{"id":7900,"date":"2024-05-24T13:37:13","date_gmt":"2024-05-24T08:07:13","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=7900"},"modified":"2025-08-26T13:13:40","modified_gmt":"2025-08-26T07:43:40","slug":"impact-of-third-party-cookie-loss-on-b2b-marketing","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/impact-of-third-party-cookie-loss-on-b2b-marketing\/","title":{"rendered":"Impact of Third Party Cookie Loss on B2B Marketing"},"content":{"rendered":"Reading Time: <\/span> 7<\/span> minutes<\/span><\/span>\n
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You’ve probably heard that Google blocked third party cookies for 1% of Chrome users, around 30 million people, on January 4th, 2024. It plans to retire third party cookie for 100% of users by the start of 2025. <\/p>\n\n\n\n

While most people welcome this step as it ensures better privacy on the Internet, B2B marketers are in a bit of a quandary. They wonder what it means for marketing. Are they in for a big overhaul once third party cookies are gone?<\/p>\n\n\n\n

Well, as the door for third party cookies closes, another has opened up to the world of cookieless marketing. And don’t forget that your first party data is still safe. So, join us as we explore the impact of disappearing third party cookies on B2B marketing and what you must do to navigate this situation.<\/p>\n\n\n\n

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