{"id":4239,"date":"2023-02-28T22:10:38","date_gmt":"2023-02-28T16:40:38","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=4239"},"modified":"2025-04-22T10:53:36","modified_gmt":"2025-04-22T05:23:36","slug":"how-to-make-ua-basic-reports-in-ga4","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/","title":{"rendered":"Creating UA Basic Reports in GA4"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-1024x536.png\" alt=\"How to Make UA Basic Reports in GA4\" class=\"wp-image-4245\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Are you struggling to understand the differences between Universal Analytics and GA4? As Google continues to update its analytics platforms, it can be challenging to keep up with the latest changes and updates. In this blog post, we&#8217;ll compare some of the basic metrics and reports between Universal Analytics and GA4, including the bounce rate versus engagement rate, the traffic acquisition report, the landing page report, and the website performance report. By understanding these differences, you can gain a better understanding of your website traffic and improve your digital marketing efforts. So, let&#8217;s dive in and explore the key differences between these two popular analytics platforms!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/#Bounce_Rate_in_Universal_Analytics_vs_Engagement_Rate_in_GA4\" >Bounce Rate in Universal Analytics vs Engagement Rate in GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/#Traffic_acquisition_report\" >Traffic acquisition report:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/#Landing_Page_Report_in_Universal_Analytics_GA4\" >Landing Page Report in Universal Analytics &amp; GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/#Website_performance_report\" >Website performance report:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate_in_Universal_Analytics_vs_Engagement_Rate_in_GA4\"><\/span><strong>Bounce Rate in Universal Analytics vs Engagement Rate in GA4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A significant difference between GA4 and Universal Analytics is that there is no longer a bounce rate in GA4. A bounce is when a user views only one page before leaving. Engaged sessions are a new metric in GA4, where a user spends at least 10 seconds on the website or app, views two or more pages, or engages in a conversion. The engaged session rate is the percentage of sessions that are engaged. While this is not necessarily a bad thing, it does make it difficult to compare historical data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traffic_acquisition_report\"><\/span><strong>Traffic acquisition report:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Universal Analytics provides a complete set of fundamental reports, including acquisition reporting that shows how users access the website. Reports such as the referrals report, the source\/medium report, and the traffic channels report are included. GA4 does not offer these reports, but data can be exported and used to create reports in other tools like <a href=\"https:\/\/lookerstudio.google.com\/\">Google Data Studio<\/a>.<\/p>\n\n\n\n<p>In Universal Analytics, the source medium report is in the &#8220;Acquisition&#8221; reporting bucket, and we can navigate to it by selecting &#8220;All Traffic&#8221; and then &#8220;Source\/Medium.&#8221;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/nY3wSlNSnMd0sbAI_fzzkIgxC6nQUwOj4Fx6gBqaIiF7UZO7J-g9ntYL0ZepcG8NdMu-W1Hbvei5RyWT4plnva_P2sMKxEhgxkpy6fwsN8uO-IltHG0-7O86BIOLM-G77RrVmcqGUmP_UAsBReIYD3s\" alt=\"Universal analytics - Traffic acquisition report\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>We can see how traffic is coming to the site. So, 3461 users on the site &amp; 4326 sessions, the majority of those about 59% are coming from google \/ organic. It is a great way to look at how our traffic is performing in terms of things like bounce rate, page per session, etc. We can also see our conversion actions \u201cWhatsapp Chat\u201d, there were 75 of those that happened in the last month. Six of them come from google organic, all of that is available in \u201c<em>Source\/Medium\u201d<\/em>.<\/p>\n\n\n\n<p>On the other hand, GA4 does not show source\/medium level data by default, and we need to select it from the drop-down menu.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/y-BBuSnGD3DdPvjofgHy5o_Hq1_39aY3rM6b4HvP-iasNfuusLzpGQWvoeAbYzoz1lRMMFudj4MEJXP5dfrAkvWn3ephIDymnUDi0TGIDdwHZ7ZTC5BcvieTBoFvI1Di6ugko1-q5wVydG_g5kw4aL4\" alt=\"Google Analytics 4 - Traffic acquisition report\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/jcFoaYTZtofjlw-ZejEDqWMtfPWIkdbaVMF6y_PCpUV8VfzxF5hQ36i7zQmKeqRXkL2g3UK_YaxEc816bBbyoaJ2hFVssgeI9jS62OkN87xnJ6iPhjeT1kb-jeW25P3Ss6OHfHWGgVIsbW1Q0VXoeQY\" alt=\"Google Analytics 4 - Traffic acquisition report\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_Page_Report_in_Universal_Analytics_GA4\"><\/span><strong>Landing Page Report<\/strong> in Universal Analytics &amp; GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In Universal Analytics, information on landing pages can be found in the Behavior Reporting section, under Site Content.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/dw8GEfRxrQ-mt-5unVv0J_dOuE9yc1dg6Bhjr46b-e9H8aVPGk4Cgmu637-JppD6b8JiJrtBFsryKCYvtt136yCMSmQZ4E9W9m31_YlH8LvyVkbNztSOAraKqzUlkex5P-r-CTxx2tNZV2bq3UFHQc8\" alt=\"Universal analytics - Landing page report\"\/><\/figure><\/div>\n\n\n\n<p>Specific pages&#8217; performance can be easily analyzed by applying a segment to look at organic search traffic or traffic from email marketing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/_PcKKa3xYNvbJKq_7Q24YY71NY8k0qUXOiOMS5kBG8mTw8Ilc5Qjz5FLXUp_CXp73y46ryewSYoTaj3HdO8mBCjZ_ZWl8a5ph97uwKTMAceY8PVpGUcrrsoIo8kRRqR6Ux1do4d9UFnf4UxQi1pqkiQ\" alt=\"Universal analytics - Landing page report\"\/><\/figure><\/div>\n\n\n\n<p>In GA4, before the Dec-2022 update, there wasn&#8217;t a particularly useful Landing Pages report. However, it was introduced in the Dec-22 update (it is being rolled out to users gradually), and we can find it under the Engagement section. If the option of&nbsp; landing page report is not available to you, see our blog post on <a href=\"https:\/\/easyinsights.ai\/blog\/complete-guide-to-building-a-google-analytics-4-landing-page-report\/\"><strong>How to create landing page report on GA4<\/strong><\/a><\/p>\n\n\n\n<p>Additional Reading : <a href=\"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-landing-page-report-ga4\/\" target=\"_blank\" rel=\"noreferrer noopener\">What\u2019s new in the Landing page report \u2013 GA4<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/xwlXyp1KrkIzUFsQ3oaboRQL1UQVhh-VB18pJ-hrj16BV_2JfSEMMtMn4Qpb6YeJWS7S7UxJrloHglfNXbq8oxG9sRORH8-Pm4RBkX9QOL57RJqLJydcyjv6a7ABHv0vyq-VIVROKP8WiLpcmjLPxsk\" alt=\"GA4 landing page report\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_performance_report\"><\/span><strong>Website performance report:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Site Speed area in Universal Analytics is located in the Behavior Reporting section, where users can see the average server response time, page download time, page load time, and redirection time.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/LwnH_vKHoc7zOZktqi5N-fTFJf55KOwYjb2tKEZMGJ2ruvvihLdLkThGAcqWwcc9sloogU02_E5M1-LJwTwc9xLjCGY7rjEAluVoQiy50i0yM2pqPMRThdk5eOEZLgzOgC9xFT09lCE6XgPQD4u2rwM\" alt=\"Universal Analytics - Website performance report\"\/><\/figure><\/div>\n\n\n\n<p>In contrast, GA4&#8217;s Tech reports provide user statistics based on factors like platform, browser, and operating system, but not factors like site speed.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/AkXv87tmJSFPQs1v7cVcvVM0xxsHDvcN82ukms1SW43ojIBjs_-gsVhByFItpnSZbtFvb8gLfTF-9KdfDD5WT1QuEEQaKj0pp8Yxj4c8ZAOHmWaOhgr45vy2qLMZJ0DJ3wX_Axat2_xcSNY_CJTPWbs\" alt=\"GA4 Website performance report\"\/><\/figure><\/div>\n\n\n\n<p>In conclusion, while Universal Analytics and GA4 share some similarities, they differ significantly in terms of metrics and reports. Understanding these differences is essential for website owners and digital marketers, as it can help them make informed decisions based on accurate data. However, there is a solution that can make this process much easier and straightforward &#8211; EasyInsights.&nbsp;<\/p>\n\n\n\n<p><a href=\"http:\/\/easyinsights.ai\"><strong>EasyInsights<\/strong><\/a> is an analytics platform that simplifies data analysis and reporting, making it easy for website owners and digital marketers to make informed decisions based on accurate data. With its user-friendly interface, EasyInsights provides detailed reports on website traffic, engagement, and conversion rates, making it an essential tool for website owners and digital marketers who want to optimize their website&#8217;s performance. So, if you&#8217;re looking for a savior that can help you navigate the complexities of analytics platforms, look no further than EasyInsights. <a href=\"https:\/\/easyinsights.ai\/book-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Book a demo now!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you struggling to understand the differences between Universal Analytics and GA4? As Google continues to update its&hellip;<\/p>\n","protected":false},"author":6,"featured_media":4245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[158,123,19],"tags":[94,93,96,95,97,98,92],"class_list":["post-4239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytic-platform","category-bi-tools","category-digital-analytics","tag-ga4","tag-google-analytics","tag-marketing-dashbaords","tag-marketing-reports","tag-powerbi","tag-tableau","tag-universal-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create Universal Analytics Reports in GA4 | EasyInsights<\/title>\n<meta name=\"description\" content=\"Wanna make your GA4 reports similar to the Universal analytics report? Read this article to learn the easiest way to make it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create Universal Analytics Reports in GA4 | EasyInsights\" \/>\n<meta property=\"og:description\" content=\"Wanna make your GA4 reports similar to the Universal analytics report? Read this article to learn the easiest way to make it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T16:40:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T05:23:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Piyush Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piyush Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/\"},\"author\":{\"name\":\"Piyush Gupta\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\"},\"headline\":\"Creating UA Basic Reports in GA4\",\"datePublished\":\"2023-02-28T16:40:38+00:00\",\"dateModified\":\"2025-04-22T05:23:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/\"},\"wordCount\":742,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA.png\",\"keywords\":[\"GA4\",\"google analytics\",\"marketing dashbaords\",\"marketing reports\",\"powerbi\",\"tableau\",\"universal analytics\"],\"articleSection\":[\"Analytic Platform\",\"BI Tools\",\"Digital Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/\",\"url\":\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/\",\"name\":\"Create Universal Analytics Reports in GA4 | EasyInsights\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-make-ua-basic-reports-in-ga4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/02\/GA4-VS-UA.png\",\"datePublished\":\"2023-02-28T16:40:38+00:00\",\"dateModified\":\"2025-04-22T05:23:36+00:00\",\"description\":\"Wanna make your GA4 reports similar to the Universal analytics report? 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