{"id":4643,"date":"2023-03-31T17:01:50","date_gmt":"2023-03-31T11:31:50","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=4643"},"modified":"2023-08-17T11:37:59","modified_gmt":"2023-08-17T06:07:59","slug":"how-to-create-a-view-in-ga4","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/","title":{"rendered":"Creating a View in GA4"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-1024x536.png\" alt=\"view in GA\" class=\"wp-image-4644\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Did you migrate to Google Analytics 4 (GA4) property recently? You are not alone if you cannot find Views in GA4. With the new event-based data model, GA4 has shifted the focus from sessions analytics to audience-focused analytics. Consequently, reporting in GA4 is entirely different, and popular features like Views from Universal Analytics (UA) are no longer available.&nbsp;<\/p>\n\n\n\n<p>In this blog, we explore in this blog the state of views in Google Analytics and how to create views in GA4.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#Why_Google_Analytics_4_Does_Not_Have_Views\" >Why Google Analytics 4 Does Not Have Views<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#What_are_Views_in_Universal_Analytics\" >What are Views in Universal Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#What_Replaces_Views_in_Google_Analytics_4\" >What Replaces Views in Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#What_are_Data_Stream_in_Google_Analytics_4\" >What are Data Stream in Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#Creating_a_View_in_Google_Analytics_4\" >Creating a View in Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#Some_Other_GA4_Reporting_Features_You_Should_Use\" >Some Other GA4 Reporting Features You Should Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#Final_Words\" >Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Google_Analytics_4_Does_Not_Have_Views\"><\/span><strong>Why Google Analytics 4 Does Not Have Views<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Due to rising privacy concerns related to cookies and higher penetration of mobile users, Google Analytics version 4 introduced the new event-based data model. As a result, views are no longer available as they were in Universal Analytics. Instead, you get data filters to distinguish your internal traffic.<\/p>\n\n\n\n<p>Another reason why Google removed views is that they often proved dysfunctional for users. For instance, views do not register hits that occur before when users add inclusion criteria. So, processed data is incomplete and inaccurate.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Views_in_Universal_Analytics\"><\/span><strong>What are Views in Universal Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Universal Analytics allows users to create up to 25 views for each property. The views helped users filter traffic from a particular domain. It is common for analysts and website owners to create views that filter internal traffic, traffic from specific sources, etc. You can access views in&nbsp;<em>Admin settings<\/em>. UA\u2019s Admin settings hierarchy looks like this:<\/p>\n\n\n\n<p><em>Account &gt; Property &gt; View<\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><em>Account<\/em> settings are available in the left column and contain settings for the overall organization.&nbsp;<\/li><li><em>Property<\/em> settings are available in the center and provide a unique tracking code and settings for different web properties, including website and mobile apps.&nbsp;<\/li><li><em>View<\/em> settings are on the right side and have all your data and reports. You can also set goals and conversions for every view that you create. You also get options like content grouping, filters, segments, and more.&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/zgAFoX-JejM9DVjr4-XoNkuOsMpqT5oWER1Jb0SVgyT1tvd3XAQNUEDyVSQWJBGBMtbcyKHbUU-pCQGwraghCReYOGrpIFpA8Lm7nOIwwZAe6dSqThnqLNC1FJ8nfxfa0oDdZI1XtZyV\" alt=\"View in Universal Analytics\"\/><\/figure>\n\n\n\n<p>It is considered a best practice to keep the following views in UA:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><em>Master view<\/em>&nbsp;for daily reporting.<\/li><li><em>Unfiltered view<\/em>&nbsp;for raw data.<\/li><li><em>Test view<\/em>&nbsp;for trying new configurations and new filters.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Replaces_Views_in_Google_Analytics_4\"><\/span><strong>What Replaces Views in Google Analytics 4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although the hierarchy in the&nbsp;<em>Admin<\/em>&nbsp;section in GA4 remains somewhat similar to UA, now you get&nbsp;<em>Data Stream<\/em>&nbsp;instead of&nbsp;<em>View<\/em>.<\/p>\n\n\n\n<p><em>Account &gt; Property &gt; Data Stream&nbsp;<\/em><\/p>\n\n\n\n<p>But when you head to the&nbsp;<em>Admin&nbsp;<\/em>section, you will only see columns for Account and Property.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><em>Account<\/em>&nbsp;settings are settings for the overall organization.<\/li><li><em>Property<\/em>&nbsp;settings contain options for your website or an app. You can now combine app and website data in a single property and create a unified view of traffic across both a website and an app.<\/li><li><em>Data streams&nbsp;<\/em>is a section under Property settings that provides options to replicate View from Universal Analytics in GA4.&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/8tnumpsZgXJoquBm5z30xk-VUQTdE0x6oqkjCpb1Bt9o5o78RI6RcEcqSCYfW3uEFwMa5JK54IKp1-_6gFEb04ql6uA5Mz1P0z3DiZZa9rZXm0wL4RWjz-EdVBW---WxHxBARgLtGjSq\" alt=\"Data stream in GA4\"\/><\/figure>\n\n\n\n<p><strong><em>Additional Read: <\/em><\/strong><a href=\"https:\/\/easyinsights.ai\/blog\/new-things-that-can-be-done-via-google-analytics4-ga4\/\"><strong><em>New Things That Can Be Done via Google Analytics 4<\/em><\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Data_Stream_in_Google_Analytics_4\"><\/span><strong>What are Data Stream in Google Analytics 4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A&nbsp;<em>data stream<\/em>&nbsp;is the source of data for your Google Analytics property. Whether you want to collect data from the website or mobile app, you must set it up in the <em>data stream<\/em> section under the&nbsp;<em>Property<\/em>&nbsp;level of&nbsp;<em>Admin<\/em>&nbsp;section. GA4 allows users to set up three types of data streams:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Website<\/li><li>Android App<\/li><li>iOS App<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/NSJ4ZAY_aIBxO4icUtBbjC0o0tlOjqZsVJHyN3yutwv4EbyAhJBzXLX1oemIEvFNtbtYzRlzIY-wIRACDBlO4bOdnkx0BO2oPH3QvObSQMfGgZF6kCYpO7CgV5irmmRGCFq3w5AVbp_c\" alt=\"Data stream in GA4 - 2\"\/><\/figure>\n\n\n\n<p>The&nbsp;<em>data stream<\/em>&nbsp;section also provides settings for each data source so you can control how data is displayed. But you will not find View or a similar option here. You only get the&nbsp;<em>Define internal traffic<\/em>&nbsp;option which allows you to restrict internal traffic from your GA4 reports.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/o53bsYFaab93JJea6YSUtVPRR62-NEpnvsz9rg5hBDYVbzkPV2oSv9yfUVgJ1fUjEcx5GsSJW47GiUxaZ9veEvpJM0fUM1xEvUSGmwlpQHzSzjqbJPqBfXUw9ryy6sUvoPv2mL6Ik1yV\" alt=\"Data stream in GA4 - 3\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_View_in_Google_Analytics_4\"><\/span><strong>Creating a View in Google Analytics 4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even though you do not get Views in GA4, you can use standard GA4 reports and filters to create something similar to Universal Analytics\u2019 View option. To do that, head to the navigation bar on the left side of your screen and click on the&nbsp;<em>Reports<\/em>&nbsp;section. You will see options like&nbsp;<em>Realtime reports<\/em>,&nbsp;<em>Life cycle reports<\/em>, etc.&nbsp;<\/p>\n\n\n\n<p>Now, expand the&nbsp;<em>Life cycle<\/em>&nbsp;reports section and then select&nbsp;<em>Engagement<\/em>&nbsp;<em>reports<\/em>. The&nbsp;<em>Engagement reports<\/em>&nbsp;section has two reports \u2013&nbsp;<em>Overview<\/em>&nbsp;and&nbsp;<em>Events<\/em>. And all reports you create that have filters appear below them.&nbsp;<\/p>\n\n\n\n<p>For instance, let us create a view to filter our website traffic that comes only from the United States.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>First, we will open the default&nbsp;<em>Events<\/em>&nbsp;report and click on&nbsp;<em>Customize report<\/em>&nbsp;option displayed as a pencil icon in the top-right portion of your screen.&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/-1ybfQhcgwzaFlEmpFeW-JRHWLdTBUYNR0ApVSzacm10aPdIVB5cBDICQFhWpa6FZ3mjOqMkRwUA-NRF6xAugHtlW5XOEAMypX87JVTHV0GoyL2WTBxsVeUubuHIoUbbXmm6_8-fJuDj\" alt=\"Data stream in GA4 - 4\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Clicking on the&nbsp;<em>Customize report<\/em>&nbsp;option will bring up several dimensions which you can use to filter data. Since we want to see traffic data coming from the US, we will select the dimension as&nbsp;<em>Country&nbsp;<\/em>and set the condition as the United States. Apart from the country, you can use dimensions like demographics, platform\/device, campaign, users, video title, and more.&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/LwY0ySvZGCsiJW0COKMI3UOMx67Cn3gqHf5MkY1RVu2pQRqQZd8qxKUuLreAAHL-l4k4jCgkENkqwJmkCSgtz6jlFV0wP9RajoGOHCieppQcmA7x4WgkIBGtvT3hsKSG54sZy8MkeQrg\" alt=\"Data stream in GA4 - 5\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Save this report as a new report, and then you can access it in the GA4.<\/li><\/ol>\n\n\n\n<p>Here is what our report for US traffic looks like:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/pjcVGGE1UW6dxqFVzzwGd5Y2Qg-MMjZouqiAxYbnA4MJVt8s4A0fGfUUgXTQgYy49XpLVo7n2paXnTFBrckXdhy7b7gkt1KOET8hu1fTTw40E_xKi1zmgU_qCQocRuZ2pC6q-zoh7JlC\" alt=\"Data stream in GA4 - 6\"\/><\/figure>\n\n\n\n<p>You can also create your own <a href=\"https:\/\/support.google.com\/analytics\/answer\/10460557?hl=en\">collection of custom reports<\/a> for quick access. Just click the&nbsp;<em>Edit<\/em>&nbsp;collection button and move your new custom report to a preferred place in your collection.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/393CHBN09ueqm1ZOVKayg1ZHOJlswlieQdrm5H50L2JaZk3sumOA-9IRBdqY8_tMmQ3KA-n_C6bqlJ74qf3VGrr2bsx-EEbK5a957sOjn2h7jhWtq0JA9pKH998LpiCET9s01Tz18yRg\" alt=\"Data stream in GA4 - 7\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_Other_GA4_Reporting_Features_You_Should_Use\"><\/span><strong>Some Other GA4 Reporting Features You Should Use<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even with custom reports and dimensions, reporting in GA4 is vastly different and misses out on some key features from UA. But it does not limit your reporting, given you know your way around GA4 and its features. The new event-based data model has brought many new reporting features to help you with your traffic analysis. Here are some GA4 reporting features that you should know about:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Event Parameters<\/strong><\/li><\/ol>\n\n\n\n<p>Unlike Universal Analytics\u2019 session tracking, GA4 tracks every hit\/conversion as an event. Event parameters allow you to add context to every event you track. This makes your reporting data richer and offers a clearer picture of website traffic and its sources.&nbsp;<\/p>\n\n\n\n<p>GA4 offers two event parameter types \u2013 automatically collected and custom events. You can create custom text event parameters and use them as dimensions, while numerical custom parameters are used as metrics.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>Path Exploration<\/strong><\/li><\/ol>\n\n\n\n<p>Google Analytics 4\u2019s path Exploration report is similar to UA\u2019s&nbsp;<em>Behavior Flow report<\/em>&nbsp;but allows you to track traffic using starting and ending points. The new report is available under&nbsp;<em>Explore<\/em>&nbsp;section in GA4.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>UTM Tagging<\/strong><\/li><\/ol>\n\n\n\n<p>Suppose you have several email marketing campaigns. You have no way to see how many visits you get from links you have shared via email since GA4 classifies all traffic as \u201cdirect.\u201d This is where UTM tagging becomes essential. UTM tags are code snippets you can add to links you share so GA4 can attribute incoming traffic to that source.&nbsp;<\/p>\n\n\n\n<p><strong><em>Additional Read: <\/em><\/strong><a href=\"https:\/\/easyinsights.ai\/blog\/a-comprehensive-guide-for-utm-tagging-google-analytics\/#What_Exactly_Are_UTM_Codes\"><strong><em>A Comprehensive Guide for UTM Tagging \u2013 Google Analytics<\/em><\/strong><\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li><strong>Site Search Tracking<\/strong><\/li><\/ol>\n\n\n\n<p>Site search is one of the many&nbsp;<em>Enhanced Measurements<\/em>&nbsp;available in GA4. When enabled, GA4 will automatically track the terms that visitors search on your website. You can enable Site search enhanced measurement in the&nbsp;<em>Data Stream<\/em>&nbsp;section under&nbsp;<em>Property<\/em>&nbsp;settings.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><strong>Final Words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Even though Google has done away with Universal Analytics\u2019 views in GA4, there are countless new reports with new dimensions and parameters. You can also create custom reports and events for easier website traffic analysis. So, if you plan to utilize GA4 to its full potential, you must be well aware of all the features the platform offers.&nbsp;<\/p>\n\n\n\n<p>Found this blog to be helpful? Check out more blogs and guides on the <a href=\"https:\/\/easyinsights.ai\/blog\">EasyInsights blog<\/a>.&nbsp;EasyInsights is a next-gen data analytics platform that allows you to collect data from 50+ popular data sources, harmonize and transform data, and export it to BI tools of your choice. Visit our website to request a free demo.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you migrate to Google Analytics 4 (GA4) property recently? You are not alone if you cannot find&hellip;<\/p>\n","protected":false},"author":6,"featured_media":4644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[158],"tags":[94,209,93],"class_list":["post-4643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytic-platform","tag-ga4","tag-ga4-reports","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beginner\u2019s Guide to Creating a View in GA4 - EasyInsights<\/title>\n<meta name=\"description\" content=\"Unlike Universal Analytics, Google Analytics 4 does not offer Views for reporting. Read here to learn he best way to bring Views back to GA4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beginner\u2019s Guide to Creating a View in GA4 - EasyInsights\" \/>\n<meta property=\"og:description\" content=\"Unlike Universal Analytics, Google Analytics 4 does not offer Views for reporting. Read here to learn he best way to bring Views back to GA4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-31T11:31:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T06:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Piyush Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piyush Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/\"},\"author\":{\"name\":\"Piyush Gupta\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\"},\"headline\":\"Creating a View in GA4\",\"datePublished\":\"2023-03-31T11:31:50+00:00\",\"dateModified\":\"2023-08-17T06:07:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/\"},\"wordCount\":1349,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4.png\",\"keywords\":[\"GA4\",\"GA4 Reports\",\"google analytics\"],\"articleSection\":[\"Analytic Platform\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/\",\"url\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/\",\"name\":\"Beginner\u2019s Guide to Creating a View in GA4 - EasyInsights\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4.png\",\"datePublished\":\"2023-03-31T11:31:50+00:00\",\"dateModified\":\"2023-08-17T06:07:59+00:00\",\"description\":\"Unlike Universal Analytics, Google Analytics 4 does not offer Views for reporting. Read here to learn he best way to bring Views back to GA4.\",\"breadcrumb\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#primaryimage\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4.png\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4.png\",\"width\":1200,\"height\":628,\"caption\":\"view in GA4\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easyinsights.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating a View in GA4\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"name\":\"EasyInsights\",\"description\":\"Uncover Growth in Digital Marketing Data\",\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\",\"name\":\"Easyinsights\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"width\":649,\"height\":117,\"caption\":\"Easyinsights\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\",\"https:\/\/x.com\/easy_insights\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\",\"name\":\"Piyush Gupta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g\",\"caption\":\"Piyush Gupta\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beginner\u2019s Guide to Creating a View in GA4 - EasyInsights","description":"Unlike Universal Analytics, Google Analytics 4 does not offer Views for reporting. Read here to learn he best way to bring Views back to GA4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/","og_locale":"en_US","og_type":"article","og_title":"Beginner\u2019s Guide to Creating a View in GA4 - EasyInsights","og_description":"Unlike Universal Analytics, Google Analytics 4 does not offer Views for reporting. Read here to learn he best way to bring Views back to GA4.","og_url":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/","og_site_name":"EasyInsights","article_publisher":"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","article_published_time":"2023-03-31T11:31:50+00:00","article_modified_time":"2023-08-17T06:07:59+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4.png","type":"image\/png"}],"author":"Piyush Gupta","twitter_card":"summary_large_image","twitter_creator":"@easy_insights","twitter_site":"@easy_insights","twitter_misc":{"Written by":"Piyush Gupta","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#article","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/"},"author":{"name":"Piyush Gupta","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4"},"headline":"Creating a View in GA4","datePublished":"2023-03-31T11:31:50+00:00","dateModified":"2023-08-17T06:07:59+00:00","mainEntityOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/"},"wordCount":1349,"commentCount":0,"publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4.png","keywords":["GA4","GA4 Reports","google analytics"],"articleSection":["Analytic Platform"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/","url":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/","name":"Beginner\u2019s Guide to Creating a View in GA4 - EasyInsights","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#primaryimage"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4.png","datePublished":"2023-03-31T11:31:50+00:00","dateModified":"2023-08-17T06:07:59+00:00","description":"Unlike Universal Analytics, Google Analytics 4 does not offer Views for reporting. Read here to learn he best way to bring Views back to GA4.","breadcrumb":{"@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#primaryimage","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4.png","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4.png","width":1200,"height":628,"caption":"view in GA4"},{"@type":"BreadcrumbList","@id":"https:\/\/easyinsights.ai\/blog\/how-to-create-a-view-in-ga4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easyinsights.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Creating a View in GA4"}]},{"@type":"WebSite","@id":"https:\/\/easyinsights.ai\/blog\/#website","url":"https:\/\/easyinsights.ai\/blog\/","name":"EasyInsights","description":"Uncover Growth in Digital Marketing Data","publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easyinsights.ai\/blog\/#organization","name":"Easyinsights","url":"https:\/\/easyinsights.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","width":649,"height":117,"caption":"Easyinsights"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","https:\/\/x.com\/easy_insights"]},{"@type":"Person","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4","name":"Piyush Gupta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g","caption":"Piyush Gupta"}}]}},"fimg_url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/03\/view_in_GA4-1024x536.png","reading_time":"7 minutes","_links":{"self":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/4643"}],"collection":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/comments?post=4643"}],"version-history":[{"count":3,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/4643\/revisions"}],"predecessor-version":[{"id":5534,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/4643\/revisions\/5534"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media\/4644"}],"wp:attachment":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media?parent=4643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/categories?post=4643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/tags?post=4643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}