like a warm handshake or a \u201chello\u201d from your brand. You can use this flow to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thank them for joining<\/li>\n\n\n\n<li>Share your brand story<\/li>\n\n\n\n<li>Give a special offer for their first purchase<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Post-Purchase Upsell Emails<\/strong><\/p>\n\n\n\n<p>Just because someone bought once doesn\u2019t mean your job is done. A post-purchase email keeps the conversation going by suggesting other products they might like based on what they just bought. For example, if someone buys a phone, you could suggest a matching case or wireless earbuds in a follow-up email.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klaviyo_SMS_Marketing_Ideas_to_Try\"><\/span>Klaviyo SMS Marketing Ideas to Try<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SMS marketing with Klaviyo is a smart way to connect with your customers directly on their phones. Whether you&#8217;re trying to grow your brand, boost sales, or just stay top of mind, here are some simple and effective ways to use text messages to your advantage.<\/p>\n\n\n\n<p><strong>1. Welcome New Subscribers with a Friendly Text<\/strong><\/p>\n\n\n\n<p>When someone joins your SMS list, send them a short and warm welcome message. Let them know who you are, what your brand is all about, and maybe throw in a small discount to get things rolling.<br><br><strong>Example:<\/strong> \u201cHey there! Thanks for joining [Your Brand]. We\u2019re excited to have you! Use WELCOME10 for 10% off your first order.\u201d<br><em>Don\u2019t forget to include an option to unsubscribe (like \u201cText STOP to opt out\u201d), especially if you&#8217;re dealing with privacy laws like GDPR or CCPA.<\/em><\/p>\n\n\n\n<p><strong>2. Turn Happy Customers into Referrers<\/strong><\/p>\n\n\n\n<p>Give your current customers a reason to spread the word! You can use Klaviyo to send a text with a special offer they can share with friends, like \u201cGive $10, Get $10.\u201d<\/p>\n\n\n\n<p><strong>Why this works:<\/strong> People trust recommendations from friends more than ads, so a simple referral message can bring in new buyers and grow your list.<\/p>\n\n\n\n<p><strong>3. Send Friendly Reminders<\/strong><\/p>\n\n\n\n<p>Did someone leave items in their cart? Or is your big weekend sale about to end? A quick text can give them the nudge they need to come back and buy.<br><br><strong>Example:<\/strong> \u201cYou left something behind! Check out now before it\u2019s gone: [link]\u201d<br>Or: \u201cFinal hours! Our summer sale ends at midnight. Grab your faves now: [link]\u201d<\/p>\n\n\n\n<p><strong>4. Say Thank You<\/strong><\/p>\n\n\n\n<p>A simple thank-you message after a purchase makes your brand feel more human and thoughtful. It also opens the door for repeat business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Powering_Klaviyo_with_First-Party_Data_Using_EasyInsights\"><\/span>Powering Klaviyo with First-Party Data Using EasyInsights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While Klaviyo helps you send smarter emails and texts, it\u2019s only as powerful as the data behind it. That\u2019s where <a href=\"https:\/\/easyinsights.ai\/\"><strong>EasyInsights.ai<\/strong><\/a> comes in.<\/p>\n\n\n\n<p>EasyInsights connects your ecommerce store, CRM, and backend systems to power Klaviyo with server-side, first-party data. Unlike browser-based tracking\u2014which can get blocked by ad blockers or iOS restrictions\u2014server-side tracking ensures you\u2019re working with cleaner, verified, and more complete data.<\/p>\n\n\n\n<p>This means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More accurate customer segments<\/li>\n\n\n\n<li>Better automation triggers (based on real behavior, not missed browser events)<\/li>\n\n\n\n<li>Higher personalization with enriched data from your CRM and offline interactions<\/li>\n\n\n\n<li>Improved attribution\u2014know which campaigns actually led to purchases<\/li>\n<\/ul>\n\n\n\n<p>With EasyInsights, your Klaviyo flows aren&#8217;t just smart, they\u2019re powered by real, reliable customer insights, giving your marketing automation an unfair advantage.<\/p>\n\n\n\n<p><strong>Also Read: <a href=\"https:\/\/easyinsights.ai\/blog\/server-side-tracking-for-better-conversion-tracking\/\">How to use server side tracking for better conversion tracking<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email and SMS marketing aren\u2019t just about sending messages\u2014they\u2019re about sending the right messages to the right people at the right time. Klaviyo makes that possible with powerful automation tools and personalization features. But to truly unlock its full potential, you need high-quality, reliable data powering your workflows.<\/p>\n\n\n\n<p>That\u2019s where EasyInsights comes in. By feeding Klaviyo with accurate, enriched first-party data collected via server-side tracking, EasyInsights helps you build smarter segments, trigger better automations, and drive more revenue\u2014all while keeping your data strategy future-proof.<\/p>\n\n\n\n<p>So if you\u2019re looking to scale your email and SMS marketing with confidence, it\u2019s time to combine Klaviyo\u2019s marketing muscle with EasyInsights\u2019 data precision. Together, they\u2019re a game-changer for ecommerce brands that want to grow fast, and grow smart.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/easyinsights.ai\/book-demo\">Book a Demo<\/a> with easyinsights today!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever opened your inbox and seen an email that felt like it was written just for&hellip;<\/p>\n","protected":false},"author":15,"featured_media":10081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[348,347],"class_list":["post-10080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-klaviyo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Klaviyo? A Beginner&#039;s Guide to Email Marketing - EasyInsights<\/title>\n<meta name=\"description\" content=\"EasyInsights - What is Klaviyo? A Beginner&#039;s Guide to Email Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Klaviyo? A Beginner&#039;s Guide to Email Marketing - EasyInsights\" \/>\n<meta property=\"og:description\" content=\"EasyInsights - What is Klaviyo? A Beginner&#039;s Guide to Email Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T10:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T10:04:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sonali Arya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonali Arya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/\"},\"author\":{\"name\":\"Sonali Arya\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/bdf9cbd774a6ca2fea1b575b60d2793e\"},\"headline\":\"What is Klaviyo? A Beginner&#8217;s Guide to Email Marketing\",\"datePublished\":\"2025-06-03T10:00:24+00:00\",\"dateModified\":\"2025-06-03T10:04:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/\"},\"wordCount\":1244,\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8.png\",\"keywords\":[\"email marketing\",\"klaviyo\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/\",\"url\":\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/\",\"name\":\"What is Klaviyo? A Beginner's Guide to Email Marketing - EasyInsights\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8.png\",\"datePublished\":\"2025-06-03T10:00:24+00:00\",\"dateModified\":\"2025-06-03T10:04:23+00:00\",\"description\":\"EasyInsights - What is Klaviyo? A Beginner's Guide to Email Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#primaryimage\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8.png\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8.png\",\"width\":1600,\"height\":900,\"caption\":\"What is Klaviyo? A beginner's guide to Email Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easyinsights.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Klaviyo? A Beginner&#8217;s Guide to Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"name\":\"EasyInsights\",\"description\":\"Uncover Growth in Digital Marketing Data\",\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\",\"name\":\"Easyinsights\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"width\":649,\"height\":117,\"caption\":\"Easyinsights\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\",\"https:\/\/x.com\/easy_insights\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/bdf9cbd774a6ca2fea1b575b60d2793e\",\"name\":\"Sonali Arya\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/82a67a3d90b6909f28bc5b6418113277?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/82a67a3d90b6909f28bc5b6418113277?s=96&d=mm&r=g\",\"caption\":\"Sonali Arya\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Klaviyo? A Beginner's Guide to Email Marketing - EasyInsights","description":"EasyInsights - What is Klaviyo? A Beginner's Guide to Email Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"What is Klaviyo? A Beginner's Guide to Email Marketing - EasyInsights","og_description":"EasyInsights - What is Klaviyo? A Beginner's Guide to Email Marketing","og_url":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/","og_site_name":"EasyInsights","article_publisher":"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","article_published_time":"2025-06-03T10:00:24+00:00","article_modified_time":"2025-06-03T10:04:23+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8.png","type":"image\/png"}],"author":"Sonali Arya","twitter_card":"summary_large_image","twitter_creator":"@easy_insights","twitter_site":"@easy_insights","twitter_misc":{"Written by":"Sonali Arya","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#article","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/"},"author":{"name":"Sonali Arya","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/bdf9cbd774a6ca2fea1b575b60d2793e"},"headline":"What is Klaviyo? A Beginner&#8217;s Guide to Email Marketing","datePublished":"2025-06-03T10:00:24+00:00","dateModified":"2025-06-03T10:04:23+00:00","mainEntityOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/"},"wordCount":1244,"publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8.png","keywords":["email marketing","klaviyo"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/","url":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/","name":"What is Klaviyo? A Beginner's Guide to Email Marketing - EasyInsights","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8.png","datePublished":"2025-06-03T10:00:24+00:00","dateModified":"2025-06-03T10:04:23+00:00","description":"EasyInsights - What is Klaviyo? A Beginner's Guide to Email Marketing","breadcrumb":{"@id":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#primaryimage","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8.png","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8.png","width":1600,"height":900,"caption":"What is Klaviyo? A beginner's guide to Email Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/easyinsights.ai\/blog\/what-is-klaviyo-a-beginners-guide-to-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easyinsights.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"What is Klaviyo? A Beginner&#8217;s Guide to Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/easyinsights.ai\/blog\/#website","url":"https:\/\/easyinsights.ai\/blog\/","name":"EasyInsights","description":"Uncover Growth in Digital Marketing Data","publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easyinsights.ai\/blog\/#organization","name":"Easyinsights","url":"https:\/\/easyinsights.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","width":649,"height":117,"caption":"Easyinsights"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","https:\/\/x.com\/easy_insights"]},{"@type":"Person","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/bdf9cbd774a6ca2fea1b575b60d2793e","name":"Sonali Arya","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/82a67a3d90b6909f28bc5b6418113277?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/82a67a3d90b6909f28bc5b6418113277?s=96&d=mm&r=g","caption":"Sonali Arya"}}]}},"fimg_url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/06\/1600x900-8-1024x576.png","reading_time":"7 minutes","_links":{"self":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/10080"}],"collection":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/comments?post=10080"}],"version-history":[{"count":2,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/10080\/revisions"}],"predecessor-version":[{"id":10084,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/10080\/revisions\/10084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media\/10081"}],"wp:attachment":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media?parent=10080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/categories?post=10080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/tags?post=10080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}