{"id":1132,"date":"2022-06-20T13:48:09","date_gmt":"2022-06-20T08:18:09","guid":{"rendered":"https:\/\/easyinsights.ai\/?p=1132"},"modified":"2025-04-22T10:45:59","modified_gmt":"2025-04-22T05:15:59","slug":"how-to-create-a-comprehensive-google-analytics-report","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/","title":{"rendered":"Creating a Comprehensive Google Analytics Report"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"303\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-1024x303.jpg\" alt=\"EssyIn BH EnhancedeCommReport Final\" class=\"wp-image-982\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-1024x303.jpg 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-300x89.jpg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-768x227.jpg 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-940x278.jpg 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-345x102.jpg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-525x155.jpg 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-720x213.jpg 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-626x185.jpg 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-586x173.jpg 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-880x260.jpg 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-455x135.jpg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-340x101.jpg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-293x87.jpg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-267x79.jpg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-195x58.jpg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-50x15.jpg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-60x18.jpg 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final.jpg 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Analyzing the output data of a campaign is one of the biggest factors adding to its success. The performance tracking makes it easy for the marketers to work on the remedial measures for something which isn&#8217;t working. Google Analytics is one of those tools which provides informative insights into your website, helping you determine the engagement levels and see what&#8217;s bringing you down. However, even the most skilled marketers sometimes face challenges while working on google analytics. The data is huge, and the dashboard is not exactly everyone&#8217;s cup of tea. That is why in this blog, we have put together an ultimate guide that will assist you in building a comprehensive google analytics report.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#Why_do_Google_Analytics_insights_matter\" >Why do Google Analytics insights matter?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#What_should_your_Google_analytics_report_contain\" >What should your Google analytics report contain?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#Acquisition_overview\" >Acquisition overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#User_behaviour_overview\" >User behaviour overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#Page_bounce_rates_and_conversions\" >Page bounce rates and conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#Audience_overview\" >Audience overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#Assessing_particular_pages\" >Assessing particular pages&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#Bonus_Read_How_EasyInsights_works_with_Raw_GA4_Data_for_Data_Activation_and_Enrichment\" >Bonus Read: How EasyInsights works with Raw GA4 Data for Data Activation and Enrichment<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_do_Google_Analytics_insights_matter\"><\/span>Why do Google Analytics insights matter?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics reporting allows you to peep inside your visitor&#8217;s behaviour across the funnel. If you have ever caught yourself worrying about things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The growth of your homepage<\/li>\n\n\n\n<li>The most visitor-driving channel<\/li>\n\n\n\n<li>How many new visitors are you getting<\/li>\n\n\n\n<li>Conversion rate from your website<\/li>\n\n\n\n<li>The average time a visitor spends on your website<\/li>\n\n\n\n<li>And more<\/li>\n<\/ul>\n\n\n\n<p>Then you will benefit greatly from GA as it can give you the precise answers along with data supporting it to help chalk out crucial strategies for growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_should_your_Google_analytics_report_contain\"><\/span>What should your Google analytics report contain?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You must use structure and storytelling to create a Google Analytics report. The sections of a report should be interconnected, providing continuity and adding segments to the larger data sets.<\/p>\n\n\n\n<p><strong>Ideally, these should be the sections of your report:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Acquisition_overview\"><\/span><strong>Acquisition overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is the first thing to include in a GA report as it gives an in-depth summary of the overall health of the website. A glance at this section at the top of the Google Analytics report can provide you with aggregated performance statistics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_behaviour_overview\"><\/span><strong>User behaviour overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You will cover the basic user behaviour on your site in your second segment. These metrics will include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average time on a page<\/li>\n\n\n\n<li>Bounce rate<\/li>\n\n\n\n<li>Exit rate<\/li>\n\n\n\n<li>Pageviews per session<\/li>\n<\/ul>\n\n\n\n<p>You can use user behaviour to learn how your audience perceives your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_bounce_rates_and_conversions\"><\/span><strong>Page bounce rates and conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Who wouldn&#8217;t want their visitors to read their articles, go through their website and ultimately become paying customers? But, in reality, this is not always the case. Not every visitor who goes through the article gets converted into a customer. Only a marketeer knows the amount of time spent to produce high-quality material. However, there is still a chance to decrease the bounce rate and increase the conversion rate for the other pages of the site. Identifying which pages or souces attract the most footfall will help you in achieving success.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audience_overview\"><\/span><strong>Audience overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every firm has a demographic they want to target that is why an audience overview section within your GA report is essential. You can check if your website is engaging your target audience by monitoring its traffic. With this data, you can see what type of interest your intended audience has for your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Assessing_particular_pages\"><\/span><strong>Assessing particular pages&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By using Google Analytics, you can track the performance of individual pages and even searches. As granular data is usually overshadowed by the big-picture metrics discussed earlier, this portion should be included at the end.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Read_How_EasyInsights_works_with_Raw_GA4_Data_for_Data_Activation_and_Enrichment\"><\/span>Bonus Read: How EasyInsights works with Raw GA4 Data for Data Activation and Enrichment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png\" alt=\"author_image\" class=\"wp-image-7490\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-300x131.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-768x337.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-940x412.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-345x151.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-525x230.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-720x316.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-626x274.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-586x257.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-880x386.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-455x199.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-340x149.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-293x128.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-267x117.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-195x85.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-50x22.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-60x26.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2.png 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>EasyInsights works with raw GA4 data for data activation and data enrichment in a few key ways:<\/p>\n\n\n\n<p><strong>Data Collection and Transformation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EasyInsights<strong>\u00a0<\/strong>connect directly to your Google Analytics 4 property allowing it to access and extract the raw GA4 data you\u2019ve collected.<\/li>\n\n\n\n<li><strong>Data Transformation:<\/strong>\u00a0EasyInsights then cleans,\u00a0normalizes,\u00a0and enriches the data to make it usable for activation purposes.\u00a0This may involve tasks like:\n<ul class=\"wp-block-list\">\n<li><strong>Formatting data:<\/strong>\u00a0Ensuring all data points are in a consistent format.<\/li>\n\n\n\n<li><strong>Handling missing values:<\/strong>\u00a0Filling in missing data points or removing them according to your preferences.<\/li>\n\n\n\n<li><strong>Enriching data:<\/strong>\u00a0Adding additional data points from other sources to create a more comprehensive picture of your customers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Data Activation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentation and Targeting:<\/strong>\u00a0It allows you to segment your audience based on various criteria like demographics,\u00a0behavior,\u00a0and interests using the enriched GA4 data.<\/li>\n\n\n\n<li><strong>Multi-channel Marketing:<\/strong>\u00a0You can then use these segments to activate your audience across different marketing channels like email,\u00a0social media,\u00a0and advertising platforms.<\/li>\n\n\n\n<li><strong>Customer Relationship Management (CRM):<\/strong>\u00a0The data can be used to personalize outreach and interactions with customers within your CRM system.<\/li>\n\n\n\n<li><strong>Marketing Attribution:<\/strong>\u00a0EasyInsights can help you understand how different marketing channels contribute to conversions and optimize your marketing spend accordingly.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Feature:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers features like customer data platform (CDP) capabilities,\u00a0marketing automation,\u00a0and campaign management tools.<\/li>\n\n\n\n<li>Focuses on reverse ETL (extracting data from your warehouse and sending it to marketing tools) and offers pre-built integrations with various marketing platforms.<\/li>\n<\/ul>\n\n\n\n<p>EasyInsights is a marketer\u2019s preferred tool for first party data activation.<\/p>\n\n\n\n<p>In this age of cross-channel marketing, EasyInsights offers a comprehensive platform to collect, store, and transform all your first-party data.<\/p>\n\n\n\n<p>EasyInsights enhances marketing campaign efficiency in a cookieless landscape with accurate ad signals. It helps brands step away from surface-level metrics and unleash the potential of first-party data to optimize marketing strategies, ensuring a superior Return on Ad Spend (ROAS). It does all this, while being a highly affordable no-code platform with an exceptional customer support apparatus.<\/p>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/book-demo\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sign up for a demo<\/strong><\/a>&nbsp;today to see EasyInsights in action.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out EasyInsights&#8217; Marketing Data Intelligence Platform ideal for digital businesses to get in touch with data engineers committed to delivering value to your business.\u00a0\u00a0<\/p>\n","protected":false},"author":6,"featured_media":982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[158],"tags":[94,93,95],"class_list":["post-1132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytic-platform","tag-ga4","tag-google-analytics","tag-marketing-reports"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build Your Best Google Analytics Reports | EasyInsights<\/title>\n<meta name=\"description\" content=\"GA is one of those tools which provides informative insights into your website, helping you determine the engagement levels and see what&#039;s bringing you down.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build Your Best Google Analytics Reports | EasyInsights\" \/>\n<meta property=\"og:description\" content=\"GA is one of those tools which provides informative insights into your website, helping you determine the engagement levels and see what&#039;s bringing you down.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-20T08:18:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T05:15:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1116\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piyush Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piyush Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/\"},\"author\":{\"name\":\"Piyush Gupta\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\"},\"headline\":\"Creating a Comprehensive Google Analytics Report\",\"datePublished\":\"2022-06-20T08:18:09+00:00\",\"dateModified\":\"2025-04-22T05:15:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/\"},\"wordCount\":895,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final.jpg\",\"keywords\":[\"GA4\",\"google analytics\",\"marketing reports\"],\"articleSection\":[\"Analytic Platform\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/\",\"url\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/\",\"name\":\"Build Your Best Google Analytics Reports | EasyInsights\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final.jpg\",\"datePublished\":\"2022-06-20T08:18:09+00:00\",\"dateModified\":\"2025-04-22T05:15:59+00:00\",\"description\":\"GA is one of those tools which provides informative insights into your website, helping you determine the engagement levels and see what's bringing you down.\",\"breadcrumb\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#primaryimage\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final.jpg\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final.jpg\",\"width\":1116,\"height\":330,\"caption\":\"EssyIn BH EnhancedeCommReport Final\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easyinsights.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating a Comprehensive Google Analytics Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"name\":\"EasyInsights\",\"description\":\"Uncover Growth in Digital Marketing Data\",\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\",\"name\":\"Easyinsights\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"width\":649,\"height\":117,\"caption\":\"Easyinsights\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\",\"https:\/\/x.com\/easy_insights\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\",\"name\":\"Piyush Gupta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g\",\"caption\":\"Piyush Gupta\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Build Your Best Google Analytics Reports | EasyInsights","description":"GA is one of those tools which provides informative insights into your website, helping you determine the engagement levels and see what's bringing you down.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/","og_locale":"en_US","og_type":"article","og_title":"Build Your Best Google Analytics Reports | EasyInsights","og_description":"GA is one of those tools which provides informative insights into your website, helping you determine the engagement levels and see what's bringing you down.","og_url":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/","og_site_name":"EasyInsights","article_publisher":"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","article_published_time":"2022-06-20T08:18:09+00:00","article_modified_time":"2025-04-22T05:15:59+00:00","og_image":[{"width":1116,"height":330,"url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final.jpg","type":"image\/jpeg"}],"author":"Piyush Gupta","twitter_card":"summary_large_image","twitter_creator":"@easy_insights","twitter_site":"@easy_insights","twitter_misc":{"Written by":"Piyush Gupta","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#article","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/"},"author":{"name":"Piyush Gupta","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4"},"headline":"Creating a Comprehensive Google Analytics Report","datePublished":"2022-06-20T08:18:09+00:00","dateModified":"2025-04-22T05:15:59+00:00","mainEntityOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/"},"wordCount":895,"commentCount":0,"publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final.jpg","keywords":["GA4","google analytics","marketing reports"],"articleSection":["Analytic Platform"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/","url":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/","name":"Build Your Best Google Analytics Reports | EasyInsights","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#primaryimage"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final.jpg","datePublished":"2022-06-20T08:18:09+00:00","dateModified":"2025-04-22T05:15:59+00:00","description":"GA is one of those tools which provides informative insights into your website, helping you determine the engagement levels and see what's bringing you down.","breadcrumb":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#primaryimage","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final.jpg","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final.jpg","width":1116,"height":330,"caption":"EssyIn BH EnhancedeCommReport Final"},{"@type":"BreadcrumbList","@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-comprehensive-google-analytics-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easyinsights.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Creating a Comprehensive Google Analytics Report"}]},{"@type":"WebSite","@id":"https:\/\/easyinsights.ai\/blog\/#website","url":"https:\/\/easyinsights.ai\/blog\/","name":"EasyInsights","description":"Uncover Growth in Digital Marketing Data","publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easyinsights.ai\/blog\/#organization","name":"Easyinsights","url":"https:\/\/easyinsights.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","width":649,"height":117,"caption":"Easyinsights"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","https:\/\/x.com\/easy_insights"]},{"@type":"Person","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4","name":"Piyush Gupta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g","caption":"Piyush Gupta"}}]}},"fimg_url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/04\/EssyIn_BH_EnhancedeCommReport_Final-1024x303.jpg","reading_time":"5 minutes","_links":{"self":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/1132"}],"collection":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/comments?post=1132"}],"version-history":[{"count":9,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/1132\/revisions"}],"predecessor-version":[{"id":8777,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/1132\/revisions\/8777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media\/982"}],"wp:attachment":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media?parent=1132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/categories?post=1132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/tags?post=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}