{"id":311,"date":"2021-04-13T07:15:34","date_gmt":"2021-04-13T07:15:34","guid":{"rendered":"https:\/\/www.easyinsights.ai\/blog\/?p=311"},"modified":"2025-04-16T16:09:59","modified_gmt":"2025-04-16T10:39:59","slug":"how-ei-can-help-in-server-to-server-integration","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/","title":{"rendered":"EasyInsights for Seamless Server-to-Server Integration"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2021\/04\/855-Converted-01-1024x597.jpg\" alt=\"\" class=\"wp-image-314\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-1024x597.jpg 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-300x175.jpg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-768x448.jpg 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-1536x896.jpg 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-2048x1195.jpg 2048w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-874x510.jpg 874w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-321x187.jpg 321w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-487x284.jpg 487w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-669x390.jpg 669w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-581x339.jpg 581w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-267x156.jpg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-408x238.jpg 408w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-561x327.jpg 561w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-456x266.jpg 456w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-686x400.jpg 686w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-455x265.jpg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-340x198.jpg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-293x171.jpg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-195x114.jpg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-345x201.jpg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-50x29.jpg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-60x35.jpg 60w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.freepik.com\/free-vector\/digital-marketing-promotion-online-advertising-loudspeaker-with-laptop-magnifying-glass_4102291.htm#page=1&amp;query=data%20marketing&amp;position=22\" data-type=\"URL\" data-id=\"https:\/\/www.freepik.com\/free-vector\/digital-marketing-promotion-online-advertising-loudspeaker-with-laptop-magnifying-glass_4102291.htm#page=1&amp;query=data%20marketing&amp;position=22\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<p>Chaos. Chaos is the constant thing in the world, one part or the other always remains in chaos. In digital marketing, there is a big change happening which is sending the entire digital advertising industry into chaos. That is the iOS privacy policy changes and it\u2019s ripple effects on campaigns performance. If you are able to relate to this chaos, this article is for your reading and then hopping onto the wagon to fight hard and try to ensure maximum returns from your marketing campaigns and efforts.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#Why_You_Should_be_Pivoting_to_Server-to-Server_Now\" >Why You Should be Pivoting to Server-to-Server Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#Challenges_Involved_in_S2S_Integration\" >Challenges Involved in S2S Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#Methods_for_Achieving_S2S_Integration\" >Methods for Achieving S2S Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#How_EasyInsights_can_Help_Advertisers\" >How EasyInsights can Help Advertisers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#Advantages_of_Using_EasyInsights\" >Advantages of Using EasyInsights<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_be_Pivoting_to_Server-to-Server_Now\"><\/span>Why You Should be Pivoting to Server-to-Server Now<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the current changes to the iOS 14 privacy policies, there is a huge uproar in the marketing world about how it is going to affect them and what steps should be taken by the advertisers in order to mitigate its impact on the campaign performance.&nbsp;<\/p>\n\n\n\n<p>The crux is that advertisers should start looking for server to server integrations in order to parse data from backend to the ad platforms so that campaigns can be optimised on them and the performance remains stable or improves.<\/p>\n\n\n\n<p>Why Server-to-Server (S2S) integration is the right way &#8211;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pixel based data inaccuracies will increase and backend base tracking is ultimate source of truth<\/li><li>Leveraging the first party data (no limitations on this yet)<\/li><li>Advanced analytics and campaign strategies can be built which otherwise many advertisers miss<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenges_Involved_in_S2S_Integration\"><\/span>Challenges Involved in S2S Integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em>While the S2S integration offers a lot of benefits, why aren\u2019t everyone jumping onto this yet? Why is S2S integration not being spoken of in the market? Is it just a gimmick?<\/em> <\/p>\n\n\n\n<p>These are the kinds of questions that pop into your mind when you read about advantages of server to server integration. There are quiet challenges involved in implementing the integration and achieving the success that is desired. Major challenges faced by the advertisers are &#8211;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Data engineering is complex and requires a team<\/li><li>Tech team\/development team might feel overwhelmed as they have other priorities<\/li><li>Maintenance after the integration requires constant monitoring and support<\/li><\/ul>\n\n\n\n<p>In a nutshell, it becomes very expensive for the advertisers to implement S2S integration and even if they do, a lot of depth remains missing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Methods_for_Achieving_S2S_Integration\"><\/span>Methods for Achieving S2S Integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are 3 primary ways in which S2S integration can be achieved by an advertiser namely &#8211;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Using Conversions API<\/li><li>CAPI Direct integration through partners (Shopify\/magento\/woocommerce etc.)<\/li><li>Through platforms such as EasyInsights<\/li><\/ul>\n\n\n\n<p>We shall compare all 3 to see what are pros and cons of each.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/www.easyinsights.ai\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-1024x514.png\" alt=\"\" class=\"wp-image-312\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-1024x514.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-300x150.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-768x385.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-940x471.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-345x173.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-525x263.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-720x361.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-626x314.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-311x156.png 311w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-474x238.png 474w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-652x327.png 652w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-530x266.png 530w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-797x400.png 797w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-455x228.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-340x171.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-293x147.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-267x134.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-195x98.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-50x25.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm-60x30.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/Screenshot-2021-04-13-at-12.23.23-pm.png 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_EasyInsights_can_Help_Advertisers\"><\/span><strong>How EasyInsights can Help Advertisers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>EasyInsights is a marketing data intelligence platform built for advertisers. It provides a bucket load of solutions to the digital advertisers basis of their requirements and one such solution offered by EI is Server to Server integrations. Through years of experience in data engineering and analytics, easyinsights becomes a preferred partner for achieving Server to Server integrations in the least amount of time possible and without high involvement of the tech team.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_of_Using_EasyInsights\"><\/span><strong>Advantages of Using EasyInsights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>EasyInsights will provide attributed data for server to server integrations so as to avoid multiple counting occuring to multiple touchpoints<br>In a usual scenario, the user goes through multiple touch points before making the final conversion on the website\/app. Thereby each platform tries to get credit for that conversion resulting in multiple counting. EI avoids this by attributing conversion to the right channel, and parsing channel specific conversion to each channel via S2S integration<\/li><li>A single source of truth for all the platforms hence, improving the data accuracy so that ad platforms optimization algorithms can function better<br>Advancements in algorithms of FB and Google have enabled the advertisers to optimize for the end objective (Purchase\/Leads etc.) as opposed to upper funnel metrics such as Add to carts, time spent etc.<br>Having a single SOT for all channels will ensure that the events are getting the right and complete data thereby enabling the algorithms to work efficiently.<\/li><li>Possibility of building custom logics for each events which are to be parsed from CRM to ad platforms<\/li><li>Through EasyInsights, business metrics such as Acquisitions and quality leads can be parsed onto ad platforms thereby enabling campaign optimization on such events. This helps in achieving higher efficiencies across the campaigns&nbsp;<\/li><li>Low involvement of tech team and fast implementation thereby saving both time and money<\/li><li>Availability of support over email for any challenges or advance integrations which are required to be in place<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>EasyInsights offers a lot of solutions in a single package thereby giving VFM returns right from day one. In order to <a href=\"https:\/\/easyinsights.ai\">learn more about EasyInsights<\/a>.<\/p>\n\n\n\n<p>If you are interested in getting an easyinsights demo, <a href=\"https:\/\/easyinsights.ai\/book-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chaos. Chaos is the constant thing in the world, one part or the other always remains in chaos.&hellip;<\/p>\n","protected":false},"author":6,"featured_media":314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[19,11],"tags":[117,108,109,169],"class_list":["post-311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-analytics","category-marketing","tag-data-visulaization","tag-facebook","tag-meta","tag-server-to-server-integration"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EasyInsights for Seamless Server-to-Server Integrations<\/title>\n<meta name=\"description\" content=\"Backed by years of data engineering and analytics expertise. EasyInsights is the preferred partner for fast S2S integrations with minimal tech team effort.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EasyInsights for Seamless Server-to-Server Integrations\" \/>\n<meta property=\"og:description\" content=\"Backed by years of data engineering and analytics expertise. EasyInsights is the preferred partner for fast S2S integrations with minimal tech team effort.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T07:15:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-16T10:39:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2501\" \/>\n\t<meta property=\"og:image:height\" content=\"1459\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piyush Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piyush Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/\"},\"author\":{\"name\":\"Piyush Gupta\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\"},\"headline\":\"EasyInsights for Seamless Server-to-Server Integration\",\"datePublished\":\"2021-04-13T07:15:34+00:00\",\"dateModified\":\"2025-04-16T10:39:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/\"},\"wordCount\":795,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01.jpg\",\"keywords\":[\"data visulaization\",\"facebook\",\"meta\",\"server-to-server integration\"],\"articleSection\":[\"Digital Analytics\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/\",\"url\":\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/\",\"name\":\"EasyInsights for Seamless Server-to-Server Integrations\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01.jpg\",\"datePublished\":\"2021-04-13T07:15:34+00:00\",\"dateModified\":\"2025-04-16T10:39:59+00:00\",\"description\":\"Backed by years of data engineering and analytics expertise. EasyInsights is the preferred partner for fast S2S integrations with minimal tech team effort.\",\"breadcrumb\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#primaryimage\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01.jpg\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01.jpg\",\"width\":2501,\"height\":1459,\"caption\":\"855 Converted 01\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easyinsights.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EasyInsights for Seamless Server-to-Server Integration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"name\":\"EasyInsights\",\"description\":\"Uncover Growth in Digital Marketing Data\",\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\",\"name\":\"Easyinsights\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"width\":649,\"height\":117,\"caption\":\"Easyinsights\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\",\"https:\/\/x.com\/easy_insights\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\",\"name\":\"Piyush Gupta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g\",\"caption\":\"Piyush Gupta\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EasyInsights for Seamless Server-to-Server Integrations","description":"Backed by years of data engineering and analytics expertise. EasyInsights is the preferred partner for fast S2S integrations with minimal tech team effort.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/","og_locale":"en_US","og_type":"article","og_title":"EasyInsights for Seamless Server-to-Server Integrations","og_description":"Backed by years of data engineering and analytics expertise. EasyInsights is the preferred partner for fast S2S integrations with minimal tech team effort.","og_url":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/","og_site_name":"EasyInsights","article_publisher":"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","article_published_time":"2021-04-13T07:15:34+00:00","article_modified_time":"2025-04-16T10:39:59+00:00","og_image":[{"width":2501,"height":1459,"url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01.jpg","type":"image\/jpeg"}],"author":"Piyush Gupta","twitter_card":"summary_large_image","twitter_creator":"@easy_insights","twitter_site":"@easy_insights","twitter_misc":{"Written by":"Piyush Gupta","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#article","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/"},"author":{"name":"Piyush Gupta","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4"},"headline":"EasyInsights for Seamless Server-to-Server Integration","datePublished":"2021-04-13T07:15:34+00:00","dateModified":"2025-04-16T10:39:59+00:00","mainEntityOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/"},"wordCount":795,"commentCount":2,"publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01.jpg","keywords":["data visulaization","facebook","meta","server-to-server integration"],"articleSection":["Digital Analytics","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/","url":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/","name":"EasyInsights for Seamless Server-to-Server Integrations","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#primaryimage"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01.jpg","datePublished":"2021-04-13T07:15:34+00:00","dateModified":"2025-04-16T10:39:59+00:00","description":"Backed by years of data engineering and analytics expertise. EasyInsights is the preferred partner for fast S2S integrations with minimal tech team effort.","breadcrumb":{"@id":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#primaryimage","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01.jpg","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01.jpg","width":2501,"height":1459,"caption":"855 Converted 01"},{"@type":"BreadcrumbList","@id":"https:\/\/easyinsights.ai\/blog\/how-ei-can-help-in-server-to-server-integration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easyinsights.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"EasyInsights for Seamless Server-to-Server Integration"}]},{"@type":"WebSite","@id":"https:\/\/easyinsights.ai\/blog\/#website","url":"https:\/\/easyinsights.ai\/blog\/","name":"EasyInsights","description":"Uncover Growth in Digital Marketing Data","publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easyinsights.ai\/blog\/#organization","name":"Easyinsights","url":"https:\/\/easyinsights.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","width":649,"height":117,"caption":"Easyinsights"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","https:\/\/x.com\/easy_insights"]},{"@type":"Person","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4","name":"Piyush Gupta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g","caption":"Piyush Gupta"}}]}},"fimg_url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/04\/855-Converted-01-1024x597.jpg","reading_time":"4 minutes","_links":{"self":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/311"}],"collection":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":16,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/311\/revisions"}],"predecessor-version":[{"id":5392,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/311\/revisions\/5392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media\/314"}],"wp:attachment":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/categories?post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/tags?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}