{"id":11482,"date":"2026-01-09T15:37:32","date_gmt":"2026-01-09T10:07:32","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=11482"},"modified":"2026-01-09T15:37:33","modified_gmt":"2026-01-09T10:07:33","slug":"cep-marketing-automation-not-delivering","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/cep-marketing-automation-not-delivering\/","title":{"rendered":"Why Your CEP or Marketing Automation Isn\u2019t Delivering &#8211; and How to Power It with Clean Behavioral Data."},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/1200x628-14-1024x536.png\" alt=\"x ()\" class=\"wp-image-11483\" style=\"width:840px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/1200x628-14-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/1200x628-14-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/1200x628-14-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/1200x628-14.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In today\u2019s customer-centric world, <strong>Customer Engagement Platforms (CEPs)<\/strong> and <strong>Marketing Automation<\/strong> systems are essential tools in every marketer\u2019s tech stack. They promise personalization at scale, automated journeys, and measurable ROI. Yet despite widespread adoption, many organizations still struggle to see meaningful results. Let\u2019s explore the core reasons these platforms underperform &#8211; and how clean behavioral data can transform them into revenue engines.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/cep-marketing-automation-not-delivering\/#Adoption_%E2%89%A0_Impact_The_Reality_of_Automation_Performance\" >Adoption \u2260 Impact: The Reality of Automation Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/cep-marketing-automation-not-delivering\/#Dirty_Data_Is_Automations_Silent_Killer\" >Dirty Data Is Automation\u2019s Silent Killer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/cep-marketing-automation-not-delivering\/#Strategic_Misalignment_Automation_Without_Purpose\" >Strategic Misalignment: Automation Without Purpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/cep-marketing-automation-not-delivering\/#The_Power_of_Clean_Behavioral_Data_What_It_Unlocks\" >The Power of Clean Behavioral Data: What It Unlocks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/cep-marketing-automation-not-delivering\/#Practical_Steps_to_Fuel_CEP_Automation_with_Clean_Behavioral_Data\" >Practical Steps to Fuel CEP &amp; Automation with Clean Behavioral Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/cep-marketing-automation-not-delivering\/#How_EasyInsights_Helps_Marketers_Power_Automation_with_Clean_Behavioral_Data\" >How EasyInsights Helps Marketers Power Automation with Clean Behavioral Data<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adoption_%E2%89%A0_Impact_The_Reality_of_Automation_Performance\"><\/span>Adoption \u2260 Impact: The Reality of Automation Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marketing automation and engagement platforms are widely used &#8211; but far from universally effective in practice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>73%<\/strong> of marketers find marketing automation challenging, with varying degrees of difficulty in execution and optimization.<a href=\"https:\/\/www.emailvendorselection.com\/marketing-automation-statistics\/?utm_source=chatgpt.com\"> source<br><\/a><\/li>\n\n\n\n<li>Only <strong>25%<\/strong> of marketers say their automation strategy helps them achieve objectives effectively, and nearly <strong>9%<\/strong> see little to no success. <a href=\"https:\/\/www.emailvendorselection.com\/marketing-automation-statistics\/?utm_source=chatgpt.com\">source<br><\/a><\/li>\n\n\n\n<li><strong>96% <\/strong>of organizations say modifying and rebuilding automation is hard because business requirements and systems evolve.<a href=\"https:\/\/www.emailvendorselection.com\/marketing-automation-statistics\/?utm_source=chatgpt.com\"> source<\/a><\/li>\n<\/ul>\n\n\n\n<p>These stats show that technology alone does not guarantee results. More often, what stands between your CEP and success is <strong>how it\u2019s implemented and fueled with data<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dirty_Data_Is_Automations_Silent_Killer\"><\/span>Dirty Data Is Automation\u2019s Silent Killer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At the heart of a CEP or Marketing Automation system is data &#8211; the fuel that drives personalization, segmentation, and journey orchestration.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"1024\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-02_13_22-PM-820x1024.png\" alt=\"ChatGPT Image Jan , , PM\" class=\"wp-image-11486\" style=\"width:441px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-02_13_22-PM-820x1024.png 820w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-02_13_22-PM-240x300.png 240w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-02_13_22-PM-768x960.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-02_13_22-PM.png 1006w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\"><strong>Data Quality Problems Impact ROI<\/strong><\/p>\n\n\n\n<p>Bad data is one of the biggest challenge:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Up to <strong>25% <\/strong>of B2B data contains errors, a level of inaccuracy that can cut into<strong> 12% <\/strong>of potential revenue.<br><\/li>\n\n\n\n<li><strong>38% <\/strong>of marketers say poor data quality prevents them from realizing the full value of their automation tools. <a href=\"https:\/\/www.callboxinc.com\/marketing-automation\/marketing-automation-fails\/?utm_source=chatgpt.com\">source<\/a><\/li>\n<\/ul>\n\n\n\n<p>Bad data leads to targeting mistakes, irrelevant personalization, wasted ad spend, and subscriber churn &#8211; all of which undermine automation performance.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u200b\u200b<strong>Why Behavioral Data Matters<\/strong><\/p>\n\n\n\n<p>Traditional demographic or static profile data only tells part of the story. <strong>Behavioral data &#8211; how customers act across touchpoints &#8211; unlocks deeper insights<\/strong> into intent, preferences, and likelihood to convert. Without it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalization feels generic or automated messages miss the mark.<br><\/li>\n\n\n\n<li>Customer experiences fail to resonate because they\u2019re not grounded in what people actually<em> <\/em>do.<\/li>\n<\/ul>\n\n\n\n<p>Clean, structured behavioral data ensures your automation sequences aren\u2019t just firing &#8211; they\u2019re meaningful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategic_Misalignment_Automation_Without_Purpose\"><\/span>Strategic Misalignment: Automation Without Purpose<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many organizations treat automation as a set-and-forget solution, hoping it magically improves metrics. But strategy is the backbone of any successful automation initiative:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nearly 60% of implementations struggle without clear alignment to business goals.<br><\/li>\n\n\n\n<li><strong>30.6% <\/strong>of organizations admit they don\u2019t have a clear automation strategy at all &#8211; even if the tools function properly.<\/li>\n<\/ul>\n\n\n\n<p>Automation amplifies whatever strategy you already have. Poor strategy powered by bad data only produces unreliable results at scale.<\/p>\n\n\n\n<p><strong>Tip:<\/strong> Define success before launching automation &#8211; what counts as conversion? Retention? Upsell? Use behavioral triggers tied directly to these outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Power_of_Clean_Behavioral_Data_What_It_Unlocks\"><\/span>The Power of Clean Behavioral Data: What It Unlocks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"1024\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-02_03_02-PM-776x1024.png\" alt=\"Clean Behavioral data\" class=\"wp-image-11485\" style=\"width:384px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-02_03_02-PM-776x1024.png 776w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-02_03_02-PM-227x300.png 227w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-02_03_02-PM-768x1013.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-02_03_02-PM.png 997w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure><\/div>\n\n\n<p><strong>Behavioral data<\/strong> &#8211; such as click patterns, browsing history, product usage, and time-spent metrics &#8211; is the key to precision marketing. When clean and well-integrated, it allows you to:<\/p>\n\n\n\n<p><strong>Provide True Personalization<\/strong> &#8211; Rather than generic offers, you can tailor messages based on what users actually did, not just who they are.<\/p>\n\n\n\n<p><strong>Predict Intent<\/strong> &#8211; Behavioral signals often indicate purchasing intent before users self-identify &#8211; letting you act earlier in the funnel.<\/p>\n\n\n\n<p><strong>Increase Conversion Rates<\/strong> &#8211; According to industry benchmarks, engagement platforms can lift key performance metrics significantly when leveraged well &#8211; for example, a<strong> 46% <\/strong>improvement in <a href=\"https:\/\/easyinsights.ai\/blog\/?s=customer+engagement\">customer engagement<\/a> and higher<strong> <\/strong>cart values and conversion rates after deployment.<\/p>\n\n\n\n<p><strong>Improve Attribution and ROI<\/strong> &#8211; Clean behavioral data integrated across systems helps you pinpoint which sequences and channels truly drive value, improving budget allocation and strategic decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Practical_Steps_to_Fuel_CEP_Automation_with_Clean_Behavioral_Data\"><\/span>Practical Steps to Fuel CEP &amp; Automation with Clean Behavioral Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here\u2019s how to move from underperforming automation to data-driven engagement excellence:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-01_43_11-PM-1024x683.png\" alt=\"Practical Steps to Fuel CEP &amp; Automation with Clean Behavioral Data\" class=\"wp-image-11484\" style=\"width:730px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-01_43_11-PM-1024x683.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-01_43_11-PM-300x200.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-01_43_11-PM-768x512.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-9-2026-01_43_11-PM.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\"><strong>1. Centralize Customer Data<\/strong><\/p>\n\n\n\n<p>Build a unified profile that combines behavioral, transactional, and demographic information. Consider a modern <strong>customer data platform (CDP)<\/strong> to break down silos. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Composable_customer_data_platform?utm_source=chatgpt.com\">Wikipedia<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>2. Implement Regular Data Hygiene<\/strong><\/p>\n\n\n\n<p>Deduplicate records, keep contact info up to date, and validate events across systems before feeding them into automation workflows.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>3. Align Automation with Clear Business KPIs<\/strong><\/p>\n\n\n\n<p>Don\u2019t automate for automation\u2019s sake. Tie workflows to measurable goals like new revenue, retention lift, or conversion rate improvements.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>4. Segment Based on Behavior<\/strong><\/p>\n\n\n\n<p>Move beyond static lists. Trigger campaigns based on real actions &#8211; e.g., viewed products, abandoned carts, churn signals &#8211; to send relevant messages at the moment of intent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_EasyInsights_Helps_Marketers_Power_Automation_with_Clean_Behavioral_Data\"><\/span>How EasyInsights Helps Marketers Power Automation with Clean Behavioral Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most marketing automation failures don\u2019t start inside the CEP &#8211; they start <strong>before the data even reaches it<\/strong>.<\/p>\n\n\n\n<p>That\u2019s where <strong><a href=\"https:\/\/easyinsights.ai\/\">EasyInsights<\/a><\/strong> plays a critical role.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Fixes the Data Before It Hits Your CEP<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accurate capture of user behavior across touchpoints<\/li>\n\n\n\n<li>Clean mapping of events, conversions, and identifiers<\/li>\n\n\n\n<li>Removal of junk, duplicate, and misfiring signals<\/li>\n<\/ul>\n\n\n\n<p>This means your CEP and automation tools are fed <strong>high-quality behavioral inputs<\/strong>, not polluted data.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Connects Ad Clicks to Real Conversions<\/strong><\/p>\n\n\n\n<p>One of the biggest blind spots for marketers is broken <a href=\"https:\/\/easyinsights.ai\/blog\/marketing-attribution-for-b2b-all-you-need-to-know\/\">attribution<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tracks the full user journey from <strong>ad click \u2192 website \u2192 conversion<\/strong><\/li>\n\n\n\n<li>Captures and persists click IDs (gclid, fbclid, etc.)<\/li>\n\n\n\n<li>Sends reliable conversion signals back to platforms like Meta and Google<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Enables Smarter Segmentation &amp; Triggers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segments can be built on <strong>actual behavior<\/strong>, not assumptions<\/li>\n\n\n\n<li>Automation triggers fire based on <strong>verified actions<\/strong>, not broken events<\/li>\n\n\n\n<li>CEPs become predictive instead of reactive<br><\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\">Conclusion<\/h1>\n\n\n\n<p>Your CEP or marketing automation isn\u2019t failing because of technology limitations &#8211; it\u2019s failing because of data quality, strategic alignment, and human execution issues. When you power your platform with <strong>clean, unified behavioral data<\/strong>, automation becomes not just efficient, but insightful and effective. The difference is not more automation &#8211; it\u2019s <strong>smarter, data-driven, customer-centric automation<\/strong>.<\/p>\n\n\n\n<p><strong>Get done your Marketing Automation with EasyInsights &#8211; <a href=\"https:\/\/easyinsights.ai\/book-demo\">Book a demo<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s customer-centric world, Customer Engagement Platforms (CEPs) and Marketing Automation systems are essential tools in every marketer\u2019s&hellip;<\/p>\n","protected":false},"author":17,"featured_media":11483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11,134],"tags":[400,145,36],"class_list":["post-11482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-others","tag-cep","tag-marketing","tag-marketing-optimization"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Your CEP or Marketing Automation Isn\u2019t Delivering.<\/title>\n<meta name=\"description\" content=\"Why CEPs and marketing automation fail to deliver ROI - and how clean behavioral data can fix personalization, attribution, and conversion performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/cep-marketing-automation-not-delivering\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your CEP or Marketing Automation Isn\u2019t Delivering.\" \/>\n<meta property=\"og:description\" content=\"Why CEPs and marketing automation fail to deliver ROI - and how clean behavioral data can fix personalization, attribution, and conversion performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/cep-marketing-automation-not-delivering\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T10:07:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T10:07:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2026\/01\/1200x628-14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Himanshu Rahi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Himanshu Rahi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/cep-marketing-automation-not-delivering\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/cep-marketing-automation-not-delivering\/\"},\"author\":{\"name\":\"Himanshu Rahi\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/2315961e3a31f83413d1026ab128f68b\"},\"headline\":\"Why Your CEP or Marketing Automation Isn\u2019t Delivering &#8211; 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