{"id":1203,"date":"2022-07-06T16:47:29","date_gmt":"2022-07-06T11:17:29","guid":{"rendered":"https:\/\/easyinsights.ai\/?p=1203"},"modified":"2025-04-17T12:22:29","modified_gmt":"2025-04-17T06:52:29","slug":"conversion-api-capi-makes-your-digital-efforts-successful","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/","title":{"rendered":"Conversion API ( CAPI ) &#8211; Makes your digital efforts Successful"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/07\/server-to-server-integration-1024x598.jpeg\" alt=\"server to server integration\" class=\"wp-image-1205\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-1024x598.jpeg 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-300x175.jpeg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-768x448.jpeg 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-1536x896.jpeg 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-874x510.jpeg 874w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-320x187.jpeg 320w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-487x284.jpeg 487w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-668x390.jpeg 668w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-581x339.jpeg 581w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-267x156.jpeg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-408x238.jpeg 408w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-560x327.jpeg 560w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-456x266.jpeg 456w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-686x400.jpeg 686w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-455x265.jpeg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-340x198.jpeg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-293x171.jpeg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-195x114.jpeg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-345x201.jpeg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-50x29.jpeg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration-60x35.jpeg 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/server-to-server-integration.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>With the current changes to the iOS 14 privacy policies, there is a huge uproar in the marketing world about how it is going to affect them and what steps should be taken by the advertisers in order to mitigate its impact on the campaign performance.&nbsp;<\/p>\n\n\n\n<p>The crux is that advertisers should start implementing Conversion API ( CAPI )\u00a0 integrations in order to parse data from backend to the ad platforms so that campaigns can be optimized on them and the performance remains stable or improves.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/#What_is_Conversion_API_CAPI\" >What is Conversion API ( CAPI )?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/#Conversion_API_CAPI_Future_of_Analytics\" >Conversion API ( CAPI ) : Future of Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/#What_Makes_Conversion_API_CAPI_beneficial\" >What Makes Conversion API ( CAPI ) beneficial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/#Implementing_Conversion_API_CAPI\" >Implementing Conversion API ( CAPI )<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/#Sending_data_to_EasyInsights\" >Sending data to EasyInsights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/#Webhook_Setup_for_E-Commerce\" >Webhook Setup for E-Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/#Webhook_Setup_for_Lead_Generation\" >Webhook Setup for Lead Generation<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Conversion_API_CAPI\"><\/span>What is Conversion API ( CAPI )?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Conversion API ( CAPI ) is designed to connect your server data to ad platforms in a direct and reliable manner. It helps in reducing cost per action, optimising campaigns at the latter stage of the customer\u2019s journey, nullifying the effects of data loss through the browser &#8211; pixel tracking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_API_CAPI_Future_of_Analytics\"><\/span>Conversion API ( CAPI ) : Future of Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The focus on the user\u2019s privacy has become the focal point in recent days. The most terrifying thing a marketer can face is the loss of data through browser &#8211; pixel tracking due to dynamically changing privacy policies.<\/p>\n\n\n\n<p>The end of the digital tracking era is approaching, and the conversion API ( CAPI ) can help us glimpse the light so that you can make your digital efforts successful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_Conversion_API_CAPI_beneficial\"><\/span>What Makes Conversion API ( CAPI ) beneficial?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Improved data measurement<\/strong>: Bypass the Pixel based data inaccuracies mainly due to strict user\u2019s privacy policies, and other factors like higher page load time, ad blockers, improper integration. Conversion API ( CAPI ) enables the facility to make your backend data as the ultimate source of truth.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Leveraging First Party Data<\/strong>: The user&#8217;s privacy has become the prime focus and it is restricting third parties to access data. This potential loss is frightening to any business. Conversion API ( CAPI ) provides an alternative route leveraging first part data and keeping your campaigns performance intact.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Better cost per result<\/strong>: Conversion API ( CAPI ) helps in improved data connectivity and better user identification rate. Conversion API ( CAPI ) data is less affected in comparison to pixel based data. Pixel based data gets affected by higher page load time, ad blockers, improper integration etc. Also, sending additional customer parameters increases the user identification rate.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Increased Data Control<\/strong>: Unlike Pixel, you have better control over your data. You can control the parameters that you are sending to the ad platforms. Moreover, you can also choose to schedule your time to push the required data.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implementing_Conversion_API_CAPI\"><\/span>Implementing Conversion API ( CAPI )<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Conversion API ( CAPI ) implementation through EasyInsights is very easy. You need to send the required data to EasyInsights and let experts handle everything \ud83d\ude42<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/07\/CAPI-v2-1024x504.png\" alt=\"CAPI v\" class=\"wp-image-1204\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-1024x504.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-300x148.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-768x378.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-940x462.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-345x170.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-525x258.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-720x354.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-626x308.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-317x156.png 317w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-484x238.png 484w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-665x327.png 665w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-541x266.png 541w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-813x400.png 813w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-455x224.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-340x167.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-293x144.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-267x131.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-195x96.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-50x25.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2-60x30.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2.png 1470w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><em>Note: All personally identifiable information would be captured using SHA256 hashing inorder to keep data sanctity in place.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sending_data_to_EasyInsights\"><\/span>Sending data to EasyInsights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can send data to EasyInsights via webhooks. You can automate hits to the webhook when something happens on your website or app. You can always choose the events you want to send to the EasyInsights server. It is hardly an hour of development including testing to activate server to server integration. Please follow the steps below to send data to the EasyInsights server.<\/p>\n\n\n\n<p><em>Note:<\/em>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Endpoint supports only POST requests.&nbsp;<\/li><li>Content-type must be application\/json.<\/li><li>Payload must include the &#8216;key&#8217;, &lt;EI key&gt; will be provided by EasyInsights.<\/li><li>&#8216;timestamp&#8217; is Unix timestamp in seconds&nbsp;<\/li><li>Do not provide any personally identifiable information (PII).&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webhook_Setup_for_E-Commerce\"><\/span><strong><span style=\"text-decoration: underline;\">Webhook Setup for E-Commerce<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Endpoint:<\/strong> Endpoint is an api that you can hit on the occurrence of events that you want to send to the EasyInsights server.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background\" style=\"background-color:#08014e;color:#b5eed9\"><strong>https:\/\/data.easyinsights.in\/ecommerce\/<\/strong><\/p>\n\n\n\n<p><strong>Please find below the list of suggested events that an E-Commerce business should send to EasyInsights server:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>New Transaction:<\/strong> Please hit the above mentioned endpoint whenever a new transaction occurs on your website or app. It is requested to follow the below mentioned format:<\/li><\/ol>\n\n\n\n<pre class=\"wp-block-code has-text-color has-background\" style=\"background-color:#08014e;color:#b5eed9\"><code><strong>{\n 'key' : &lt;EI key&gt;,\n 'timestamp' : 1603940519, #seconds\n 'entity_id' : 'TX1234', #orderid \n 'userid' : '12345', \n 'event' : 'new',\n 'utm_source': '', #optional\n 'utm_medium':'', #optional\n 'utm_campaign':'', #optional\n 'utm_term': '', #optional\n 'utm_content' : '', #optional\n 'revenue' : '200.09',\n 'currency' : 'INR',\n 'discount' : '20.00',\n 'offer_code' : '10OFF'\n}<\/strong>\n<\/code><\/pre>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>Transaction Status Update:<\/strong> Please hit the above mentioned endpoint with every transaction update. It will help you in keeping a track of the status of your transactions. It is requested to follow the below mentioned format:<\/li><\/ol>\n\n\n\n<pre class=\"wp-block-code has-text-color has-background\" style=\"background-color:#08014e;color:#b5eed9\"><code><strong>{\n 'key' : &lt;EI key&gt;,\n 'timestamp' : 1603940519, #seconds\n 'entity_id' : 'TX1234', #orderid \n 'userid' : '12345',\n 'event' : 'status_update',\n 'stage' : 'rto', #rto, cancellation\n}<\/strong>\n<\/code><\/pre>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>Refund processed:<\/strong> Please hit the above mentioned endpoint whenever a refund is processed. It will help you in tracking the true revenue of your business. It is requested to follow the below mentioned format:<\/li><\/ol>\n\n\n\n<pre class=\"wp-block-code has-text-color has-background\" style=\"background-color:#08014e;color:#b5eed9\"><code><strong>{\n 'key' : &lt;EI key&gt;,\n 'timestamp' : 1603940519, #seconds\n 'entity_id' : 'TX1234', #orderid \n 'userid' : '12345',\n 'event' : 'refund_processed',\n 'amount' : '200.09',\n 'currency' : 'INR',\n}<\/strong>\n<\/code><\/pre>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webhook_Setup_for_Lead_Generation\"><\/span><strong><span style=\"text-decoration: underline;\">Webhook Setup for Lead Generation<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Endpoint:<\/strong> Endpoint is a reverse api that you can hit on the occurrence of events that you want to send to the EasyInsights server.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background\" style=\"background-color:#08014e;color:#b5eed9\"><strong>https:\/\/data.easyinsights.in\/lead\/<\/strong><\/p>\n\n\n\n<p><strong>Please find below the list of suggested events that a Lead Generation business should send to EasyInsights server:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>New Lead:<\/strong> Please hit the above mentioned endpoint whenever a new transaction occurs on your website or app. It is requested to follow the below mentioned format:<\/li><\/ol>\n\n\n\n<pre class=\"wp-block-code has-text-color has-background\" style=\"background-color:#08014e;color:#b5eed9\"><code><strong>{\n'key' : &lt;EI key&gt;,\n'timestamp' : 1603940519, #seconds\n'entity_id' : 'f49ut029hng3q9t', #Lead id\n'userid' : '4012'\n'event' : 'new',\n'utm_source' : ' ', #optional\n'utm_medium' : ' ', #optional\n'utm_campaign' : ' ', #optional\n'utm_term ': ' ', #optional\n'utm_content' : ' ', #optional\n'status' : 'new',\n}\n<\/strong><\/code><\/pre>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>Lead Status Update:<\/strong> Please hit the above mentioned endpoint with every Lead Status update. It will help you in keeping a track of the status of your Leads. It is requested to follow the below mentioned format:<\/li><\/ol>\n\n\n\n<pre class=\"wp-block-code has-text-color has-background\" style=\"background-color:#08014e;color:#b5eed9\"><code><strong>{\n'key' : &lt;EI key&gt;,\n'timestamp' : 1603940519, #seconds\n'entity_id' : 'f49ut029hng3q9t', #Lead id\n'userid' : '4012',\n'event' : 'status_change',\n'status': 'contacted', #change status as per your requirement\n}<\/strong>\n<\/code><\/pre>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>Lead Transacted:<\/strong> Please hit the above mentioned endpoint whenever a lead transact. It will help you in tracking the revenue of your business. It is requested to follow the below mentioned format:<\/li><\/ol>\n\n\n\n<pre class=\"wp-block-code has-text-color has-background\" style=\"background-color:#08014e;color:#b5eed9\"><code><strong>{\n'key' : &lt;EI key&gt;,\n'event': 'transaction',\n'timestamp' : 1603940519, #seconds\n'entity_id' : 'f49ut029hng3q9t', #Lead id\n'userid' : '4012',\n'revenue' : '20.09',\n'currency' : 'INR',\n'discount' : '1.21',\n'offer_code' : '25OFF'\n}<\/strong>\n<\/code><\/pre>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/book-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span style=\"text-decoration: underline;\">Book a demo<\/span><\/strong><\/a> to know more about Conversion API ( CAPI ) and its implementations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CAPI is designed to connect your server data to ad platforms in a direct and reliable manner. It helps in reducing cost per action, optimising campaigns at the latter stage of the customer\u2019s journey, nullifying the effects of data loss through the browser &#8211; pixel tracking.<\/p>\n","protected":false},"author":6,"featured_media":1204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[187,99,108,36,109,169],"class_list":["post-1203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-analytics","tag-capi","tag-easyinsights","tag-facebook","tag-marketing-optimization","tag-meta","tag-server-to-server-integration"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conversion API: Supercharge Your Digital Marketing Success<\/title>\n<meta name=\"description\" content=\"The Conversion API - CAPI is designed to connect your server data to ad platforms in a direct and reliable manner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conversion API: Supercharge Your Digital Marketing Success\" \/>\n<meta property=\"og:description\" content=\"The Conversion API - CAPI is designed to connect your server data to ad platforms in a direct and reliable manner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-06T11:17:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-17T06:52:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/07\/CAPI-v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1470\" \/>\n\t<meta property=\"og:image:height\" content=\"723\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Piyush Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piyush Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/conversion-api-capi-makes-your-digital-efforts-successful\/\"},\"author\":{\"name\":\"Piyush Gupta\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\"},\"headline\":\"Conversion API ( CAPI ) &#8211; 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