{"id":4143,"date":"2023-02-20T22:59:58","date_gmt":"2023-02-20T17:29:58","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=4143"},"modified":"2023-08-17T10:58:05","modified_gmt":"2023-08-17T05:28:05","slug":"complete-guide-to-building-a-google-analytics-4-landing-page-report","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/complete-guide-to-building-a-google-analytics-4-landing-page-report\/","title":{"rendered":"Complete Guide To Building A Google Analytics 4 Landing Page Report"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-1024x536.png\" alt=\"GA4 for landing pages\" class=\"wp-image-4144\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-for-landing-pages.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>We used to open Behavior reports &gt; Site Content &gt; Landing Pages in Universal Analytics (UA). The UA landing pages report organized acquisition, behavior, and conversion metrics by the landing page visitors that used to access the site. This allows us to report on the first pages of each session that our visitors view. That&#8217;s all there is to it.<\/p>\n\n\n\n<p>However, there is no &#8216;landing pages&#8217; report in the new Google Analytics 4 property, so how do we know which pages people view when they land on our website? The level of detail can be increased by including segments, secondary dimensions, and advanced filters. This information is critical for developing a content strategy, prioritizing page optimization, and fine-tuning conversion-rate optimization efforts. A landing page report is not available out of the box in Google Analytics 4 (GA4), but it is possible, and if you follow the steps in this article, you will only have to do it once.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/easyinsights.ai\/blog\/how-to-overcome-the-limitations-of-the-google-analytics-4-api-quotas-with-easyinsights\/\">Also read: How to Overcome the Limitations of the Google Analytics 4 API Quotas with EasyInsights?<\/a><\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/complete-guide-to-building-a-google-analytics-4-landing-page-report\/#Creating_A_Landing_Page_Report_In_GA4\" >Creating A Landing Page Report In GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/complete-guide-to-building-a-google-analytics-4-landing-page-report\/#Customize_a_GA4_Landing_Report\" >Customize a GA4 Landing Report?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/complete-guide-to-building-a-google-analytics-4-landing-page-report\/#How_to_add_a_landing_page_report_to_main_navigation\" >How to add a landing page report to main navigation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/complete-guide-to-building-a-google-analytics-4-landing-page-report\/#Final_Words\" >Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_A_Landing_Page_Report_In_GA4\"><\/span>Creating A Landing Page Report In GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Log in<\/strong> to your GA4 account.&nbsp;<\/li><li>Select <strong>Traffic Acquisition<\/strong> from the <strong>Life cycle Acquisition<\/strong> drop-down menu in <strong>Reports. <\/strong>Session default channel grouping is the standard traffic acquisition report dimension.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/rxN3_prtIuP_Dm1vE8gyfHdTJ6KuFl5ViBb9QdyOZdQCd1hVB2XKDSyqsD2Taj2kzr2VfkbcFExgB8VRWKNKc0Zww58MiC72Tvy4We68zpYTpEZzpoAsihaLVtqKSwrzurtWyv8VjBpJ2gsMHKkPGbU\" alt=\"Traffic acquisition report 1 - GA4\"\/><\/figure><\/div>\n\n\n\n<p>A dimension is a data descriptive attribute. It determines how the rows in your traffic acquisition table are organized. The default channel grouping for a session represents where Google determined your site&#8217;s visitors came from.&nbsp;<\/p>\n\n\n\n<p>We can choose different ways to organize the same information by clicking the <strong><em>drop-down arrow: where users came from<\/em><\/strong>. But we want to know how they got to our site (the landing page).<\/p>\n\n\n\n<p>You can customize your report by clicking the <strong>pencil icon<\/strong> in the top-right corner of your screen.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Click the pencil icon.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/nLRSigkAby2c-P3uayU9oCRyLJz5FTrfzIqgotIu3W-fQWAly3MVttGr77Hr2n6rwuFrsMEctA4MfMSWf4ihY_MxTlETnPHTMrOR1zRb8pBbR1rcq9ttgO85gMHcafdFkNmGQzNxTQpXTSRkC6a99U4\" alt=\"Traffic acquisition report -2- GA4\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>You can now tailor your GA4 reports to include only the information that is important to you and nothing else. Don&#8217;t worry about breaking anything by editing the report; it won&#8217;t change how data is collected.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/8Om4jWxHTyuUJcapGb4EoCGms-e7qmRn7Ecn04fVE-5qv7KK-AUMy9Bdzi8y3ZkHnjYTVayAoB3F5K2sVCs0ryOByr_IJSXrdsokuepyVrrbyKnWTdm9bQtCZ5OEF9uENMARFK06fK3qWurlnjYRhLA\" alt=\"Traffic acquisition report -3- GA4\"\/><\/figure><\/div>\n\n\n\n<p><strong>Note:<\/strong> You need Editor access to use this feature.<\/p>\n\n\n\n<p>Okay, so a GA4 traffic acquisition report&#8217;s default dimension options are determined by the source of the traffic. We are interested in learning which page a user entered from.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Click <strong>Dimensions&nbsp;<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/_n7fanRPp78wAJaAbKKxLyj9JIEklKvHM9WO2OPEFeL7k8czTm09-AudE8_7S8uadV7rOsZk5jt4gk5RWJUAN25ULHNV_yT-aB2Bg1YctRZKBEHPKmjnokvZlfhqxqOTreS1ZJelKkGBeRjiStxcJWg\" alt=\"Customising Traffic acquisition report 1 - GA4\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Then click on <strong>Add dimension<\/strong> under <strong>Report Data<\/strong>, then scroll down (alphabetically) until you see the<strong> Landing page.<\/strong><\/li><li>Click to include the landing page in the list of important dimensions.<\/li><li>If that&#8217;s all you need and want to do here, click <strong>Apply<\/strong> to add a Landing page to your dimensions drop-down menu.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/LvZvTeg_2PglpGMcPIu2zCr1r87jQmP6fa7ecpBsXqf1qq5wHYMMM6VWs-ySTzEExJhQ_ms4upT0DvcN1PCvrzQDdvnxtgAcoPzj77XB0hFQRWlw5GQ6rs70gDsXeOXhezR_wBxBYVgVVflR80iIr8c\" alt=\"Customising Traffic acquisition report -2- GA4\"\/><\/figure><\/div>\n\n\n\n<p>But if you want to customize a full landing page report and make it a standard report in your main navigation, keep reading.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customize_a_GA4_Landing_Report\"><\/span>Customize a GA4 Landing Report?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customizing a GA4 landing page report to reflect what you&#8217;re most familiar with in Universal Analytics may be beneficial (UA).<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Under dimensions, select <strong>Set as default<\/strong> by clicking the <strong><em>three vertical dots<\/em><\/strong> to the right of your Landing page dimension.&nbsp;<\/li><li>Click the <strong>blue Apply button<\/strong> in the bottom right-hand corner to save your progress.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/fzDd1MlDIAlkDLpgAncxCBQxFzveGUMcr5t7kJ6HU5W27KaS4hZjbKnTq-DldMxDAUQMV3ZOrMdls_CZClewyyShbPC_a1fs6O5QfwCRwDm_QWd3x3foJy4CivsgpI4uSNYegyg4c7-vbxoB7sFU4-U\" alt=\"Customising Traffic acquisition report -3- GA4\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>To edit the data shown in the table columns, click <strong>&#8220;Metrics&#8221;<\/strong>; the process is the same as editing dimensions.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/1e40Z7-lN4r34L3WpDHWdX_EpFNebT_oNAMfhv2t9kh7iInGPzxaURxcPTY6F6txbWaHg1yxcPrZeece-d-XXMlp2AOb-jzjfqHNM1FSQNPYBMRB-IYLlgRWDGeKoKm9ejTeIbqaxYxgFGprbpUFRL4\" alt=\"Customising Traffic acquisition report -4- GA4\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>To remove a metric, click the <strong>X<\/strong>, and then click <strong>Add metric<\/strong> to select from the list of options.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/7q3O5WdM2jZDS8bJM0qGx6aGlAtQ_0xICvjh2fOWhvGjmhNs2OwkwLvf7NF3rLYAAgACWn7QhsQB_h_AiKVsmAkcS1_DEsP9pyC_Sp1ZacQY9i0v0QdSXcOvldO48ASQam0EasjcKNI3geH8qoK4QZY\" alt=\"Customising Traffic acquisition report -5- GA4\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/op_tg8BmleoRpi9F9OSNHQBc1IlMgz6GLWcohpuot3wPZy3i9uUmaSQQarWRXNdedn7kPnC6p3jWv1khdRbbOnN99AGgUVMQHffdPLr27PLOadnQhtjFUrmwiIwcB5YTGkdVphDDM1tdnhSzdi0NLck\" alt=\"Customising Traffic acquisition report -6- GA4\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Drag and drop the metrics to rearrange the order of your table rows.<\/li><li>Choose <strong>Sessions<\/strong>, <strong>New Users, Engagement Rate, Avg. engagement time, Event count, and Conversions<\/strong> to simulate a UA landing page report.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/sEGixvwZd9uZ2fM2aRW6GzQJuoJMYh1yaJkjIkA66mVrmZ356lJQu_DDtDiYzWmfyKuikQgr-GZsIPTbCKQaK02w-43rnWbW883avdCaCkOPfSYuohC5bZkILwfa5s5ljByw51ar9RqFbGxpg0XjqvQ\" alt=\"Customising Traffic acquisition report -7- GA4\"\/><\/figure><\/div>\n\n\n\n<p>Dimensions and metrics have now been established.<\/p>\n\n\n\n<p>We can also find <strong>&#8220;summary cards&#8221; <\/strong>on the home page that are displayed to provide a <strong>&#8220;quick snapshot&#8221;<\/strong> of how things are going based on standard reports.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Click to <strong>create a new card<\/strong> if you want to add a snapshot of landing pages to your home page.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Q17y3CFzaPfd8loXJmakIyygEPNc7uM6Ltba41ep7iIXmjg_blYj4gt6-SYWWyvq9bBjKU5Bmo9hbJ0Few7_RSqa6K18stQi0wz2c-kYC3NT3Oic2oULgT3wzF-0WZyHxuN7PxVg78Fl8TVG2aJjAdY\" alt=\"Customising Traffic acquisition report -8- GA4\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Your preference will be to <strong>create a summary card<\/strong>.&nbsp;<\/li><li>My card preview should display landing page users and event count in a table format.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/-N39tvDpmqC32EFNf7fNVSHWeq5LCKZZsdRtThSisjIWE4V3YeGfUysO6WKREG1Y3RodxmfU1vrknlnyZw7gUR4YyVavJhvMR9Kwgj3q9H1dmQZ6VfJTKjqYCrNd9JAAt8ggjVxPwid7UU8ZdAQ0uJE\" alt=\"landing page users and event count -1\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/QQUL9aYiepL-tStKVYBOvCC64GygCtRoyPgOtoRitE_nJHQbBuz39ikCSDoa0u7uyvGwj85tU4GRnvGKlrp_vZqvjOG807wA3KcaQzbbr2eni8jIU9rajq0R7TAGzr0vo6nK_eidKEcn5K1FnAH4HGk\" alt=\"landing page users and event count -2\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/l7ttJVNog69VEOriJlaYdPIIET7AoQNpJ1jHsdV3FdiE1aueVnO1s4_VbEbt3Tb8dPHEDCN4BR-nlBHlq4qblOnQYRDHxVuKmqNA3r9qodircV-2-Any5EdnD2tWmwKyzOiLbkpyumdWqqsK0DyS8gg\" alt=\"landing page users and event count -3\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>This report should be saved as a <strong>NEW REPORT<\/strong>. We need to save as a NEW report because we don&#8217;t want to save on top of our <strong>default traffic acquisition report<\/strong>.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/j_e1VRbvpxPqJt1SPfM6ALMtDjOi2a_TDQ4K9v3SNyCnBEqTHuNEC7WmxWKY7folSuI_pyJ-PS9blxONlC9ubZeGLUCaQ1kDHQ0FMcEPm1GUzq6UwhMtxngxfxzgXTT5aDaeygeXM3j7lq4gPTuaFeE\" alt=\"Sessions by landing page report GA4\"\/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/PoW9bg-Ymk_kH4xjkoQKWNMAZnftcuat9uOWUqZHDOOLbYw0gfBbSwaH5rZ47u8nMr5VEME1v2AtNAiI6Z0JwrkJVatWHw94o47ecVNPu-QikK8i1A2ibuXhdlExXeas9TDJxYUgNRa33BDtsmVuAZE\" alt=\"Landing page report GA4\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Instead, we want to use the <strong>traffic acquisition report template<\/strong> to create a new report.&nbsp;<\/li><\/ul>\n\n\n\n<p>Our landing page report is now complete. To make it easier to find this report, we can add it to our main navigation, which we will discuss next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_add_a_landing_page_report_to_main_navigation\"><\/span>How to add a landing page report to main navigation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Follow these steps<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Click on <strong>Reports<\/strong> and look at the bottom of the <strong>left menu navigation<\/strong>. You&#8217;ll notice a <strong>Library folder icon<\/strong>.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/CcGLSK8g3KmgYmPppQikzrlWWlmT-Bed-NRD7e5Z-XQclfXaE09BIPa07Pw63oXvpj3Xk196xckdbS7reTcV6Ik-_I-MDyXJz9nC4l0yXpvn6shnc3zi0yVSP0S_zvdqIRSH7gMUckl_3ClDeT6w4os\" alt=\"How to add a landing page report to main navigation? -1\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Account administrators can customise the presentation of reports in the <strong>Library folder<\/strong>, which contains all of your report collections.&nbsp;<\/li><li>Under <strong>Collection &gt; Life Cycle,<\/strong> select <strong>Edit Collection<\/strong>.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/YYWccuhzm6izeXjgRKJRGv61HnTZqvmKR_OxWW9CUd6kluv6MZjypmXYInMN4Sd-bjQTp2cyqpQdLlaK6RZwcNotq-SqsgKDlBFroEgFpZnfcWyYNkT3gZ-b_3USLBERpCUmnct2RXTR9blllbZxQrY\" alt=\"How to add a landing page report to main navigation? -2\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Drag your new Landing Page detail report to the <strong>Acquisition menu<\/strong> on the left.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/_SL0O63E42JGDa7T1HyRR0pWsHiCovJcP7O198QdX1sT1VDQWw2MWR0KtmpqYw6mng3CNSj3sgVys5FYS-2swtb0azmn5V0URhWeT9iI8CveyCqWUjVPDCyx6tIR2GUDFpFmTrZAH2Q5UEdAEO5goIE\" alt=\"How to add a landing page report to main navigation? -3\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Save changes<\/strong> as a current collection by clicking Save.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/lb55Y4iq0qBnyttow4m0tt7Ph94qdF8l_JY6qlsD5n7aBCPLwPFcpI4Hvcp9y5aE6WTGBvf4-vc7E3-BLuICZi8O9o6Rc-TVRxWL5dGo0Mv0PhS68iLp_PDmF17XuJ9F8__rSsK2WYVBHVJHSDODpPw\" alt=\"How to add a landing page report to main navigation? -4\"\/><\/figure><\/div>\n\n\n\n<p>Hooray! It\u2019s done. You now created a landing page report that is easily accessible under Life Cycle &gt; Traffic Acquisition.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/JXkzOsSitxLxZLUCEguckH4h-77odclb-O6xVNyGtOMsyjCCLVyuYt3hQRpbmt4SVxKhsmuP3-r7pm9oavzKL1gxx5dQfhZ0i3sUDVtDW0845ieNj1ziH5Q-Wu38FdxmFX2e_8W4nOhp6R20Gij8CyU\" alt=\"How to add a landing page report to main navigation? -5\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Previously, Google Analytics focused on tracking pageviews. However, the new model is attempting to create a single tracking system that works across all platforms (web and mobile), and in order to do so, GA4 relies on event-based tracking. Without going into specifics, this means that Google Analytics 4 receives all data as an event, which is far more versatile than a pageview.<\/p>\n\n\n\n<p>There is a learning curve to GA4 reporting, but you don&#8217;t have to fumble around in the dark. The above outline will generate a GA4 landing page report that you are familiar with and can easily access. We hope this was helpful for you.&nbsp;<\/p>\n\n\n\n<p>Wanna automate this report? <strong><a href=\"https:\/\/easyinsights.ai\/book-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a Demo!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We used to open Behavior reports &gt; Site Content &gt; Landing Pages in Universal Analytics (UA). The UA&hellip;<\/p>\n","protected":false},"author":6,"featured_media":4144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[158],"tags":[94,93],"class_list":["post-4143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytic-platform","tag-ga4","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building A Landing Page Report in GA4 - EasyInsights<\/title>\n<meta name=\"description\" content=\"Complete Guide To Building A Google Analytics 4 Landing Page Report that is similar to the earlier landing page report in universal analytics\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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