{"id":6533,"date":"2023-12-29T12:00:31","date_gmt":"2023-12-29T06:30:31","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=6533"},"modified":"2025-09-29T11:58:25","modified_gmt":"2025-09-29T06:28:25","slug":"images-or-videos-for-facebook-ads-which-is-better","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/","title":{"rendered":"Images or Videos for Facebook Ads &#8211; Which is Better?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-1024x536.png\" alt=\"Images vs Videos in Facebook Ads Format\" class=\"wp-image-6534\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Facebook is the world\u2019s third most-visited website after Google and YouTube, attracting over <strong>2.96 billion monthly active users<\/strong>. With such a massive audience, it\u2019s no surprise that Facebook Ads have become a cornerstone of online marketing.<\/p>\n\n\n\n<p>Originally built as a social networking platform, Facebook has evolved into a powerhouse for digital advertisers. Yet, despite its vast reach, one key challenge remains for marketers: <strong>Which ad format works best?<\/strong><\/p>\n\n\n\n<p>Choosing the right ad format can make or break a campaign\u2019s success. In this article, we\u2019ll explore the Facebook ad formats that drive the highest engagement &#8211; and how you can optimize them for maximum impact.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#Which_Facebook_Ads_Format_gets_more_Clicks\" >Which Facebook Ads Format gets more Clicks?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#What_do_Marketers_Prefer\" >What do Marketers Prefer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#_Optimizing_Facebook_Video_Ads\" >&nbsp;Optimizing Facebook Video Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#1_Let_Ad_Campaign_Goals_Guide_You\" >1. Let Ad Campaign Goals Guide You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#2_Keep_it_Simple_but_Unique\" >2. Keep it Simple but Unique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#3_Add_Something_Unique_to_Facebook_Ads\" >3. Add Something Unique to Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#4_Add_Subtitles_to_Facebook_Ads\" >4. Add Subtitles to Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#5_Keep_Facebook_Ads_Short\" >5. Keep Facebook Ads Short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#6_Dont_Ignore_CTAs\" >6. Don\u2019t Ignore CTAs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#7_Conduct_AB_Testing\" >7. Conduct A\/B Testing&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#8_Retarget_Facebook_Ad_Viewers\" >8. Retarget Facebook Ad Viewers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#Drive_The_Success_of_Your_Facebook_Ads_with_EasyInsights\" >Drive The Success of Your Facebook Ads with EasyInsights<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Facebook_Ads_Format_gets_more_Clicks\"><\/span>Which Facebook Ads Format gets more Clicks?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#2c01ca;background-color:#e2dff4\">No beating around the bush- the answer is video ads. Between the image format and video format, the latter earns more clicks and hence is the better choice for marketers looking to drive engagement. According to Bitable, video ads earn 480% more clicks than images. Facebook video ads enjoy a 1.87% CTR while images get only a 0.43% CTR.<\/p>\n\n\n\n<p>So, why do Facebook ads in video format get more clicks?&nbsp;<\/p>\n\n\n\n<p>That\u2019s because videos hold the capacity to get and keep viewers\u2019 attention for a longer time. Take it from an Emmy-award-winning co-producer, Ginger Bell-<\/p>\n\n\n\n<p><em><strong>&#8220;When given the option to learn about something through watching a video or reading text, more often than not, people would rather watch a video than read.&#8221;<\/strong><\/em><\/p>\n\n\n\n<p>By leveraging different media such as text, sound, images, etc., and adding narration to the ad, video ads are able to stimulate more senses, creating an immersive experience. In fact, <a href=\"https:\/\/www.retaildive.com\/news\/72-of-consumers-prefer-videos-to-text-marketing\/524161\/\">72% of consumers<\/a> prefer video ads over simple text advertising.<\/p>\n\n\n\n<p>Videos have the power to involve the viewer and have them invest in what the video is trying to communicate. And so, integrating this ad format into your Facebook marketing campaign can help you increase your CTR considerably.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_do_Marketers_Prefer\"><\/span>What do Marketers Prefer?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The answer is no different here. Considering the benefits of video Facebook ads, it\u2019s the obvious choice for those looking to drive engagement and get more eyeballs on their content. According to HubSpot, 81% of businesses prefer video marketing on Facebook.&nbsp;<\/p>\n\n\n\n<p>Videos generally perform better than images on most platforms.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"628\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483.png\" alt=\"image\" class=\"wp-image-7344\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483.png 824w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-300x229.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-768x585.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-669x510.png 669w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-245x187.png 245w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-373x284.png 373w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-512x390.png 512w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-445x339.png 445w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-205x156.png 205w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-312x238.png 312w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-429x327.png 429w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-349x266.png 349w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-525x400.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-407x310.png 407w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-303x231.png 303w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-261x199.png 261w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-267x203.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-195x149.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-345x264.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-50x38.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-483-60x46.png 60w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/target-video.com\/video-vs-image-ads\/\"><em>Source<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p>However, it\u2019s important to discuss that while video formats are preferred over image formats for Facebook ads, they share an inverse relationship with resources such as time, money, and expertise.<\/p>\n\n\n\n<p>The effort it takes to make a video ad is far more than an image ad. From shooting and collating the ad to editing and adding visual touches- video ad format requires substantial investment before they\u2019re ready for your audience. Not to mention that you will need a professional to fine-tune your video ad.<\/p>\n\n\n\n<p>And so, the answer to the question &#8211; \u201c<em>which Facebook ad format performs better?\u201d<\/em> really depends on each marketer\u2019s individual marketing campaign goal, budget, and resources.&nbsp;<\/p>\n\n\n\n<p><strong><em>Additional read<\/em>: <a href=\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/\">Facebook Ads Metrics a Digit<\/a><\/strong><a href=\"https:\/\/easyinsights.ai\/blog\/facebook-ads-metrics-a-digital-marketer-should-be-tracking\/\"><strong>al Marketer Should Be Tracking<\/strong><\/a><\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Optimizing_Facebook_Video_Ads\"><\/span>&nbsp;Optimizing Facebook Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Video formats for Facebook ads are nothing new. They\u2019ve been here for a while, and chances are you\u2019ve already tried your hand at them.<\/p>\n\n\n\n<p>You might be wondering that if Facebook ads in video format are the winner, then why aren\u2019t yours bringing in the numbers? It\u2019s probably because they\u2019re unoptimized. You see, if video format was enough in itself, all Facebook video ads would be thriving, but as reality is witness, that\u2019s not the case.&nbsp;<\/p>\n\n\n\n<p>And so, here we give you a short checklist to help you maximize the impact of your Facebook video ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Let_Ad_Campaign_Goals_Guide_You\"><\/span>1. Let Ad Campaign Goals Guide You<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your Facebook ad campaign goals are your north star. Every step you take with regard to your video ads must align with the greater objective. For instance, video ads do particularly well for campaign goals such as brand awareness and lead generation. This is because these can be extremely helpful in building a brand image.&nbsp;<\/p>\n\n\n\n<p>Videos offer an immersive experience that can elicit emotional responses from your viewers and, in the process, nurture a relationship of trust and good faith.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Keep_it_Simple_but_Unique\"><\/span>2. Keep it Simple but Unique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook ads in video format don\u2019t need to be extravagant. Instead, a simple, straightforward video ad will do the trick with a select few ingredients. Here\u2019s a look at these.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Something_Unique_to_Facebook_Ads\"><\/span>3. Add Something Unique to Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Videos are highly effective marketing techniques. You know that, your competitor knows that, and so do the million other brands competing for your Facebook audience\u2019s attention. The only way to make a mark is to include something in your ads that sets it apart. It can be a certain character, a peculiar sound, or even a humorous undertone.&nbsp;<\/p>\n\n\n\n<p>Once you have it, make sure all your Facebook video ads have it. This will help nurture brand awareness and customer loyalty.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Add_Subtitles_to_Facebook_Ads\"><\/span>4. Add Subtitles to Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Research finds that more than 80% of Facebook videos are watched without sound. This doesn\u2019t come as a surprise, considering Facebook is, at its core, a social media platform, and your audience is probably scrolling every two seconds.&nbsp;<\/p>\n\n\n\n<p>And so, sadly, expecting them to unmute the video is something out of a fairytale. So, what do you do? Do you create all your video ads without any sound effects? Not quite. You instead add subtitles. This way, the essence of your video ad won\u2019t be lost on your viewer.<\/p>\n\n\n\n<p>Also, Facebook\u2019s study revealed that captions increase view time for videos on its platform by as much as 12%.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"704\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-1024x704.png\" alt=\"image\" class=\"wp-image-7345\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-1024x704.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-300x206.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-768x528.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-1536x1056.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-742x510.png 742w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-272x187.png 272w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-413x284.png 413w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-567x390.png 567w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-493x339.png 493w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-227x156.png 227w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-346x238.png 346w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-476x327.png 476w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-387x266.png 387w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-582x400.png 582w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-451x310.png 451w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-336x231.png 336w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-289x199.png 289w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-267x184.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-195x134.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-345x237.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-50x34.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484-60x41.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-484.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/mediacause.com\/create-add-facebook-video-subtitles\/\"><em>Source<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Keep_Facebook_Ads_Short\"><\/span>5. Keep Facebook Ads Short<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Would you sit through a 5-minute ad from a company you don\u2019t know? Neither would your audience. Today, the average human attention span is 8.25 seconds, which is just a little higher than a Goldfish\u2019s, which stands at 5 seconds.<\/p>\n\n\n\n<p>And so, you have a very short window to hook your reader. If your video ad takes the long route to get to the point, you might be sabotaging your CTR without even knowing it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Dont_Ignore_CTAs\"><\/span>6. Don\u2019t Ignore CTAs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As is the case with other forms of content, videos, too, need a Call to Action (CTA) to prompt the viewer to take further action. These small nudges go a long way in guiding your prospect through the customer journey right to the very last stage when they decide to finally purchase. Here are some of the common CTAs you can include in your video Facebook ads.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more here<\/li>\n\n\n\n<li>Shop now<\/li>\n\n\n\n<li>Request a free trial<\/li>\n\n\n\n<li>Book a demo<\/li>\n\n\n\n<li>Sign up<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"342\" height=\"430\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485.png\" alt=\"image\" class=\"wp-image-7346\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485.png 342w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-239x300.png 239w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-149x187.png 149w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-226x284.png 226w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-310x390.png 310w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-270x339.png 270w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-124x156.png 124w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-189x238.png 189w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-260x327.png 260w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-212x266.png 212w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-318x400.png 318w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-247x310.png 247w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-184x231.png 184w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-158x199.png 158w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-163x205.png 163w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-119x149.png 119w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-210x264.png 210w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-40x50.png 40w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/image-485-48x60.png 48w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.commercialwebservices.com\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-04-at-11.16.03-AM.png\"><em>Source<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Conduct_AB_Testing\"><\/span>7. Conduct A\/B Testing&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Also known as split testing, A\/B testing allows you to test two or more versions of the same ad to identify what works and what doesn\u2019t. It empowers you to better align your ad with what your audience relates with. In the process helping your brand connect with its target demographic better.<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#2c01ca;background-color:#e2dff4\">Meta\u2019s own Creator Studio can help you with that. With this tool, different versions of your Facebook ad are floated to a subset of your TG and not posted directly on your page. You can decide the time period of the test. Once it ends, the ad that garners maximum positive attention automatically gets published on your page and gets featured to your entire TG. It\u2019s that simple!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Retarget_Facebook_Ad_Viewers\"><\/span>8. Retarget Facebook Ad Viewers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook offers a retargeting feature that allows marketers to re-engage with those Facebook users who have previously viewed their ads. Ignoring this feature is akin to willfully walking away from a winning lottery ticket.&nbsp;<\/p>\n\n\n\n<p>So, to make the most of your Facebook video ads, leveraging this feature is a must. Here are its benefits.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nurture interested prospects and drive conversion rates<\/li>\n\n\n\n<li>Retain existing customers by keeping their interest alive<\/li>\n\n\n\n<li>Can help reduce cart-abandonment rate by reminding the prospect of the product<\/li>\n<\/ul>\n\n\n\n<p>Retargeting your audience can help you squeeze every last drop out of your Facebook video ads.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drive_The_Success_of_Your_Facebook_Ads_with_EasyInsights\"><\/span>Drive The Success of Your Facebook Ads with EasyInsights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to driving engagement, Facebook video ads are the clear winner. And there\u2019s no denying their impact. These short visual bits are capable of catching and holding user attention better than the average Facebook image ad.&nbsp;<\/p>\n\n\n\n<p>However, one can\u2019t say image ads are a thing of the past, either. Remember, there is still that 36.76% of marketers that prefer images over videos for Facebook ads. Not to forget, these are far faster and easier to create than the average Facebook ad.&nbsp;<\/p>\n\n\n\n<p>But a word to the wise &#8211; irrespective of which ad format you choose, make sure you extract insights from your Facebook ads to leave no stone unturned in meeting your marketing goals.&nbsp;<\/p>\n\n\n\n<p>And to help you with that, EasyInsights is at your service. This no-code, intuitive data intelligence tool collects data from over 50 sources, including Facebook, cleans and transforms the data, and then uploads it to your BI tool of choice.&nbsp;<\/p>\n\n\n\n<p>With premium features like automatic data refresh, custom dimensions, and metrics, insightful reports, etc., EasyInsights makes marketing analytics easier than ever before.&nbsp;<\/p>\n\n\n\n<p>So, get cracking on your Facebook ads with EasyInsights, and <strong><a href=\"https:\/\/easyinsights.ai\/book-demo\">request a demo today<\/a>!<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is the world\u2019s third most-visited website after Google and YouTube, attracting over 2.96 billion monthly active users.&hellip;<\/p>\n","protected":false},"author":13,"featured_media":6534,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122],"tags":[108,125,124,109],"class_list":["post-6533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platform","tag-facebook","tag-facebook-ads","tag-facebook-dashboard","tag-meta"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Images or Videos for Facebook Ads - Which is Better?<\/title>\n<meta name=\"description\" content=\"Looking to drive engagement in Facebook ads but don\u2019t know whether to choose videos or images? Read to know which format helps you get there.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Images or Videos for Facebook Ads - Which is Better?\" \/>\n<meta property=\"og:description\" content=\"Looking to drive engagement in Facebook ads but don\u2019t know whether to choose videos or images? Read to know which format helps you get there.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-29T06:30:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T06:28:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Khyati Agarwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Khyati Agarwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/\"},\"author\":{\"name\":\"Khyati Agarwal\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/8f355cd7e7f0a3e83811f8670db0ba4c\"},\"headline\":\"Images or Videos for Facebook Ads &#8211; Which is Better?\",\"datePublished\":\"2023-12-29T06:30:31+00:00\",\"dateModified\":\"2025-09-29T06:28:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/\"},\"wordCount\":1547,\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3.png\",\"keywords\":[\"facebook\",\"Facebook Ads\",\"Facebook Dashboard\",\"meta\"],\"articleSection\":[\"Ad Platform\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/\",\"url\":\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/\",\"name\":\"Images or Videos for Facebook Ads - Which is Better?\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3.png\",\"datePublished\":\"2023-12-29T06:30:31+00:00\",\"dateModified\":\"2025-09-29T06:28:25+00:00\",\"description\":\"Looking to drive engagement in Facebook ads but don\u2019t know whether to choose videos or images? Read to know which format helps you get there.\",\"breadcrumb\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#primaryimage\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3.png\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3.png\",\"width\":1200,\"height\":628,\"caption\":\"Images vs Videos in Facebook Ads Format\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easyinsights.ai\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Images or Videos for Facebook Ads &#8211; Which is Better?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"name\":\"EasyInsights\",\"description\":\"Uncover Growth in Digital Marketing Data\",\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\",\"name\":\"Easyinsights\",\"url\":\"https:\/\/easyinsights.ai\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"contentUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png\",\"width\":649,\"height\":117,\"caption\":\"Easyinsights\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\",\"https:\/\/x.com\/easy_insights\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/8f355cd7e7f0a3e83811f8670db0ba4c\",\"name\":\"Khyati Agarwal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5cf4e9c7f67b7b0da19d53cae38ae989?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5cf4e9c7f67b7b0da19d53cae38ae989?s=96&d=mm&r=g\",\"caption\":\"Khyati Agarwal\"},\"sameAs\":[\"http:\/\/www.easyinsights.ai\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Images or Videos for Facebook Ads - Which is Better?","description":"Looking to drive engagement in Facebook ads but don\u2019t know whether to choose videos or images? Read to know which format helps you get there.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/","og_locale":"en_US","og_type":"article","og_title":"Images or Videos for Facebook Ads - Which is Better?","og_description":"Looking to drive engagement in Facebook ads but don\u2019t know whether to choose videos or images? Read to know which format helps you get there.","og_url":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/","og_site_name":"EasyInsights","article_publisher":"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","article_published_time":"2023-12-29T06:30:31+00:00","article_modified_time":"2025-09-29T06:28:25+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3.png","type":"image\/png"}],"author":"Khyati Agarwal","twitter_card":"summary_large_image","twitter_creator":"@easy_insights","twitter_site":"@easy_insights","twitter_misc":{"Written by":"Khyati Agarwal","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#article","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/"},"author":{"name":"Khyati Agarwal","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/8f355cd7e7f0a3e83811f8670db0ba4c"},"headline":"Images or Videos for Facebook Ads &#8211; Which is Better?","datePublished":"2023-12-29T06:30:31+00:00","dateModified":"2025-09-29T06:28:25+00:00","mainEntityOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/"},"wordCount":1547,"publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3.png","keywords":["facebook","Facebook Ads","Facebook Dashboard","meta"],"articleSection":["Ad Platform"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/","url":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/","name":"Images or Videos for Facebook Ads - Which is Better?","isPartOf":{"@id":"https:\/\/easyinsights.ai\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#primaryimage"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#primaryimage"},"thumbnailUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3.png","datePublished":"2023-12-29T06:30:31+00:00","dateModified":"2025-09-29T06:28:25+00:00","description":"Looking to drive engagement in Facebook ads but don\u2019t know whether to choose videos or images? Read to know which format helps you get there.","breadcrumb":{"@id":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#primaryimage","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3.png","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3.png","width":1200,"height":628,"caption":"Images vs Videos in Facebook Ads Format"},{"@type":"BreadcrumbList","@id":"https:\/\/easyinsights.ai\/blog\/images-or-videos-for-facebook-ads-which-is-better\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easyinsights.ai\/blog\/"},{"@type":"ListItem","position":2,"name":"Images or Videos for Facebook Ads &#8211; Which is Better?"}]},{"@type":"WebSite","@id":"https:\/\/easyinsights.ai\/blog\/#website","url":"https:\/\/easyinsights.ai\/blog\/","name":"EasyInsights","description":"Uncover Growth in Digital Marketing Data","publisher":{"@id":"https:\/\/easyinsights.ai\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easyinsights.ai\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easyinsights.ai\/blog\/#organization","name":"Easyinsights","url":"https:\/\/easyinsights.ai\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","contentUrl":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2022\/11\/easyinisghts_logo.png","width":649,"height":117,"caption":"Easyinsights"},"image":{"@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/EasyInsightsai-522100504893809","https:\/\/x.com\/easy_insights"]},{"@type":"Person","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/8f355cd7e7f0a3e83811f8670db0ba4c","name":"Khyati Agarwal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5cf4e9c7f67b7b0da19d53cae38ae989?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5cf4e9c7f67b7b0da19d53cae38ae989?s=96&d=mm&r=g","caption":"Khyati Agarwal"},"sameAs":["http:\/\/www.easyinsights.ai"]}]}},"fimg_url":"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/12\/Images-vs-Videos-in-Facebook-Ads-Format-3-1024x536.png","reading_time":"8 minutes","_links":{"self":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/6533"}],"collection":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/comments?post=6533"}],"version-history":[{"count":5,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/6533\/revisions"}],"predecessor-version":[{"id":10952,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/posts\/6533\/revisions\/10952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media\/6534"}],"wp:attachment":[{"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/media?parent=6533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/categories?post=6533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyinsights.ai\/blog\/wp-json\/wp\/v2\/tags?post=6533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}