{"id":3252,"date":"2022-11-29T14:52:23","date_gmt":"2022-11-29T09:22:23","guid":{"rendered":"http:\/\/139.59.78.239\/blog\/?p=3252"},"modified":"2024-11-18T17:31:55","modified_gmt":"2024-11-18T12:01:55","slug":"client-retention-8-proven-ways-to-keep-clients-around-longer","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/","title":{"rendered":"Client Retention: 8 Proven Ways to Keep Clients Around Longer"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" data-id=\"3346\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-1024x536.png\" alt=\"client retention\" class=\"wp-image-3346\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/client-retention.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">client retention<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>You\u2019ve heard time and again how acquiring new customers costs more than retaining existing ones. And the numbers name it clear \u2013 <a href=\"https:\/\/www.markinblog.com\/customer-loyalty-retention-statistics\/\">acquisition costs up to 7x more than retention<\/a>!<\/p>\n\n\n\n<p>Customer retention should undeniably be a top priority for agencies looking to grow.&nbsp;<\/p>\n\n\n\n<p>Imagine trying to fill a jug with a hole in the bottom to the brim. Sounds like a fool\u2019s errand? That\u2019s exactly what chasing growth without a robust retention strategy in place is.&nbsp;<\/p>\n\n\n\n<p>With the <a href=\"https:\/\/www.business2community.com\/b2b-marketing\/b2b-buying-cycles-getting-longer-01937366\">average buyer\u2019s journey only getting longer<\/a>, your investment in acquiring new clients shouldn\u2019t go to waste.<\/p>\n\n\n\n<p>In this guide, we give you 8 proven ways to keep clients loyal to your business.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#What_Is_Client_Retention_How_Is_It_Different_from_Client_Acquisition\" >What Is Client Retention? How Is It Different from Client Acquisition?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#Why_Is_Client_Retention_Important_for_An_Agency\" >Why Is Client Retention Important for An Agency?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#1_Save_Money\" >1. Save Money<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#2_Steady_Revenue_Stream_and_Higher_Profits\" >2. Steady Revenue Stream and Higher Profits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#3_Boost_Client_Acquisition\" >3. Boost Client Acquisition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#Calculating_Client_Retention_Rate\" >Calculating Client Retention Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#What_Are_Some_Ways_to_Improve_Client_Retention_Rate\" >What Are Some Ways to Improve Client Retention Rate?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#1_Invest_in_a_Smooth_Onboarding_Experience\" >1. Invest in a Smooth Onboarding Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#2_Understand_Your_Clients_Goals\" >2. Understand Your Client\u2019s Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#3_Communicate_Frequently\" >3. Communicate Frequently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#4_Build_Personal_Relationships\" >4. Build Personal Relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#5_Onboard_The_Right_Client\" >5. Onboard The Right Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#6_Provide_Additional_Value\" >6. Provide Additional Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#7_Reward_Clients_for_Referrals\" >7. Reward Clients for Referrals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#8_Use_Automated_And_Centralized_Client_Reporting\" >8. Use Automated And Centralized Client Reporting&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/client-retention-8-proven-ways-to-keep-clients-around-longer\/#To_Conclude\" >To Conclude<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Client_Retention_How_Is_It_Different_from_Client_Acquisition\"><\/span><strong>What Is Client Retention? How Is It Different from Client Acquisition?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Client retention is an agency\u2019s ability to retain its clients over time and prevent them from defecting to competitors. This is an essential metric that every business must track to understand client loyalty and satisfaction with the services offered.<\/p>\n\n\n\n<p>Client acquisition, on the other hand, refers to bringing in new clients.<\/p>\n\n\n\n<p>Depending on a business\u2019 strategies and goals, it may measure client acquisition or retention rates. Ideally, you should measure both to get an accurate picture of how effective your strategy is in acquiring new clients and, at the same time, getting them to renew contracts continuously.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Client_Retention_Important_for_An_Agency\"><\/span><strong>Why Is Client Retention Important for An Agency?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Measuring and managing client retention rate is important to not just stay in business, but also grow over time. Loyal customers, in fact, <a href=\"https:\/\/www.markinblog.com\/customer-loyalty-retention-statistics\/\">spend 67% more than new ones<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Save_Money\"><\/span>1. <strong>Save Money<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Retaining clients directly translates to cost savings \u2013 it is cheaper to service your existing clients than to find new ones. In fact, <a href=\"https:\/\/www.huify.com\/blog\/acquisition-vs-retention-customer-lifetime-value\">acquiring a new client can cost 5x more than keeping an existing one<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Steady_Revenue_Stream_and_Higher_Profits\"><\/span>2. <strong>Steady Revenue Stream and Higher Profits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A high client retention rate is a sign of loyalty. <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\">When doing repeat deals with existing clients, businesses are likely to be successful around 60 \u2013 70% of the time, as opposed to a success rate of 20% with new customers<\/a>. <a href=\"https:\/\/www.markinblog.com\/customer-loyalty-retention-statistics\/\">Increasing retention by just 5% can shoot profits up by 95%<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Boost_Client_Acquisition\"><\/span>3. <strong>Boost Client Acquisition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even though client retention keeps your existing clients around, it directly impacts client acquisition. How? The good old word of mouth. If your clients are happy with your services, they are more likely to refer you to their network.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Calculating_Client_Retention_Rate\"><\/span><strong>Calculating Client Retention Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here is how you can calculate your agency\u2019s retention rate:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>client retention rate (CRR) = ((E - N) \/ S) x 100<\/code><\/pre>\n\n\n\n<p>Wherein,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E is the number of clients at the end of the period<\/li>\n\n\n\n<li>N is the number of clients acquired during the period<\/li>\n\n\n\n<li>S number of clients at the start of the period<\/li>\n<\/ul>\n\n\n\n<p>Say you have 10 clients on January 1, 2022. Between Jan-Oct 2022, you gain 6 new clients while 1 client leaves, taking the total number of clients to 15.&nbsp;<\/p>\n\n\n\n<p>So, your client retention rate for these 10 months will be:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>CRR = ((15 - 6) \/ 10) x 100 = 90%.<\/code><\/pre>\n\n\n\n<p>So, what is a healthy retention rate for an agency? The exact number will have a lot to do with your industry. But in any case, it should not be lower than 20%. Aim for a rate as close as possible to a perfect 100%.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Some_Ways_to_Improve_Client_Retention_Rate\"><\/span><strong>What Are Some Ways to Improve Client Retention Rate?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here is how you can improve your agency\u2019s retention rate:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"1024\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-718x1024.png\" alt=\"CR infographic\" class=\"wp-image-3349\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-718x1024.png 718w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-210x300.png 210w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-768x1095.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-1077x1536.png 1077w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-1436x2048.png 1436w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-358x510.png 358w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-131x187.png 131w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-199x284.png 199w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-274x390.png 274w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-238x339.png 238w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-109x156.png 109w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-167x238.png 167w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-229x327.png 229w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-187x266.png 187w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-281x400.png 281w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-217x310.png 217w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-162x231.png 162w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-140x199.png 140w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-144x205.png 144w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-104x149.png 104w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-185x264.png 185w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-35x50.png 35w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic-42x60.png 42w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/12\/CR_infographic.png 1942w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Invest_in_a_Smooth_Onboarding_Experience\"><\/span>1. <strong>Invest in a Smooth Onboarding Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Client onboarding is essential to retaining customers over the long term. Over <a href=\"https:\/\/www.wyzowl.com\/customer-onboarding-statistics\/\">86% of customers say they would stay more loyal to a business that invests in onboarding and educates them<\/a>.<\/p>\n\n\n\n<p>Since this is an opportunity to leave an excellent first impression, give your clients a smooth onboarding experience. Understand their needs and help them set realistic goals. Ask questions and be genuinely interested in their business.&nbsp;<\/p>\n\n\n\n<p>See how Zendesk empowers its customers from the get-go, giving them comprehensive resources to understand the product.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/fQDGD5wpFCnGtx5hTc-SswG66pNfsBUoJiWaN4LedhDvwybVGYLjVT9F-yMeRRtl_Wm5TOiixyNsF-pn6nZFkBRpzk7Q3DZart9J4bjL-GZnJDe0H8w6egJ4vDGAEd7A6K6I2wJsE4IZsjINJSyuMN_QtcSh-AlYwQj4DGZZQpZEIFb9QfqsXDa0zE_kSjWIcEzfZ2ttA.png\" alt=\"zendesk onboarding email\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Understand_Your_Clients_Goals\"><\/span>2. <strong>Understand Your Client\u2019s Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If your team is unaware of the client\u2019s goals, it\u2019s difficult to deliver the results they expect. Go beyond the basics. Understand not just their campaign goals but also their business goals.&nbsp;<\/p>\n\n\n\n<p>Once you are in tune with what your client wants, you can easily connect those goals with your KPIs and build effective strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Communicate_Frequently\"><\/span>3. <strong>Communicate Frequently<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Communication is vital for improving client retention. After completing onboarding them, set up a dedicated communication channel \u2013 be it email, video conferencing, or messaging app \u2013&nbsp; where they can reach out to the team directly.&nbsp;<\/p>\n\n\n\n<p>Communication, however, is only effective when it is two-way. Other than connecting with your clients to share progress reports, use meetings to discuss objectives, be a good listener, and help them fine-tune their goals.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/P_EmJSP6aG0GvM21g-VjvWsEB8C8FcJE74GYkHfdI1qV6a6uQ6lZhM6byPUmWgvvh-JpRKQzOS8d8LH2PSHD8CRlFasCTQobFj5Q97P2jpNkJWIpgrvVjZBoYxfX1AqoeF-uu-_MZA_8C3HC5QGvxexS4y8gKEvMT3BOa-OumbpAw7mA1f6vUlS2063R8GqMGLzkflPdmw.png\" alt=\"What is Feedback Request Email: Definition, Tips - Definition | SendPulse\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Build_Personal_Relationships\"><\/span>4. <strong>Build Personal Relationships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The kind of service you provide is a crucial element in increasing client retention. However, clients will expect much more than the quality of service; they will stick around only if they have a good relationship with an agency. If the relationship is too impersonal, clients are more likely to switch.<\/p>\n\n\n\n<p>Focus on building strong personal relationships to retain your existing clients for the long term. Go beyond emails and conduct meetings over lunch or coffee to add a personal touch.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Onboard_The_Right_Client\"><\/span>5. <strong>Onboard The Right Client<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As important as bringing in new clients is, you must also know when to say no to a client. If the client does not seem like a good fit for your services, avoid moving ahead with the deal to keep your retention rate intact.&nbsp;<\/p>\n\n\n\n<p>Some red flags to look for are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They have a lot of negative reviews online.<\/li>\n\n\n\n<li>They are not confident in your agency\u2019s expertise.<\/li>\n\n\n\n<li>They have switched multiple agencies in the past.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Provide_Additional_Value\"><\/span>6. <strong>Provide Additional Value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To retain your existing customers, you must provide extra value in addition to your services. Go beyond delivering results and make the clients feel you are genuinely interested in helping them. Provide them with new campaign ideas and valuable pieces of content. Introduce them to your contacts in their industry or anything that can help them in their business. Providing extra value would make it harder for your clients to replace you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Reward_Clients_for_Referrals\"><\/span>7. <strong>Reward Clients for Referrals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Referrals are a great way of bringing in new clients. But you can also use referrals as part of your strategy to retain more clients. Establish a referral program and incentivize referrals. Thank your clients who refer your agency to their network. If a referred lead converts, send your client a thank-you gift to show you value them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Use_Automated_And_Centralized_Client_Reporting\"><\/span>8. <strong>Use Automated And Centralized Client Reporting&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Is your existing client reporting system efficient and accurate? Since agencies must work on different client platforms, they have to collect data from different sources for reporting.&nbsp;<\/p>\n\n\n\n<p>Without a proper solution, the reporting process is inefficient; spreadsheets and manual calculations make for cumbersome processes that are prone to error. The data and KPIs are often not enough to answer your marketing questions. Not to mention the delays in sending timely reports to clients, which negatively affects your agency\u2019s retention rate. So, what is the solution?<strong><span style=\"text-decoration: underline;\"> <a href=\"https:\/\/easyinsights.ai\/agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">EasyInsights<\/a>.<\/span><\/strong><\/p>\n\n\n\n<p>EasyInsights is a data intelligence company that integrates sources like Facebook Ads, Google Ads and Analytics, Shopify, and more than 50 other data channels. It brings together key metrics from different sources, blends them, and presents them into any Business Intelligence tool for easy visualization. EasyInsights also provides other marketing data enriching solutions like Server to Server Integration, Cohort Reports for strategic media planning, Automated Email Reports &amp; any other data engineering requirements at a fraction of cost.<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/dnlvcy9n3nEt_kJQ67l578WMI5wNOvCmX5tFeWnon-cXY1P0_EQRPy93EipNPAVI71Cpu-fAKWlrtUZkrDbjkGSEM3N3xY4VOYRrZbqP9aJYmXSOad0rmUUehUUQ3UbptZMNr00auGp05QeFy5jTTfSP-ngk8QIbIeHK72zzqdoXsiPLHrDY-MTNFBeelXODBdws9vXbcw.png\" alt=\"EasyInsights work flow illustration\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To_Conclude\"><\/span><strong>To Conclude<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, the hard part is over once you win a new client. But it\u2019s not the end of the road. If you want your clients to stick around, you will <em>have to<\/em> engage with them, solve their problems, and make them feel valued.&nbsp;<\/p>\n\n\n\n<p>Use EasyInsights to prepare detailed client reports and <a href=\"https:\/\/easyinsights.ai\/use-cases\/etmedialabs\">save more than 80% of your report-building time<\/a>. With EasyInsights, you can make data-driven decisions, provide automated white-labeled reports to your clients, and boost retention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve heard time and again how acquiring new customers costs more than retaining existing ones. And the numbers&hellip;<\/p>\n","protected":false},"author":6,"featured_media":3257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[41,134],"tags":[179,202,36],"class_list":["post-3252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-others","tag-branding","tag-customer-experience","tag-marketing-optimization"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 8 Client Retention Strategies Every Agency Must Follow<\/title>\n<meta name=\"description\" content=\"Slight increase in client retention can grow your profits. 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