{"id":4807,"date":"2023-05-23T17:35:53","date_gmt":"2023-05-23T12:05:53","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=4807"},"modified":"2023-08-17T12:19:03","modified_gmt":"2023-08-17T06:49:03","slug":"an-ultimate-guide-to-google-consent-mode","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/","title":{"rendered":"An Ultimate Guide To Google Consent Mode"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 8<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-1024x536.png\" alt=\"Google consent mode\" class=\"wp-image-4817\" width=\"768\" height=\"402\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Google-consent-mode.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>As the world steadily moves online, digital privacy and data control become increasingly important. However, providing customized experiences to visitors on a website is crucial for the expansion of a business. So, now marketers have to balance personalized customer journeys with provisions under regulations like General Data Protection Regulation (GDPR). This can be a harrowing task.&nbsp;<\/p>\n\n\n\n<p>But not if marketers turn to Google Consent Mode. This feature offers website owners a way to work with privacy laws and respect user data without compromising their marketing efforts.&nbsp;<\/p>\n\n\n\n<p>Here we discuss what this is and why marketers should be breathing a sigh of relief.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#What_Is_Google_Consent_Mode\" >What Is Google Consent Mode?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#How_Does_Google_Consent_Mode_Work\" >How Does Google Consent Mode Work?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Setting_Up_The_Google_Consent_Mode\" >Setting Up The Google Consent Mode<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Step_1\" >Step 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Step_2\" >Step 2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Step_3\" >Step 3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Consent_Overview\" >Consent Overview<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Step_1-2\" >Step 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Step_2-2\" >Step 2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Bulk_Consent_Editing\" >Bulk Consent Editing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Step_1-3\" >Step 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Step_2-3\" >Step 2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Step_3-2\" >Step 3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Step_4\" >Step 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Step_5\" >Step 5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Benefits_of_Google_Consent_Mode\" >Benefits of Google Consent Mode<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#1_Enables_Data-Driven_Marketing\" >1. Enables Data-Driven Marketing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#2_Builds_User_Trust\" >2. Builds User Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#3_Personalized_User_Consent_Options\" >3. Personalized User Consent Options&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#4_Tackles_Cookie_Banners\" >4. Tackles Cookie Banners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#5_Reduces_Website_Loading_Time\" >5. Reduces Website Loading Time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Drawbacks_of_Google_Consent_Mode\" >Drawbacks of Google Consent Mode<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#1_Limited_Use\" >1. Limited Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#2_Only_Tackles_Google_Tracking\" >2. Only Tackles Google Tracking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/an-ultimate-guide-to-google-consent-mode\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Google_Consent_Mode\"><\/span><strong>What Is Google Consent Mode?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This application programming interface (API) empowers marketers to monitor user activity and implement their analytics tools while complying with user privacy regulations like the GDPR.&nbsp;<\/p>\n\n\n\n<p>Pursuant to such laws, online analytics platforms have to function within a legal framework to safeguard user data and privacy. Infringing these can invite legal action for brands and marketers.&nbsp;<\/p>\n\n\n\n<p>And so, Google Consent Mode becomes a necessity for businesses. It configures Google tags ad scripts to capture user data based on user consent. Users can independently select consent options through a Consent Management System. for respective services, and Google will save that information for future visits. This way, it respects both the user&#8217;s privacy and the brand\u2019s marketing interests.&nbsp;<\/p>\n\n\n\n<p>It is important to note that Google Consent Mode is not a Consent Management Platform (CMP). It doesn\u2019t manage restrictions, preference registration, etc. These tasks continue to be managed by a CMP. Only now, the CMP can coordinate with the Google Consent Mode. You can check the list of CMPs that support Google Consent Mode from the <a href=\"https:\/\/support.google.com\/analytics\/answer\/9976101?hl=en\">Google support page<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Google_Consent_Mode_Work\"><\/span><strong>How Does Google Consent Mode Work?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Consent Mode defines several types of consent. These are similar to cookie categories and allow websites to learn user consent status by defining or consulting them. The types of consent are,&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Functionality_storage<\/strong>: Information stored to facilitate the website\u2019s smooth functioning. (Example: language configuration)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Personalization_storage<\/strong>: Information stored to personalize content. (Example: customized recommendations)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Security_storage<\/strong>: Information stored for access and security control. (Example: user authentication)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Analytics_storage<\/strong>: Information stored for data purposes. (Example: number of user visits to measure events or sessions)<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ad_storage<\/strong>: Information stored for advertising purposes. (Example: user profile for customized advertising)<\/li><\/ul>\n\n\n\n<p>Website owners can manage the Consent Mode through Google Tag Manager (GTM) or Global Site Tag (gtag.js). Depending on the type of data collected and functionality, each tag will require permission from the above relevant categories. Google Consent Mode will allow website owners to do the following.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Define or adjust consent status as per the user\u2019s choice<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Specify the default status for visitors who haven\u2019t chosen their preferences yet<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Check the consent status at will<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_Up_The_Google_Consent_Mode\"><\/span><strong>Setting Up The Google Consent Mode<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Much like other Google features, Google Consent Mode is highly intuitive and allows for a smooth user experience. To manage your consent settings, follow the steps below.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1\"><\/span><strong>Step 1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Click on any web tag, and select \u2018Advanced Settings.\u2019 Next, click \u2018Consent Settings.\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-1024x669.png\" alt=\"Advance setting - Google consent mode\" class=\"wp-image-4809\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-1024x669.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-300x196.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-768x502.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-781x510.png 781w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-286x187.png 286w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-435x284.png 435w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-597x390.png 597w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-519x339.png 519w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-239x156.png 239w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-364x238.png 364w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-501x327.png 501w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-407x266.png 407w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-612x400.png 612w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-455x297.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-340x222.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-293x191.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-267x174.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-195x127.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-345x225.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-50x33.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM-60x39.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.08-PM.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2\"><\/span><strong>Step 2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Under \u2018Built-in Consent Checks,\u2019 you can review your tag settings. It is important to note that tags with built-in consent checks are designed to allow the tag\u2019s behavior to change as per the user\u2019s consent status.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"946\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-1024x946.png\" alt=\"builtin consent check\" class=\"wp-image-4810\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-1024x946.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-300x277.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-768x709.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-552x510.png 552w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-202x187.png 202w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-307x284.png 307w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-422x390.png 422w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-367x339.png 367w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-169x156.png 169w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-258x238.png 258w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-354x327.png 354w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-288x266.png 288w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-433x400.png 433w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-336x310.png 336w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-250x231.png 250w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-215x199.png 215w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-222x205.png 222w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-161x149.png 161w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-286x264.png 286w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-50x46.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM-60x55.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.32-PM.png 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3\"><\/span><strong>Step 3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Select the items from the list by clicking on their checkboxes. Once one has been clicked, the Edit Consent Setting icon will appear. It looks like this.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-1024x723.png\" alt=\"Consent setting\" class=\"wp-image-4811\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-1024x723.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-300x212.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-768x543.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-722x510.png 722w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-265x187.png 265w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-402x284.png 402w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-552x390.png 552w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-480x339.png 480w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-221x156.png 221w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-337x238.png 337w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-463x327.png 463w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-377x266.png 377w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-566x400.png 566w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-439x310.png 439w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-327x231.png 327w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-282x199.png 282w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-267x189.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-195x138.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-345x244.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-50x35.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM-60x42.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.40-PM.png 1308w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>1. <strong>Not set<\/strong><br><br>This is the default option. You can engage it for tags that haven\u2019t been satisfactorily reviewed to decide whether they should trigger based on consent or not.<br><br>2. <strong>No additional consent required<\/strong><br><br>You can engage this for tags whose trigger should not be based solely on consent.<br><br>3. <strong>Require additional consent<\/strong><br><br>You can engage this for tags that should fire if consent has been granted for all specified consent types. Clicking on this option will pop up a table. Here you can specify any or all the five consent types under Google Consent Mode. This setting ensures that the tag will fire only if all consent types specified have been granted.&nbsp;<br><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-1024x580.png\" alt=\"Google consent\" class=\"wp-image-4812\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-1024x580.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-300x170.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-768x435.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-901x510.png 901w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-330x187.png 330w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-502x284.png 502w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-689x390.png 689w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-599x339.png 599w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-276x156.png 276w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-421x238.png 421w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-578x327.png 578w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-470x266.png 470w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-707x400.png 707w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-455x258.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-340x192.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-293x166.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-267x151.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-195x110.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-345x195.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-50x28.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM-60x34.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.48-PM.png 1304w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By following the above steps, you will be able to manage your Google consent settings in detail with ease.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consent_Overview\"><\/span><strong>Consent Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want a high-level view of all your consent settings, you can enable consent overview.&nbsp;<\/p>\n\n\n\n<p>To do this, take the following steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1-2\"><\/span><strong>Step 1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In \u2018Tag Manager,\u2019 click \u2018Admin.\u2019 Next, click \u2018Container Settings.\u2019<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2-2\"><\/span><strong>Step 2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Select \u2018Enable consent overview\u2019 under \u2018Additional Settings.\u2019<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-1024x617.png\" alt=\"container setting google consent\" class=\"wp-image-4813\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-1024x617.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-300x181.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-768x463.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-847x510.png 847w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-310x187.png 310w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-471x284.png 471w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-647x390.png 647w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-563x339.png 563w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-259x156.png 259w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-395x238.png 395w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-543x327.png 543w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-442x266.png 442w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-664x400.png 664w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-455x274.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-340x205.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-293x177.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-267x161.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-195x117.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-345x208.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-50x30.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM-60x36.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.17.56-PM.png 1318w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This will engage your consent overview and allow you to get a bird\u2019s eye view of all your settings. To access the page, take the following steps.<\/p>\n\n\n\n<p>1. Select \u2018Tags\u2019 in the left navigation<\/p>\n\n\n\n<p>2. Select the Consent Overview icon. It looks like this.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"191\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-1024x191.png\" alt=\"consent Google \" class=\"wp-image-4814\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-1024x191.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-300x56.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-768x143.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-940x175.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-345x64.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-525x98.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-720x134.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-626x117.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-586x109.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-880x164.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-455x85.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-340x63.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-293x55.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-267x50.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-195x36.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-50x9.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM-60x11.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.04-PM.png 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here, you will find two categories.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Consent Not Configured<\/strong>: Tags with no specified consent triggers are listed here. These are also the ones that are in the \u2018not set\u2019 status, as discussed previously.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Consent Configured<\/strong>: Tags with Additional Consent Checks set on \u2018No additional consent required&#8221; or \u2018Require additional consent for tag to fire.\u2019<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bulk_Consent_Editing\"><\/span><strong>Bulk Consent Editing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lastly, if you want to edit the consent setting in bulk, you can do so by taking the following steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1-3\"><\/span><strong>Step 1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Select \u2018tags\u2019 in the left navigation<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2-3\"><\/span><strong>Step 2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Select the Consent Overview icon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3-2\"><\/span><strong>Step 3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Select the items from the list by clicking on their checkboxes. Once one has been clicked, the Edit Consent Setting icon will appear. It looks like this.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"388\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-1024x388.png\" alt=\"consent not configured\" class=\"wp-image-4815\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-1024x388.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-300x114.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-768x291.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-940x356.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-345x131.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-525x199.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-720x273.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-626x237.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-586x222.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-880x334.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-455x172.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-340x129.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-293x111.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-267x101.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-195x74.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-50x19.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM-60x23.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/05\/Screenshot-2023-05-23-at-5.18.12-PM.png 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4\"><\/span><strong>Step 4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now, you can adjust settings for Additional Consent Checks<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5\"><\/span><strong>Step 5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Select \u2018Save\u2019 and then publish your container to implement the changes.&nbsp;<\/p>\n\n\n\n<p>The above steps will help you manage all your consent settings in Google Consent Mode.&nbsp;<\/p>\n\n\n\n<p><em>Additional read<\/em>: <a href=\"https:\/\/easyinsights.ai\/blog\/the-ultimate-guide-to-google-signals\/\">The Ultimate Guide to Google Signals<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Google_Consent_Mode\"><\/span><strong>Benefits of Google Consent Mode<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This API brings significant advantages to marketers. Here\u2019s a look at these.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Enables_Data-Driven_Marketing\"><\/span>1. <strong>Enables Data-Driven Marketing&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Websites have to comply with user privacy laws. This could have interfered with data-driven marketing if not for Google Consent Mode. Now, by optimizing opt-in rates, companies can still get insight via functional and\/or necessary cookies..&nbsp;<\/p>\n\n\n\n<p>This feature allows companies to continue the old way but comply with the new-age user needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Builds_User_Trust\"><\/span>2. <strong>Builds User Trust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Users are skeptical about sharing their personal data. Even though they want personalized online journeys, the fear of privacy infringement looms high. With the transparency offered by Google Consent Mode, this is taken care of. By sharing why data is required, websites can nurture customer trust.&nbsp;<\/p>\n\n\n\n<p>Users are informed about privacy law requirements and feel more comfortable sharing data to improve their experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personalized_User_Consent_Options\"><\/span>3. <strong>Personalized User Consent Options<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the most significant benefits of Google Consent Mode is that it provides different levels of consent. Website owners can specify these and offer users greater control over their data.&nbsp;<\/p>\n\n\n\n<p>By tailoring consent options depending on need or geographical region, companies get targeted information as well as comply with the law of the land.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tackles_Cookie_Banners\"><\/span>4. <strong>Tackles Cookie Banners<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pop-up cookie banners can annoy users and hamper their journey on your website. However, their requirement can\u2019t be ignored either.&nbsp;<\/p>\n\n\n\n<p>So, to improve user experience on your website as well as allow you to gather data, Google Consent Mode helps reduce their number. It does this by loading only the most necessary cookies and scripts.&nbsp;<\/p>\n\n\n\n<p>By customizing this, it reduces the number of cookie pop-ups that the user will have to see on landing on your page. And this, in turn, allows for a smoother user experience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Reduces_Website_Loading_Time\"><\/span>5. <strong>Reduces Website Loading Time<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another way Google Consent Mode improves your website\u2019s user experience is by speeding up its loading time. It achieves this by reducing the number of cookies and scripts on your site, as discussed previously.&nbsp;<\/p>\n\n\n\n<p>Further, a faster loading website will improve drive search engine optimization, helping your website rank higher.&nbsp;<\/p>\n\n\n\n<p><em>Additional Read<\/em>: <a href=\"https:\/\/easyinsights.ai\/blog\/6-ways-to-use-google-trends-for-seo-content-marketing\/\">6 Ways to Use Google Trends for SEO &amp; Content Marketing<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drawbacks_of_Google_Consent_Mode\"><\/span><strong>Drawbacks of Google Consent Mode<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While the benefits of Google Consent Mode far outweigh its drawbacks, it\u2019s important to discuss them nonetheless.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Limited_Use\"><\/span>1. <strong>Limited Use<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Consent Mode works with Google Ads, Floodlight and Google Analytics exclusively. And even though these are leading tools in the market and are used widely, they aren\u2019t the only ones. This puts you at a disadvantage if you use other analytic tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Only_Tackles_Google_Tracking\"><\/span>2. <strong>Only Tackles Google Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Consent Mode is limited to Google tracking. This means it is not a one-stop solution for complying with data privacy laws. So, if you use platforms other than Google, you\u2019ll need to take extra measures.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Consent Mode helps you ensure your website\u2019s use of user data complies with GDPR provisions. And it also brings tons of other benefits such as personalization of options, addressing cookie banners, and improving website load time.&nbsp;<\/p>\n\n\n\n<p>Are you a marketer or a business analyst looking to simplify your user insights? Check out EasyInsights. This premium analytics tool automates your data from over 50 sources. Not only that, it empowers you to collect and combine data on one single platform.&nbsp;<\/p>\n\n\n\n<p>With a user-friendly interface and easy export capabilities, EasyInsights is your go-to! To know more, <a href=\"https:\/\/easyinsights.ai\/book-demo\">request a demo today<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the world steadily moves online, digital privacy and data control become increasingly important. However, providing customized experiences&hellip;<\/p>\n","protected":false},"author":6,"featured_media":4817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[158],"tags":[94,209,93,213],"class_list":["post-4807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytic-platform","tag-ga4","tag-ga4-reports","tag-google-analytics","tag-google-consent-mode"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Consent Mode: What It is and Why It Matters for you<\/title>\n<meta name=\"description\" content=\"Google Consent Mode offers the best of both worlds. 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