{"id":237,"date":"2021-01-22T09:56:17","date_gmt":"2021-01-22T09:56:17","guid":{"rendered":"https:\/\/www.easyinsights.ai\/blog\/?p=237"},"modified":"2025-04-17T12:30:28","modified_gmt":"2025-04-17T07:00:28","slug":"data-stitching-explained-3-powerful-use-cases-of-stitching-data-at-the-user-level","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/data-stitching-explained-3-powerful-use-cases-of-stitching-data-at-the-user-level\/","title":{"rendered":"Data Stitching Explained: 3 Powerful Use Cases of Stitching Data at the User-Level"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-1024x723.png\" alt=\"DATA STITCHING BLOG IMAGE \" class=\"wp-image-2237\" style=\"width:768px;height:542px\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-1024x723.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-300x212.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-768x543.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-722x510.png 722w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-265x187.png 265w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-402x284.png 402w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-552x390.png 552w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-480x339.png 480w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-221x156.png 221w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-337x238.png 337w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-463x327.png 463w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-377x266.png 377w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-566x400.png 566w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-439x310.png 439w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-327x231.png 327w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-282x199.png 282w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-267x189.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-195x138.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-345x244.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-50x35.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1-60x42.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/DATA-STITCHING-BLOG-IMAGE-OP-1.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Understanding marketing data is the first step towards building innovative and powerful campaigns. As a marketer, you need to fully understand what your data is trying to tell you to create powerful stories that can engage your customers.&nbsp;<\/p>\n\n\n\n<p>But how do you successfully analyze data and drive insights when all of your data is siloed across different platforms and channels? You will have access to some analytics, but they will either be incomplete, or worse, inaccurate.<\/p>\n\n\n\n<p>The answer to this conundrum is data stitching.<\/p>\n\n\n\n<p>Data stitching can help make sense of all the disjointed marketing data and make it easier for you to uncover deep insights about your customers. When you stitch data from different platforms or tools at the user-level, you get access to granular data which can help you understand how customers interact with your website, mobile apps, and products. This can in turn help you create more targeted campaigns and offer a better experience to your customers.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/data-stitching-explained-3-powerful-use-cases-of-stitching-data-at-the-user-level\/#What_is_data_stitching\" >What is data stitching?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/data-stitching-explained-3-powerful-use-cases-of-stitching-data-at-the-user-level\/#Why_has_data_stitching_become_a_necessity_for_marketers\" >Why has data stitching become a necessity for marketers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/data-stitching-explained-3-powerful-use-cases-of-stitching-data-at-the-user-level\/#3_Powerful_Use_Cases_of_Data_Stitching\" >3 Powerful Use Cases of Data Stitching<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/data-stitching-explained-3-powerful-use-cases-of-stitching-data-at-the-user-level\/#1_Acquisition\" >1. Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/data-stitching-explained-3-powerful-use-cases-of-stitching-data-at-the-user-level\/#2_LTV\" >#2. LTV&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/data-stitching-explained-3-powerful-use-cases-of-stitching-data-at-the-user-level\/#3_Average_Sales_Cycle_Completion_Time\" >#3. Average Sales Cycle Completion Time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/data-stitching-explained-3-powerful-use-cases-of-stitching-data-at-the-user-level\/#How_EasyInsights_data_stitching_provides_a_holistic_360_Customer_Profile\" >How EasyInsights data stitching provides a holistic 360 Customer Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/data-stitching-explained-3-powerful-use-cases-of-stitching-data-at-the-user-level\/#Benefits_of_using_EasyInsights_for_360_customer_profiles\" >Benefits of using EasyInsights for 360 customer profiles:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/data-stitching-explained-3-powerful-use-cases-of-stitching-data-at-the-user-level\/#How_EasyInsights_Works\" >How EasyInsights Works<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_data_stitching\"><\/span>What is data stitching?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#2c01ca;background-color:#e2dff4\">Data stitching is the process of combining data sets from different sources and devices to get deep insights into customer behavior and journey. Data stitching gives an improved understanding of marketing campaign performance which in turn enables marketers to make real-time improvements to their campaigns and increase overall ROI.&nbsp;<\/p>\n\n\n\n<p>With concrete insights, data stitching allows marketers to go far beyond their gut instincts and rough estimates, and instead take data-driven actions that are guaranteed to give better results.&nbsp;<\/p>\n\n\n\n<p><strong>But why use unique user IDs to stitch data and not any other parameter?&nbsp;<\/strong><\/p>\n\n\n\n<p>Because user IDs stay the same throughout the customer lifetime. It is very rare for customers to change their registered email address or phone number on a website.&nbsp;<\/p>\n\n\n\n<p>With unique user IDs, you can map the in-depth customer journey and behavior even if customers use different devices\/ browsers, click on multiple ad campaigns, or access your website through a different internet connection.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_has_data_stitching_become_a_necessity_for_marketers\"><\/span>Why has data stitching become a necessity for marketers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s take an example of a customer who discovers your brand through a Facebook ad campaign you ran. The customer goes to your website on their laptop, browses through the different web pages, but doesn\u2019t make a buy anything yet. The next day, they open the website on their mobile phone and finally make the purchase.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>When your data isn\u2019t stitched<\/strong>, these two sessions from the same user can look like two different users to you. This small error can slowly snowball and directly affect your acquisition rates, CAC, sales cycle period, and other estimates.&nbsp;<\/p>\n\n\n\n<p>It will also make it difficult for you to accurately analyze your campaign performance. While you might assume your ad campaign isn\u2019t performing well because the direct conversion rate is too low, your customers might be coming back to finish their purchases after a few days because of the campaign that they interacted with.&nbsp;<\/p>\n\n\n\n<p><strong>When data is stitched, <\/strong>you track the entire customer journey even if a particular user visits your website through the Facebook ad campaign but only makes a purchase days later by directly opening the website from a different device. You will still be able to recognize the customer and assign the right attribution credit to the ad campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Powerful_Use_Cases_of_Data_Stitching\"><\/span>3 Powerful Use Cases of Data Stitching<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Acquisition\"><\/span>1. Acquisition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customer acquisition refers to the total number of users that you can successfully add to your customer base over a specific period. Since the goal of most businesses is to increase its customer size, this metric is extremely important to analyze whether the company is meeting its overall growth goals or not.<\/p>\n\n\n\n<p>By stitching data together, you get all the customer touchpoints which can in turn help you calculate acquisition rates. More importantly, stitched data through unique user ID\u2019s can also help you estimate any customer cancellation or returns, and adjust your acquisition rate accordingly.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"692\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/09\/image1.png\" alt=\"Customer Acquisition\" class=\"wp-image-2238\" style=\"width:468px;height:519px\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1.png 624w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-271x300.png 271w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-460x510.png 460w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-169x187.png 169w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-256x284.png 256w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-352x390.png 352w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-306x339.png 306w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-141x156.png 141w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-215x238.png 215w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-295x327.png 295w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-240x266.png 240w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-361x400.png 361w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-280x310.png 280w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-208x231.png 208w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-179x199.png 179w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-185x205.png 185w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-134x149.png 134w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-238x264.png 238w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-45x50.png 45w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image1-54x60.png 54w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure><\/div>\n\n\n<p>CAC or Customer Acquisition Cost is the total marketing and sales cost that is needed to acquire a new customer over a specific period.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Additional Reading: <a href=\"https:\/\/easyinsights.ai\/ebooks\/reducing-cac-to-improve-ltv-cac-ratio\">Reducing CAC to Improve LTV:CAC Ratio<\/a><\/span><\/strong><\/p>\n\n\n\n<p>Of course, the goal is to always keep CAC as low as possible. But you can only do that when you know the exact number of customers you are acquiring from different platforms, channels, and campaigns &#8212; That is exactly where data stitching can help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_LTV\"><\/span>#2. LTV&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customer Lifetime Value or LTV is the total revenue generated by a customer since their first interaction with your company. LTV represents the total estimated amount of money a customer is likely to spend on your business and it is an extremely important metric because it helps you decide on reasonable customer acquisition costs.<\/p>\n\n\n\n<p>Though LTV can be challenging to track for digital businesses that run multiple campaigns since there are so many ways for customers to land on your website and make a purchase.&nbsp;<\/p>\n\n\n\n<p><strong><em>Additional Reading: <a href=\"https:\/\/easyinsights.ai\/blog\/cltv-why-is-it-an-important-metric-and-how-to-calculate-it\/\">Calculating CLTV: Why is it an Important Metric?<\/a><\/em><\/strong><\/p>\n\n\n\n<p>Data stitching makes it possible to track and estimate LTV accurately by mapping data from social media, web analytics, and CRM.&nbsp;<\/p>\n\n\n\n<p>Data stitching gives you clear details about:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When did the customer make their first purchase?<\/li>\n\n\n\n<li>Which campaigns compelled them to make a purchase?\u00a0<\/li>\n\n\n\n<li>How much money the customer spent during a specific period of time?\u00a0<\/li>\n<\/ul>\n\n\n\n<p>That means not only can you correctly estimate average LTV for your entire company and different campaigns, but you can also estimate LTV for every customer to identify your most powerful and engaged customers.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"616\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/09\/image-2.png\" alt=\"Customers Life time value - LTV\n\" class=\"wp-image-2240\" style=\"width:458px;height:462px\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2.png 610w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-297x300.png 297w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-150x150.png 150w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-505x510.png 505w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-185x187.png 185w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-281x284.png 281w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-386x390.png 386w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-336x339.png 336w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-154x156.png 154w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-236x238.png 236w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-324x327.png 324w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-263x266.png 263w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-396x400.png 396w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-307x310.png 307w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-229x231.png 229w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-197x199.png 197w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-203x205.png 203w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-148x149.png 148w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-261x264.png 261w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-50x50.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/09\/image-2-60x60.png 60w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Average_Sales_Cycle_Completion_Time\"><\/span>#3. Average Sales Cycle Completion Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The sales cycle is the process that the company goes through when selling a product to customers. It is the average time between the customer&#8217;s first interaction with the company and the final purchase.<\/p>\n\n\n\n<p>The average sales cycle for your business can depend a lot on your target audience and the kind of products that you offer. By estimating the sales cycle, you will know approximately how long it will take for a customer to make a purchase after they visit your brand\u2019s website for the first time. You can calculate overall sales cycle of your business or channel wise sale cycle with the help of Easyinsights.ai<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Additional Reading: <a href=\"https:\/\/easyinsights.ai\/use-cases\/first-click-attribution\/\">How John Jacobs increased revenue 3x by using First-Click Attribution Model and Identifying their Av. Sales Cycle with EasyInsights.<\/a><\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_EasyInsights_data_stitching_provides_a_holistic_360_Customer_Profile\"><\/span>How EasyInsights data stitching provides a holistic 360 Customer Profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>EasyInsights play a crucial role in stitching together disparate data sources to create a unified and holistic 360-degree customer profile. Here&#8217;s how they achieve this:<\/p>\n\n\n\n<p><strong>Data Collation: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EasyInsights <strong>connects to various data sources<\/strong> where customer information resides, such as:\n<ul class=\"wp-block-list\">\n<li>CRM systems (e.g.,\u00a0Salesforce,\u00a0HubSpot)<\/li>\n\n\n\n<li>Marketing automation platforms (e.g.,\u00a0Marketo,\u00a0Pardot)<\/li>\n\n\n\n<li>E-commerce platforms (e.g.,\u00a0Shopify,\u00a0Magento)<\/li>\n\n\n\n<li>Website analytics tools (e.g.,\u00a0Google Analytics)<\/li>\n\n\n\n<li>Social media platforms (e.g.,\u00a0Facebook,\u00a0Twitter)<\/li>\n\n\n\n<li>Customer support systems (e.g.,\u00a0Zendesk)<\/li>\n\n\n\n<li>Loyalty programs,\u00a0surveys,\u00a0and other internal databases<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>EasyInsights <strong>extracts relevant data points<\/strong> about each customer, including demographics, purchase history, website behavior, interactions with marketing campaigns, support tickets, and more.<\/li>\n<\/ul>\n\n\n\n<p><strong>Data Transformation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EasyInsights applies myriad filters to create audiences and custom events <strong>cleanses and standardizes the extracted data<\/strong> to ensure consistency across different sources. This may involve:\n<ul class=\"wp-block-list\">\n<li>creating automated audience segments that power your targeting, retargeting and remarketing campaigns with your first-party data in real-time <\/li>\n\n\n\n<li>creating events that power your Meta and Google Ad campaigns.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>EasyInsights also <strong>enriches the data<\/strong> by applying transformations like:\n<ul class=\"wp-block-list\">\n<li>Calculating customer lifetime value (CLTV)<\/li>\n\n\n\n<li>Segmenting customers based on behavior or demographics<\/li>\n\n\n\n<li>Scoring customers based on their potential value<\/li>\n\n\n\n<li>Creating Custom Meta Events with high Event Match Quality Scores.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Data Loading:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EasyInsights also\u00a0loads the transformed data into a central repository\/CRM\/CEP\/Ad Platform, etc..\u00a0This creates a unified customer profile that integrates information from all sources.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_using_EasyInsights_for_360_customer_profiles\"><\/span>Benefits of using EasyInsights for 360 customer profiles:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unified view of the customer:<\/strong>\u00a0Gain a complete understanding of each customer by seeing all their interactions and attributes in one place.<\/li>\n\n\n\n<li><strong>Improved personalization:<\/strong>\u00a0Leverage the rich customer data for highly targeted marketing campaigns,\u00a0content recommendations,\u00a0and product suggestions.<\/li>\n\n\n\n<li><strong>Enhanced customer segmentation:<\/strong>\u00a0Create more granular and effective customer segments based on a wider range of filters.<\/li>\n\n\n\n<li><strong>Data-driven decision making:<\/strong>\u00a0Make informed decisions about marketing,\u00a0sales,\u00a0and customer service strategies based on accurate customer insights.<\/li>\n\n\n\n<li><strong>Reduced data silos:<\/strong>\u00a0Break down data silos and ensure all teams have access to the same customer information.<\/li>\n<\/ul>\n\n\n\n<p>By leveraging EasyInsights effectively, you can bring together your customer data to create a unified 360-degree profile, gaining valuable insights that empower you to personalize experiences, optimize marketing campaigns, and ultimately drive business growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_EasyInsights_Works\"><\/span>How EasyInsights Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png\" alt=\"author_image\" class=\"wp-image-7490\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-300x131.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-768x337.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-940x412.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-345x151.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-525x230.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-720x316.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-626x274.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-586x257.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-880x386.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-455x199.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-340x149.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-293x128.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-267x117.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-195x85.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-50x22.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-60x26.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2.png 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>EasyInsights works with raw data for data activation and data enrichment in a few key ways:<\/p>\n\n\n\n<p><strong>Data Collection and Transformation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EasyInsights<strong>\u00a0<\/strong>connect directly to your ad platform allowing it to access and extract the raw data you\u2019ve collected.<\/li>\n\n\n\n<li><strong>Data Transformation:<\/strong>\u00a0EasyInsights then cleans,\u00a0normalizes,\u00a0and enriches the data to make it usable for activation purposes.\u00a0This may involve tasks like:\n<ul class=\"wp-block-list\">\n<li><strong>Formatting data:<\/strong>\u00a0Ensuring all data points are in a consistent format.<\/li>\n\n\n\n<li><strong>Handling missing values:<\/strong>\u00a0Filling in missing data points or removing them according to your preferences.<\/li>\n\n\n\n<li><strong>Enriching data:<\/strong>\u00a0Adding additional data points from other sources to create a more comprehensive picture of your customers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Data Activation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentation and Targeting:<\/strong>\u00a0It allows you to segment your audience based on various criteria like demographics,\u00a0behavior,\u00a0and interests using the enriched ad platform data.<\/li>\n\n\n\n<li><strong>Multi-channel Marketing:<\/strong>\u00a0You can then use these segments to activate your audience across different marketing channels like email,\u00a0social media,\u00a0and advertising platforms.<\/li>\n\n\n\n<li><strong>Customer Relationship Management (CRM):<\/strong>\u00a0The data can be used to personalize outreach and interactions with customers within your CRM system.<\/li>\n\n\n\n<li><strong>Marketing Attribution:<\/strong>\u00a0EasyInsights can help you understand how different marketing channels contribute to conversions and optimize your marketing spend accordingly.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Feature:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers features like customer data platform (CDP) capabilities,\u00a0marketing automation,\u00a0and campaign management tools.<\/li>\n\n\n\n<li>Focuses on reverse ETL (extracting data from your warehouse and sending it to marketing tools) and offers pre-built integrations with various marketing platforms.<\/li>\n<\/ul>\n\n\n\n<p>EasyInsights is a marketer\u2019s preferred tool for first party data activation.<\/p>\n\n\n\n<p>In this age of cross-channel marketing, EasyInsights offers a comprehensive platform to collect, store, and transform all your first-party data.<\/p>\n\n\n\n<p>EasyInsights enhances marketing campaign efficiency in a cookieless landscape with accurate ad signals. It helps brands step away from surface-level metrics and unleash the potential of first-party data to optimize marketing strategies, ensuring a superior Return on Ad Spend (ROAS). It does all this, while being a highly affordable no-code platform with an exceptional customer support apparatus.<\/p>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/book-demo\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sign up for a demo<\/strong><\/a>&nbsp;today to see EasyInsights in action.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understanding marketing data is the first step towards building innovative and powerful campaigns. As a marketer, you need&hellip;<\/p>\n","protected":false},"author":6,"featured_media":282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[165],"class_list":["post-237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-analytics","tag-data-stitching"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User-Level Data Stitching: Powerful Use Cases - EasyInsights<\/title>\n<meta name=\"description\" content=\"With data stitching, calculate metrics like acquisition &amp; LTV, and use it to distribute your budgets to best performing channels &amp; campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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