{"id":7461,"date":"2024-02-12T12:30:33","date_gmt":"2024-02-12T07:00:33","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=7461"},"modified":"2024-11-25T16:44:02","modified_gmt":"2024-11-25T11:14:02","slug":"the-relevance-of-composable-cdps-marketers-pov","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/the-relevance-of-composable-cdps-marketers-pov\/","title":{"rendered":"The Relevance of Composable CDPs – Marketer\u2019s POV"},"content":{"rendered":"Reading Time: <\/span> 7<\/span> minutes<\/span><\/span>\n
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If you’re keeping abreast of data or marketing trends, you’re likely encountering a term more frequently: the “Composable Customer Data Platform.” or Composable CDPs. Whether it’s mentioned in the EasyInsights blog, in whitepapers from Snowflake and Databricks, or even on the pricing pages of established CDP companies, the term seems to have proliferated rapidly.<\/p>\n\n\n\n

Its sudden ubiquity extends to describing almost any company remotely involved with customer data, prompting us to question: Is this just a trick to sell software? Or is there something genuinely useful about composability?<\/p>\n\n\n\n

In this blog post, EasyInsights will define what a Composable CDP truly entails and delve into why this approach is gaining momentum.<\/p>\n\n\n\n

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