{"id":6039,"date":"2023-10-16T14:45:48","date_gmt":"2023-10-16T09:15:48","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=6039"},"modified":"2024-12-26T17:46:01","modified_gmt":"2024-12-26T12:16:01","slug":"guide-to-path-exploration-in-ga4","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/","title":{"rendered":"Guide to Path Exploration in GA4"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-1024x536.png\" alt=\"Path Exploration in GA\" class=\"wp-image-6040\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/Path-Exploration-in-GA4-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Do you ever wonder how your visitors reach that particular web page on your site? Or what actions do they perform before and after triggering a certain event? How do they navigate the labyrinth of web pages you\u2019ve meticulously crafted? That\u2019s where we turn to the Path Exploration Report in Google Analytics 4 (GA4).<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#2c01ca;background-color:#e2dff4\">GA4\u2019s path exploration report helps us track and analyze the various paths users take as they interact with our website content, be it events they trigger or pages they visit. That\u2019s why, whether you are an analyst or a marketer, knowing the ins and outs of GA4\u2019s path exploration is key to unlocking actionable insights into user behavior.&nbsp;<\/p>\n\n\n\n<p>So, join us as we explore the path exploration report in GA4 and understand why they are useful for your marketing analytics. We\u2019ll also walk you through the steps to create one for your GA4 property. Read on.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#What_Is_Path_Exploration_in_GA4\" >What Is Path Exploration in GA4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#The_Way_Path_Exploration_Works\" >The Way Path Exploration Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#Using_Path_Explorations_for_Understanding_User_Journey\" >Using Path Explorations for Understanding User Journey<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#1_Find_Top_Performing_Pages\" >1. Find Top Performing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#2_See_Previous_Steps_and_Next_Steps_in_the_User_Journey\" >2. See Previous Steps and Next Steps in the User Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#3_Identify_Pages_and_Events_Where_Users_Get_Stuck\" >3. Identify Pages and Events Where Users Get Stuck<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#Path_Exploration_and_Conversion_Paths_A_Comparison\" >Path Exploration and Conversion Paths: A Comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#Creating_a_Forward-Moving_Path_Exploration_Report_in_GA4\" >Creating a Forward-Moving Path Exploration Report in GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#Creating_a_Backward-Moving_Path_Exploration_Report_in_GA4\" >Creating a Backward-Moving Path Exploration Report in GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#Modifying_Settings_for_Path_Explorations\" >Modifying Settings for Path Explorations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#1_Breakdown_Option\" >1. Breakdown Option<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#2_Filters_Option\" >2. Filters Option<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#3_Segments_in_Path_Exploration\" >3. Segments&nbsp;in Path Exploration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#Final_Takeaway\" >Final Takeaway<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/guide-to-path-exploration-in-ga4\/#Bonus_Read_How_EasyInsights_works_with_Raw_GA4_Data_for_Data_Activation_and_Enrichment\" >Bonus Read: How EasyInsights works with Raw GA4 Data for Data Activation and Enrichment<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Path_Exploration_in_GA4\"><\/span>What Is Path Exploration in GA4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Path exploration is one of the many explorations available in GA4. It allows us to track the sequence of pages users visit and actions they take on a website. In other words, it allows us to assess user behavior before and after visitors visit a certain page or perform a specific action.<\/p>\n\n\n\n<p>It uses a tree graph to visualize steps in the path users take to navigate your website. You can see the image below to understand what a GA4 path exploration tree graph looks like.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-1024x576.png\" alt=\"image\" class=\"wp-image-7144\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-1024x576.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-300x169.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-768x432.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-906x510.png 906w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-332x187.png 332w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-505x284.png 505w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-693x390.png 693w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-602x339.png 602w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-277x156.png 277w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-423x238.png 423w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-581x327.png 581w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-473x266.png 473w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-711x400.png 711w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-455x256.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-340x191.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-293x165.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-267x150.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-195x110.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-345x194.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-50x28.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318-60x34.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-318.png 1130w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This path exploration tree graph shows that around 438 visitors on a website were first-time visitors for the selected time frame. After they landed on the website, they triggered the first_visit event. Then, they went on to trigger page_view next.&nbsp;<\/p>\n\n\n\n<p>Of these 438 first-time visitors, 188 started a session, 124 scrolled, and only one first-time visitor generated a click event.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Additional Read: <\/span><\/strong><a href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-and-use-exploration-in-ga4\/\"><span style=\"text-decoration: underline;\"><strong>A Complete Guide to Explorations in GA4<\/strong><\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Way_Path_Exploration_Works\"><\/span>The Way Path Exploration Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A path exploration report in GA4 has four key elements. Let\u2019s go over each element to see how path exploration works.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Starting and Ending Point:<\/strong>\u00a0The starting point is the page or event that begins the path, while the ending point is the page\/event that ends it. Your report can only have a starting or ending point, not both.<\/li>\n\n\n\n<li><strong>Steps:<\/strong>\u00a0Steps are actions users take before the ending point or after the starting point. A path exploration report visualizes steps as columns in a tree graph.\u00a0<\/li>\n\n\n\n<li><strong>Nodes:<\/strong>\u00a0Nodes are the data points for a given step in a path exploration. You get four nodes in GA4 &#8211; <em>event name, page title and screen name, page title and screen class, <\/em>and<em> page path and screen class<\/em>. When you select an event name, nodes signify the total number of events triggered by users. However, if you choose the other three options, the node equals the total number of users.\u00a0<\/li>\n\n\n\n<li><strong>Path:<\/strong>\u00a0A path is made up of a sequence of nodes that occur across one or more steps. The path will show you the total events triggered and pages viewed before or after the selected starting or ending point.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Path_Explorations_for_Understanding_User_Journey\"><\/span>Using Path Explorations for Understanding User Journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are some common use cases of GA4\u2019s path exploration report:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Find_Top_Performing_Pages\"><\/span>1. <strong>Find Top Performing Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most common use is to find the pages most visited by users after landing on your website\u2019s home page. It gives you an idea into what is the intent of your visitors. Are they looking for a product? Maybe a piece of content? Path exploration makes the answer very clear.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_See_Previous_Steps_and_Next_Steps_in_the_User_Journey\"><\/span>2. See Previous Steps and Next Steps in the User Journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can take an event, be it a purchase or any other conversion, and use path exploration to assess the steps users take to reach that event. Similarly, you can see what steps users take after triggering the selected event.&nbsp;<\/p>\n\n\n\n<p>Path exploration helps you assess the impact of one step or event on the adjacent event. Equipped with the insights, you can explore the opportunities to remove any friction or issues users may face when moving from one step to another.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Identify_Pages_and_Events_Where_Users_Get_Stuck\"><\/span>3. Identify Pages and Events Where Users Get Stuck<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When designing a website, you have a picture of how a user may reach the desired page. This report can reveal events and pages that obstruct users\u2019 journeys instead of guiding them to those pages.&nbsp;<\/p>\n\n\n\n<p>For instance, there may be a CTA with a broken link, a page may not display content, or a checkout button may not work. These issues can force users to bounce or create looping sequences. You can easily identify these issues using GA4\u2019s path exploration and take corrective measures.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Path_Exploration_and_Conversion_Paths_A_Comparison\"><\/span>Path Exploration and Conversion Paths: A Comparison<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019ve used Google Analytics 4, you must be aware of a report called Conversion Paths. Then you must wonder how it is different from path exploration.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#2c01ca;background-color:#e2dff4\">The conversion paths report is available in the Advertising section, while the path exploration report is part of the Explorations section.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#2c01ca;background-color:#e2dff4\">A conversion path report shows you the specific series of steps a user takes on your website, leading to a predefined conversion goal. However, a path exploration report helps you examine users\u2019 various paths as they interact with your website without focusing on any specific conversion goal.<\/p>\n\n\n\n<p><strong><em>Additional Read:<\/em><\/strong><em> <\/em><a href=\"https:\/\/easyinsights.ai\/blog\/guide-to-cohort-analysis-and-ga4-cohort-exploration\/\"><em>Guide to Cohort Analysis and GA4 Cohort Exploration<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Forward-Moving_Path_Exploration_Report_in_GA4\"><\/span>Creating a Forward-Moving Path Exploration Report in GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you\u2019ve got the overview of the GA4 path exploration report let\u2019s walk you through the steps to create a path exploration for your website.&nbsp;<\/p>\n\n\n\n<p><strong>Step 1.<\/strong>&nbsp;Sign in to your <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics 4<\/a> property.<\/p>\n\n\n\n<p><strong>Step 2.<\/strong>&nbsp;Head over to the navigation menu on the left side of the screen and click <em>Explore<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-1024x473.png\" alt=\"image\" class=\"wp-image-7145\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-1024x473.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-300x138.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-768x355.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-940x434.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-345x159.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-525x242.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-720x332.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-626x289.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-338x156.png 338w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-516x238.png 516w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-708x327.png 708w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-576x266.png 576w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-867x400.png 867w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-455x210.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-340x157.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-293x135.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-267x123.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-195x90.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-50x23.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319-60x28.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-319.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 3.<\/strong>&nbsp;You are now in the <em>Explorations<\/em> section. You can either select a prebuilt path exploration template or start afresh with a blank one. We will click <em>Blank<\/em> to create a new path exploration.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"439\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-1024x439.png\" alt=\"image\" class=\"wp-image-7146\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-1024x439.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-300x129.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-768x329.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-940x403.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-345x148.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-525x225.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-720x309.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-626x268.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-586x251.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-880x377.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-455x195.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-340x146.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-293x126.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-267x114.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-195x84.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-50x21.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320-60x26.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-320.png 1505w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 4.<\/strong>&nbsp;Next, you\u2019ll see a screen with three tabs \u2013 <em>Variables<\/em>, <em>Settings<\/em>, and a tab for your report.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The variables tab allows you to select your report\u2019s date range, segments, dimensions, and metrics.\u00a0<\/li>\n\n\n\n<li>The settings tab allows you to pick the technique (report type) like free form, path exploration, cohort analysis, etc. It also shows options and toggles based on the technique of the report you select.\u00a0<\/li>\n\n\n\n<li>The tab on the right-hand side of the screen is where your report will appear.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-1024x451.png\" alt=\"image\" class=\"wp-image-7147\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-1024x451.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-300x132.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-768x338.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-940x414.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-345x152.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-525x231.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-720x317.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-626x276.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-586x258.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-880x388.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-455x200.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-340x150.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-293x129.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-267x118.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-195x86.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-50x22.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321-60x26.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-321.png 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 5.<\/strong>&nbsp;Click the drop-down menu <em>Technique<\/em> option in the <em>Settings<\/em> tab and pick <em>Path Exploration<\/em>. It will open the default path exploration report, as shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"357\" height=\"580\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322.png\" alt=\"image\" class=\"wp-image-7148\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322.png 357w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-185x300.png 185w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-314x510.png 314w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-115x187.png 115w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-175x284.png 175w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-240x390.png 240w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-209x339.png 209w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-96x156.png 96w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-146x238.png 146w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-201x327.png 201w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-164x266.png 164w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-246x400.png 246w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-191x310.png 191w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-142x231.png 142w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-122x199.png 122w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-126x205.png 126w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-92x149.png 92w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-162x264.png 162w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-31x50.png 31w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-322-37x60.png 37w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/figure>\n\n\n\n<p><strong>Step 6.<\/strong>&nbsp;We can create a new path exploration by clicking the <em>Start Again<\/em> option above the report tab.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-1024x602.png\" alt=\"image\" class=\"wp-image-7149\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-1024x602.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-300x176.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-768x452.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-867x510.png 867w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-318x187.png 318w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-483x284.png 483w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-663x390.png 663w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-576x339.png 576w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-265x156.png 265w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-405x238.png 405w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-556x327.png 556w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-452x266.png 452w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-680x400.png 680w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-455x268.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-340x200.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-293x172.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-267x157.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-195x115.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-345x203.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-50x29.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323-60x35.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-323.png 1127w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 7.<\/strong>&nbsp;Now, pick the <em>starting point<\/em> and then select any of the four nodes. Alternatively, you can drag and drop a node from the <em>Settings<\/em> tab to either the starting point.&nbsp;<\/p>\n\n\n\n<p>Here, we have selected the <em>Event<\/em> node as the starting point for our path exploration report.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-1024x590.png\" alt=\"image\" class=\"wp-image-7150\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-1024x590.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-300x173.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-768x443.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-885x510.png 885w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-324x187.png 324w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-493x284.png 493w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-677x390.png 677w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-588x339.png 588w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-271x156.png 271w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-413x238.png 413w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-567x327.png 567w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-461x266.png 461w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-694x400.png 694w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-455x262.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-340x196.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-293x169.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-267x154.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-195x112.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-345x199.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-50x29.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324-60x35.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-324.png 1138w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 8.<\/strong>&nbsp;Once you select the <em>Event<\/em> node, an overlay will appear from the right side of the screen. Here, you can pick the events for your path exploration, like <em>session_start, scroll, first_visit, purchase, etc<\/em>. Let\u2019s go with the <em>first_visit<\/em> event for this report.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-1024x638.png\" alt=\"image\" class=\"wp-image-7151\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-1024x638.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-300x187.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-768x479.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-818x510.png 818w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-456x284.png 456w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-626x390.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-544x339.png 544w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-250x156.png 250w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-382x238.png 382w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-525x327.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-427x266.png 427w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-642x400.png 642w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-455x284.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-340x212.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-293x183.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-267x166.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-195x122.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-345x215.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-50x31.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325-60x37.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-325.png 1141w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can see that we have 2,413 <em>first_visit<\/em> events with subsequent <em>page_view<\/em> events in the second step. Click the <em>Step+1<\/em> column, i.e., <em>page_view<\/em>, and you\u2019ll see a new <em>Step+2<\/em> added with subsequent event names like <em>session_start, scroll, click, etc<\/em>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-1024x661.png\" alt=\"image\" class=\"wp-image-7152\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-1024x661.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-300x194.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-768x496.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-790x510.png 790w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-290x187.png 290w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-440x284.png 440w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-604x390.png 604w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-525x339.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-242x156.png 242w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-369x238.png 369w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-507x327.png 507w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-412x266.png 412w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-620x400.png 620w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-455x294.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-340x219.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-293x189.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-267x172.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-195x126.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-345x223.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-50x32.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326-60x39.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-326.png 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 9.<\/strong>&nbsp;You can select different nodes for each step. Simply click the drop-down menu for the desired step and pick the desired node. Selecting any of the three nodes, other than the event name, will show the page title and screen name\/class in the subsequent steps instead of the event names.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"281\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327.png\" alt=\"image\" class=\"wp-image-7153\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327.png 793w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-300x106.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-768x272.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-345x122.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-525x186.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-720x255.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-626x222.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-586x208.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-455x161.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-340x120.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-293x104.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-267x95.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-195x69.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-50x18.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-327-60x21.png 60w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n\n\n\n<p><strong>Step 10.<\/strong>&nbsp;As you can see, subsequent steps after the starting point have multiple events. We can also highlight any one event and group the remaining events for easier analysis. Click the <em>Pen<\/em> icon next to the desired step and uncheck the events you wish to group.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"296\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-1024x296.png\" alt=\"image\" class=\"wp-image-7154\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-1024x296.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-300x87.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-768x222.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-1536x444.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-940x272.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-345x100.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-525x152.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-720x208.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-626x181.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-586x170.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-880x255.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-455x132.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-340x98.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-293x85.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-267x77.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-195x56.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-50x14.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328-60x17.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-328.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For Step+2, we have unchecked every event except the <em>click<\/em> event. Click <em>Apply<\/em>, and you can see that the click event has been highlighted in Step+2, and the rest of the events have been grouped together.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"676\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329.png\" alt=\"image\" class=\"wp-image-7155\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329.png 762w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-300x266.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-575x510.png 575w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-211x187.png 211w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-320x284.png 320w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-440x390.png 440w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-382x339.png 382w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-176x156.png 176w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-268x238.png 268w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-369x327.png 369w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-451x400.png 451w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-349x310.png 349w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-260x231.png 260w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-224x199.png 224w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-231x205.png 231w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-168x149.png 168w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-298x264.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-50x44.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-329-60x53.png 60w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/><\/figure>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#2c01ca;background-color:#e2dff4\">That was a forward-moving path exploration report that shows the next steps in the path after users trigger the events and visit the page selected as the starting point. We can also create a backward-moving path exploration report that tracks steps before a specified event or page name.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Backward-Moving_Path_Exploration_Report_in_GA4\"><\/span>Creating a Backward-Moving Path Exploration Report in GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Simply click the <em>Start Again<\/em> button above the path exploration report and follow the steps as shown below:<\/p>\n\n\n\n<p><strong>Step 1.<\/strong>&nbsp;For a backward-moving path exploration, select a node as the ending point. We have chosen the <em>page title and screen name<\/em> as the ending point.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"383\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330.png\" alt=\"image\" class=\"wp-image-7156\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330.png 567w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-300x203.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-277x187.png 277w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-420x284.png 420w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-502x339.png 502w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-231x156.png 231w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-352x238.png 352w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-484x327.png 484w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-394x266.png 394w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-455x307.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-340x231.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-293x199.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-267x180.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-195x132.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-345x233.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-50x34.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-330-60x41.png 60w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/figure>\n\n\n\n<p><strong>Step 2.<\/strong> Once you select the <em>page title and screen name<\/em> node as the ending point, you must pick a page from your website from the pop-up menu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"675\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331.png\" alt=\"image\" class=\"wp-image-7157\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331.png 779w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-300x260.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-768x665.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-589x510.png 589w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-216x187.png 216w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-328x284.png 328w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-450x390.png 450w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-391x339.png 391w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-180x156.png 180w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-275x238.png 275w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-377x327.png 377w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-307x266.png 307w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-462x400.png 462w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-358x310.png 358w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-267x231.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-230x199.png 230w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-237x205.png 237w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-172x149.png 172w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-305x264.png 305w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-50x43.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-331-60x52.png 60w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/figure>\n\n\n\n<p>You will see columns as <em>Step-1, Step-2,<\/em> and so on before the ending point, as shown below.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"515\" height=\"639\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332.png\" alt=\"image\" class=\"wp-image-7159\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332.png 515w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-242x300.png 242w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-411x510.png 411w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-151x187.png 151w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-229x284.png 229w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-314x390.png 314w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-273x339.png 273w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-126x156.png 126w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-192x238.png 192w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-264x327.png 264w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-214x266.png 214w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-322x400.png 322w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-250x310.png 250w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-186x231.png 186w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-160x199.png 160w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-165x205.png 165w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-120x149.png 120w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-213x264.png 213w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-40x50.png 40w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-332-48x60.png 48w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/figure>\n\n\n\n<p><strong>Step 3.<\/strong>&nbsp;Just like the forward-moving path exploration report, you can select different events or any other node for each preceding node for your backward-moving path exploration.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modifying_Settings_for_Path_Explorations\"><\/span>Modifying Settings for Path Explorations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We can dig deeper into our path explorations using toggles and options in the Settings tab. Some available options are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Breakdown_Option\"><\/span>1. Breakdown Option<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <em>Breakdown<\/em> option in the <em>Settings<\/em> tab allows you to apply dimensions to your path exploration. Dimensions such as device, gender, country, etc., add an extra layer of information to your exploration.&nbsp;<\/p>\n\n\n\n<p>To add a dimension, you first have to pick <em>Dimensions<\/em> in the <em>Variables<\/em> tab. Simply, click the + icon in front of Dimensions options, pick desired dimensions from the list, and click the Import button at the top-right corner. Then, you can add dimensions in the <em>Breakdown<\/em> option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"557\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333.png\" alt=\"image\" class=\"wp-image-7160\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333.png 822w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-300x203.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-768x520.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-753x510.png 753w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-276x187.png 276w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-419x284.png 419w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-576x390.png 576w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-500x339.png 500w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-230x156.png 230w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-351x238.png 351w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-483x327.png 483w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-393x266.png 393w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-590x400.png 590w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-455x308.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-340x231.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-293x199.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-267x181.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-195x132.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-345x234.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-50x34.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-333-60x41.png 60w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure>\n\n\n\n<p>Here, we have added a <em>Browser<\/em> as a dimension. It adds interactive options (browser names) at the bottom of the report. Hovering your mouse over a given browser name will show you events triggered or pages accessed from that specific browser.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-1024x756.png\" alt=\"image\" class=\"wp-image-7161\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-1024x756.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-300x222.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-768x567.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-691x510.png 691w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-253x187.png 253w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-385x284.png 385w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-528x390.png 528w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-459x339.png 459w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-211x156.png 211w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-322x238.png 322w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-443x327.png 443w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-360x266.png 360w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-542x400.png 542w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-420x310.png 420w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-313x231.png 313w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-270x199.png 270w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-267x197.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-195x144.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-345x255.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-50x37.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334-60x44.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-334.png 1093w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Filters_Option\"><\/span>2. <strong>Filters Option<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can also use filters if you want to filter out excess information from your reports. Flters allow you to pick a dimension or a metric, which then filters and shows data for the dimension\/metric you select.&nbsp;You can also specify a condition for your filter like equals, greater than, or less than, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"321\" height=\"471\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335.png\" alt=\"image\" class=\"wp-image-7162\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335.png 321w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-204x300.png 204w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-127x187.png 127w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-194x284.png 194w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-266x390.png 266w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-231x339.png 231w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-106x156.png 106w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-162x238.png 162w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-223x327.png 223w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-181x266.png 181w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-273x400.png 273w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-211x310.png 211w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-157x231.png 157w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-136x199.png 136w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-140x205.png 140w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-102x149.png 102w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-180x264.png 180w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-34x50.png 34w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-335-41x60.png 41w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Segments_in_Path_Exploration\"><\/span>3. Segments&nbsp;in Path Exploration <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can also create segments. Segments let you create a subset of events or users to include or exclude from path exploration.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"795\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image.png\" alt=\"image\" class=\"wp-image-6042\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image.png 332w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-125x300.png 125w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-213x510.png 213w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-78x187.png 78w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-119x284.png 119w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-163x390.png 163w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-142x339.png 142w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-65x156.png 65w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-99x238.png 99w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-137x327.png 137w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-111x266.png 111w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-167x400.png 167w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-129x310.png 129w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-96x231.png 96w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-83x199.png 83w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-86x205.png 86w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-62x149.png 62w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-110x264.png 110w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-21x50.png 21w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/10\/image-25x60.png 25w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><figcaption class=\"wp-element-caption\">image<\/figcaption><\/figure>\n\n\n\n<p>To add a segment to your report, first add a segment in the <em>Variables<\/em> tab. You can pick prebuilt segments or add custom ones as well. Then, you can add segments to your reports from the <em>Settings<\/em> tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"619\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-1024x619.png\" alt=\"image\" class=\"wp-image-7163\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-1024x619.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-300x181.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-768x464.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-843x510.png 843w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-309x187.png 309w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-470x284.png 470w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-645x390.png 645w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-561x339.png 561w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-258x156.png 258w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-394x238.png 394w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-541x327.png 541w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-440x266.png 440w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-661x400.png 661w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-455x275.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-340x206.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-293x177.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-267x161.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-195x118.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-345x209.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-50x30.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336-60x36.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-336.png 1503w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Suppose we want to know segment traffic by visitor\u2019s geographic location, especially the country. We will select the <em>User segment <\/em>option, pick dimension as <em>Geography &gt; Country<\/em>, use the <em>\u201cexactly matches\u201d<\/em> condition and select the desired country name. Click <em>Apply <\/em>and <em>Save <\/em>the segment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"520\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337.png\" alt=\"image\" class=\"wp-image-7164\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-300x166.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-768x425.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-922x510.png 922w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-338x187.png 338w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-513x284.png 513w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-705x390.png 705w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-613x339.png 613w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-282x156.png 282w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-430x238.png 430w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-591x327.png 591w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-481x266.png 481w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-723x400.png 723w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-455x252.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-340x188.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-293x162.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-267x148.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-195x108.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-345x191.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-50x28.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-337-60x33.png 60w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>The newly created segment will be added to the <em>Segments <\/em>section in the <em>Variables <\/em>tab. Simply drag and drop it into the <em>Segment <\/em>section in the <em>Settings <\/em>tab, and your path exploration will display data for the US audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"482\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338.png\" alt=\"image\" class=\"wp-image-7165\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-300x154.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-768x394.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-345x177.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-525x269.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-720x369.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-626x321.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-304x156.png 304w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-464x238.png 464w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-638x327.png 638w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-519x266.png 519w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-780x400.png 780w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-455x233.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-340x174.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-293x150.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-267x137.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-195x100.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-338-60x31.png 60w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p><strong><em>Additional Read:<\/em><\/strong><em> <\/em><a href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/\"><em>Learn to Use Standard Reports of GA4<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Takeaway\"><\/span>Final Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>That wraps this guide on the path exploration report in GA4. Path explorations give you valuable insights into user behavior on your website. You can pick an event or page name and then track steps users take to accomplish the selected nodes.&nbsp;<\/p>\n\n\n\n<p>As a result, this report allows you to understand how users navigate your website and interact with its content. It also reveals any issues with your website that cause users to bounce off it. So, you can improve your site structure and its overall user experience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Read_How_EasyInsights_works_with_Raw_GA4_Data_for_Data_Activation_and_Enrichment\"><\/span>Bonus Read: How EasyInsights works with Raw GA4 Data for Data Activation and Enrichment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png\" alt=\"author_image\" class=\"wp-image-7490\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-300x131.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-768x337.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-940x412.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-345x151.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-525x230.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-720x316.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-626x274.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-586x257.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-880x386.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-455x199.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-340x149.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-293x128.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-267x117.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-195x85.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-50x22.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-60x26.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2.png 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>EasyInsights works with raw GA4 data for data activation and data enrichment in a few key ways:<\/p>\n\n\n\n<p><strong>Data Collection and Transformation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EasyInsights<strong>\u00a0<\/strong>connect directly to your Google Analytics 4 property allowing it to access and extract the raw GA4 data you\u2019ve collected.<\/li>\n\n\n\n<li><strong>Data Transformation:<\/strong>\u00a0EasyInsights then cleans,\u00a0normalizes,\u00a0and enriches the data to make it usable for activation purposes.\u00a0This may involve tasks like:\n<ul class=\"wp-block-list\">\n<li><strong>Formatting data:<\/strong>\u00a0Ensuring all data points are in a consistent format.<\/li>\n\n\n\n<li><strong>Handling missing values:<\/strong>\u00a0Filling in missing data points or removing them according to your preferences.<\/li>\n\n\n\n<li><strong>Enriching data:<\/strong>\u00a0Adding additional data points from other sources to create a more comprehensive picture of your customers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Data Activation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentation and Targeting:<\/strong>\u00a0It allows you to segment your audience based on various criteria like demographics,\u00a0behavior,\u00a0and interests using the enriched GA4 data.<\/li>\n\n\n\n<li><strong>Multi-channel Marketing:<\/strong>\u00a0You can then use these segments to activate your audience across different marketing channels like email,\u00a0social media,\u00a0and advertising platforms.<\/li>\n\n\n\n<li><strong>Customer Relationship Management (CRM):<\/strong>\u00a0The data can be used to personalize outreach and interactions with customers within your CRM system.<\/li>\n\n\n\n<li><strong>Marketing Attribution:<\/strong>\u00a0EasyInsights can help you understand how different marketing channels contribute to conversions and optimize your marketing spend accordingly.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Feature:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers features like customer data platform (CDP) capabilities,\u00a0marketing automation,\u00a0and campaign management tools.<\/li>\n\n\n\n<li>Focuses on reverse ETL (extracting data from your warehouse and sending it to marketing tools) and offers pre-built integrations with various marketing platforms.<\/li>\n<\/ul>\n\n\n\n<p>EasyInsights is a marketer\u2019s preferred tool for first party data activation.<\/p>\n\n\n\n<p>In this age of cross-channel marketing, EasyInsights offers a comprehensive platform to collect, store, and transform all your first-party data.<\/p>\n\n\n\n<p>EasyInsights enhances marketing campaign efficiency in a cookieless landscape with accurate ad signals. It helps brands step away from surface-level metrics and unleash the potential of first-party data to optimize marketing strategies, ensuring a superior Return on Ad Spend (ROAS). It does all this, while being a highly affordable no-code platform with an exceptional customer support apparatus.<\/p>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/book-demo\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sign up for a demo<\/strong><\/a>&nbsp;today to see EasyInsights in action.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you ever wonder how your visitors reach that particular web page on your site? 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