{"id":6256,"date":"2023-11-23T14:55:47","date_gmt":"2023-11-23T09:25:47","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=6256"},"modified":"2024-02-01T16:35:47","modified_gmt":"2024-02-01T11:05:47","slug":"using-segments-and-segment-exploration-in-ga4","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/","title":{"rendered":"Using Segments and Segment Exploration in GA4"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-1024x536.png\" alt=\"Segment Exploration in GA ()\" class=\"wp-image-6257\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/11\/Segment-Exploration-in-GA4-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing efforts. From better product integration and event-based tracking to its exciting use of machine learning, GA4 is definitely an irreplaceable tool for a marketer. And today, we\u2019re understanding Segment in GA4<\/p>\n\n\n\n<p><em>Segments<\/em> are not new, especially for marketers who have used them in Universal Analytics. But their improved GA4 version warrants a closer look. GA4 segments allow you to gain a deeper insight into your data and unveil insights that can lead to better and more successful marketing campaigns.&nbsp;<\/p>\n\n\n\n<p>And to get you started, here we discuss everything there is to know about segments in GA4 and more.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#Segments_in_GA4\" >Segments in GA4&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#1_User_Segment_in_GA4\" >1. User Segment in GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#2_Session_Segment_in_GA4\" >2. Session Segment in GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#3_Event_Segment_in_GA4\" >3. Event Segment in GA4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#Steps_to_Create_a_Segment_in_GA4\" >Steps to Create a Segment in GA4&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#What_is_GA4_Segment_Builder\" >What is GA4 Segment Builder&nbsp;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#Setting_up_Conditions_in_GA4\" >Setting up Conditions in GA4&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#1_Dimension_Conditions\" >1. Dimension Conditions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#2_Metrics_Conditions\" >2. Metrics Conditions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#3_Event_Conditions\" >3. Event Conditions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#Condition_Scoping\" >Condition Scoping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#Segment_Exploration_in_GA4_Segment_Overlap_Report\" >Segment Exploration in GA4: Segment Overlap Report&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#How_Can_Marketers_Leverage_Segments_in_GA4\" >How Can Marketers Leverage Segments in GA4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#Segments_in_GA4_vs_Segments_in_UA\" >Segments in GA4 vs. Segments in UA&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#1_Application_of_Segments\" >1. Application of Segments&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#2_Audience_Building_Capabilities_of_Segments\" >2. Audience Building Capabilities of Segments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#3_Types_of_Segments\" >3. Types of Segments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#Points_To_Keep_in_Mind_When_Using_Segments_in_GA4\" >Points To Keep in Mind When Using Segments in GA4&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/using-segments-and-segment-exploration-in-ga4\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segments_in_GA4\"><\/span>Segments in GA4&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Segments in GA4 allow you to segregate a portion of your data and study it in isolation. For instance, let\u2019s say you want to learn how differently mobile users interact with your latest product page than the ones using a desktop. In such a case, segmenting user data based on device category and events triggered can reveal many actionable insights.<\/p>\n\n\n\n<p>For instance, you could find that mobile users have shorter session duration. In such a case, it might be beneficial to make your platform\u2019s mobile interface friendlier and more conducive to users. This is just one of many ways segmenting your data could help you gain a better understanding of your operations.&nbsp;<\/p>\n\n\n\n<p>Sounds exciting, right? But before we get into how you can get started, let\u2019s take a look at the types of segments GA4 offers. When creating a custom segment, you can choose from the following.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_User_Segment_in_GA4\"><\/span>1. User Segment in GA4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This includes all events that are associated with users that meet a certain set of criteria. For instance, users who are adding items to their cart but not completing the purchase.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Session_Segment_in_GA4\"><\/span>2. Session Segment in GA4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This includes all events that are associated with those sessions that meet a certain set of criteria. For instance, all sessions that were triggered by a specific advertising campaign.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Event_Segment_in_GA4\"><\/span>3. <strong>Event Segment<\/strong> in GA4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This includes all events that meet a certain set of criteria. For instance, all purchase events made in the US.<\/p>\n\n\n\n<p>The criteria mentioned above refer to conditions that we\u2019ll discuss further in the article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Steps_to_Create_a_Segment_in_GA4\"><\/span>Steps to Create a Segment in GA4&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here is how you can create segments in GA4.<\/p>\n\n\n\n<p><strong>Step 1: <\/strong>Navigate to the \u2018<em>Explore<\/em>\u2019 tab in the menu bar on the left and click on \u2018<em>Free Form.\u2019<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"425\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440.png\" alt=\"image\" class=\"wp-image-7282\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440.png 752w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-300x170.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-331x187.png 331w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-503x284.png 503w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-690x390.png 690w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-600x339.png 600w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-276x156.png 276w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-421x238.png 421w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-579x327.png 579w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-471x266.png 471w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-708x400.png 708w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-455x257.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-340x192.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-293x166.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-267x151.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-195x110.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-345x195.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-50x28.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-440-60x34.png 60w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure>\n\n\n\n<p><strong>Step 2:<\/strong> In the \u2018<em>Variable<\/em>\u2019 column on the left, you\u2019ll find all the options you can use in your data analysis, such as dimensions, metrics, and, most importantly, segments. While you will find a default list, you can click on \u2018<em>+<\/em>\u2019 and create new segments that suit your analysis.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"439\" height=\"572\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441.png\" alt=\"image\" class=\"wp-image-7283\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441.png 439w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-230x300.png 230w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-391x510.png 391w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-144x187.png 144w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-218x284.png 218w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-299x390.png 299w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-260x339.png 260w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-120x156.png 120w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-183x238.png 183w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-251x327.png 251w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-204x266.png 204w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-307x400.png 307w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-238x310.png 238w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-177x231.png 177w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-153x199.png 153w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-157x205.png 157w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-114x149.png 114w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-203x264.png 203w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-38x50.png 38w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-441-46x60.png 46w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/figure>\n\n\n\n<p><strong>Step 3:<\/strong> Clicking <em>\u2018+\u2019<\/em> will open a new pop-up window- \u2018<em>Build new segment.\u2019<\/em> Here, you must select the type of segment you want to create. As discussed above, you can choose from user, session, and event segments.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You can also take a look at some prebuilt segment suggestions under \u2018<em>General<\/em>,\u2019 \u2018<em>Templates,\u2019<\/em> and \u2018<em>Predictive.\u2019<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-1024x740.jpeg\" alt=\"image\" class=\"wp-image-7284\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-1024x740.jpeg 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-300x217.jpeg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-768x555.jpeg 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-706x510.jpeg 706w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-259x187.jpeg 259w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-393x284.jpeg 393w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-540x390.jpeg 540w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-469x339.jpeg 469w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-216x156.jpeg 216w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-329x238.jpeg 329w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-452x327.jpeg 452w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-368x266.jpeg 368w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-553x400.jpeg 553w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-429x310.jpeg 429w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-320x231.jpeg 320w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-275x199.jpeg 275w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-267x193.jpeg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-195x141.jpeg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-345x249.jpeg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-50x36.jpeg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5-60x43.jpeg 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-5.jpeg 1237w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Step 4:<\/strong> Next, let\u2019s select \u2018<em>User Segment.\u2019<\/em> This will lead you to the segment builder, which is split into two parts. On the left side, you must list the conditions for the segments you are creating. This basically means setting criteria against which your data will be segmented.&nbsp;<\/p>\n\n\n\n<p>On the right side, you\u2019ll find a summary of how many users will fall within this segment, giving you a quick overview. Here, you can also build an audience based on this segmentation. Simply select the box against \u2018<em>Build an audience.\u2019<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"441\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442.png\" alt=\"image\" class=\"wp-image-7285\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442.png 752w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-300x176.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-319x187.png 319w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-484x284.png 484w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-665x390.png 665w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-578x339.png 578w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-266x156.png 266w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-406x238.png 406w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-558x327.png 558w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-454x266.png 454w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-682x400.png 682w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-455x267.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-340x199.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-293x172.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-267x157.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-195x114.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-345x202.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-50x29.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-442-60x35.png 60w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure>\n\n\n\n<p><strong>Step 5:<\/strong> Edit the segments as you wish. Once you\u2019re done, simply click \u2018<em>Save and Apply\u2019<\/em> in the top right corner. That\u2019s it! Your segment is up and ready!<\/p>\n\n\n\n<p>Now that you know how to create a segment from scratch, let\u2019s take a closer look at segment builder and conditions for segmentation.&nbsp;<\/p>\n\n\n\n<p><em>Additional read: <\/em><a href=\"https:\/\/easyinsights.ai\/blog\/your-guide-to-data-sampling-in-ga4\/\">Events in GA4: Everything You Need to Know<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_GA4_Segment_Builder\"><\/span>What is GA4 Segment Builder&nbsp;?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As the name suggests, the segment builder allows you to create custom segments within GA4. Here is where you specify conditions against which your data must be segmented. Think of this as the blueprint of your data segmentation.&nbsp;<\/p>\n\n\n\n<p>How will your data be segmented? On what basis? And what\u2019s the tentative summary if you apply such segmentation? You get answers to these questions in the segment builder.&nbsp;<\/p>\n\n\n\n<p>At the core of segment builder are conditions. These are the criteria for making data subsets. Specifying these is how to divide your data for a closer inspection.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_up_Conditions_in_GA4\"><\/span>Setting up Conditions in GA4&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Conditions are the backbone of your segments in GA4. These essentially lay down what must be included and what must be excluded to create a specific segment. In GA4, you have three types of conditions. Here\u2019s a look at these.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dimension_Conditions\"><\/span>1. Dimension Conditions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These conditions empower you to create segments on the basis of dimension values associated with users, such as demographics, technology, etc.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Metrics_Conditions\"><\/span>2. Metrics Conditions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These allow you to build segments based on predictive metrics such as in-app purchase probability above the 90<sup>th<\/sup> percentile.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Event_Conditions\"><\/span>3. Event Conditions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These allow you to build segments on the basis of specific details about a single or more event.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s revisit step 4 of the previous section on \u2018Steps to Create a Segment in GA4\u2019 and resume there to understand how you can leverage conditions in GA4.<\/p>\n\n\n\n<p>Here, after selecting the <em>User segment<\/em>, we must specify the conditions that will govern the segment. For this, we would have to select \u2018<em>Add new condition\u2019 <\/em>and start typing your desired dimensions.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"441\" height=\"296\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6.jpeg\" alt=\"image\" class=\"wp-image-7286\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6.jpeg 441w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-300x201.jpeg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-279x187.jpeg 279w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-423x284.jpeg 423w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-232x156.jpeg 232w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-355x238.jpeg 355w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-396x266.jpeg 396w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-340x228.jpeg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-293x197.jpeg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-267x179.jpeg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-195x131.jpeg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-345x232.jpeg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-50x34.jpeg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-6-60x40.jpeg 60w\" sizes=\"(max-width: 441px) 100vw, 441px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This will prompt an organized list of results, as shown below.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"748\" height=\"464\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443.png\" alt=\"image\" class=\"wp-image-7288\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443.png 748w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-300x186.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-301x187.png 301w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-458x284.png 458w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-629x390.png 629w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-546x339.png 546w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-251x156.png 251w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-384x238.png 384w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-527x327.png 527w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-429x266.png 429w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-645x400.png 645w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-455x282.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-340x211.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-293x182.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-267x166.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-195x121.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-345x214.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-50x31.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-443-60x37.png 60w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/figure>\n\n\n\n<p>This is how you can set up conditions. Now, let\u2019s say you want to find how many users completed two events. For this, you can add a new condition and click \u2018<em>AND\u2019<\/em> in the same window.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"322\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7.jpeg\" alt=\"image\" class=\"wp-image-7289\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7.jpeg 556w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-300x174.jpeg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-323x187.jpeg 323w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-490x284.jpeg 490w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-269x156.jpeg 269w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-411x238.jpeg 411w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-459x266.jpeg 459w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-455x264.jpeg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-340x197.jpeg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-293x170.jpeg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-267x155.jpeg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-195x113.jpeg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-345x200.jpeg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-50x29.jpeg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-7-60x35.jpeg 60w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This will show you how data on users who have completed two specific actions. Similarly, let\u2019s say you want to learn how many users visited one page or another. For this, you simply have to select the \u2018<em>OR<\/em>\u2019 option on the window.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"325\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8.jpeg\" alt=\"image\" class=\"wp-image-7290\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8.jpeg 823w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-300x118.jpeg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-768x303.jpeg 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-345x136.jpeg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-525x207.jpeg 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-720x284.jpeg 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-626x247.jpeg 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-586x231.jpeg 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-455x180.jpeg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-340x134.jpeg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-293x116.jpeg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-267x105.jpeg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-195x77.jpeg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-50x20.jpeg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-8-60x24.jpeg 60w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Conditions essentially give your segments boundaries. Whatever falls within the boundaries constitutes the segment; what doesn\u2019t is left out. But to do this effectively, the scope of conditions must also be specified.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Condition_Scoping\"><\/span>Condition Scoping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#e2dff4;color:#2c01ca\">A condition\u2019s scope lays down how narrowly or broadly conditions are applied. However, this is only possible for user and session segments. This is because event segments must take place within the same event. Hence, there is no requirement to specify the condition scope.&nbsp;<\/p>\n\n\n\n<p>So, for user and session segments, you can set the condition scope as such,&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Within the same event<\/strong>: Conditions specified must be met within the same event.<\/li><li><strong>Within the same session:<\/strong> Conditions specified must be met within the same session.&nbsp;<\/li><li><strong>Within all sessions:<\/strong> Conditions specified must be met during the user\u2019s lifetime.&nbsp;<\/li><\/ul>\n\n\n\n<p>This was all about creating segments by including conditions. But what if you want to create a data subset that excludes certain conditions?&nbsp;<\/p>\n\n\n\n<p>For this, click \u2018<em>Add condition group\u2019<\/em> and then select \u2018<em>Temporarily exclude users when\u2019<\/em> or \u2018<em>permanently exclude users when<\/em>.\u2019 The former allows you to exclude users for a specific period of time, while the latter completely excludes users who don\u2019t meet the condition.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"576\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9.jpeg\" alt=\"image\" class=\"wp-image-7291\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9.jpeg 760w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-300x227.jpeg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-673x510.jpeg 673w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-247x187.jpeg 247w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-375x284.jpeg 375w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-515x390.jpeg 515w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-447x339.jpeg 447w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-206x156.jpeg 206w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-314x238.jpeg 314w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-431x327.jpeg 431w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-351x266.jpeg 351w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-528x400.jpeg 528w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-409x310.jpeg 409w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-305x231.jpeg 305w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-263x199.jpeg 263w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-267x202.jpeg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-195x149.jpeg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-345x261.jpeg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-50x38.jpeg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-9-60x45.jpeg 60w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p>By design, segments in GA4 first apply your inclusion conditions and then your exclusion ones. It\u2019s also important to note that a segment can only have one exclusion group.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segment_Exploration_in_GA4_Segment_Overlap_Report\"><\/span>Segment Exploration in GA4: Segment Overlap Report&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A GA4 segment overlap report helps you compare 2-3 user segments and identify how they relate to each other and overlap. It is essentially an analysis technique that visualizes the relationship between various data segments.<\/p>\n\n\n\n<p>This is especially beneficial if you want to isolate specific audiences based on certain conditions. For instance, let\u2019s say you want to know how many new users are, mobile users, and completing purchases.&nbsp;<\/p>\n\n\n\n<p>In such a case, here\u2019s what the segment overlap report would look like.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"564\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444.png\" alt=\"image\" class=\"wp-image-7292\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444.png 798w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-300x212.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-768x543.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-722x510.png 722w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-265x187.png 265w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-402x284.png 402w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-552x390.png 552w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-480x339.png 480w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-221x156.png 221w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-337x238.png 337w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-463x327.png 463w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-376x266.png 376w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-566x400.png 566w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-439x310.png 439w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-327x231.png 327w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-282x199.png 282w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-267x189.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-195x138.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-345x244.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-50x35.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-444-60x42.png 60w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_Marketers_Leverage_Segments_in_GA4\"><\/span>How Can Marketers Leverage Segments in GA4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Segments in GA4 allow you to get targeted insight into your customer behaviors, platform interactions, and the like. And considering the sheer amount of data we must work with daily, it\u2019s important to be able to cut out specific data at a moment&#8217;s notice so that your decision-making pipeline doesn\u2019t suffer from unnecessary bottlenecks down the road.<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#e2dff4;color:#2c01ca\">With segments, marketers can gain targeted insight into specific customer behavior. Whether you want to know what demographic has the highest cart abandonment rate, which users are interacting with your ads but still not completing the purchase, or perhaps it could be as simple as gaining an understanding of whether you should start designing your marketing campaigns for mobiles rather than desktops- segmenting your data is the way to go.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#e2dff4;color:#2c01ca\">Not only that, once you segment your data and find the users you want to target, all you have to do is select Build an audience on your window, and voila! You can start dishing out curated content and targeting those specific users with a click of a button. Segments in GA4 allow marketers to get more out of their data and make successful marketing decisions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segments_in_GA4_vs_Segments_in_UA\"><\/span>Segments in GA4 vs. Segments in UA&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Segments are not a new concept and were offered in Universal Analytics as well. However, there are certain differences in how segments were and how they are now. Here\u2019s a look at what\u2019s changed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Application_of_Segments\"><\/span>1. Application of Segments&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Segments in GA4 do not have as widespread an application as UA offered. While segments could be applied to almost every report in UA, GA4 limits its application to a single exploration. GA4 users can have multiple tabs within the same exploration and have a segment apply to all. But, if they want to apply the segment in a different exploration, they must create a separate segment again.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Audience_Building_Capabilities_of_Segments\"><\/span>2. Audience Building Capabilities of Segments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>GA4 allows you to build audiences from segments. However, UA empowered users to build retargeting audiences as well. This is a step-down, considering that now GA4 users can\u2019t retarget audiences straight from segments.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Types_of_Segments\"><\/span>3. Types of Segments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>UA offered only two types of segments- user and session segments. But GA4 offers a third type, i.e., event segment. This is because segments in UA concentrated on session-level data, while segments in GA4 have shifted focus to user-level data. Now, marketers gain a better view of their audience\u2019s demographics, interests, and behaviors.&nbsp;<\/p>\n\n\n\n<p><em>Additional read: <\/em><a href=\"https:\/\/easyinsights.ai\/blog\/ten-ways-ga4-is-better-than-universal-analytics\/\">10 Ways GA4 is Better than UA<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Points_To_Keep_in_Mind_When_Using_Segments_in_GA4\"><\/span>Points To Keep in Mind When Using Segments in GA4&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Using segments in GA4 is a great idea, as discussed above. But having said that, here are some points you should consider when using this tool.&nbsp;<\/p>\n\n\n\n<ul class=\"has-text-color has-background wp-block-list\" style=\"background-color:#e2dff4;color:#2c01ca\"><li>Segments are native to Exploration reports, and so can\u2019t be used in standard reports such as acquisition, engagement, monetization reports, etc.<\/li><li>Segments belong to a particular exploration and cannot be transferred to another. Users must set up separate segments in each exploration.&nbsp;<\/li><li>Users can create a maximum of 10 segments in each Exploration.<\/li><li>At any given time, only 4 segments can be applied at once.&nbsp;<\/li><\/ul>\n\n\n\n<p>Keeping the above points in mind while creating and using segments in GA4 will ensure you have a smooth experience and hit no walls.&nbsp;<\/p>\n\n\n\n<p><em>Additional read:<\/em> <a href=\"https:\/\/easyinsights.ai\/blog\/how-to-create-and-use-exploration-in-ga4\/#4_Segment_Overlap_Exploration\">A Complete Guide to Explorations in GA4<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There\u2019s no denying GA4&#8217;s capabilities are impressive and a big step up from its predecessor. However, it suffers from one major shortcoming. And that\u2019s its quota limits on API requests. This can hinder data insight considerably.&nbsp;<\/p>\n\n\n\n<p>But that\u2019s not the end of the road. With EasyInsights, you can overcome this limitation. By connecting seamlessly with GA4 and other analytic platforms and duplicating your data in a separate cloud-based database, it allows you to overcome GA\u2019s API quota with ease. Not only that, EasyInsights refreshes data at regular intervals, so you always work with the latest data.&nbsp;<\/p>\n\n\n\n<p>To learn more, visit the EasyInsights website and <a href=\"https:\/\/easyinsights.ai\/book-demo\">book a demo today<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) has an impressive arsenal of analytical features facilitating a microscopic view into your marketing&hellip;<\/p>\n","protected":false},"author":13,"featured_media":6257,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[158,134],"tags":[221,94,93,226],"class_list":["post-6256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytic-platform","category-others","tag-explorations","tag-ga4","tag-google-analytics","tag-segment-exploration"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segment Exploration &amp; Segments in GA4- EasyInsights<\/title>\n<meta name=\"description\" content=\"Wondering how you can create data subsets in GA4 for better insights? 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