{"id":6192,"date":"2023-11-20T16:32:47","date_gmt":"2023-11-20T11:02:47","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=6192"},"modified":"2024-12-26T08:09:13","modified_gmt":"2024-12-26T02:39:13","slug":"explorations-in-ga4-funnel-exploration","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/","title":{"rendered":"Explorations in GA4: Funnel Exploration"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-1024x536.png\" alt=\"Funnel Exploration in GA\" class=\"wp-image-6193\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Funnel-Exploration-in-GA4-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Funnel exploration report is one of the most useful reports in Google Analytics 4 (GA4). It gives us valuable insights into how users interact with your website, be it accomplishing a task like adding a product to a cart, filling out a form, or completing a purchase.&nbsp;<\/p>\n\n\n\n<p>Insights from GA4 funnel exploration help you map user journeys from once they land on your website to the moment when they complete a desired action. It also reveals opportunities to optimize these journeys by removing unnecessary steps and broken website functionalities. That makes GA4 funnel exploration a must-have report for your marketing analytics.<\/p>\n\n\n\n<p>So, let\u2019s understand exactly what funnel exploration is and explore different types of funnel explorations in GA4. We\u2019ll also walk you through steps to create custom funnel exploration. Read on.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#What_Is_Funnel_Exploration_in_GA4\" >What Is Funnel Exploration in GA4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#What_Makes_GA4_Funnel_Exploration_Reports_Important\" >What Makes GA4 Funnel Exploration Reports Important<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#1_Conversion_Tracking\" >1. Conversion Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#2_Identify_Abandonment_Points_in_Conversion_Paths\" >2. Identify Abandonment Points in Conversion Paths<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#3_Optimize_User_Journeys\" >3. Optimize User Journeys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#4_AB_Test_Your_Website_Structure\" >4. A\/B Test Your Website Structure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#Creating_a_Funnel_Exploration_Report_in_GA4\" >Creating a Funnel Exploration Report in GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#Funnel_Exploration_Use_Cases\" >Funnel Exploration: Use Cases<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#1_Visualization\" >1. Visualization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#2_Segment_Comparisons\" >2. Segment Comparisons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#3_Breakdown\" >3. Breakdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#4_Filters\" >4. Filters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#5_Open_Funnel\" >5. Open Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#6_Show_Elapsed_Time\" >6. Show Elapsed Time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/explorations-in-ga4-funnel-exploration\/#Bonus_Read_How_EasyInsights_works_with_Raw_GA4_Data_for_Data_Activation_and_Enrichment\" >Bonus Read: How EasyInsights works with Raw GA4 Data for Data Activation and Enrichment<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Funnel_Exploration_in_GA4\"><\/span>What Is Funnel Exploration in GA4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics 4 (GA4) funnel reports are used to track and analyze the conversion process on a website or app. They help us map the steps users take to complete an action on a website. Funnels are essential tools for businesses and website owners to understand user behavior and identify areas for improvement in their online conversion paths.<\/p>\n\n\n\n<p>GA4 has two prebuilt funnel exploration reports: <em>Purchase Journey<\/em> and <em>Checkout Journey<\/em>. They are available in the <em>Reports<\/em> section under <em>Monetization Reports<\/em>. Besides, you can also create custom funnel explorations.<\/p>\n\n\n\n<p>This is what a funnel exploration report in GA4 looks like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-1024x534.png\" alt=\"image\" class=\"wp-image-7230\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-1024x534.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-300x156.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-768x400.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-940x490.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-345x180.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-525x274.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-720x375.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-626x326.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-299x156.png 299w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-457x238.png 457w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-628x327.png 628w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-511x266.png 511w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-455x237.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-340x177.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-267x139.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-392.png 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The above report is a <em>purchase journey<\/em> exploration. As you can see, the report uses bar graphs to visualize the number of users who perform a particular step. It tells us that out of the total users who started a session, how many viewed a product, added a product to the cart, and completed the purchase.&nbsp;<\/p>\n\n\n\n<p>You can also see the <em>device category<\/em> dimension, which shows the type of device visitors use to visit your website. You can select more dimensions such as country, browser, language, etc.<\/p>\n\n\n\n<p>Similarly, <em>checkout journey<\/em> exploration maps steps users take after initiating the checkout process till the completion of the purchase. Below is the snapshot of the GA4 checkout journey report.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"669\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-1024x669.png\" alt=\"image\" class=\"wp-image-7231\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-1024x669.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-300x196.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-768x502.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-781x510.png 781w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-286x187.png 286w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-435x284.png 435w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-597x390.png 597w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-519x339.png 519w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-239x156.png 239w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-364x238.png 364w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-500x327.png 500w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-407x266.png 407w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-612x400.png 612w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-455x297.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-340x222.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-293x191.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-267x174.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-195x127.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-345x225.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-50x33.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393-60x39.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-393.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>Additional Read:<\/em><\/strong><em> <\/em><a href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-and-use-exploration-in-ga4\/\"><em>A Complete Guide to Explorations in GA4<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_GA4_Funnel_Exploration_Reports_Important\"><\/span>What Makes GA4 Funnel Exploration Reports Important<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Funnel exploration is mostly used by marketers who manage an e-commerce website and want to map their users\u2019 purchase journeys. But there\u2019s more to funnel exploration. Let\u2019s have a detailed look at how you can use the GA4 funnel exploration report to your advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Conversion_Tracking\"><\/span>1. Conversion Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Conversion tracking is essential to measure the success of your marketing campaigns. And funnel exploration helps you with conversion tracking. You can use it to map steps users take to complete a conversion, be it signing up for a newsletter, completing a purchase, filling a form, downloading a file, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identify_Abandonment_Points_in_Conversion_Paths\"><\/span>2. Identify Abandonment Points in Conversion Paths<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Not all users who visit your website convert. Few drop off the conversion journey at some point before converting. The journey abandonment point could be a web page, a form, a button, etc. And GA4\u2019s funnel exploration report reveals these drop-off points.&nbsp;<\/p>\n\n\n\n<p>Equipped with this valuable insight, you can review these points and identify what issues cause users to bounce. Whether it is a poorly designed web page, broken link, or confusing checkout process, you can take steps to fix them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Optimize_User_Journeys\"><\/span>3. Optimize User Journeys<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Funnel exploration visualizes all steps users take to complete a conversion. You get exact numbers for each successful movement to consecutive steps. It allows you to review your conversion path, identify issues with the path, and optimize it to reduce friction in the conversion journey.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_AB_Test_Your_Website_Structure\"><\/span>4. A\/B Test Your Website Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketers generally have multiple website designs in their mind. So, they A\/B test them on various parameters to pick the one that performs the best. You can use funnel exploration to test different designs and structures to see which generates more conversion. So, instead of relying on intuition, you have data to back your decision.<\/p>\n\n\n\n<p><strong><em>Additional Read:<\/em><\/strong><em> <\/em><a href=\"https:\/\/easyinsights.ai\/blog\/your-guide-to-data-sampling-in-ga4\/\"><em>Everything You Need to Know About Data Sampling in GA4<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Funnel_Exploration_Report_in_GA4\"><\/span>Creating a Funnel Exploration Report in GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s create a custom funnel exploration in GA4 from scratch. We want to make a funnel exploration that will show us the count of users who started a session and viewed a product and went on to purchase it.&nbsp;<\/p>\n\n\n\n<p>Our funnel will have four steps tracking an event corresponding to each step, like&nbsp;<em>session_start, item_viewed, add_to_cart,<\/em>&nbsp;and&nbsp;<em>purchase<\/em>. So, let\u2019s begin.<\/p>\n\n\n\n<p><strong>Step 1.<\/strong>&nbsp;Log in to your <a href=\"https:\/\/analytics.google.com\/\">Google Analytics 4<\/a> property.<\/p>\n\n\n\n<p><strong>Step 2.<\/strong>&nbsp;Head over to the navigation menu on the left side of your screen and click&nbsp;<em>Explore<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-1024x400.png\" alt=\"image\" class=\"wp-image-7232\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-1024x400.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-300x117.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-768x300.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-940x367.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-345x135.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-525x205.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-720x281.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-626x244.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-586x229.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-880x344.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-455x178.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-340x133.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-293x114.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-267x104.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-195x76.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-50x20.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394-60x23.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-394.png 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 3.<\/strong>&nbsp;Now click on the&nbsp;<em>Funnel exploration <\/em>template.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"306\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-1024x306.png\" alt=\"image\" class=\"wp-image-7233\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-1024x306.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-300x90.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-768x229.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-940x281.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-345x103.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-525x157.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-720x215.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-626x187.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-586x175.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-880x263.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-455x136.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-340x102.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-293x88.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-267x80.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-195x58.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-50x15.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395-60x18.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-395.png 1342w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 4.<\/strong>&nbsp;You should see a screen with three tabs \u2013&nbsp;<em>Variables, Settings, and Report tab<\/em>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The variables tab is where you\u2019ll select your report\u2019s date range, segments, dimensions, and metrics.\u00a0<\/li>\n\n\n\n<li>The settings tab lets you pick the steps of the funnel, create segments, and use dimensions to break down your report further.<\/li>\n\n\n\n<li>The tab on the right-hand side of the screen is your funnel exploration report.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-1024x478.png\" alt=\"image\" class=\"wp-image-7234\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-1024x478.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-300x140.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-768x359.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-940x439.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-345x161.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-525x245.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-720x336.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-626x292.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-334x156.png 334w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-510x238.png 510w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-700x327.png 700w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-570x266.png 570w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-856x400.png 856w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-455x213.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-340x159.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-293x137.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-267x125.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-195x91.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-50x23.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396-60x28.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-396.png 1381w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 5.<\/strong>&nbsp;The report we are seeing is the default funnel exploration template. However, we want to create a custom report to track different steps and events. For that, we\u2019ll head over to the&nbsp;<em>Steps<\/em>&nbsp;section in the&nbsp;<em>Settings<\/em>&nbsp;tab and remove every existing step by clicking <strong>x<\/strong> icon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"287\" height=\"273\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397.png\" alt=\"image\" class=\"wp-image-7235\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397.png 287w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397-197x187.png 197w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397-164x156.png 164w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397-250x238.png 250w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397-280x266.png 280w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397-243x231.png 243w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397-209x199.png 209w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397-216x205.png 216w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397-157x149.png 157w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397-278x264.png 278w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397-50x48.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-397-60x57.png 60w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/><\/figure>\n\n\n\n<p><strong>Step 6.<\/strong>&nbsp;Now that we have a clean slate, let\u2019s create a custom funnel exploration. Click the&nbsp;<em>Pen<\/em>&nbsp;icon in front of&nbsp;<em>the Steps<\/em>&nbsp;section and move on to the next step.<\/p>\n\n\n\n<p><strong>Step 7.<\/strong>&nbsp;In the&nbsp;<em>Edit funnel steps&nbsp;<\/em>overlay, we\u2019ll name the first step as&nbsp;<em>Session Started<\/em>. Then, click&nbsp;<em>Add new condition &gt; Events &gt; session_start<\/em>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-1024x558.png\" alt=\"image\" class=\"wp-image-7236\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-1024x558.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-300x163.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-768x418.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-936x510.png 936w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-343x187.png 343w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-521x284.png 521w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-716x390.png 716w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-622x339.png 622w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-286x156.png 286w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-437x238.png 437w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-600x327.png 600w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-488x266.png 488w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-734x400.png 734w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-455x248.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-340x185.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-293x160.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-267x145.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-195x106.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-345x188.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-50x27.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398-60x33.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-398.png 1171w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 8.<\/strong>&nbsp;Now, to add the next step of the funnel, i.e.,&nbsp;<em>Item Viewed<\/em>, click the&nbsp;<em>Add step&nbsp;<\/em>option. Then, name the step and click&nbsp;<em>Add new condition &gt; Events &gt; item_viewed<\/em>.<\/p>\n\n\n\n<p>Similarly, add the last two steps. For the third step, pick the&nbsp;<em>add_to_cart<\/em>&nbsp;event. And for the fourth step, select&nbsp;<em>the purchase<\/em>&nbsp;event.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-1024x622.png\" alt=\"image\" class=\"wp-image-7237\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-1024x622.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-300x182.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-768x467.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-839x510.png 839w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-308x187.png 308w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-467x284.png 467w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-642x390.png 642w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-558x339.png 558w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-257x156.png 257w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-392x238.png 392w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-538x327.png 538w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-438x266.png 438w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-658x400.png 658w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-455x277.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-340x207.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-293x178.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-267x162.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-195x119.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-345x210.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-50x30.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399-60x36.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-399.png 1522w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 9.<\/strong>&nbsp;You must have noticed the little clock icon in each step. Click it, and you get a toggle to enable the&nbsp;<em>Time Constraint<\/em>&nbsp;option.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"293\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-1024x293.png\" alt=\"image\" class=\"wp-image-7238\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-1024x293.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-300x86.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-768x219.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-940x269.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-345x99.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-525x150.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-720x206.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-626x179.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-586x167.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-880x251.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-455x130.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-340x97.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-293x84.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-267x76.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-195x56.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-50x14.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400-60x17.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-400.png 1085w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here, you can set the time period within which the next step must take place for it to be included in your funnel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"255\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401.png\" alt=\"image\" class=\"wp-image-7239\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401.png 399w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401-300x192.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401-293x187.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401-244x156.png 244w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401-372x238.png 372w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401-340x217.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401-267x171.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401-195x125.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401-345x220.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401-50x32.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-401-60x38.png 60w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/figure>\n\n\n\n<p><strong>Step 10.<\/strong>&nbsp;Once you have configured all the steps and set the time constraint. Click Apply and your GA4 funnel exploration report is ready.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-1024x740.png\" alt=\"image\" class=\"wp-image-7240\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-1024x740.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-300x217.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-768x555.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-706x510.png 706w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-259x187.png 259w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-393x284.png 393w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-540x390.png 540w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-469x339.png 469w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-216x156.png 216w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-329x238.png 329w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-452x327.png 452w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-368x266.png 368w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-553x400.png 553w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-429x310.png 429w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-320x231.png 320w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-275x199.png 275w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-267x193.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-195x141.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-345x249.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-50x36.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402-60x43.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-402.png 1118w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We can see that around 99,725 users started a new session, out of which only 3,046 reached the end of our funnel, i.e., completed a purchase. You can also see that the report uncovers metrics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Users<\/em>, i.e., the exact count of users at each step. In brackets, they are also conveyed as percent of step 1.<\/li>\n\n\n\n<li><em>Abandonment rate<\/em>, i.e., percentage of users who dropped off the funnel at a given step.<\/li>\n\n\n\n<li><em>Abandonments<\/em>, i.e., the exact number of abandonments at each step.<\/li>\n\n\n\n<li><em>Completion rate<\/em>, i.e., percentage of users who complete a given step.<\/li>\n<\/ul>\n\n\n\n<p>A key takeaway from this report is that the third step in our funnel, i.e.,&nbsp;<em>Add to Cart,<\/em>&nbsp;has the highest abandonment rate. It shows that many customers drop off the funnel at this step. It is a sign for us to review our checkout page and see if it has any issues like poor design, complicated forms, etc.<\/p>\n\n\n\n<p><strong><em>Additional Read:<\/em><\/strong><em> <\/em><a href=\"https:\/\/easyinsights.ai\/blog\/learn-how-to-use-standard-reports-of-ga4\/\"><em>Learn to Use Standard Reports of GA4<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funnel_Exploration_Use_Cases\"><\/span>Funnel Exploration: Use Cases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We can further tweak the settings of our funnel exploration to gain more granular insights. Let\u2019s have a look at some settings for GA4 funnel exploration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Visualization\"><\/span>1. Visualization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The funnel exploration report we created so far uses the <em>standard funnel<\/em> visualization. It uses a bar graph to visualize the total number of active users at each step. But we also have an alternate visualization for our exploration.&nbsp;<\/p>\n\n\n\n<p>Head over to the&nbsp;<em>Settings<\/em>&nbsp;tab, click the drop-down menu for&nbsp;<em>Visualization<\/em>, and select&nbsp;<em>Trended funnel<\/em>. The trended funnel uses a line graph to visualize active users\u2019 data for each step.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"345\" height=\"366\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403.png\" alt=\"image\" class=\"wp-image-7241\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-283x300.png 283w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-176x187.png 176w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-268x284.png 268w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-320x339.png 320w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-147x156.png 147w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-224x238.png 224w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-308x327.png 308w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-251x266.png 251w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-292x310.png 292w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-218x231.png 218w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-188x199.png 188w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-193x205.png 193w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-140x149.png 140w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-249x264.png 249w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-47x50.png 47w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-403-57x60.png 57w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/figure>\n\n\n\n<p>Trended funnel report has multiple sections. The&nbsp;<em>All<\/em>&nbsp;section is where you see multiple line graphs for every step in the user journey.&nbsp;Apart from that, each step you add to your funnel gets a separate section where you only see a line chart for that very step.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"442\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-1024x442.png\" alt=\"image\" class=\"wp-image-7242\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-1024x442.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-300x130.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-768x332.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-940x406.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-345x149.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-525x227.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-720x311.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-626x270.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-586x253.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-880x380.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-455x197.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-340x147.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-293x127.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-267x115.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-195x84.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-50x22.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404-60x26.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-404.png 1479w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Segment_Comparisons\"><\/span>2. Segment Comparisons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We can also segment data for users at every step using segments. By default, you\u2019ll see segments like country name and traffic type in the&nbsp;<em>Segments<\/em>&nbsp;section of the&nbsp;<em>Variables<\/em>&nbsp;tab.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"609\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405.png\" alt=\"image\" class=\"wp-image-7243\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405.png 343w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-169x300.png 169w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-287x510.png 287w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-105x187.png 105w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-160x284.png 160w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-220x390.png 220w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-191x339.png 191w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-88x156.png 88w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-134x238.png 134w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-184x327.png 184w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-150x266.png 150w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-225x400.png 225w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-175x310.png 175w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-130x231.png 130w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-112x199.png 112w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-115x205.png 115w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-84x149.png 84w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-149x264.png 149w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-28x50.png 28w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-405-34x60.png 34w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/><\/figure>\n\n\n\n<p>Drag the desired option and drop to the&nbsp;<em>Segment Comparisons<\/em>&nbsp;section of the&nbsp;<em>Settings<\/em>&nbsp;tab. Here, we have created a segment showing users who either brought organic traffic or paid traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-1024x576.png\" alt=\"image\" class=\"wp-image-7244\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-1024x576.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-300x169.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-768x432.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-906x510.png 906w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-332x187.png 332w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-505x284.png 505w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-693x390.png 693w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-602x339.png 602w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-277x156.png 277w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-423x238.png 423w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-581x327.png 581w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-473x266.png 473w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-711x400.png 711w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-455x256.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-340x191.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-293x165.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-267x150.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-195x110.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-345x194.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-50x28.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406-60x34.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-406.png 1478w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We can see that the report now has two bar graphs for each step. The blue one shows direct traffic, while the violet bar shows paid traffic. We can also see metrics like abandonments, abandonment rate, etc., for these traffic types.<\/p>\n\n\n\n<p>You can also build new segments other than the default options. Click the&nbsp;<strong>+<\/strong>&nbsp;icon next to&nbsp;<em>the Segments<\/em>&nbsp;section of the&nbsp;<em>Variables<\/em>&nbsp;tab.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"598\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407.png\" alt=\"image\" class=\"wp-image-7245\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407.png 336w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-169x300.png 169w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-287x510.png 287w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-105x187.png 105w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-160x284.png 160w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-219x390.png 219w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-190x339.png 190w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-88x156.png 88w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-134x238.png 134w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-184x327.png 184w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-149x266.png 149w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-225x400.png 225w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-174x310.png 174w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-130x231.png 130w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-112x199.png 112w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-115x205.png 115w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-84x149.png 84w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-148x264.png 148w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-28x50.png 28w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-407-34x60.png 34w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/figure>\n\n\n\n<p>It will open an overlay called&nbsp;<em>Build New Segment<\/em>. Here, you can either create a custom segment or pick one from the categories like&nbsp;<em>General, Shopping, Templates,&nbsp;<\/em>and<em>&nbsp;Predictive<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-1024x633.png\" alt=\"image\" class=\"wp-image-7247\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-1024x633.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-300x185.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-768x475.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-825x510.png 825w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-303x187.png 303w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-459x284.png 459w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-631x390.png 631w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-548x339.png 548w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-252x156.png 252w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-385x238.png 385w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-529x327.png 529w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-430x266.png 430w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-647x400.png 647w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-455x281.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-340x210.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-293x181.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-267x165.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-195x121.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-345x213.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-50x31.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408-60x37.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-408.png 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Breakdown\"><\/span>3. Breakdown<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As the name suggests, the breakdown option in GA4 reports breaks down the data into subgroups. All you have to do is pick a dimension from the&nbsp;<em>Dimensions<\/em>&nbsp;section of the&nbsp;<em>Variables<\/em>&nbsp;tab and drop it in the&nbsp;<em>Breakdown<\/em>&nbsp;section of the&nbsp;<em>Settings<\/em>&nbsp;tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"277\" height=\"328\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409.png\" alt=\"image\" class=\"wp-image-7248\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409.png 277w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-253x300.png 253w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-158x187.png 158w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-240x284.png 240w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-132x156.png 132w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-201x238.png 201w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-225x266.png 225w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-262x310.png 262w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-195x231.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-168x199.png 168w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-173x205.png 173w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-126x149.png 126w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-223x264.png 223w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-42x50.png 42w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-409-51x60.png 51w\" sizes=\"(max-width: 277px) 100vw, 277px\" \/><\/figure>\n\n\n\n<p>Here, we have used the&nbsp;<em>Device category<\/em>&nbsp;dimension to break down active users\u2019 data based on their device type.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-1024x561.png\" alt=\"image\" class=\"wp-image-7249\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-1024x561.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-300x164.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-768x421.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-931x510.png 931w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-341x187.png 341w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-518x284.png 518w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-712x390.png 712w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-619x339.png 619w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-285x156.png 285w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-434x238.png 434w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-597x327.png 597w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-485x266.png 485w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-730x400.png 730w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-455x249.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-340x186.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-293x161.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-267x146.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-195x107.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-345x189.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-50x27.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410-60x33.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-410.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You can see that most visitors use the desktop to visit our website. We can also see that most abandonments are from users on mobile devices, tablets, and smart TVs. It may be a sign that the website isn\u2019t optimized for these devices, which hinders user experience and forces them to drop off their purchase journey.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Filters\"><\/span>4. Filters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We can also filter data of our funnel exploration report. Again, we\u2019ll use a dimension to create a filter. Click the&nbsp;<strong>+<\/strong>&nbsp;icon below&nbsp;<em>Filters<\/em>, and pick a dimension.&nbsp;<\/p>\n\n\n\n<p>We want to filter data for American visitors. We will pick the&nbsp;<em>Country<\/em> dimension, specify the filter\u2019s condition as&nbsp;<em>Exactly matches<\/em>, and set&nbsp;<em>United States<\/em>&nbsp;as the expression. Hit&nbsp;<em>Apply<\/em>, and we\u2019ll have data for visitors from United States in our funnel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"277\" height=\"313\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411.png\" alt=\"image\" class=\"wp-image-7250\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411.png 277w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-265x300.png 265w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-165x187.png 165w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-251x284.png 251w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-138x156.png 138w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-211x238.png 211w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-235x266.png 235w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-274x310.png 274w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-204x231.png 204w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-176x199.png 176w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-181x205.png 181w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-132x149.png 132w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-234x264.png 234w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-44x50.png 44w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-411-53x60.png 53w\" sizes=\"(max-width: 277px) 100vw, 277px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Open_Funnel\"><\/span>5. Open Funnel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The funnel report that we have created is a closed funnel. What does it mean? A closed funnel only shows users who enter at the first step in the funnel.&nbsp;<\/p>\n\n\n\n<p>Suppose your funnel has three steps &#8211; 1, 2, and 3. A closed funnel will only include users who start at Step 1. They won\u2019t be counted if they enter the funnel at step 2 or 3. This type of funnel is helpful when you want users to not only accomplish a task but also use the specified path to accomplish it.<\/p>\n\n\n\n<p>On the contrary, an open funnel shows data for users who enter at any step in the funnel. Let\u2019s again take the example of a 3-step funnel with steps 1, 2, and 3. An open funnel will also include users entering the funnel at steps 2 and 3, not just step 1.&nbsp;<\/p>\n\n\n\n<p>It helps us analyze data for even those users who may skip a step in our funnel. Closed funnel exploration should be used when task completion takes precedence, regardless of users\u2019 path.<\/p>\n\n\n\n<p>Simply toggle the&nbsp;<em>Make Open Funnel<\/em> button in the&nbsp;<em>Settings<\/em>&nbsp;tab of your funnel exploration, and your open funnel report will be ready. Your report will now divide the user count into new funnel entries and continuing funnel entries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"433\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-1024x433.png\" alt=\"image\" class=\"wp-image-7251\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-1024x433.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-300x127.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-768x325.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-940x398.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-345x146.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-525x222.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-720x305.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-626x265.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-586x248.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-880x372.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-455x193.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-340x144.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-293x124.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-267x113.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-195x83.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-50x21.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412-60x25.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-412.png 1524w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>New funnel entries are the users who enter at that step, skipping the previous steps. However, the continuing funnel entries are users who arrive at a particular step after completing the previous step.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Show_Elapsed_Time\"><\/span>6. Show Elapsed Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The&nbsp;<em>Time Elapsed<\/em>&nbsp;setting in GA4 funnel exploration is a function that allows you to show the average time elapsed between funnel steps.&nbsp;<\/p>\n\n\n\n<p>While Universal Analytics calculated the time between page views, GA4 lets you see the time elapsed between user actions on your site. This can help you understand how long it takes for users to complete a task or goal and where they might experience delays or difficulties.<\/p>\n\n\n\n<p>You can enable the&nbsp;<em>Show elapsed time<\/em>&nbsp;option in the&nbsp;<em>Settings<\/em>&nbsp;tab of your report.&nbsp;Once enabled, your report will add a column for&nbsp;<em>elapsed time<\/em>&nbsp;below the visualization.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-1024x512.png\" alt=\"image\" class=\"wp-image-7252\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-1024x512.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-300x150.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-768x384.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-940x470.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-345x173.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-525x263.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-720x360.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-626x313.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-312x156.png 312w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-476x238.png 476w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-654x327.png 654w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-532x266.png 532w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-799x400.png 799w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-455x228.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-340x170.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-293x147.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-267x134.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-195x98.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-50x25.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413-60x30.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-413.png 1515w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>Additional Read:<\/em><\/strong><em> <\/em><a href=\"https:\/\/easyinsights.ai\/blog\/ten-ways-ga4-is-better-than-universal-analytics\/\"><em>10 Ways GA4 is Better than UA<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Funnel exploration report in GA4 lets you map how users interact with your website. You can visualize the steps users take toward a conversion. The report also shows how many users abandon their conversion journey and how many users complete it.&nbsp;<\/p>\n\n\n\n<p>The insights from this report also help you identify issues with your website that may force users to bounce, be it design, structure, or any technical issue. That makes GA4 funnel exploration an essential report for your marketing analytics.<\/p>\n\n\n\n<p>A serious marketing analytics workflow needs few tools other than Google Analytics. One such tool is EasyInsights, a complete no-code marketing data activation platform.<\/p>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/\">EasyInsights<\/a> allows you to automate data sync from over 500 sources, including CRMs, email automation tools, data analytics tools, etc., Check out our bonus read to find out how you can work with EasyInsights! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Read_How_EasyInsights_works_with_Raw_GA4_Data_for_Data_Activation_and_Enrichment\"><\/span>Bonus Read: How EasyInsights works with Raw GA4 Data for Data Activation and Enrichment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png\" alt=\"author_image\" class=\"wp-image-7490\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-300x131.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-768x337.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-940x412.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-345x151.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-525x230.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-720x316.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-626x274.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-586x257.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-880x386.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-455x199.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-340x149.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-293x128.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-267x117.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-195x85.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-50x22.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-60x26.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2.png 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>EasyInsights works with raw GA4 data for data activation and data enrichment in a few key ways:<\/p>\n\n\n\n<p><strong>Data Collection and Transformation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EasyInsights<strong>\u00a0<\/strong>connect directly to your Google Analytics 4 property allowing it to access and extract the raw GA4 data you\u2019ve collected.<\/li>\n\n\n\n<li><strong>Data Transformation:<\/strong>\u00a0EasyInsights then cleans,\u00a0normalizes,\u00a0and enriches the data to make it usable for activation purposes.\u00a0This may involve tasks like:\n<ul class=\"wp-block-list\">\n<li><strong>Formatting data:<\/strong>\u00a0Ensuring all data points are in a consistent format.<\/li>\n\n\n\n<li><strong>Handling missing values:<\/strong>\u00a0Filling in missing data points or removing them according to your preferences.<\/li>\n\n\n\n<li><strong>Enriching data:<\/strong>\u00a0Adding additional data points from other sources to create a more comprehensive picture of your customers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Data Activation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentation and Targeting:<\/strong>\u00a0It allows you to segment your audience based on various criteria like demographics,\u00a0behavior,\u00a0and interests using the enriched GA4 data.<\/li>\n\n\n\n<li><strong>Multi-channel Marketing:<\/strong>\u00a0You can then use these segments to activate your audience across different marketing channels like email,\u00a0social media,\u00a0and advertising platforms.<\/li>\n\n\n\n<li><strong>Customer Relationship Management (CRM):<\/strong>\u00a0The data can be used to personalize outreach and interactions with customers within your CRM system.<\/li>\n\n\n\n<li><strong>Marketing Attribution:<\/strong>\u00a0EasyInsights can help you understand how different marketing channels contribute to conversions and optimize your marketing spend accordingly.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Feature:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers features like customer data platform (CDP) capabilities,\u00a0marketing automation,\u00a0and campaign management tools.<\/li>\n\n\n\n<li>Focuses on reverse ETL (extracting data from your warehouse and sending it to marketing tools) and offers pre-built integrations with various marketing platforms.<\/li>\n<\/ul>\n\n\n\n<p>EasyInsights is a marketer\u2019s preferred tool for first party data activation.<\/p>\n\n\n\n<p>In this age of cross-channel marketing, EasyInsights offers a comprehensive platform to collect, store, and transform all your first-party data.<\/p>\n\n\n\n<p>EasyInsights enhances marketing campaign efficiency in a cookieless landscape with accurate ad signals. It helps brands step away from surface-level metrics and unleash the potential of first-party data to optimize marketing strategies, ensuring a superior Return on Ad Spend (ROAS). It does all this, while being a highly affordable no-code platform with an exceptional customer support apparatus.<\/p>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/book-demo\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sign up for a demo<\/strong><\/a>&nbsp;today to see EasyInsights in action.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Funnel exploration report is one of the most useful reports in Google Analytics 4 (GA4). 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