{"id":4640,"date":"2023-03-31T16:50:47","date_gmt":"2023-03-31T11:20:47","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=4640"},"modified":"2024-12-26T17:56:37","modified_gmt":"2024-12-26T12:26:37","slug":"learn-how-to-use-standard-reports-of-ga4","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/","title":{"rendered":"Learn to Use Standard Reports of GA4"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 9<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-1024x536.png\" alt=\"Standard GA reports\" class=\"wp-image-4641\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/Standard-GA4-reports.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>With <a href=\"https:\/\/analytics.google.com\/analytics\/web\/?authuser=3#\/a119321884w176593039p175422913\/admin\">Google Analytics 4<\/a>, Google has changed how marketers and website owners track user behavior and traffic. Users today are more conscious about their privacy when using websites and mobile apps. So, Google has introduced a new event-based data modeling with GA4 that reduces reliance on cookie tracking to measure users&#8217; journey on your website who are increasingly placing value on their privacy. But that does not limit your analysis. Instead, you get new metrics and dimensions to create custom and more detailed GA4 reports.<\/p>\n\n\n\n<p>Let us walk you through different standard reports available in Google Analytics 4. This blog will also cover how standard GA4 reports differ from Universal Analytics reports and how to access them.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Introduction_to_Reporting_in_Google_Analytics_4\" >Introduction to Reporting in Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Accessing_Standard_GA4_Reports\" >Accessing Standard GA4 Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Exploring_Standard_GA4_Reports\" >Exploring Standard GA4 Reports&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Reports_Snapshot\" >Reports Snapshot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Realtime_Reports\" >Realtime Reports&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Life_Cycle_Reports\" >Life Cycle Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#1_Acquisition_Reports\" >1. Acquisition Reports<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Overview\" >Overview&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#User_Acquisition\" >User Acquisition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Traffic_Acquisition\" >Traffic Acquisition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#2_Engagement_Reports\" >2. Engagement Reports<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Overview-2\" >Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Events\" >Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Conversions\" >Conversions&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Pages_and_Screens\" >Pages and Screens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#3_Monetization_Reports\" >3. Monetization Reports<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Monetization_Overview\" >Monetization Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#E-commerce_Purchases\" >E-commerce Purchases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#In-app_Purchases\" >In-app Purchases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Publisher_Ads\" >Publisher Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#4_Retention_Report\" >4. Retention Report&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#User_Reports\" >User Reports&nbsp;<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Demographic_GA4_Reports\" >Demographic GA4 Reports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Tech_GA4_Reports\" >Tech GA4 Reports<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#5_App_Developer_Collection_Reports\" >5. App Developer Collection Reports<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Games_GA4_Report\" >Games GA4 Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Firebase_GA4_Report\" >Firebase GA4 Report<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/#Bonus_Read_How_EasyInsights_works_with_Raw_GA4_Data_for_Data_Activation_and_Enrichment\" >Bonus Read: How EasyInsights works with Raw GA4 Data for Data Activation and Enrichment<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction_to_Reporting_in_Google_Analytics_4\"><\/span><strong>Introduction to Reporting in Google Analytics 4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Similar to Universal Analytics (UA), standard GA4 reports are a set of pre-built reports comprising data and visualizations to help marketers and website owners identify trends in their website&#8217;s traffic. You can also create custom reports using GA4&#8217;s new metrics and dimensions for in-depth analysis.&nbsp;<\/p>\n\n\n\n<p>But Universal Analytics users shifting to GA4 will quickly notice that reporting is very different on the two platforms. In UA, you got more than 30 standard reports grouped into the following categories:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>User<\/li>\n\n\n\n<li>Engagement<\/li>\n\n\n\n<li>Acquisition<\/li>\n\n\n\n<li>Monetization<\/li>\n<\/ol>\n\n\n\n<p>Whereas GA4 divides reports into two categories \u2013 Standard Reports and Explorations. Also, with the introduction of a new event-based data model in GA4, reports based on metrics like sessions and pageviews are no longer available. What you get instead are around 15 reports as standard reports divided into the following report collections:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Reports snapshot<\/li>\n\n\n\n<li>Realtime report<\/li>\n\n\n\n<li>Life cycle reports<\/li>\n\n\n\n<li>User reports<\/li>\n\n\n\n<li>App Developer Collection Reports<\/li>\n<\/ol>\n\n\n\n<p>As for Explorations, Google defines them as &#8220;a collection of advanced techniques that go beyond standard reports to gain deeper insights about user\u2019s behavior. However, for this piece we will focus on standard reports.&nbsp;<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Additional Read:<\/span><\/strong><a href=\"https:\/\/easyinsights.ai\/blog\/a-swift-movement-from-google-universal-analytics-to-googleanalytics4-ga4\/\"><span style=\"text-decoration: underline;\"><strong> A Swift Movement from Universal Analytics to Google Analytics 4<\/strong><\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Accessing_Standard_GA4_Reports\"><\/span><strong>Accessing Standard GA4 Reports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To navigate to standard reports in GA4, head over to the navigation menu on the left side of your screen, right below the Home icon, click on the Reports icon, and there you have all your pre-built reports arranged into different collections.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exploring_Standard_GA4_Reports\"><\/span><strong>Exploring Standard GA4 Reports&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let us go over all the categories of standard GA4 reports.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reports_Snapshot\"><\/span><strong>Reports Snapshot<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you access GA4 reports from the navigation menu, the First section of standard reports is the Report Snapshot. It is a collection of different reports arranged in the form of widgets. It lacks deep insight as it is solely meant to give you a quick overview of your website traffic. The snapshot section shows details like users, new users, average engagement time, total revenue, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/efKc9h6B4RW5xExtykcsxvEb4ZvTqAynk8IxQZORvuXqdCgXs11seqFZLD06kx-h3Xi75x4f1OLUc-ZgolF54r9rfNqv8PnDi5Gotj4cPGcWHA_G-zBIIUAQa9LAKwB7Q0tH-Xr75FA_\" alt=\"Google Analytics 4 Report Snapshot\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Realtime_Reports\"><\/span><strong>Realtime Reports&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Realtime Report in GA4 is similar to the one in Universal Analytics. It provides insights into your website traffic for the last 30 minutes and includes details like user count, source, page views, and events.&nbsp;<\/p>\n\n\n\n<p>However, the Realtime Report in GA4 gets more interactive visuals for diving deeper into data using widgets like event triggers. Apart from that, you also get a map to see the location of your visitors and the share of traffic between desktop and mobile users.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/mm0lyKab1VpWz5cZ3F8ZNwvOSxz8A5YszwThP8Jlh5__O-nCXkRg9_sGqW15qFf695RdGbzNdP5VE0LLD5_KHDBpHBXinOR8ddVxYAB_iFdE2vBxLIe1qZVMgt5uHf8wCUZBLIro7d7V\" alt=\"Google Analytics 4 Realtime Report\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Life_Cycle_Reports\"><\/span><strong>Life Cycle Reports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Life Cycle Reports collection comprises the most crucial standard GA4 reports \u2013 the Acquisition, Engagement, Monetization, and Retention reports. Lifecycle reports help you track a user&#8217;s journey on a website by breaking down their interactions into different stages of the user lifecycle. Let us see each report one by one.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/-LIPxdVe_bQkCYfdbwvy1uSBiYcHJP5kgg5n1S4joqqXuLzG0X8pyhQpiGXsdITioHUoaDxNtQSpkfzwAgb1m8fKDKNye5JXJBG0zkJNCFGlV_XHYS-bhnOxuBsDpdiGD6Fy9EvXYYzk\" alt=\"Google Analytics 4 Life Cycle Report\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Acquisition_Reports\"><\/span>1. <strong>Acquisition Reports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Acquisition reports help you understand how you acquire visitors and include data on channels, sources, and mediums that drove traffic to a website or app. The reports has following sub-sections: Acquisition Overview, User Acquisition, and Traffic Acquisition.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overview\"><\/span><strong>Overview&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Acquisition Overview provides a summarized snapshot of users and sessions. You can also integrate platforms like Google Ads with GA4 to see their data in Acquisition Overview.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/mv4f90abE9j75l_QdHiCRHCBca3QTLajiPYk4yDxg-Gh-FVxN9uFYl718StS_FCBiGSpstWNl2mYa0BL0CIv-H77DiOJhH6Z1MbVlJGQN6DMG042CzDRiVSM8sNPudbwBlluSxD-WO5R\" alt=\"Google Analytics 4 Acquisition report Overview\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Acquisition\"><\/span><strong>User Acquisition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>User Acquisition reports help you identify where new users come from, what campaigns bring new users, and which channels drive more traffic.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Traffic_Acquisition\"><\/span><strong>Traffic Acquisition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Traffic Acquisition reports help you identify where new sessions come from and what campaigns bring those sessions. While User Acquisition focuses only on new users, Traffic Acquisition also considers data for returning users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Engagement_Reports\"><\/span>2. <strong>Engagement Reports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Engagement reports help you understand how visitors interact with your website or app and its content. Engagement reports include Overview, Events, Conversions, and Pages and Screens sections.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Oc2Z2x3ibdjaEVTuyuien7AAyHuzFpy42ncWG3F8gi7gWDWAZ81yWNDnRkjfbca24O-QgxuG8C1dXtRQ4LN57BAvU0fzAQTqGKOVGnSbNrNv4atiRHl6r31tgjsuEpSSOBtL_S9CQajX\" alt=\"Google Analytics 4 Engagement report\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Overview-2\"><\/span><strong>Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The section provides an overview of user engagement on a website, including data on sessions, page views, and other user interactions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Events\"><\/span><strong>Events<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Events report shows details like &#8211; actions that users perform, most common actions, revenue associated with every event, etc.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7H-M-FMnEeEszgSk0_X9gUT4Dt8TMmJnfv1sdsfeHz_3pJknFINrFKR8xB65gnUEsHgysGdBtvId7q_VzX0TFQfCnyjH-jL307MDXtf9hBJjZ4XMm6MK5tW1vyYbe2LrcbH9LjpIY8ab\" alt=\"Google Analytics 4 Engagement event report\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversions\"><\/span><strong>Conversions&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>When you classify events or actions performed by users as conversions, they appear in the Conversion report.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pages_and_Screens\"><\/span><strong>Pages and Screens<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Pages and Screens report shows how visitors interact with the most popular pages on your website. This GA4 report is similar to the All Pages report present in Universal Analytics.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Monetization_Reports\"><\/span>3. <strong>Monetization Reports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You will find most valuable insights in Monetization reports if you sell products online. You can track purchases users make via your websites and apps.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/OIIib2LAa1udu5EXZzq09U9Srn2v3-7iDBzshC7Fk6NyF2Vl5_8r_dV27wsE3pqbBXZU9VKDw6D6SY5hqN9yU6G9bQ9w3POOZG8YM5a5Km1sDrPtXc6TYHbMdRdLWnQZUUsPkLUAeT0s\" alt=\"Google Analytics 4 Monetization reports\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monetization_Overview\"><\/span><strong>Monetization Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The monetization overview shows details like total revenue, total purchases, etc., for perusal at a glance.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/YEPrnx-2XPGtUuFUO6F81bOVIuBwJj0NLou09ZBQ2FFVVsLOCy2Mt6JzXTRNeZI75eouOoh8VOTazsxDHI_mlFKyS-52S7oP6CQVzSOOkRyZlaOa3Hj1_GYHxyAcefd6Uezdq9b0JTCY\" alt=\"Google Analytics 4 monetization overview\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-commerce_Purchases\"><\/span><strong>E-commerce Purchases<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The E-commerce purchases report shows details about the products you sell on your e-commerce website. The report shows data like sales, first-time customers, revenue, etc.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/FYJPegtUv7jhVli1lIQ_o75pD5ft01k6VWciLcEM-AztSJphltPZguExKqGzmIJ0OyYrICJRRoLkW7PzdFxF48fyVWCA0vesqsS83pyQQ0wgdoeufiE6J_IhnelemEI-hCuFf8O4avV5\" alt=\"Google Analytics 4 Monetisation e-commerce purchases report\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In-app_Purchases\"><\/span><strong>In-app Purchases<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The In-app purchases report shows details about the purchases users make in your mobile app. You can see data about sales, revenue, popular feature or content, etc.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publisher_Ads\"><\/span><strong>Publisher Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If you have monetized your web traffic using ads, you can track your ad revenue data in Publisher ads. The report shows engagement and revenue data associated with each ad you place on your website or mobile app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Retention_Report\"><\/span>4. <strong>Retention Report&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The next Life Cycle GA report, the Retention report, helps you understand how often users return to your website after their first visit. The Retention report contains graphs to analyze metrics like user retention, engagement, lifetime value, and more. You can also see a chart showing metrics by cohorts, i.e., collection users grouped by some criteria.&nbsp;<\/p>\n\n\n\n<p>Cohort analysis helps you understand how user behavior changes over time. Here are examples of cohorts available in GA4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users acquired on the same day<\/li>\n\n\n\n<li>Percentage of users returned to your site on the second and eighth days<\/li>\n\n\n\n<li>Amount of time these users spent on the site<\/li>\n\n\n\n<li>Percentage of visitors who accessed your site on consecutive days over a certain period<\/li>\n\n\n\n<li>Time-averaged engagement<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Reports\"><\/span><strong>User Reports&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The last standard GA4 reports are User reports, and it includes two reports &#8211; A demographics report and a Tech report.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/g5ovylL-udv10PHS3NSjWrv30b_rxh_rK76g0y0HdiASrXe981wGSORU5UUCMq4ilInO3vqxqYszyS90cN9PUArxiwPN7ZRvdYov3nv4GVvV-phm0Q4KdmSVlvyKR-IVWtfPUwukbFk7\" alt=\"Google Analytics 4 retention report\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Demographic_GA4_Reports\"><\/span><strong>Demographic GA4 Reports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This GA4 report has two sections \u2013 Demographic overview and Demographic details.&nbsp;<\/p>\n\n\n\n<p>Demographic details help you analyze user behavior based on country, city, region, language, gender, and age. You can track data for each dimension using metrics like users, new users, engaged sessions, engagement rate, event count, etc.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/WQVEXsqkQNBxH7GObeJD_rfmfU6y_IOmxcozlFbnqZk8SBT2G480qjSuFaYqyLgSjLH7Fz0WXblCPBVfawHSuNyY7QbVNhRvdxej8fSo2gqiF7V2UFJh028_G2APstjDgLtO9lqbTHsW\" alt=\"Google Analytics 4 retention demographic reports\"\/><\/figure>\n\n\n\n<p>You can change primary dimensions and add secondary dimensions to get deeper insights into the demographic data of your traffic. Like other reports, the Demographic overview shows data for multiple dimensions using reports arranged as cards.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tech_GA4_Reports\"><\/span><strong>Tech GA4 Reports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If you want to know what technology is driving traffic to your website, the Tech report is the place to go. The Tech GA4 report also has two sections \u2013 Overview and Tech details.&nbsp;<\/p>\n\n\n\n<p>Tech details help you track metrics based on dimensions like device category, device type, browser, screen resolution, operating system, and more. And Tech overview shows data in the form of snapshots.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/lZB3LDu3wPrhJXzlTSlkO-DQk5OOl68z2X5wtF2zZRSm0cEW1tu2-hyxRpjQ43lTg3qHc4Ex9SP2pRUvUv6g2oLoRQ3pk7XJZF3HIfnEQiDIIEcLo9hqjvh_muq2Tg3Wq5u03LQ6_OFh\" alt=\"Google Analytics 4 tech ga4 reports\"\/><\/figure>\n\n\n\n<p>Like Demographic details, you can change the primary dimension and add secondary dimensions to data in Tech details to better understand users, engagement, and sessions.&nbsp;<\/p>\n\n\n\n<p><strong><em>Additional Read: <\/em><\/strong><a href=\"https:\/\/easyinsights.ai\/blog\/everything-to-know-about-ga4s-new-metrics-and-dimensions\/\"><strong><em>Everything to Know About GA4\u2019s New Metrics And Dimensions<\/em><\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_App_Developer_Collection_Reports\"><\/span><strong>5. App Developer Collection Reports<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>App developer collection reports are only available for websites that have connected mobile apps. These reports give a summary of data related to in-app user experience to help Android, and iOS app developers monitor the performance of their apps.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Games_GA4_Report\"><\/span><strong>Games GA4 Report<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The games report shows you data about how users use your mobile gaming apps. These reports help you understand how you acquire users, retain them, and generate revenue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Firebase_GA4_Report\"><\/span><strong>Firebase GA4 Report<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Firebase is a software development kit developers use to create mobile and Web apps. If you have connected your app to Firebase, you can access data about users and their behavior in your app.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/S_2pCBwWenKD8gL9nD730rLkdYbFYm4xxZwmu2VrVMbH83tXv_R58FBHILrfx0VtO4w4rMHqbqc4YmaALz2FdnYblg_zF-Wz5887g-jE-ts2wAHclVwbn4EIb59_Zm8bWpeJiYlQjdey\" alt=\"Google Analytics 4 app developers collection report\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Read_How_EasyInsights_works_with_Raw_GA4_Data_for_Data_Activation_and_Enrichment\"><\/span>Bonus Read: How EasyInsights works with Raw GA4 Data for Data Activation and Enrichment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even though Google Analytics 4&#8217;s new privacy-centric data model has reduced the number of standard reports compared to Universal Analytics, it offers more customizations to extract actionable insights from your website traffic data.&nbsp;<\/p>\n\n\n\n<p>Google has designed GA4 as a data aggregation tool more than a visualization tool or an all-in-one analytics platform. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png\" alt=\"author_image\" class=\"wp-image-7490\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-300x131.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-768x337.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-940x412.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-345x151.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-525x230.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-720x316.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-626x274.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-586x257.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-880x386.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-455x199.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-340x149.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-293x128.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-267x117.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-195x85.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-50x22.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-60x26.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2.png 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>EasyInsights works with raw GA4 data for data activation and data enrichment in a few key ways:<\/p>\n\n\n\n<p><strong>Data Collection and Transformation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EasyInsights<strong>\u00a0<\/strong>connect directly to your Google Analytics 4 property allowing it to access and extract the raw GA4 data you\u2019ve collected.<\/li>\n\n\n\n<li><strong>Data Transformation:<\/strong>\u00a0EasyInsights then cleans,\u00a0normalizes,\u00a0and enriches the data to make it usable for activation purposes.\u00a0This may involve tasks like:\n<ul class=\"wp-block-list\">\n<li><strong>Formatting data:<\/strong>\u00a0Ensuring all data points are in a consistent format.<\/li>\n\n\n\n<li><strong>Handling missing values:<\/strong>\u00a0Filling in missing data points or removing them according to your preferences.<\/li>\n\n\n\n<li><strong>Enriching data:<\/strong>\u00a0Adding additional data points from other sources to create a more comprehensive picture of your customers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Data Activation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentation and Targeting:<\/strong>\u00a0It allows you to segment your audience based on various criteria like demographics,\u00a0behavior,\u00a0and interests using the enriched GA4 data.<\/li>\n\n\n\n<li><strong>Multi-channel Marketing:<\/strong>\u00a0You can then use these segments to activate your audience across different marketing channels like email,\u00a0social media,\u00a0and advertising platforms.<\/li>\n\n\n\n<li><strong>Customer Relationship Management (CRM):<\/strong>\u00a0The data can be used to personalize outreach and interactions with customers within your CRM system.<\/li>\n\n\n\n<li><strong>Marketing Attribution:<\/strong>\u00a0EasyInsights can help you understand how different marketing channels contribute to conversions and optimize your marketing spend accordingly.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Feature:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers features like customer data platform (CDP) capabilities,\u00a0marketing automation,\u00a0and campaign management tools.<\/li>\n\n\n\n<li>Focuses on reverse ETL (extracting data from your warehouse and sending it to marketing tools) and offers pre-built integrations with various marketing platforms.<\/li>\n<\/ul>\n\n\n\n<p>EasyInsights is a marketer\u2019s preferred tool for first party data activation.<\/p>\n\n\n\n<p>In this age of cross-channel marketing, EasyInsights offers a comprehensive platform to collect, store, and transform all your first-party data.<\/p>\n\n\n\n<p>EasyInsights enhances marketing campaign efficiency in a cookieless landscape with accurate ad signals. It helps brands step away from surface-level metrics and unleash the potential of first-party data to optimize marketing strategies, ensuring a superior Return on Ad Spend (ROAS). It does all this, while being a highly affordable no-code platform with an exceptional customer support apparatus.<\/p>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/book-demo\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sign up for a demo<\/strong><\/a>&nbsp;today to see EasyInsights in action.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Google Analytics 4, Google has changed how marketers and website owners track user behavior and traffic. Users&hellip;<\/p>\n","protected":false},"author":6,"featured_media":4641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[158],"tags":[94,209,93],"class_list":["post-4640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytic-platform","tag-ga4","tag-ga4-reports","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beginners\u2019 Guide to GA4\u2019s Standard Reports - EasyInsights<\/title>\n<meta name=\"description\" content=\"Standard Google Analytics 4 reports are pre-built reports comprising data &amp; visualizations that help marketers analyze website traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beginners\u2019 Guide to GA4\u2019s Standard Reports - 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