{"id":10544,"date":"2025-07-23T17:51:50","date_gmt":"2025-07-23T12:21:50","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=10544"},"modified":"2025-07-29T10:07:18","modified_gmt":"2025-07-29T04:37:18","slug":"google-ads-conversion-tracking","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/google-ads-conversion-tracking\/","title":{"rendered":"How to do google ads conversion tracking"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/1200x628-1024x536.png\" alt=\"google ads conversion tracking\" class=\"wp-image-10545\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/1200x628-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/1200x628-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/1200x628-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/1200x628.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you&#8217;re running Google Ads but not tracking conversions properly, you&#8217;re essentially flying blind. You might be getting clicks and impressions, but without knowing what happens after someone clicks your ad &#8211; whether they make a purchase, fill out a form, or call your business &#8211; you can\u2019t truly measure success or optimize for better performance.<\/p>\n\n\n\n<p>That\u2019s where conversion tracking comes in.<br><br>In this guide, we\u2019ll walk you through how to set up conversion tracking in Google Ads the right way &#8211; step by step. Whether you&#8217;re just starting out or looking to improve your current setup with features like Enhanced Conversions or offline tracking<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/google-ads-conversion-tracking\/#What_is_Conversion_Tracking_in_Google_ads\" >What is Conversion Tracking in Google ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/google-ads-conversion-tracking\/#Why_should_you_use_conversion_tracking\" >Why should you use conversion tracking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/google-ads-conversion-tracking\/#How_to_Set_Up_Google_Ads_Conversion_Tracking_Properly\" >How to Set Up Google Ads Conversion Tracking Properly<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/google-ads-conversion-tracking\/#Step-by-Step_Guide_to_Set_Up_Google_Ads_Conversion_Tracking\" >Step-by-Step Guide to Set Up Google Ads Conversion Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/google-ads-conversion-tracking\/#Manually_adding_event_snippets_for_conversion_tracking\" >Manually adding event snippets for conversion tracking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/google-ads-conversion-tracking\/#Verifying_the_Google_tag_by_using_Google_Tag_Assistant\" >Verifying the Google tag by using Google Tag Assistant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/google-ads-conversion-tracking\/#Why_EasyInsights_is_a_game_changer_for_the_Conversion_tracking\" >Why EasyInsights is a game changer for the Conversion tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/google-ads-conversion-tracking\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Conversion_Tracking_in_Google_ads\"><\/span>What is Conversion Tracking in Google ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-537bf4b7087515f03297b8b27d19d693\" style=\"color:#2c01ca;background-color:#e2dff4\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022?hl=en\">Conversion tracking<\/a> in Google Ads allows you to measure the actions users take after interacting with your ads, whether it\u2019s a purchase, form submission, phone call, or app install. With the rise of performance-driven marketing and automated bidding strategies, having accurate conversion tracking in place is more important than ever.<br><br>By tracking these actions, you can evaluate campaign performance, optimize your bidding strategies, and improve your return on ad spend (ROAS).\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_should_you_use_conversion_tracking\"><\/span>Why should you use conversion tracking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Conversion tracking informs Google Ads which actions &#8211; like form submissions or purchases &#8211; are most valuable to your business.\u201d This helps you pinpoint exactly where your advertising budget is being spent and uncover opportunities to enhance performance&nbsp;<\/p>\n\n\n\n<p>Additionally, conversion data gives you a clearer picture of which elements of your Google Ads campaigns are truly working. For example, imagine a campaign with several different ads. Even if your overall conversion rate looks good, conversion tracking lets you drill down to see which specific ads are delivering results.<\/p>\n\n\n\n<p>With Google Ads conversion tracking, you can determine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which ads are generating the highest number of website conversions<\/li>\n\n\n\n<li>The top-performing keywords and placements<\/li>\n\n\n\n<li>Campaigns that receive many clicks but fail to convert<\/li>\n<\/ul>\n\n\n\n<p>Moreover, the insights gathered from conversion tracking aren\u2019t just useful for paid search. You can leverage them in your remarketing efforts, targeting users who&#8217;ve already shown interest &#8211; helping boost ROI by re-engaging past visitors&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Google_Ads_Conversion_Tracking_Properly\"><\/span>How to Set Up Google Ads Conversion Tracking Properly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019ll walk you through the step-by-step process to set up Google Ads conversion tracking using the Google Tag.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>What Is a Google Tag?<\/strong><\/p>\n\n\n\n<p>The Google Tag is a small piece of JavaScript code that you install on your website. It helps send conversion data back to Google Ads when users complete a desired action on your site (like submitting a form or making a purchase). This code acts as a trigger that tells Google, \u201cA conversion just happened.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step-by-Step_Guide_to_Set_Up_Google_Ads_Conversion_Tracking\"><\/span>Step-by-Step Guide to Set Up Google Ads Conversion Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Step1: Create a conversion action<\/strong><\/p>\n\n\n\n<p>1. Sign In to Google Ads<\/p>\n\n\n\n<p>2. Navigate to the Conversions Section<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click the Goals on the left-hand side menu.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"641\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-12.png\" alt=\"\" class=\"wp-image-10560\" style=\"width:257px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-12.png 462w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-12-216x300.png 216w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/figure><\/div>\n\n\n<p>3. Under \u201cConversions,\u201d click on Summary.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"468\" height=\"597\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-11.png\" alt=\"\" class=\"wp-image-10559\" style=\"width:267px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-11.png 468w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-11-235x300.png 235w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/figure><\/div>\n\n\n<p>4. Hit the blue + New conversion action button.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1382\" height=\"567\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-14.png\" alt=\"\" class=\"wp-image-10561\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-14.png 1382w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-14-300x123.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-14-1024x420.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-14-768x315.png 768w\" sizes=\"(max-width: 1382px) 100vw, 1382px\" \/><\/figure>\n\n\n\n<p>Tip: If you\u2019ve never created a conversion before, this section might be empty, and Google will guide you through the first setup.<\/p>\n\n\n\n<p>5. Choose the Conversion Source<\/p>\n\n\n\n<p>You\u2019ll now see four options for where your conversion comes from:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1103\" height=\"665\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-13.png\" alt=\"\" class=\"wp-image-10562\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-13.png 1103w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-13-300x181.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-13-1024x617.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-13-768x463.png 768w\" sizes=\"(max-width: 1103px) 100vw, 1103px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website:<\/strong> for actions like purchases, form fills, or signups.<\/li>\n\n\n\n<li><strong>App:<\/strong> if you want to track in-app actions from iOS or Android.<\/li>\n\n\n\n<li><strong>Phone calls:<\/strong> to track calls from your ads or website.<\/li>\n\n\n\n<li><strong>Import:<\/strong> to import conversions from Google Analytics, a CRM (like Salesforce), or offline sales.<\/li>\n<\/ul>\n\n\n\n<p>You can create conversion actions in Google Ads in two ways: by using existing Web and App events from Google Analytics or by setting them up manually.If you go with the Google Analytics option, there\u2019s no need to touch your website\u2019s code &#8211; the setup is quick and easy.<\/p>\n\n\n\n<p>However, if you choose to set up the conversion manually, you\u2019ll need to add a special event code (called a snippet) to your website to track the action.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Step 2: Installing the Google tag<\/strong><\/p>\n\n\n\n<p>Setting up the Google tag involves three key steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Install the Google tag<\/li>\n\n\n\n<li>Manually adding event snippets for conversion tracking<\/li>\n\n\n\n<li>Verifying the Google tag by using Google Tag Assistant<\/li>\n<\/ul>\n\n\n\n<p>Install the Google tag.<\/p>\n\n\n\n<p>In the Google ads interface click on tools, then Data manager. Then you will see an option of Google tag.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"454\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-17.png\" alt=\"\" class=\"wp-image-10565\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-17.png 1600w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-17-300x85.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-17-1024x291.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-17-768x218.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-17-1536x436.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>To begin installing the Google Tag, click on <strong>\u201c+ Connect a Product.\u201d<\/strong>\u00a0\u00a0<\/p>\n\n\n\n<p>From there, choose one of the following installation methods:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a website builder or CMS (like WordPress, Shopify, etc.)\u00a0\u00a0<\/li>\n\n\n\n<li>Install Manually (Manually add the tag code to your website\u2019s HTML)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1551\" height=\"635\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-18.png\" alt=\"\" class=\"wp-image-10566\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-18.png 1551w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-18-300x123.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-18-1024x419.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-18-768x314.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-18-1536x629.png 1536w\" sizes=\"(max-width: 1551px) 100vw, 1551px\" \/><\/figure>\n\n\n\n<p>If you choose to install the tag manually, you\u2019ll need to add the code snippet that appears on your screen after clicking Install manually.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1525\" height=\"833\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-16.png\" alt=\"\" class=\"wp-image-10564\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-16.png 1525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-16-300x164.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-16-1024x559.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-16-768x420.png 768w\" sizes=\"(max-width: 1525px) 100vw, 1525px\" \/><\/figure>\n\n\n\n<p>The displayed snippet code must be pasted into every page of your website, usually within the &lt;head&gt; section. If you\u2019re tracking a button click, you\u2019ll need to add the event snippet to the page where the button or link appears, and you may need to add additional code to trigger the conversion on click.&nbsp;<\/p>\n\n\n\n<p>If you have the Google tag already installed on your website, you can skip the step of installing it again<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manually_adding_event_snippets_for_conversion_tracking\"><\/span>Manually adding event snippets for conversion tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>However, if you manually installed the Google Tag on your website, you\u2019ll need to Follow this additional step to track conversions properly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In your Google Ads account, go to the Google Tag section.<\/li>\n\n\n\n<li>Click on \u201cSee event snippet\u201d next to the conversion action you\u2019re setting up.<\/li>\n<\/ul>\n\n\n\n<p>Now you\u2019ll choose how you want to track conversions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page Load<\/strong> \u2013 Use this if the conversion happens after a user visits a specific page. Example: A customer reaches a thank you or order confirmation page after purchase or sign-up.<br><\/li>\n\n\n\n<li><strong>Click<\/strong> \u2013 Use this if the conversion is triggered by a click on a specific element like: A button (\u201cBuy Now\u201d, \u201cSubmit\u201d, \u201cSign Up\u201d) or a link (\u201cDownload\u201d, \u201cContact Us\u201d)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"553\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-15.png\" alt=\"\" class=\"wp-image-10563\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-15.png 959w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-15-300x173.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-15-768x443.png 768w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/figure>\n\n\n\n<p>Once you\u2019ve selected one, Google Ads will generate a matching event snippet.<\/p>\n\n\n\n<p>Paste the event snippet within the head section of the conversion pages. This ensures that the conversion is recorded when someone completes the desired action. If the same conversion applies to multiple pages, make sure the snippet is included in each of those pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Verifying_the_Google_tag_by_using_Google_Tag_Assistant\"><\/span>Verifying the Google tag by using Google Tag Assistant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/tagassistant.google.com\/\">Google Tag Assistant<\/a> is a helpful tool for troubleshooting and ensuring your Google Ads tag is correctly installed on your website. It\u2019s an essential tool for confirming that your tracking, conversion, or remarketing tags are firing properly. Here\u2019s how you can use it within Google Ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Navigate to Google Tag section \u2192 Go to Admin section \u2192 Launch Tag Assistant.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1321\" height=\"767\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-19.png\" alt=\"\" class=\"wp-image-10567\" style=\"width:804px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-19.png 1321w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-19-300x174.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-19-1024x595.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-19-768x446.png 768w\" sizes=\"(max-width: 1321px) 100vw, 1321px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Click on \u2018Launch Tag Assistant\u2018; a new tab will open with the Tag Assistant tool.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"569\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-10.png\" alt=\"\" class=\"wp-image-10558\" style=\"width:652px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-10.png 794w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-10-300x215.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/07\/image-10-768x550.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Enter your website URL and then click on Connect\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Once the Tag Assistant connects to your site, it will start analyzing the tags and displaying its results in real time. The results will tell you whether:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The tag is firing correctly.<\/li>\n\n\n\n<li>There are errors or warnings that need your attention.<\/li>\n\n\n\n<li>Missing tags or incorrect configurations are detected.<\/li>\n<\/ul>\n\n\n\n<p>If everything is working correctly, Tag Assistant will display a message like \u201cTag installed and firing successfully.\u201d If there\u2019s an issue, it will give you specific suggestions to fix the problem.<\/p>\n\n\n\n<p>Example (\u201cTag missing on page\u201d or \u201cPage load delay detected\u201d).<\/p>\n\n\n\n<p>You can repeat the process for any other tags you have implemented on your site. This ensures that your site is properly tracking all the necessary actions for your advertising campaigns.<\/p>\n\n\n\n<p><strong>Additional reading:<\/strong> <a href=\"https:\/\/easyinsights.ai\/blog\/how-to-do-facebook-ads-conversion-tracking\/\">How to do facebook ads conversion tracking<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_EasyInsights_is_a_game_changer_for_the_Conversion_tracking\"><\/span>Why EasyInsights is a game changer for the Conversion tracking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can track user actions from the initial click to a purchase or lead submission, but that data is often incomplete or inaccurate when relying solely on <a href=\"https:\/\/easyinsights.ai\/blog\/what-are-tracking-pixels-and-how-do-they-work\/\">pixel-based tracking<\/a>. To truly scale your business, you need precise data and full visibility into what happens both before and after a conversion.<\/p>\n\n\n\n<p>That\u2019s where <a href=\"https:\/\/easyinsights.ai\/\">EasyInsights<\/a> makes the difference. With EasyInsights\u2019 advanced cross-domain tracking, you get accurate, end-to-end insights &#8211; not just pre-conversion behavior, but also critical post-conversion data that helps optimize campaigns, improve attribution, and drive real growth.<br><br>such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Track the entire customer journey<\/strong> from first click to lifetime value<\/li>\n\n\n\n<li><strong>Cross-platform user behavior:<\/strong> Connect interactions across domains and device<\/li>\n\n\n\n<li><strong>Accurate attribution models:<\/strong> Attribute revenue to the right channels with confidence<\/li>\n\n\n\n<li><strong>Repeat purchases:<\/strong> Understand customer retention and repurchase behavior<\/li>\n\n\n\n<li><strong>Subscription renewals:<\/strong> Track recurring revenue events across platforms<\/li>\n\n\n\n<li><strong>Upsells and cross-sells:<\/strong> Identify high-value actions beyond the initial conversion<\/li>\n\n\n\n<li><strong>Improved campaign optimization:<\/strong> Feed complete data back into ad platforms for better automated bidding<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Setting up Google Ads conversion tracking might seem technical at first, but it\u2019s absolutely essential if you want to get the most out of your ad spend. With proper tracking in place, you gain real, actionable insights into what\u2019s working &#8211; and what\u2019s not &#8211; so you can make smarter decisions, improve campaign performance, and ultimately drive more valuable actions for your business.<br><\/p>\n\n\n\n<p>Whether you\u2019re using basic website conversions, <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9888656?hl=en\">enhanced conversions<\/a>, or even importing offline data, accurate tracking ensures that Google\u2019s machine learning can optimize for the goals that matter most to you.<br><br>For accurate tracking <strong><a href=\"https:\/\/easyinsights.ai\/book-demo\">Book a demo<\/a><\/strong> with EasyInsights<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re running Google Ads but not tracking conversions properly, you&#8217;re essentially flying blind. You might be getting&hellip;<\/p>\n","protected":false},"author":17,"featured_media":10545,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122,16],"tags":[283,36,346],"class_list":["post-10544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platform","category-digital-marketing","tag-conversion-tracking","tag-marketing-optimization","tag-tracking"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to do google ads conversion tracking<\/title>\n<meta name=\"description\" content=\"Learn how to properly set up Google Ads conversion tracking to optimize performance, boost ROI, and unlock valuable insights. 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