{"id":596,"date":"2022-02-04T22:51:43","date_gmt":"2022-02-04T17:21:43","guid":{"rendered":"https:\/\/easyinsights.ai\/?p=596"},"modified":"2025-04-17T12:14:35","modified_gmt":"2025-04-17T06:44:35","slug":"best-google-analytics-metrics-for-a-cmo","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/best-google-analytics-metrics-for-a-cmo\/","title":{"rendered":"Best Google Analytics Metrics to Track for CMOs"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Our country is full of business people and entrepreneurs who are increasingly going digital. But, we will find most businesses we come across as frustrated with the process. Most firms are unhappy because they have no idea why their campaigns do not perform well.<\/p>\n\n\n\n<p>To overcome this problem, <strong>Google Analytics <\/strong>dashboards help you take control of your data and see the big picture on your own. With these dashboards, you can study <strong>digital marketing <\/strong>plans in one place. There are a few <strong>metrics<\/strong> that all <strong>marketers<\/strong> should incorporate and understand while reviewing their <strong>Google Analytics data. <\/strong>These metrics may serve as a basis for measuring the performance of your <strong>marketing activities<\/strong> and as confirmation that you are doing a good job. A <strong>Chief Marketing Officer <\/strong>should consider all these points:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/best-google-analytics-metrics-for-a-cmo\/#Number_of_users_and_sessions\" >Number of users and sessions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/best-google-analytics-metrics-for-a-cmo\/#Average_session_duration\" >Average session duration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/best-google-analytics-metrics-for-a-cmo\/#Average_time_on_page\" >Average time on page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/best-google-analytics-metrics-for-a-cmo\/#Conversion_Rate_by_channel\" >Conversion Rate by channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/best-google-analytics-metrics-for-a-cmo\/#Bounce_Rate\" >Bounce Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/best-google-analytics-metrics-for-a-cmo\/#Connecting_Google_Ads_with_Google_Analytics_%E2%80%93\" >Connecting Google Ads with Google Analytics &#8211;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/best-google-analytics-metrics-for-a-cmo\/#Click-Through_Rate\" >Click-Through Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/best-google-analytics-metrics-for-a-cmo\/#Search_Console_%E2%80%93_Queries\" >Search Console &#8211; Queries<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Number_of_users_and_sessions\"><\/span><strong>Number of users and sessions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The users metric specifies the number of individual users\u2014people accessing a website during a specific period. For example, if there is a considerable number, say: 150 users and 300 sessions, it&#8217;s acceptable to assume that each user viewed the site twice on average within the stated period. In contrast, sessions represent the number of times users actively engage with the site.<\/p>\n\n\n\n<p>Head to the Audience tab and then Overview to find user and session statistics. Then, choose Sessions or Users, whichever you want, in the selection just above the significant graph.<\/p>\n\n\n\n<p>These indicators provide for a fast, coarse-grained evaluation of<strong> marketing initiatives.<\/strong> You can see how your ads create traffic, and at the same time, by graphing the data across time, you can see how many times individuals engage with your website.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/02\/download-2-1024x501.png\" alt=\"\" class=\"wp-image-626\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-1024x501.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-300x147.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-768x376.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-1536x752.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-2048x1002.png 2048w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-940x460.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-345x169.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-525x257.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-720x352.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-626x306.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-319x156.png 319w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-486x238.png 486w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-668x327.png 668w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-543x266.png 543w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-817x400.png 817w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-455x223.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-340x166.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-293x143.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-267x131.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-195x95.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-50x24.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/download-2-60x29.png 60w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_session_duration\"><\/span><strong>Average session duration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The average length of time an individual engages on a website in a solo visit session is considered the average session duration. This measure is a decent gateway for user involvement at a high level. You can find this by going to Audience &gt; Overview and selecting the option next to the first graph.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_time_on_page\"><\/span><strong>Average time on page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You may look at how long visitors are engaged on your page to understand better how excellent the user interaction is and how successful your <strong>marketing<\/strong> initiatives are in reaching out to the right people. The average time spent on the page is a measure of engagement. Select &#8220;Avg. Time on Page&#8221; from the option above the primary graph in the Behavior section, then click Overview.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_Rate_by_channel\"><\/span><strong>Conversion Rate by channel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As a<strong> marketer<\/strong>, you must determine which activities have the most extensive influence on your ROI and sales. You may compute these figures by measuring the conversion rate by channel.<\/p>\n\n\n\n<p>You need campaign-level monitoring to acquire reliable statistics on top-performing channels. UTM parameters can be leveraged to set up this monitoring. It streamlines the tracking of your online activity back to your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span><strong>Bounce Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The bounce rate is determined by dividing the number of single-page sessions with no interaction with the page by the total number of sessions on the site.You may find the bounce rate metric in GA reports that include a data table in the Acquisition, Behavior, and Conversion tabs (located in the left menu bar).<\/p>\n\n\n\n<p>The bounce rate of strategically important pages such as landing page, product category home page etc., helps you analyze your user journey broken funnel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-1024x491.jpg\" alt=\"\" class=\"wp-image-627\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-1024x491.jpg 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-300x144.jpg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-768x368.jpg 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-1536x736.jpg 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-2048x982.jpg 2048w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-940x451.jpg 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-345x165.jpg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-525x252.jpg 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-720x345.jpg 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-626x300.jpg 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-325x156.jpg 325w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-497x238.jpg 497w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-682x327.jpg 682w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-555x266.jpg 555w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-835x400.jpg 835w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-455x218.jpg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-340x163.jpg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-293x140.jpg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-267x128.jpg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-195x93.jpg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-50x24.jpg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-04-at-5.09.14-PM-60x29.jpg 60w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connecting_Google_Ads_with_Google_Analytics_%E2%80%93\"><\/span><strong>Connecting Google Ads with Google Analytics <\/strong>&#8211;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you connect your Google Ads and Google Analytics accounts, you can get precise <strong>analytics on your Google Ads<\/strong> campaigns. This might assist you in analyzing user behavior on your website after an ad click or impression. The Search Queries area will help track click-through and conversion rates for each search query resulting in a site session requiring detailed statistics. This metric counts the effectiveness and relevance at the same time, using CTR or Click Through Rate, which is explained in detail in the upcoming heads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Click-Through_Rate\"><\/span><strong>Click-Through Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The click-through rate is the ratio of calls-to-action (CTA) clicks to the number of leads who just read the page, email, or social media advertisement (CTR). CTRs are designed to send tips farther to other pages on your website and into your conversion funnel instead of shares, likes, or comments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Console_%E2%80%93_Queries\"><\/span><strong>Search Console &#8211; Queries<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The organic search component of the <strong>Search Console<\/strong> gives extensive information. Its <strong>Analytics reports <\/strong>provide data on the performance of your organic-search traffic. You may look at queries with strong positions but low click-through rates, as well as landing sites with high click-through rates but lousy placement.<\/p>\n\n\n\n<p>Finding the metrics you need in Google<strong> Analytics<\/strong> can be a time consuming task to find on the panel. In order to directly search metrics and build insightful reports from it on Google sheet, you can use tools such as EasyInsights.&nbsp;<\/p>\n\n\n\n<p>EasyInsights is a user-friendly Google sheet add-on designed for <strong>marketers to get actionable insights from their marketing and website data within minutes.<\/strong><\/p>\n\n\n\n<p><strong>Curious to see how EasyInsights work?&nbsp;<a href=\"https:\/\/easyinsights.ai\/book-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo now<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our country is full of business people and entrepreneurs who are increasingly going digital. But, we will find&hellip;<\/p>\n","protected":false},"author":6,"featured_media":360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122,158,19],"tags":[94,93,173],"class_list":["post-596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platform","category-analytic-platform","category-digital-analytics","tag-ga4","tag-google-analytics","tag-metrics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Google Analytics Metrics to Track for CMOs|EasyInsights<\/title>\n<meta name=\"description\" content=\"Marketers must understand key Google Analytics metrics, as they form the foundation for measuring marketing performance &amp; validating the Impact of campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/best-google-analytics-metrics-for-a-cmo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Google Analytics Metrics to Track for CMOs|EasyInsights\" \/>\n<meta property=\"og:description\" content=\"Marketers must understand key Google Analytics metrics, as they form the foundation for measuring marketing performance &amp; validating the Impact of campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/best-google-analytics-metrics-for-a-cmo\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-04T17:21:43+00:00\" \/>\n<meta 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