{"id":10831,"date":"2025-09-08T11:54:25","date_gmt":"2025-09-08T06:24:25","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=10831"},"modified":"2025-09-08T12:06:22","modified_gmt":"2025-09-08T06:36:22","slug":"how-to-use-first-party-events-on-meta","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/","title":{"rendered":"How to Use First-Party Events on Meta\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/1080x1920-1024x536.png\" alt=\"First party events on meta\" class=\"wp-image-10836\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/1080x1920-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/1080x1920-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/1080x1920-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/1080x1920.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The digital advertising landscape has changed dramatically over the past few years. Between iOS14 updates, third-party cookie deprecation, and increasing privacy regulations (GDPR, CCPA), marketers are losing visibility into their customers\u2019 journeys.<\/p>\n\n\n\n<p>For performance marketers, this means less accurate <a href=\"https:\/\/easyinsights.ai\/blog\/what-is-ad-tracking-and-its-importance\/\">tracking<\/a>, broken <a href=\"https:\/\/easyinsights.ai\/blog\/marketing-attribution-for-b2b-all-you-need-to-know\/\">attribution<\/a>, and inefficient ad spend. But there\u2019s a solution: <strong>first-party events.<\/strong><\/p>\n\n\n\n<p>By using first-party events across platforms like Meta and Google, you can <strong>regain visibility, improve optimization, and future-proof your marketing.<\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/#What_Are_First-Party_Events\" >What Are First-Party Events?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/#Examples_of_First-Party_Events\" >Examples of First-Party Events:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/#Why_First-Party_Events_Matter_in_Advertising\" >Why First-Party Events Matter in Advertising<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/#Using_First-Party_Events_on_Meta\" >Using First-Party Events on Meta<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/#Meta_Pixel_First-Party_Mode\" >Meta Pixel (First-Party Mode)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/#Meta_Conversions_API_CAPI\" >Meta Conversions API (CAPI)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/#Boosting_Event_Match_Quality_EMQ\" >Boosting Event Match Quality (EMQ)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/#Go_Beyond_Standard_Events_with_EasyInsights_Custom_Event_Tracking\" >Go Beyond Standard Events with EasyInsight\u2019s Custom Event Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_First-Party_Events\"><\/span>What Are First-Party Events?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First-party events are user interactions (like purchases, sign-ups, or add-to-cart actions) that you collect directly from your own digital properties (website, app, CRM, POS system).<\/p>\n\n\n\n<p>Unlike <a href=\"https:\/\/easyinsights.ai\/blog\/demise-of-third-party-cookies-and-its-impact-on-marketing\/\">third-party cookies<\/a> (set by outside domains), <a href=\"https:\/\/easyinsights.ai\/blog\/first-party-vs-second-vs-third-vs-zero-party-data\/\">first-party data<\/a> is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Owned by you &#8211; You have full control.<br><\/li>\n\n\n\n<li>Compliant &#8211; Fits into the new privacy-first marketing landscape.<br><\/li>\n\n\n\n<li>Reliable &#8211; Not blocked by browsers like Safari or regulations like iOS App Tracking Transparency.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_First-Party_Events\"><\/span>Examples of First-Party Events:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A visitor submits a lead form on your website.<br><\/li>\n\n\n\n<li>A user adds a product to their cart.<br><\/li>\n\n\n\n<li>A subscriber renews their plan in your SaaS app.<br><\/li>\n\n\n\n<li>A customer purchases offline, and you log it in your CRM.<br><\/li>\n<\/ul>\n\n\n\n<p>Every one of these events can be passed to platforms like Meta and Google, allowing their ad algorithms to optimize campaigns with richer, verified data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_First-Party_Events_Matter_in_Advertising\"><\/span>Why First-Party Events Matter in Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here\u2019s why every performance marketer should prioritize first-party event tracking:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>More Accurate Attribution<\/strong> &#8211; Meta and Google rely on event data to assign credit for conversions. First-party events reduce signal loss and give you a clearer picture of what\u2019s actually driving results.<br><\/li>\n\n\n\n<li><strong>Better Campaign Optimization<\/strong> &#8211; The more data you feed Meta\/Google, the better their algorithms learn. Passing server-side events helps ad platforms understand <em>which<\/em> users are most valuable.<br><\/li>\n\n\n\n<li><strong>Reduced CAC, Increased ROAS<\/strong> &#8211; With high-quality event data, platforms avoid wasted impressions on low-quality audiences &#8211; helping you scale profitably.<br><\/li>\n\n\n\n<li><strong>Resilience Against Browser Limitations<\/strong> &#8211; Safari, Firefox, and iOS restrict third-party cookies. First-party events, especially server-side, bypass these limitations.<br><\/li>\n\n\n\n<li><strong>Privacy Compliance<\/strong> &#8211; First-party events align with GDPR\/CCPA since you\u2019re using data collected directly with user consent.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_First-Party_Events_on_Meta\"><\/span>Using First-Party Events on Meta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Meta now emphasizes <strong>first-party tracking<\/strong> (via its Pixel and Conversions API) as browsers block third-party cookies. In practice, you should install the Meta Pixel and enable it to use first-party cookies, and also send key events from your server using Meta\u2019s Conversions API.<br><br>This hybrid approach ensures more complete data: The Pixel captures browser-based events (pageviews, clicks, etc.), and CAPI captures server-side events (even if adblockers or browser privacy settings would block the Pixel)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meta_Pixel_First-Party_Mode\"><\/span>Meta Pixel (First-Party Mode)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Install the Meta Pixel<\/strong> on your website\/app and <strong>enable first-party cookies<\/strong>.\n<ol class=\"wp-block-list\">\n<li>In Events Manager, go to <strong>Data Sources &gt; Your Pixel &gt; Settings<\/strong>, then under Cookie<em> Usage<\/em> turn on first-party cookies<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-2-1024x649.png\" alt=\"image\" class=\"wp-image-10834\" style=\"width:612px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-2-1024x649.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-2-300x190.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-2-768x487.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-2.png 1027w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>First-party cookies are not blocked by Chrome\/Safari, so this preserves the <a href=\"https:\/\/easyinsights.ai\/blog\/meta-pixel-vs-google-analytics-4-a-detailed-comparison\/\">Pixel\u2019s<\/a> signals as third-party cookies are phased out<br><\/li>\n\n\n\n<li><strong>Track standard events:<\/strong> Configure the Pixel to fire on key actions:\u00a0<br>\n<ul class=\"wp-block-list\">\n<li>ViewContent<\/li>\n\n\n\n<li>AddToCart<\/li>\n\n\n\n<li>InitiateCheckout<\/li>\n\n\n\n<li>Purchase<\/li>\n\n\n\n<li>Lead<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>These events tell Meta when users view products, add to cart, register, or complete checkout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meta_Conversions_API_CAPI\"><\/span>Meta Conversions API (CAPI)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Implement the <a href=\"https:\/\/easyinsights.ai\/blog\/what-is-facebook-capi-conversions-api\/\">Conversions API.<\/a><\/strong> The Pixel alone may miss conversions if users block scripts or leave the page too quickly<\/p>\n\n\n\n<p>CAPI lets your server send the same events directly to Meta\u2019s servers. For example, you can configure your backend (or a cloud server) to send a Purchase event to Meta whenever an order completes, parallel to the browser Pixel event<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-3-1024x605.png\" alt=\"image\" class=\"wp-image-10835\" style=\"width:701px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-3-1024x605.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-3-300x177.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-3-768x454.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-3-1536x907.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-3.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Capture additional events server-side.<\/strong> Beyond duplicating Pixel events, CAPI can send events that never hit the browser: e.g. form submissions, subscription sign-ups, or <em>offline<\/em> purchases logged in your CRM\/point-of-sale. Meta explicitly recommends sending conversions from both web and CRM: you might configure \u201cCAPI for CRM\u201d to forward offline sales or leads into Meta<\/p>\n\n\n\n<p><strong>Deduplicate Pixel and server events.<\/strong> When firing the same event via Pixel <em>and<\/em> CAPI (e.g. a completed purchase), assign a shared unique <strong>event_id<\/strong> to both. Meta then knows these are duplicates and will count the conversion only once<\/p>\n\n\n\n<p>Proper deduplication is crucial: without it, Meta might double-count conversions or discard one version. In practice, include the same event_id, event name, and timestamp in your Pixel and CAPI calls so Meta merges them into a single conversion<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boosting_Event_Match_Quality_EMQ\"><\/span>Boosting Event Match Quality (EMQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Include rich identifiers.<\/strong> Meta\u2019s Event Match Quality (EMQ) score reflects how well your events can be tied to actual user profiles. To maximize EMQ, send as many hashed customer identifiers as possible with each event. Typical identifiers include the user\u2019s email address, phone number, name, and location (city, ZIP code, etc.)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"327\" height=\"605\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image.png\" alt=\"image\" class=\"wp-image-10832\" style=\"width:247px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image.png 327w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-162x300.png 162w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/figure><\/div>\n\n\n<p><strong>Add browser and network signals.<\/strong> In addition to personal data, include Meta-specific cookies (<strong>_fbp, _fbc<\/strong>) and other signals if available. For example, when using CAPI you can grab the <strong>_fbp<\/strong> cookie (Facebook click ID) or the user\u2019s IP address from the web request and send those in the event. These further improve matching accuracy.<\/p>\n\n\n\n<p><strong>Aim for high match quality.<\/strong> Meta treats EMQ as a diagnostic: lower scores can hurt attribution and targeting. Industry sources suggest aiming for an EMQ of ~6\u20138\/10 or above for key events.<br>Higher EMQ leads to better ad optimization and more accurate ROAS. As one guide notes, \u201chigh-quality, accurately hashed user data will result in a better EMQ\u201d and thus stronger campaign performance<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-1-1024x517.png\" alt=\"image\" class=\"wp-image-10833\" style=\"width:705px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-1-1024x517.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-1-300x152.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-1-768x388.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/09\/image-1.png 1043w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Additional reading: <a href=\"https:\/\/easyinsights.ai\/blog\/improve-event-match-quality-with-first-party-data\/\">How to improve event match quality with first-party data<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Go_Beyond_Standard_Events_with_EasyInsights_Custom_Event_Tracking\"><\/span>Go Beyond Standard Events with EasyInsight\u2019s Custom Event Tracking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advanced, business-contextual events go far beyond default Meta actions like Purchase or AddToCart. When powered through <a href=\"https:\/\/easyinsights.ai\/\">EasyInsights<\/a> and sent via Meta Conversions API (CAPI) or <a href=\"https:\/\/easyinsights.ai\/blog\/google-ads-enhanced-conversion-all-you-need-to-know\/\">Google Enhanced Conversions<\/a>, these custom first-party events unlock a whole new level of optimization. They let you target high-value users, behavior-based cohorts, and retention metrics that standard pixel tracking often misses.<\/p>\n\n\n\n<p>To make it easier, we\u2019ve curated a list of impactful custom events &#8211; complete with suggested names, purposes, and implementation triggers &#8211; that you can tailor to your unique business needs.<\/p>\n\n\n\n<p><strong>A few most used events in B2B\/Lead Generation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New lead<\/li>\n\n\n\n<li>Qualified lead<\/li>\n\n\n\n<li>High value lead<\/li>\n\n\n\n<li>Lead scored<\/li>\n<\/ul>\n\n\n\n<p><strong>A few most used events in B2B\/Lead Generation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NewCustomerPurchase<\/li>\n\n\n\n<li>PrepaidOrder<\/li>\n\n\n\n<li>FulfilledOrder<\/li>\n\n\n\n<li>ReturnOrder<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The shift toward first-party events isn\u2019t just a technical adjustment &#8211; it\u2019s a strategic edge. Platforms like Meta and Google are rewarding advertisers who provide richer, more trustworthy data. That means the brands that take control of their own event tracking today will be the ones who scale profitably tomorrow.<\/p>\n\n\n\n<p>Whether you\u2019re running ecommerce campaigns, generating leads, or driving retention in SaaS, the message is clear: <strong>your first-party events are the fuel that powers smarter algorithms and stronger results<\/strong>. Marketers who embrace this approach won\u2019t just survive the cookieless era &#8211; they\u2019ll outpace competitors still clinging to legacy tracking methods.<br><br><strong><a href=\"https:\/\/easyinsights.ai\/book-demo\">Book a demo<\/a><\/strong> with EasyInsights to start tracking custom events.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital advertising landscape has changed dramatically over the past few years. Between iOS14 updates, third-party cookie deprecation,&hellip;<\/p>\n","protected":false},"author":17,"featured_media":10836,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122,59],"tags":[375,255,374,145,351],"class_list":["post-10831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platform","category-tracking","tag-ad-platform","tag-first-party-data","tag-first-party-events","tag-marketing","tag-meta-optimization"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use First-Party Events on Meta\u00a0<\/title>\n<meta name=\"description\" content=\"Learn how to use first-party events on Meta with Pixel &amp; CAPI to improve attribution, boost ROAS, and future-proof your marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use First-Party Events on Meta\u00a0\" \/>\n<meta property=\"og:description\" content=\"Learn how to use first-party events on Meta with Pixel &amp; CAPI to improve attribution, boost ROAS, and future-proof your marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/how-to-use-first-party-events-on-meta\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-08T06:24:25+00:00\" \/>\n<meta property=\"article:modified_time\" 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