{"id":11046,"date":"2025-10-17T20:41:34","date_gmt":"2025-10-17T15:11:34","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=11046"},"modified":"2026-01-21T16:36:30","modified_gmt":"2026-01-21T11:06:30","slug":"metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/","title":{"rendered":"Meta\u2019s Update: A New Way to Test Creatives &#8211; From A\/B to AI-Led Optimization"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/10\/1200x628-1-1024x534.png\" alt=\"x ()\" class=\"wp-image-11048\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/10\/1200x628-1-1024x534.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/10\/1200x628-1-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/10\/1200x628-1-768x401.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/10\/1200x628-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For years, marketers have relied on traditional A\/B testing in Meta Ads to understand what works &#8211; one creative versus another, separate ad sets, manually divided budgets, and endless analysis.<\/p>\n\n\n\n<p>But that method is now outdated. Meta has rolled out a <strong>new built-in Creative Testing feature<\/strong> that lets advertisers test multiple creatives directly within a single ad set &#8211; without fragmenting budgets or breaking campaign delivery.<\/p>\n\n\n\n<p>This shift marks a major evolution in how creative performance is measured and optimized on Meta. Here\u2019s everything you need to know about the update, how it works, and how to make the most of it.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/#What_Has_Changed\" >What Has Changed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/#Why_Meta_Made_This_Change\" >Why Meta Made This Change<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/#How_Metas_New_Creative_Testing_Works\" >How Meta\u2019s New Creative Testing Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/#Why_This_Is_a_Game_Changer\" >Why This Is a Game Changer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/#Best_Practices_for_Running_Creative_Tests_in_Meta\" >Best Practices for Running Creative Tests in Meta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/#Experience_with_the_New_System\" >Experience with the New System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/#How_This_Changes_the_Role_of_the_Marketer\" >How This Changes the Role of the Marketer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/#How_EasyInsights_Complements_Metas_Creative_Testing\" >How EasyInsights Complements Meta\u2019s Creative Testing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/#Heres_how_EasyInsights_adds_value_to_Metas_testing_process\" >Here\u2019s how EasyInsights adds value to Meta\u2019s testing process:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Has_Changed\"><\/span>What Has Changed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Meta\u2019s latest update transforms how advertisers can test ad creatives. Instead of creating multiple ad sets for every variation, you can now <strong>run up to five creatives within the same ad set<\/strong> and allow Meta to handle fair delivery and analysis.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Here\u2019s what\u2019s new:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Test 2\u20135 ad variations<\/strong> within one ad set<br><\/li>\n\n\n\n<li><strong>Equal budget distribution<\/strong> across all creatives during the test phase<br><\/li>\n\n\n\n<li><strong>No audience overlap<\/strong> &#8211; each user will see only one ad variation<br><\/li>\n\n\n\n<li><strong>Clear test results<\/strong> available in the <em>Experiments<\/em> section of Ads Manager<\/li>\n<\/ul>\n\n\n\n<p>This means no more overcomplicated campaign structures, no duplicated budgets, and no \u201cwinner\u201d bias caused by uneven delivery. You get cleaner results and faster learnings &#8211; right where your campaigns already run.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"781\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/10\/image-1024x781.jpeg\" alt=\"image\" class=\"wp-image-11047\" style=\"width:440px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/10\/image-1024x781.jpeg 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/10\/image-300x229.jpeg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/10\/image-768x586.jpeg 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/10\/image.jpeg 1206w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Meta_Made_This_Change\"><\/span>Why Meta Made This Change<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Traditional A\/B testing on <a href=\"https:\/\/www.facebook.com\/business\/m\/get-started-meta-advertising?content_id=XAfELRfAhjcIFGt&amp;ref=sem_smb&amp;utm_term=meta%20ads&amp;gclid=CjwKCAjw0sfHBhB6EiwAQtv5qdo3s5hei2BP6cE4XyoQgmnd7hpUFnxET9saa7FvB1clNoAGotCAvhoCJSgQAvD_BwE&amp;gad_source=1&amp;gad_campaignid=21440460712&amp;gbraid=0AAAAACr-yC-53yiw0Nepk3Ywbp1d1uajD\">Meta<\/a> was effective but cumbersome. Advertisers often faced issues like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overlapping audiences<\/strong> causing skewed results<br><\/li>\n\n\n\n<li><strong>Uneven budget spend<\/strong> across ad sets<br><\/li>\n\n\n\n<li><strong>Difficulty comparing outcomes<\/strong> between tests<br><\/li>\n\n\n\n<li><strong>Delayed learning<\/strong> because of fragmented data<br><\/li>\n<\/ul>\n\n\n\n<p>Meta\u2019s new built-in creative testing simplifies this entire workflow. It aligns with Meta\u2019s broader push toward <strong>automation and efficiency<\/strong>, where machine learning helps advertisers make decisions faster and with better accuracy.<\/p>\n\n\n\n<p>In essence, Meta wants to eliminate the manual complexity that prevents advertisers from experimenting frequently. By integrating creative testing directly into campaigns, brands can now treat testing as a continuous process &#8211; not a separate project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Metas_New_Creative_Testing_Works\"><\/span>How Meta\u2019s New Creative Testing Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Running a creative test inside your campaign is now straightforward.<\/p>\n\n\n\n<p>Here\u2019s how the process unfolds:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create a new campaign<\/strong> or choose an existing one.<br><\/li>\n\n\n\n<li>In the ad set level, add <strong>2 &#8211; 5 creative variations<\/strong> under the same audience and optimization settings.<br><\/li>\n\n\n\n<li>Set your test budget.<br><\/li>\n\n\n\n<li>Define how long the test should run.<br><\/li>\n\n\n\n<li>Define the metric that will compare results.<br><\/li>\n\n\n\n<li>Click confirm<\/li>\n<\/ol>\n\n\n\n<p>The test results show which creative version performed best for your chosen conversion goal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_This_Is_a_Game_Changer\"><\/span>Why This Is a Game Changer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Meta\u2019s Creative Testing update doesn\u2019t just make things easier &#8211; it makes them smarter.<\/p>\n\n\n\n<p>Here\u2019s why marketers should care:<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>1. Simplified Testing, Smarter Structure<\/strong><\/p>\n\n\n\n<p>No need for multiple ad sets or manual split tests. All variations now live within a single ad set, maintaining consistent delivery conditions and saving setup time.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>2. Fair Budget Distribution<\/strong><\/p>\n\n\n\n<p>Previously, one ad set could consume more budget and distort test results. Meta now distributes budget equally among creatives, ensuring fair comparison.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>3. No Audience Overlap<\/strong><\/p>\n\n\n\n<p>Each user is exposed to only one ad version &#8211; a crucial improvement. This prevents cross-contamination of results and ensures each creative gets a clean read.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>4. Faster Learning Cycles<\/strong><\/p>\n\n\n\n<p>Because everything runs under one ad set, the campaign collects learnings faster. You can identify top-performing creatives in days, not weeks.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>5. Data You Can Trust<\/strong><\/p>\n\n\n\n<p>Meta\u2019s new testing system ensures you\u2019re making creative decisions based on clean, statistically sound data rather than guesswork or delivery quirks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Running_Creative_Tests_in_Meta\"><\/span>Best Practices for Running Creative Tests in Meta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While Meta\u2019s new feature simplifies testing, how you design and interpret those tests still determines success. Here are some best practices to follow:<\/p>\n\n\n\n<p>&#8211; Diversify creatives: Try different formats, messaging angles, and visuals<\/p>\n\n\n\n<p>&#8211; Allocate up to 20% of your budget to testing to avoid disrupting ongoing campaigns<\/p>\n\n\n\n<p>&#8211; Use a Daily Budget and Highest Volume Bid Strategy to maximize learnings<\/p>\n\n\n\n<p>&#8211; Leverage custom conversions as the guiding metric &#8211; this is how testing truly becomes smarter<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Experience_with_the_New_System\"><\/span>Experience with the New System<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After testing the new setup, here\u2019s what stood out the most:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Faster Learnings:<\/strong> The algorithm identifies strong performers within 48\u201372 hours.<br><\/li>\n\n\n\n<li><strong>Cleaner Data:<\/strong> Because there\u2019s no audience overlap, each creative gets fair exposure.<br><\/li>\n\n\n\n<li><strong>Better Decisions:<\/strong> Using deeper conversion events like \u201cPost-Purchase\u201d or \u201cMQL\u201d helps Meta\u2019s AI understand which creatives drive meaningful results &#8211; not just vanity clicks.<\/li>\n<\/ul>\n\n\n\n<p>When combined with server-side tracking (like CAPI), this becomes even more powerful. Meta\u2019s learning algorithm receives cleaner, richer event data, allowing it to match creatives with users more effectively.<\/p>\n\n\n\n<p>Simply put: <strong>better conversions = smarter creative selection<\/strong>.<\/p>\n\n\n\n<p><strong>Additional Reading: <a href=\"https:\/\/easyinsights.ai\/blog\/strategies-to-optimize-meta-conversion-api-capi\/\">Strategies to Optimize Meta Conversion API (CAPI)<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_This_Changes_the_Role_of_the_Marketer\"><\/span>How This Changes the Role of the Marketer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Meta\u2019s creative testing update doesn\u2019t eliminate human creativity &#8211; it amplifies it.<\/p>\n\n\n\n<p>Automation now handles delivery, distribution, and data fairness. But <strong>strategy<\/strong> &#8211; the art of defining what to test, how to interpret results, and how to scale learnings &#8211; still rests with marketers.<\/p>\n\n\n\n<p>Think of it this way:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meta\u2019s system automates execution.<br><\/li>\n\n\n\n<li>You control the hypotheses, storytelling, and brand direction.<\/li>\n<\/ul>\n\n\n\n<p>The best marketers in 2025 will be the ones who blend human insight with algorithmic efficiency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_EasyInsights_Complements_Metas_Creative_Testing\"><\/span>How EasyInsights Complements Meta\u2019s Creative Testing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creative testing shouldn\u2019t stop at CTRs or in-platform conversions. Marketers need to understand <strong>how each creative impacts the complete user journey<\/strong> &#8211; from ad view to lead quality, purchase behavior, and retention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Heres_how_EasyInsights_adds_value_to_Metas_testing_process\"><\/span><strong>Here\u2019s how EasyInsights adds value to Meta\u2019s testing process:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>1. Tracks Post-Conversion data<\/strong><\/p>\n\n\n\n<p>Meta can tell you which creative got the most leads. But <a href=\"https:\/\/easyinsights.ai\/\">EasyInsights <\/a>can tell you <strong>which creative got the most <em>qualified<\/em> leads<\/strong>.<br>By connecting Meta Ads with your CRM (like <a href=\"http:\/\/hubspot.com\/products\/crm\">HubSpot<\/a>, Zoho, or Salesforce), EasyInsights helps you track MQLs, SQLs, conversions, cancellations, or repeat purchases &#8211; all tied back to the exact ad creative that started the journey.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>2. Server-Side Tracking Accuracy (CAPI Integration)<\/strong><\/p>\n\n\n\n<p>EasyInsights supports Meta\u2019s <strong><a href=\"https:\/\/easyinsights.ai\/blog\/what-is-facebook-capi-conversions-api\/\">Conversions API <\/a>(CAPI)<\/strong>, ensuring your creative test results are backed by clean, server-side data.<br>This eliminates data loss caused by browser restrictions, ad blockers, or cookie limitations &#8211; giving Meta better signals to optimize toward.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>3. Full-Funnel Attribution<\/strong><\/p>\n\n\n\n<p>Your creative might perform well on Meta, but what if it influences conversions on Google Search or Direct traffic later?<br>EasyInsights\u2019 attribution model maps the <strong>entire user journey<\/strong>, showing how Meta creatives contribute across multiple touchpoints &#8211; giving you a true multi-touch view.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Meta\u2019s new built-in Creative Testing marks the next evolution in advertising optimization. It replaces the clunky, manual A\/B testing setup with an integrated, AI-assisted approach that saves time, reduces overlap, and delivers faster learnings.<\/p>\n\n\n\n<p>By adopting this update early, marketers can build a <strong>continuous creative testing engine<\/strong> that not only improves ROAS but also strengthens creative strategy over time.<\/p>\n\n\n\n<p>In 2025, automation runs your campaigns &#8211; but your strategy decides who wins.<br>Blending <strong>creative testing + CAPI-driven conversions<\/strong> turns every ad into an insight, and every campaign into a growth system.<\/p>\n\n\n\n<p>Track your actual creative performance with <strong>EasyInsights &#8211;<a href=\"https:\/\/easyinsights.ai\/book-demo\"> Book a demo now<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years, marketers have relied on traditional A\/B testing in Meta Ads to understand what works &#8211; one&hellip;<\/p>\n","protected":false},"author":17,"featured_media":11049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122,11],"tags":[108,145,36,109],"class_list":["post-11046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platform","category-marketing","tag-facebook","tag-marketing","tag-marketing-optimization","tag-meta"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta\u2019s Update: A New Way to Test Creatives<\/title>\n<meta name=\"description\" content=\"Explore how Meta\u2019s latest AI update revolutionizes creative testing - replacing A\/B tests with smarter, automated performance insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta\u2019s Update: A New Way to Test Creatives\" \/>\n<meta property=\"og:description\" content=\"Explore how Meta\u2019s latest AI update revolutionizes creative testing - replacing A\/B tests with smarter, automated performance insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-17T15:11:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-21T11:06:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/10\/1200x628-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Himanshu Rahi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Himanshu Rahi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/\"},\"author\":{\"name\":\"Himanshu Rahi\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/2315961e3a31f83413d1026ab128f68b\"},\"headline\":\"Meta\u2019s Update: A New Way to Test Creatives &#8211; 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