{"id":693,"date":"2022-02-10T12:58:30","date_gmt":"2022-02-10T07:28:30","guid":{"rendered":"https:\/\/easyinsights.ai\/?p=693"},"modified":"2025-04-17T11:41:49","modified_gmt":"2025-04-17T06:11:49","slug":"how-to-use-pivot-tables-in-google-sheets-for-marketing-data","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/","title":{"rendered":"Correctly Using Pivot Tables &#8211; Marketer&#8217;s Edition"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Google Spreadsheets offer powerful analysis capabilities but at the same time, summarizing and drawing conclusions can become incredibly challenging when you have massive amounts of data.<\/p>\n\n\n\n<p>That\u2019s exactly where pivot tables come into the picture.<\/p>\n\n\n\n<p>A rather game-changing feature, Pivot tables provide a faster and more flexible way of exploring your data, as compared to basic spreadsheet formulas.&nbsp;<\/p>\n\n\n\n<p>In this article, we discuss the importance of pivot tables and how you can make the most of extra insights from marketing data.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/#What_Are_Pivot_Tables\" >What Are Pivot Tables?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/#Creating_Pivot_Tables_in_Google_Sheets\" >Creating Pivot Tables in Google Sheets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/#Add_a_pivot_table_through_suggestions\" >Add a pivot table through suggestions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/#Create_a_manual_pivot_table\" >Create a manual pivot table<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/#Need_to_automatically_create_pivot_tables_for_your_marketing_and_sales_data\" >Need to automatically create pivot tables for your marketing and sales data?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_Pivot_Tables\"><\/span>What Are Pivot Tables?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A pivot table is essentially the summary of data selections that is already present or saved in Google Sheets. You can then use these data selections as data sources in an aggregated form in order to extract the data that you want.&nbsp;<\/p>\n\n\n\n<p>Pivot tables include columns, rows, data fields, and pages that can be moved around. You can also group, expand and isolate the data in real-time. Basically, pivot tables give you a bird\u2019s eye view of large data sets and allow you to understand and organize raw data in a better way.<\/p>\n\n\n\n<p>Normal spreadsheets have flat data which is represented by two main axes &#8212; vertical (rows) and horizontal (columns).<\/p>\n\n\n\n<p>Shifting or \u2018pivoting\u2019 a table\u2019s axes allow you to add a new dimension to your data which can help in extracting deeper insights.&nbsp;<\/p>\n\n\n\n<p>For instance, here\u2019s a sample dataset of paid ad campaign report&nbsp;<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"427\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/tRHEJmzvxjK73s_3xHaEZcXAH8eL_erdAHwdvgo464Y-gacRjZYHFkhiAxQ2jHmkedjhb3N6fO5ZGGWvbzdkKRHyTR6Xm3fgwWDCISNIiM4Btu2Uf4tMdfHpbQCo2idsNg7MviTa.png\"><\/p>\n\n\n\n<p>You can create a pivot table to calculate the total amount spent and the average impressions for each campaign.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"273\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/GFLCUWuIBVCVmpIX2jm3nC1j6XfVezDVcz1VylC9gyX1rr383k91YcEGmVMkokoxXfMl6YoEq416OQ2y5xX_GOpQARiaR7x3gx5Z7tTzhrPQ7Eiq6agj0j37D4XIjEymnE1lBber.png\"><\/p>\n\n\n\n<p>Some of the many benefits of pivot tables include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Easy to use and highly flexible<\/li><li>Allow you to sort and re-sort data in a summarized manner<\/li><li>Gives the ability to perform data analysis in real-time<\/li><li>Helpful in creating aggregating reports<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_Pivot_Tables_in_Google_Sheets\"><\/span>Creating Pivot Tables in Google Sheets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are two ways to create pivot tables in Google Sheets &#8212; Automatically through suggestions made by Google or manually.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_a_pivot_table_through_suggestions\"><\/span>Add a pivot table through suggestions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>1. Open the Sheet where you want to add a pivot table and click on the Explore button on the bottom right part of the screen.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"297\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/HzgBpRSpbagmq5SwqVyZD9qrWS-9iqYjrz7i89rw53-hD1SpCm2UIUNNvqkTw1yVcnJzcOfDPwt2mqbIsdKZPso2PWD2yyo9yWP8Yp-mFXi0rmMjx5WngvZxRUXs5EoxEFjn0Re2.png\"><\/p>\n\n\n\n<p>2. Scroll through the options to find the pivot table section.&nbsp;<\/p>\n\n\n\n<p>3. When you find an automated pivot table suggestion that is relevant to what you are looking for, click on the \u2018Insert pivot table\u2019 button and the new pivot table will be automatically added as a new tab in your sheet.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"463\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/vGcLHsHeZOexhezmhfY-KAV46bpvzo3gMpmwy6dRqrL6QrjEJbyb0iHYa2BMwonuE0Zr9N8stlbI-kmYAVEkZdPAsDkqplyfYKBOSRG9P3Y4E1wXNYqIBxq7lhv7jzql116IUAFh.png\"><\/p>\n\n\n\n<p><em>Note: If Google does not find any relevant data that can be pivoted, no suggestions may appear. In cases like these, you can go ahead and create a manual p<\/em>ivo<em>t table instead<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_manual_pivot_table\"><\/span>Create a manual pivot table<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>1. Select the columns of your marketing data set for which you want to create the pivot table while ensuring your selection includes the column headers as well<\/p>\n\n\n\n<p>2. Go to Insert \u2192 Pivot table&nbsp;<\/p>\n\n\n\n<p>3. Choose where you want to add the pivot table and click on \u2018Create\u2019<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"542\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/KxQJla6IL9wfI6izHTC4GSPAktJZyu8Dzmd_YzVhnrJ07i_WA0kfQ3fGUtrxLqCj-EvUuAru_UWLXldjrG5F7KTrlPd_63on6bUnO-ZxX0ED6DIBLbb4K_hdSDO7vhYiHPegy03i.png\"><\/p>\n\n\n\n<p>4. When your pivot table is created, go to the Pivot Table Editor tab on the right side and select the desired row, columns, volume, and filter data. You can add different types of marketing data in the rows and columns to create the report that you need.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"451\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/k4n5hQL40hYaupgCM2-eoaoRqYZeAd08oHvwYpW2SnGVZ7yb14uUUKscJ5Ukgg9P46V90tNiJkfRfyS5Dn-YuLRGdjdr1f2marhuuufrS2XhY3LkSQt_fO_pjSKco4LQKBSc5glN.png\"><\/p>\n\n\n\n<p>5. Click on \u2018Create\u2019 to populate your pivot table.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Need_to_automatically_create_pivot_tables_for_your_marketing_and_sales_data\"><\/span><strong>Need to automatically create pivot tables for your marketing and sales data?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Extracting marketing and sales data from different tools, stitching it together, and then creating accurate pivot tables in order to analyze data can be extremely time-consuming and also introduce a bigger room for errors.&nbsp;<\/p>\n\n\n\n<p>Instead, you can use an end-to-end marketing data platform like EasyInsights to connect data from different sources like Google Adwords, Google Analytics, and Facebook Ads to import it into Google Sheets and get access to full-funnel stitched reports.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"276\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2025\/04\/qyGwmdEf8jpOcxnV_KamNcDMydhqInKy0H5NA1rvZXlqnZzyJJoVbv4HbenKyPnHbfZ-jWNt-0PLBPFPF4YVuqExwU8s9FgWg2BWje-8rHLNB7DYnj30WtyFHaJwDbSTluHESOAm.png\"><\/p>\n\n\n\n<p>With its ability to access important data from numerous analytics and CRM tools, the AI-based platform provides you with a single and unified view of your company\u2019s cross marketing performance.<\/p>\n\n\n\n<p>Ready to take EasyInsights on a test spin? <strong><a href=\"https:\/\/easyinsights.ai\/book-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo<\/a><\/strong> and talk to our product expert to know more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pivot table is essentially the summary of data selections that is already present or saved in Google Sheets. You can then use these data selections as data sources in an aggregated form in order to extract the data that you want.\u00a0<\/p>\n","protected":false},"author":6,"featured_media":252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[123,175],"tags":[117,176,96,95],"class_list":["post-693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bi-tools","category-knowledge-base","tag-data-visulaization","tag-google-sheets","tag-marketing-dashbaords","tag-marketing-reports"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Correctly Use Pivot Tables: Marketer&#039;s Edition |EasyInsights<\/title>\n<meta name=\"description\" content=\"Pivot table is the most powerful feature of the Google Sheet. It is used to summarise and organise data that helps in obtaining insights, trends, patterns etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Correctly Use Pivot Tables: Marketer&#039;s Edition |EasyInsights\" \/>\n<meta property=\"og:description\" content=\"Pivot table is the most powerful feature of the Google Sheet. It is used to summarise and organise data that helps in obtaining insights, trends, patterns etc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/\" \/>\n<meta property=\"og:site_name\" content=\"EasyInsights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EasyInsightsai-522100504893809\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T07:28:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-17T06:11:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/01\/19333429-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1684\" \/>\n\t<meta property=\"og:image:height\" content=\"1190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piyush Gupta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:site\" content=\"@easy_insights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piyush Gupta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/\"},\"author\":{\"name\":\"Piyush Gupta\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/#\/schema\/person\/dd83bf4d1b4aad23688bb459fedf62d4\"},\"headline\":\"Correctly Using Pivot Tables &#8211; Marketer&#8217;s Edition\",\"datePublished\":\"2022-02-10T07:28:30+00:00\",\"dateModified\":\"2025-04-17T06:11:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/\"},\"wordCount\":687,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/01\/19333429-2.jpg\",\"keywords\":[\"data visulaization\",\"Google Sheets\",\"marketing dashbaords\",\"marketing reports\"],\"articleSection\":[\"BI Tools\",\"Knowledge Base\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/\",\"url\":\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/\",\"name\":\"Correctly Use Pivot Tables: Marketer's Edition |EasyInsights\",\"isPartOf\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easyinsights.ai\/blog\/how-to-use-pivot-tables-in-google-sheets-for-marketing-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2021\/01\/19333429-2.jpg\",\"datePublished\":\"2022-02-10T07:28:30+00:00\",\"dateModified\":\"2025-04-17T06:11:49+00:00\",\"description\":\"Pivot table is the most powerful feature of the Google Sheet. 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