{"id":4635,"date":"2023-03-31T16:21:51","date_gmt":"2023-03-31T10:51:51","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=4635"},"modified":"2023-08-17T11:24:20","modified_gmt":"2023-08-17T05:54:20","slug":"whats-new-in-the-acquisition-report-ga4","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-acquisition-report-ga4\/","title":{"rendered":"What’s new in the Acquisition Report – GA4"},"content":{"rendered":"Reading Time: <\/span> 6<\/span> minutes<\/span><\/span>\n
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Google will finally close the lid on Universal Analytics (UA) in July 2023. That leaves marketers and data analysts only a few months to migrate to Google Analytics 4 (GA4). If you plan to shift to GA4, you need to go through how-to guides, watch tutorials, and understand all the differences between the two. <\/p>\n\n\n\n

One of the biggest differences between UA and GA4 is the acquisition reports. Even though the acquisition reports on both platforms serve one purpose – to provide details about the source of your traffic, such as organic search, social media, PPC, referral links, etc., there are some notable differences in how the two platforms deal with traffic acquisition metrics. <\/p>\n\n\n\n

In this blog, we will understand the differences between acquisition reports available in Google Analytics 4 and in Universal Analytics. We will also explore differences in traffic metrics between the two platforms. <\/p>\n\n\n\n

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