{"id":642,"date":"2022-02-07T15:54:55","date_gmt":"2022-02-07T10:24:55","guid":{"rendered":"https:\/\/easyinsights.ai\/?p=642"},"modified":"2023-08-11T11:40:00","modified_gmt":"2023-08-11T06:10:00","slug":"how-to-increase-roas-by-20-facebook-ads","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-to-increase-roas-by-20-facebook-ads\/","title":{"rendered":"Facebook Ads: Increasing ROAS by 20%"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>\n

Introduction<\/strong><\/p>\n\n\n\n

Digital marketing, particularly on social media platforms, has become an area of intense competition among digital marketers who strive to get even a few seconds of users\u2019 attention. The stronger your digital marketing game is, the less is your customer acquisition cost<\/strong> and more is your profitability.<\/p>\n\n\n\n

All are aware of the vast presence of Facebook. It is the biggest social media platform, making it one of the best advertising platforms. Most companies are already investing in Facebook ads, which will give them returns sooner or later. However, the actual task is to get maximum returns with minimum investment from every ad campaign. For this, the companies need to optimise their ad spend, measured by Return on Ad Spend (ROAS<\/strong>).<\/p>\n\n\n\n

Facebook\u2019s ROAS<\/strong> is simply the revenue your ad campaigns generate for you. It can be measured using the formula: ROAS = Ad revenue\/ Ad spend<\/p>\n\n\n\n

Here is a list of digital marketers can use for Facebook Ads performance improvement.<\/p>\n\n\n\n

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