{"id":1194,"date":"2022-07-06T11:53:49","date_gmt":"2022-07-06T06:23:49","guid":{"rendered":"https:\/\/easyinsights.ai\/?p=1194"},"modified":"2025-04-17T12:09:29","modified_gmt":"2025-04-17T06:39:29","slug":"a-quick-guide-to-implement-google-analytics4-ga4-on-your-website","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/","title":{"rendered":"A quick guide to implement Google Analytics4 &#8211; GA4 on your website"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/07\/switch-to-GA4-1024x511.png\" alt=\"switch to GA\" class=\"wp-image-1197\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-1024x511.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-300x150.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-768x383.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-940x469.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-345x172.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-525x262.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-720x359.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-626x312.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-313x156.png 313w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-477x238.png 477w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-655x327.png 655w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-533x266.png 533w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-802x400.png 802w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-455x227.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-340x170.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-293x146.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-267x133.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-195x97.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-50x25.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4-60x30.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4.png 1449w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Should I switch to Google Analytics 4? What is it? How do I switch from Universal Analytics? Are you someone who has pondered over these questions recently, or are you someone who is looking to upgrade from Universal Analytics to GA4. GA4 is an upgraded version of Google Universal Analytics , which has a new data model behind it. There\u2019s an entirely different tool you need to get used to and try out!&nbsp;<\/p>\n\n\n\n<p>So if you are having a hard time switching over to GA4 or you are a beginner, we have got you covered. In this article, we have tried to put a few easy steps which will help you get acquainted with this latest version of Google Analytics.<\/p>\n\n\n\n<p>GA4 is built on the foundation of Web + App property to provide you with a holistic picture of your user journey across the Web and App. With machine intelligence at its foundation, Google Analytics 4 gives you a comprehensive knowledge of your clients across devices and platforms. Because it is more user-centred, you may rely on Analytics even if market trends like cookie and identifier constraints result in data gaps. We&#8217;ll review a few simple steps in this post to help you integrate GA4 into your website. So let&#8217;s get started straight away.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/#Why_to_implement_this_now\" >Why to implement this now?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/#The_Best_Way_to_Implement_GA4\" >The Best Way to Implement GA4?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/#1_Creating_GA4_property\" >1. Creating GA4 property<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/#Upgrade_to_GA4_for_existing_Universal_Analytics_members\" >Upgrade to GA4 (for existing Universal Analytics members)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/#New_GA4_Setup_for_non_Universal_Analytics_members\" >New GA4 Setup (for non Universal Analytics members)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/#2_Integrating_GA4_property_with_your_website\" >2. Integrating GA4 property with your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/#Integrate_GA4_with_Google_Tag_Manager\" >Integrate GA4 with Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/#Integrate_GA4_without_Google_Tag_Manager\" >Integrate GA4 without Google Tag Manager<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/#Final_thoughts\" >Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_to_implement_this_now\"><\/span><strong>Why to implement this now?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As of July 1, 2023, Universal Analytics properties will stop processing hits and become obsolete, so it is best to start progressing towards GA4. Shifting completely from Universal Analytics to GA4 won\u2019t be smooth sailing, because everyone has been using Universal Analytics on a subconscious level. Since we are certain now that UA would be discontinued it is in the best practice to start learning about GA4 and implementing it. GA4 has many additional benefits; GA4 can \u201cmeasure, unify and de-duplicate\u201d user interaction data. This helps us understand the user journey. The new property \u201cadapts to a changing environment\u201d as it relates to privacy. Just to state a few, additionally, GA4 has a stronger preference for insights than for data. At the end of the day, any firm needs insights to grow its business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Best_Way_to_Implement_GA4\"><\/span>The Best Way to Implement GA4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You should use Google Analytics as your most effective marketing tool when you are trying to build a business online. Whether you have been using the old google analytics or you are a brand new user, you\u2019ll be required to set up a google analytics 4 account. The whole implementation is divided into two parts i.e. Creating GA4 property and then integrating it with the website. Let\u2019s see the steps in more detail:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Creating_GA4_property\"><\/span>1. <strong>Creating GA4 property<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Upgrade to GA4 (for existing Universal Analytics members )<\/strong><\/li><li><strong>New GA4 Setup (for non Universal Analytics members)<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Upgrade_to_GA4_for_existing_Universal_Analytics_members\"><\/span><strong><span style=\"text-decoration: underline;\">Upgrade to GA4 (for existing Universal Analytics members<\/span><\/strong>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Please follow the following steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>In Google Analytics, click <strong>Admin <\/strong>(lower left)<\/li><li>In the <em>Account column<\/em>, make sure that your desired account is selected. (If you only have one Google Analytics account, it will already be selected.)<\/li><li>In the <em>Property column<\/em>, select the Universal Analytics property that currently collects data for your website.<\/li><li>In the <em>Property column<\/em>, click <strong>GA4 Setup Assistant<\/strong>.<\/li><li>Click <strong>Get started<\/strong> under <em>I want to create a new Google Analytics 4 property<\/em>.<\/li><li>Click <strong>Create Property<\/strong>. (If your site uses the gtag.js tag, you have the option to <em>Enable data collection using your existing tags.<\/em>)<\/li><\/ol>\n\n\n\n<p><strong>Note: <\/strong>If you enabled data collection using your existing tags, your new GA4 property should now be collecting data. It can take up to 30 minutes for data to begin appearing in your new GA4 property.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_GA4_Setup_for_non_Universal_Analytics_members\"><\/span><strong><span style=\"text-decoration: underline;\">New GA4 Setup (for non Universal Analytics members)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Please follow the following steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Login to <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.<\/li><li>Click <strong>Start measuring.<\/strong><\/li><li>Under Account details enter an <strong>Account Name <\/strong>and click <strong>Next.<\/strong><\/li><li>Enter <strong>Property Name <\/strong>and set reporting time zone and currency.<\/li><li>Click <strong>Next <\/strong>and select the details about your business.<\/li><li>Click <strong>Create <\/strong>and accept the terms and conditions<strong>.<\/strong><\/li><li>Select <strong>Web<\/strong> under <em>Choose a platform.<\/em><\/li><li>Enter your website URL and stream name<\/li><li>Let the <strong>Enhanced measurement <\/strong>option be checked. (You can choose events you want to measure.)<\/li><li>Click <strong>Create Stream.<\/strong><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Integrating_GA4_property_with_your_website\"><\/span>2.<strong> Integrating GA4 property with your website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are two ways of integrating Google Analytics4 with your website. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>With Google Tag Manager<\/strong><\/li><li><strong>Without Google Tag Manager<\/strong><\/li><\/ul>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integrate_GA4_with_Google_Tag_Manager\"><\/span><strong><span style=\"text-decoration: underline;\">Integrate GA4 with Google Tag Manager<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We are assuming that you have an existing Google Tag manager account and it is already set up on your website. If you don\u2019t then please click <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6103696?hl=en\">here<\/a> to set up.<\/p>\n\n\n\n<p>Please follow the below steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Login to your <a href=\"https:\/\/tagmanager.google.com\/#\/home\">Google tag manager<\/a> account<\/li><li>Go to Tag and click <strong>New<\/strong>.<\/li><li>Click <strong>Tag Configuration<\/strong>.<\/li><li>Select <strong>Google Analytics: GA4 Configuration<\/strong>.<\/li><li>Enter your <strong>Measurement ID<\/strong> (G-XXXXXXXXXX).<ul><li>Keep the <strong>Send a page view event when this configuration loads<\/strong> option checked to automatically send pageviews.<\/li><\/ul><\/li><li>Click Triggering and select <strong>All pages <\/strong>as the trigger.<\/li><li>Click <strong>Submit<\/strong> and <strong>Publish<\/strong> the GTM container.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-1024x501.png\" alt=\"Screenshot at AM\" class=\"wp-image-1195\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-1024x501.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-300x147.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-768x375.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-940x460.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-345x169.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-525x257.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-720x352.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-626x306.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-319x156.png 319w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-487x238.png 487w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-669x327.png 669w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-544x266.png 544w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-818x400.png 818w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-455x222.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-340x166.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-293x143.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-267x131.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-195x95.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-50x24.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM-60x29.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.41.40-AM.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integrate_GA4_without_Google_Tag_Manager\"><\/span><strong><span style=\"text-decoration: underline;\">Integrate GA4 without Google Tag Manager<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You need to place the GA4 tag immediately after the &lt;head&gt; tag on each page of your website.<\/p>\n\n\n\n<p>To find the GA4 tag please follow the below steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Click <strong>Admin<\/strong> (lower left).<\/li><li>In the <em>Property column<\/em>, check that you have your new GA4 property selected, then click <strong>Data Streams<\/strong>, then <strong>Web<\/strong>. Click the data stream.<\/li><li><em>Under Tagging Instructions<\/em>, click <strong>Add new on-page tag &gt; Global Site Tag (gtag.js)<\/strong>.<\/li><\/ol>\n\n\n\n<p>We have attached code below for your reference:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-1024x411.png\" alt=\"Screenshot at AM\" class=\"wp-image-1196\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-1024x411.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-300x120.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-768x308.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-940x377.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-345x138.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-525x211.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-720x289.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-626x251.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-586x235.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-880x353.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-455x183.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-340x136.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-293x118.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-267x107.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-195x78.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-50x20.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM-60x24.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-06-at-11.43.02-AM.png 1246w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Congratulations! You have successfully created a google analytics 4 account and installed the tracking code on your website.&nbsp; Voila!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><strong>Final thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Figuring out all the steps that are involved in setting up GA4 isn\u2019t a cakewalk for everyone, and the transition from UA to GA4 can be confusing.&nbsp; In this article, we have not included mapping custom parameters or user properties to custom dimensions. We will discuss that in another article. As Universal Analytics will soon be obsolete, it is in best practice for marketers to slowly learn and implement GA4. Sooner or later everyone will transition to Google Analytics 4, so why not start today!<\/p>\n\n\n\n<p>Are you interested in finding out more about Google Analytics 4 and how it differs from Universal Analytics? For a quick overview of GA4&#8217;s main differences from Universal Analytics 4, <a href=\"https:\/\/easyinsights.ai\/blog\/a-swift-movement-from-google-universal-analytics-to-googleanalytics4-ga4\/\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since we are certain now that UA would be discontinued it is in the best practice to start learning about GA4 and implementing it. GA4 has many additional benefits; GA4 can \u201cmeasure, unify and de-duplicate\u201d user interaction data. This helps us understand the user journey. The new property \u201cadapts to a changing environment\u201d as it relates to privacy. Just to state a few, additionally, GA4 has a stronger preference for insights than for data. At the end of the day, any firm needs insights to grow its business.<\/p>\n","protected":false},"author":6,"featured_media":1197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[158,11],"tags":[94,93,92],"class_list":["post-1194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytic-platform","category-marketing","tag-ga4","tag-google-analytics","tag-universal-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick guide to implement Google Analytics 4 on your website<\/title>\n<meta name=\"description\" content=\"Let&#039;s review a few simple steps in this post to help you integrate Google Analytics - GA4 smoothly with your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick guide to implement Google Analytics 4 on your website\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s review a few simple steps in this post to help you integrate Google Analytics - GA4 smoothly with your website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T06:23:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-17T06:39:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/switch-to-GA4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1449\" \/>\n\t<meta property=\"og:image:height\" content=\"723\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Piyush Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piyush Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/a-quick-guide-to-implement-google-analytics4-ga4-on-your-website\/\"},\"author\":{\"name\":\"Piyush Gupta\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\"},\"headline\":\"A quick guide to implement Google Analytics4 &#8211; 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