{"id":648,"date":"2022-02-07T17:37:12","date_gmt":"2022-02-07T12:07:12","guid":{"rendered":"https:\/\/easyinsights.ai\/?p=648"},"modified":"2025-04-17T12:49:41","modified_gmt":"2025-04-17T07:19:41","slug":"facebook-ads-metrics-a-digital-marketer-should-be-tracking","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/","title":{"rendered":"Facebook Ads Metrics A Digital Marketer Should Be Tracking"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-1024x372.png\" alt=\"Facebook Ads Metrics A Digital Marketer Should Be Tracking\" class=\"wp-image-650\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-1024x372.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-300x109.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-768x279.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-1536x558.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-940x341.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-345x125.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-525x191.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-720x261.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-626x227.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-586x213.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-880x320.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-455x165.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-340x123.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-293x106.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-267x97.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-195x71.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-50x18.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-60x22.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM.png 1944w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Advertising on Facebook is a good way to market your business. But a lot goes into managing your ads based on the insights you get through data.<\/p>\n\n\n\n<p>So, as a marketer, how can you stand out in the crowd to achieve your goals? Well, the key to this question is in your Facebook analytics.&nbsp;<\/p>\n\n\n\n<p>Some metrics help you make informed decisions, and those decisions are fundamental to achieving success on any platform.&nbsp;<\/p>\n\n\n\n<p>We all know how important data and analytics are in marketing, yet there\u2019s something that we lack. To know the missing piece of this puzzle of your marketing strategy, keep reading till the end.<\/p>\n\n\n\n<p>So, let\u2019s learn what kind of metrics you should be tracking to improve your performance.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#1_The_website_traffic_metric\" >1. The website traffic metric<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#2_Cost_Per_Conversion_Lead_or_Transaction\" >2. Cost Per Conversion (Lead or Transaction)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#3_Click-Through_Rate\" >3. Click-Through Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#4_Cost_Per_Click\" >4. Cost Per Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#5_Overall_ROI\" >5. Overall ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_The_website_traffic_metric\"><\/span><strong>1. The website traffic metric<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ever wondered how many visitors you\u2019re attracting in a certain period? And what could you do with this data?&nbsp;<\/p>\n\n\n\n<p>A website traffic metric lets you know how well your website is representing your business out there\u2014giving you an idea about whether you\u2019re attracting sufficient users through your website.&nbsp;<\/p>\n\n\n\n<p>With the help of your website traffic metric, you get all sorts of information that you need. It keeps not only the record of your visitors but also the amount of time they spend browsing on your website.&nbsp;<\/p>\n\n\n\n<p>Nevertheless, you get to know what pages they\u2019re most interested in and from where they came to know about your website. So, it\u2019ll eventually help you get to know your audience better.&nbsp;<\/p>\n\n\n\n<p>Based on this information, you can leverage your website to do better.&nbsp; If you want to attract more traffic to your website, here\u2019s what you can do:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Run better ad campaigns<\/li><li>Optimise all your pages with the essential keywords<\/li><li>Start a blog and update it frequently<\/li><li>Share the new articles of your blog on social media platforms etc.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Cost_Per_Conversion_Lead_or_Transaction\"><\/span><strong>2. Cost Per Conversion (Lead or Transaction)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After someone visits your site, the next goal is probably to convert them into a lead or customer. Leads can be the visitors\u2019 emails, phone numbers, or phone calls.&nbsp;<\/p>\n\n\n\n<p>With the help of leads, you can get in touch with your consumers and update them about your products or services to keep them hooked.&nbsp;<\/p>\n\n\n\n<p>You can calculate how much a conversion costs by simply dividing the investment (money) by the number of conversions that you received.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Spent \/ Conversions<\/strong><\/p>\n\n\n\n<p>Say the investment of your last campaign was $5,000, and you got 500 conversions -then your cost per conversion is $5. Cost per conversion helps you invest more or less as per your results.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Click-Through_Rate\"><\/span><strong>3. Click-Through Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Click-through Rate (CTR) is the number of clicks your website attracted through your ad campaign as compared to the number of impressions your ad received.&nbsp;<\/p>\n\n\n\n<p>This metric can be calculated as the number of clicks divided by the number of impressions.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Clicks \/ Impressions<\/strong><\/p>\n\n\n\n<p>Your website\u2019s Click-through-rate helps determine your relevance score and influences your Cost Per Click. Track CTR to know how many clicks you attracted and how much it would cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Cost_Per_Click\"><\/span><strong>4. Cost Per Click<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cost Per Click (CPC) refers to the amount you pay for the number of clicks you get through your pay-per-click ads. There\u2019s a certain amount you pay for a single click, and it shows you in total how much you have paid for the number of clicks.<\/p>\n\n\n\n<p>This metric can be calculated as the spend divided by the number of clicks.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Spent \/ Clicks<\/strong><\/p>\n\n\n\n<p>This is an important metric to track as it directly affects your overall marketing budget. Your budget can only go so far; as your CPC increases, your Click-through-rate decreases. This is because your ad campaign won\u2019t appear to the same user frequently.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Overall_ROI\"><\/span><strong>5. Overall ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here\u2019s the boss of all the metrics! The return on investment metric helps you decide whether the money you invested in marketing did its job well. Simply put, ROI is the revenue you earn through your ad campaigns.&nbsp;<\/p>\n\n\n\n<p>Use this simple formula to calculate your ROI:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Revenue \/ Spent<\/strong><\/p>\n\n\n\n<p>As a digital marketer, it&#8217;s easy to lose track of how much you\u2019re spending on marketing because we hardly count hours of effort. By calculating your ad campaign\u2019s ROI, you can determine whether your ad campaign was successful or not.&nbsp;<\/p>\n\n\n\n<p>Or whether your investment was successful or not. So, that\u2019s why it\u2019s important to know if you\u2019re spending wisely on your marketing campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Well, that\u2019s a wrap. These are the five metrics you should be tracking to know how well your marketing campaign is doing. These metrics will let you know if you need to spend more or less on your marketing or whether you should try some other approach to suit your audience\u2019s needs.&nbsp;<\/p>\n\n\n\n<p>You can track these metrics in stages one after the other, as they\u2019re dependent on each other. These metrics work together, leading you to the results you\u2019re looking for.&nbsp;<\/p>\n\n\n\n<p>If you need any help with metrics, you can try using EasyInsights. It allows you to get metrics from multiple data sources in a single sheet. It saves the time and hassle of organising your data in a smart way.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/easyinsights.ai\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-1024x372.png\" alt=\" Facebook Ads Metrics A Digital Marketer Should Be Tracking\" class=\"wp-image-650\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-1024x372.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-300x109.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-768x279.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-1536x558.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-940x341.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-345x125.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-525x191.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-720x261.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-626x227.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-586x213.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-880x320.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-455x165.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-340x123.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-293x106.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-267x97.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-195x71.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-50x18.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM-60x22.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/02\/Screenshot-2022-02-07-at-5.33.04-PM.png 1944w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Curious to see how EasyInsights work?&nbsp;<a href=\"https:\/\/easyinsights.ai\/book-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo now!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business.<\/p>\n","protected":false},"author":6,"featured_media":371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122,11],"tags":[108,36,95,109],"class_list":["post-648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platform","category-marketing","tag-facebook","tag-marketing-optimization","tag-marketing-reports","tag-meta"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta Ad Metrics: Digital Marketer Should Track -EasyInsights<\/title>\n<meta name=\"description\" content=\"Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta Ad Metrics: Digital Marketer Should Track -EasyInsights\" \/>\n<meta property=\"og:description\" content=\"Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T12:07:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-17T07:19:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-to-define-Quality-User-to-Optimize-E-Commerce-Campaigns-and-Boost-Sales-3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"268\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piyush Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piyush Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/\"},\"author\":{\"name\":\"Piyush Gupta\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\"},\"headline\":\"Facebook Ads Metrics A Digital Marketer Should Be Tracking\",\"datePublished\":\"2022-02-07T12:07:12+00:00\",\"dateModified\":\"2025-04-17T07:19:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/\"},\"wordCount\":892,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-to-define-Quality-User-to-Optimize-E-Commerce-Campaigns-and-Boost-Sales-3-1.jpg\",\"keywords\":[\"facebook\",\"Marketing Optimization\",\"marketing reports\",\"meta\"],\"articleSection\":[\"Ad Platform\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/\",\"url\":\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/\",\"name\":\"Meta Ad Metrics: Digital Marketer Should Track -EasyInsights\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-to-define-Quality-User-to-Optimize-E-Commerce-Campaigns-and-Boost-Sales-3-1.jpg\",\"datePublished\":\"2022-02-07T12:07:12+00:00\",\"dateModified\":\"2025-04-17T07:19:41+00:00\",\"description\":\"Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business.\",\"breadcrumb\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#primaryimage\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-to-define-Quality-User-to-Optimize-E-Commerce-Campaigns-and-Boost-Sales-3-1.jpg\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-to-define-Quality-User-to-Optimize-E-Commerce-Campaigns-and-Boost-Sales-3-1.jpg\",\"width\":512,\"height\":268,\"caption\":\"How to define Quality User to Optimize E Commerce Campaigns and Boost Sales 3 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easyinsights.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Ads Metrics A Digital Marketer Should Be Tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"name\":\"EasyInsights\",\"description\":\"Uncover Growth in Digital Marketing Data\",\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\",\"name\":\"Easyinsights\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"width\":649,\"height\":117,\"caption\":\"Easyinsights\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\",\"https:\/\/x.com\/easy_insights\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\",\"name\":\"Piyush Gupta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g\",\"caption\":\"Piyush Gupta\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meta Ad Metrics: Digital Marketer Should Track -EasyInsights","description":"Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/","og_locale":"en_US","og_type":"article","og_title":"Meta Ad Metrics: Digital Marketer Should Track -EasyInsights","og_description":"Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business.","og_url":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/","og_site_name":"EasyInsights","article_publisher":"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","article_published_time":"2022-02-07T12:07:12+00:00","article_modified_time":"2025-04-17T07:19:41+00:00","og_image":[{"width":512,"height":268,"url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-to-define-Quality-User-to-Optimize-E-Commerce-Campaigns-and-Boost-Sales-3-1.jpg","type":"image\/jpeg"}],"author":"Piyush Gupta","twitter_card":"summary_large_image","twitter_creator":"@easy_insights","twitter_site":"@easy_insights","twitter_misc":{"Written by":"Piyush Gupta","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#article","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/"},"author":{"name":"Piyush Gupta","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4"},"headline":"Facebook Ads Metrics A Digital Marketer Should Be Tracking","datePublished":"2022-02-07T12:07:12+00:00","dateModified":"2025-04-17T07:19:41+00:00","mainEntityOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/"},"wordCount":892,"commentCount":1,"publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-to-define-Quality-User-to-Optimize-E-Commerce-Campaigns-and-Boost-Sales-3-1.jpg","keywords":["facebook","Marketing Optimization","marketing reports","meta"],"articleSection":["Ad Platform","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/","url":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/","name":"Meta Ad Metrics: Digital Marketer Should Track -EasyInsights","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#primaryimage"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-to-define-Quality-User-to-Optimize-E-Commerce-Campaigns-and-Boost-Sales-3-1.jpg","datePublished":"2022-02-07T12:07:12+00:00","dateModified":"2025-04-17T07:19:41+00:00","description":"Learn the 5 most important Facebook metrics such as CTR (Click through rate), Cost Per Conversion you should be tracking for your business.","breadcrumb":{"@id":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#primaryimage","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-to-define-Quality-User-to-Optimize-E-Commerce-Campaigns-and-Boost-Sales-3-1.jpg","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-to-define-Quality-User-to-Optimize-E-Commerce-Campaigns-and-Boost-Sales-3-1.jpg","width":512,"height":268,"caption":"How to define Quality User to Optimize E Commerce Campaigns and Boost Sales 3 1"},{"@type":"BreadcrumbList","@id":"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easyinsights.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Facebook Ads Metrics A Digital Marketer Should Be Tracking"}]},{"@type":"WebSite","@id":"https:\/\/easyinsights.ai\/blog\/#website","url":"https:\/\/easyinsights.ai\/blog\/","name":"EasyInsights","description":"Uncover Growth in Digital Marketing Data","publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easyinsights.ai\/blog\/#organization","name":"Easyinsights","url":"https:\/\/easyinsights.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","width":649,"height":117,"caption":"Easyinsights"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","https:\/\/x.com\/easy_insights"]},{"@type":"Person","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4","name":"Piyush Gupta","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7ea55084ee665a8e40648a7afe3dcac4?s=96&d=mm&r=g","caption":"Piyush Gupta"}}]}},"fimg_url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/01\/How-to-define-Quality-User-to-Optimize-E-Commerce-Campaigns-and-Boost-Sales-3-1.jpg","reading_time":"5 minutes","_links":{"self":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/648"}],"collection":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/comments?post=648"}],"version-history":[{"count":7,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/648\/revisions"}],"predecessor-version":[{"id":5404,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/648\/revisions\/5404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media\/371"}],"wp:attachment":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media?parent=648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/categories?post=648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/tags?post=648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}