{"id":5761,"date":"2023-08-31T16:48:33","date_gmt":"2023-08-31T11:18:33","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=5761"},"modified":"2025-04-16T15:59:54","modified_gmt":"2025-04-16T10:29:54","slug":"guide-to-cohort-analysis-and-ga4-cohort-exploration","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/guide-to-cohort-analysis-and-ga4-cohort-exploration\/","title":{"rendered":"Guide to Cohort Analysis and GA4 Cohort Exploration"},"content":{"rendered":"Reading Time: <\/span> 11<\/span> minutes<\/span><\/span>\n
\"Cohort<\/figure>\n\n\n\n

Acquiring new customers is essential, but retaining your existing customers is how you grow your business. In fact, according to research, acquiring new customers costs you five times more than it costs to retain the existing ones. But what should you do if your customers churn after the first few interactions with your product? How do you tap into the reasons that cause them to churn? Cohort analysis is the answer. <\/p>\n\n\n\n

In this blog, we will help you understand what cohort analysis is and some best practices you should follow. We will also walk you through the steps to prepare a cohort exploration in Google Analytics 4. So, let\u2019s dive straight in.<\/p>\n\n\n\n

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