{"id":4733,"date":"2023-04-18T17:40:56","date_gmt":"2023-04-18T12:10:56","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=4733"},"modified":"2023-08-17T12:13:43","modified_gmt":"2023-08-17T06:43:43","slug":"whats-new-in-the-landing-page-report-ga4","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-landing-page-report-ga4\/","title":{"rendered":"What&#8217;s new in the Landing Page Report of GA4"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-1024x536.png\" alt=\"GA landing page report\" class=\"wp-image-4734\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/04\/GA4-landing-page-report.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-landing-page-report-ga4\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-landing-page-report-ga4\/#What_is_the_Landing_Page_Report_in_GA4\" >What is the Landing Page Report in GA4? .&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-landing-page-report-ga4\/#Where_is_the_Landing_Page_Report_in_GA4\" >Where is the Landing Page Report in GA4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-landing-page-report-ga4\/#What_to_do_if_you_cannot_find_the_Landing_Page_Report_in_GA4\" >What to do if you cannot find the Landing Page Report in GA4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-landing-page-report-ga4\/#What_are_the_Contents_of_the_Landing_Page_Report_in_GA4\" >What are the Contents of the Landing Page Report in GA4?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-landing-page-report-ga4\/#GA4_Landing_Page_Report_Dimensions_%E2%80%93\" >GA4 Landing Page Report Dimensions &#8211;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-landing-page-report-ga4\/#GA4_Landing_Page_Report_Metrics_%E2%80%93\" >GA4 Landing Page Report Metrics &#8211;&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-landing-page-report-ga4\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>I<\/strong>ntroduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This just in &#8211; Google Analytics 4 has finally released a built-in Landing Page Report as a part of its Standard Reports structure. Highly prominent and widely used by Universal Analytics users, the much-loved Landing Page report was missing from GA4. Numerous articles were written where different ways were proposed to achieve a Landing Page Report in GA4 closest to the one found in UA (<a href=\"https:\/\/easyinsights.ai\/blog\/complete-guide-to-building-a-google-analytics-4-landing-page-report\/\">we have written one as well here<\/a>). Finally, GA4 has released the Landing Page Report that has saved GA users a lot of time.<\/p>\n\n\n\n<p>This blog is your guide to everything there is to know about the landing page report.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Landing_Page_Report_in_GA4\"><\/span><strong>What is the <a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/report\/content-landing-pages\/a119321884w176593039p175422913\/\">Landing Page Report<\/a> in GA4? <\/strong>.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First. We have to understand what a landing page is &#8211; A landing page in Google Analytics is the first web page visitors see when they arrive at your website.<\/p>\n\n\n\n<p>GA&#8217;s definition of a &#8220;landing page&#8221; encompasses any initial page of a session, regardless of the objective of the page, in contrast to a marketing team&#8217;s definition, which refers to a web page that has been created to convert. This means that the Landing Pagecontains mostly traffic acquisition attributes to maybe a blog, forum, customer support, newsletter sign-up, download e-book, or something else.<\/p>\n\n\n\n<p>A landing page report typically displays the first page a visitor sees when they arrive at your website as well as the number of visitors who see each page. It is instrumental in helping you understand how people discover your content and which of your website pages contribute the most to this discovery.&nbsp;<\/p>\n\n\n\n<p>Earlier, the GA4 standard report section lacked the landing page report. However, by customising the Pages and Screens or Traffic Acquisition Reports, we could earlier create a Landing Page Report that closely resembled the one offered by Universal Analytics. However, GA4 finally released the built-in Landing Page Report as a part of its Standard Reports.<\/p>\n\n\n\n<p><strong>Additional Read: <a href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/\">Learn How to Use Standard Reports of GA4<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_is_the_Landing_Page_Report_in_GA4\"><\/span><strong>Where is the Landing Page Report in GA4?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Follow the steps below to locate the landing page report in GA4 &#8211;&nbsp;<\/p>\n\n\n\n<p><strong>Step 1 <\/strong>: Select the required GA4 property<\/p>\n\n\n\n<p><strong>Step 2 <\/strong>: Click on <em>Reports \u2192 Engagement<\/em> drop-down menu \u2192 <em>Landing Page<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/kmku38D5tK0ZpUzqOuA5fFSIcTgEg2C0uV2bp0pkqECiDjwKZ-fSVTt0biFgqUvglY0H02tLmythp-JWJnDKzTktVs_oe1oYI42twFDPodu-f84rHFl-WFkWrlA5OmroCt7kaS1UvSHpbffnTSKandg\" alt=\"landing page report in GA4\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_do_if_you_cannot_find_the_Landing_Page_Report_in_GA4\"><\/span><strong>What to do if you cannot find <strong>the Landing Page Report in GA4?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can add the Landing Page Reports to Lifecycle <em>if you have the Editor or Administrator Access<\/em>. Just follow the steps below &#8211;&nbsp;<\/p>\n\n\n\n<p><strong>Step 1 <\/strong>: Select the required GA4 property<\/p>\n\n\n\n<p><strong>Step 2 <\/strong>: Click on <em>Reports \u2192 Library<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/jyq_JqeuZeSl3hI8JFZbDgJcu6lXL2wZ1bl0P6n0QS4QJNfdnp9aenKUylVOXSCRF16KUuMCHj1otIHr2shnTm5o5fbTKTd_6AP08i7ZEqmtHUMAiCZ2J9OiMvf6J3BBSgH1zxodD3IhzlLG2-KLf6E\" alt=\"lANDING PAGE REPORT GA4 -2\"\/><\/figure><\/div>\n\n\n\n<p><strong>Step 3 <\/strong>: When you click on <em>Library<\/em>, you will come across a \u201c<em>Collections<\/em>\u201d section under which are three cards. The last one is titled \u201c<em>Life cycle<\/em>\u201d under which is the \u201c<em>Edit Collection<\/em>\u201d option. Click on it<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/iCmAwlYyzzegubf99dsZ5EAICeEDF2vxn__u-y1MDILV_-ObrNfPZwf-r-mVVejCUl84YHNffLYb3MymjrzrzJjFianr8cnGsBEJAF7MiPBWhxOc8EV3lVQA4xZd53Xjr0DhhCDHKrmOlhYIfYTq0aQ\" alt=\"Landing page report in GA4 - 3\"\/><\/figure><\/div>\n\n\n\n<p><strong>Step 4 :<\/strong> In the <em>Search reports<\/em> box, search for <em>Landing Page<\/em>. It will get reflected in the <em>Detail Reports<\/em> below. Now drag and drop this report below the <em>Pages and Screens. <\/em>Click on <em>Save<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/fTtKc73e96z1kNGDsw6TYgxA0pYoKzmCBhp10ImBMyZy3lFuZabjvoFFToErtksRJneHdSTgL9OqygkfpQDAiynhKYm_G9_tzVhjFfsz_8gzHH7PPx1XSkxqd4tURJ4bNhdRjIPDNSnU68FwCb536hM\" alt=\"Landing page report in GA4 - 4\"\/><\/figure><\/div>\n\n\n\n<p><strong>Step 5 :<\/strong> This will give you two options. Choose the <em>Save changes to current location<\/em> option. Now click on <em>Back.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/NITIPc1UBh1jkwZURF12-CXpmB-bVaZeZ-LCAU2LoLVDz25Zm0jOjlfN9WD83oZX_2XiM_z2IaFbX047RC0EqsXBHe9H-VFRX4G08H5MakSTEC42wp2AXzH2tafyqWuzW7O56EmP5sq5TvJGYcMmPeM\" alt=\"Landing page report in GA4 - 5\"\/><\/figure><\/div>\n\n\n\n<p><strong>Step 6 <\/strong>: Now reload your page. You will now be able to see the landing page report by following the steps &#8211; <em>Reports \u2192 Engagement \u2192 Landing Page<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/xdEJnaE-lJ9MDF6MSJV_K7OME5ihaSOvjzPiqNaQdDcqic7gAxWZvxihqagp-QiDBWJ0_fRIx2Wu2zIOqHQBsbUKQf39D_iEXZ1Bjv-EKC5iE8KNJRketn4FENBZ7i8xs9l3TIkz1gzB_kMMHCHDJdQ\" alt=\"Landing Page report in GA4 - 6\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Contents_of_the_Landing_Page_Report_in_GA4\"><\/span><strong>What are the Contents of <strong>the Landing Page Report in GA4?<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/h8U4_FCVzb-Kij1D67n7BAcw1wAB-HI9c16PSMV2sItquM1lQ5Oq1RRlZfavJXEzj440mC1s8mVD1wXZrzaaYPD4wWh88MzOZXO4aVUqSfCK7i0zs-fdJdRKL6BPabrPS0TT-6Vmr3SjFr62z1ukUIw\" alt=\"Content of the landing page report in GA4\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#e2dff4;color:#2c01ca\">Pro-tip:<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#e2dff4;color:#2c01ca\">Applying a filter to the report or using the search bar above the report table will allow you to see statistics for only one or a few landing pages. For instance, you can type the term into the search field and hit Enter to see the traffic on sites that begin with &#8220;\/store&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GA4_Landing_Page_Report_Dimensions_%E2%80%93\"><\/span><strong>GA4 Landing Page Report Dimensions &#8211;&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>The chief dimension here is the Landing Page<\/strong>. It refers to the page path and query string connected to a session&#8217;s first pageview. This dimension gets populated automatically. For instance, if a person accesses &#8220;www.easyinsights.com\/home1,&#8221; &#8220;\/home1&#8221; will appear in the report.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GA4_Landing_Page_Report_Metrics_%E2%80%93\"><\/span><strong>GA4 Landing Page Report Metrics &#8211;&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>1. Sessions &#8211; <\/strong>It refers to how many new sessions were launched from your website or application. This dimension gets populated automatically.&nbsp;<\/p>\n\n\n\n<p><strong>2. Users <\/strong>&#8211; This refers to Active Users, i.e., how many unique users came to your website or application. This dimension gets populated automatically.&nbsp;<\/p>\n\n\n\n<p><strong>3. New users &#8211;<\/strong> It refers to how many new, distinct user IDs were registered for the <em>first_open<\/em> or <em>first_visit<\/em> event. You can use the metric to count the number of visitors who used your website or app for the first time. This dimension gets populated automatically.<\/p>\n\n\n\n<p><strong>4. Average engagement time per session &#8211;<\/strong> It&#8217;s the amount of time each session that your website was in the user&#8217;s browser or device&#8217;s foreground while they were using it. This dimension gets populated automatically as well.<\/p>\n\n\n\n<p><strong>5. Conversions &#8211;<\/strong> It refers to the number of conversion events that the users have started. These are not populated automatically. Certain events are tagged as conversions by the users. That\u2019s where the conversion data comes from. You can further drill down (there\u2019s a drop-down menu here) and choose which conversion events you want highlighted in your report.<\/p>\n\n\n\n<p><strong>6. Total Revenue &#8211;<\/strong> According to Google, it&#8217;s the total revenue generated by the <em>purchase, in_app_purchase, app_store_subscription_renew,<\/em> and <em>app_store_subscription_convert<\/em> events, as well as ad revenue which we get from Google AdMob integration, Google Ad Manager integration, or by sending the ad_impression event from a third-party integration.<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#e2dff4;color:#2c01ca\">The Landing Page Report uses sessions as its base &#8211; meaning, if a person visits Page A in one session and then visits Page 2 in another session, both Pages A &amp; B will record a visit.<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#e2dff4;color:#2c01ca\">As to what the users do after they visit a landing page, you can use <a href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-and-use-exploration-in-ga4\/#6_Path_Exploration\">Path Explorations<\/a> to determine that. The landing page is the place you start when creating the exploration. The top 5 pages that your users browsed after arriving on that page will subsequently be displayed to you in Analytics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>W<\/strong>rapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Universal Analytics concentrates on monitoring pageviews. In contrast, GA4 seeks to develop a single tracking system that functions across all platforms (web and mobile), and it focuses on event-based tracking to achieve this. This implies that Google Analytics 4 receives all data as an event, which is much more flexible than a pageview.<br>There is a learning curve for GA4 reporting, but you don&#8217;t have to fumble around in the dark. Reach out to the EasyInsights team if you want to automate all GA4 reports. Data export cycles are removed from your process using EasyInsights. You can automate data gathering from several platforms, harmonise the data, and export it to the BI tools of your choosing, thereby creating a single source of truth. <a href=\"https:\/\/easyinsights.ai\/book-demo\/\">Book a free demo<\/a> today to see EasyInsights in action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction This just in &#8211; Google Analytics 4 has finally released a built-in Landing Page Report as a&hellip;<\/p>\n","protected":false},"author":6,"featured_media":4734,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[158],"tags":[94,209,93],"class_list":["post-4733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytic-platform","tag-ga4","tag-ga4-reports","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s new in the Landing Page Report of GA4 - EasyInsights<\/title>\n<meta name=\"description\" content=\"GA4 finally releases the landing page report in the GA4. Read the article to learn every detail you need to use it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/whats-new-in-the-landing-page-report-ga4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s new in the Landing Page Report of GA4 - EasyInsights\" \/>\n<meta property=\"og:description\" content=\"GA4 finally releases the landing page report in the GA4. 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