{"id":8423,"date":"2024-10-09T15:15:55","date_gmt":"2024-10-09T09:45:55","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=8423"},"modified":"2025-10-22T19:04:44","modified_gmt":"2025-10-22T13:34:44","slug":"8-google-ads-best-practices","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/8-google-ads-best-practices\/","title":{"rendered":"8 Google Ads Best Practices to Increase ROAS"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1024x536.png\" alt=\"Google Ads Best Practices\" class=\"wp-image-8450\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Over 90% of individuals worldwide use Google to answer their questions every single day. With this kind of traffic, it&#8217;s no wonder that 80% of businesses use Google Ads worldwide. What\u2019s even more interesting is that over 63% of people click on Google Ads, and the average Return on Ad Spend (ROAS) is 200%. In other words, Google Ads is, hands down, one of the most powerful marketing tools out there.&nbsp;<\/p>\n\n\n\n<p>Chances are you\u2019re leveraging this Google offering too. However, if these numbers seem alien to you and you haven\u2019t yet joined the party celebrating Google Ads as your leading marketing tool, maybe it is time to check out if there\u2019s room for improvement.&nbsp;<\/p>\n\n\n\n<p>Here, we discuss some best practices in Google Ads that you can integrate into your operations to drive your Return on Ad Spend (ROAS).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/8-google-ads-best-practices\/#1_Organize_Your_Google_Ads_Account\" >1. Organize Your Google Ads Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/8-google-ads-best-practices\/#2_Keep_An_Eye_on_The_Competition\" >2. Keep An Eye on The Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/8-google-ads-best-practices\/#3_Install_Conversion_Tracking_for_your_Google_Ads_Account\" >3. Install Conversion Tracking for your Google Ads Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/8-google-ads-best-practices\/#4_Optimize_your_Ad_Copy\" >4. Optimize your Ad Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/8-google-ads-best-practices\/#5_Enhance_Your_Landing_Page_to_Increase_your_ROAS_for_Google_Ads\" >5. Enhance Your Landing Page to Increase your ROAS for Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/8-google-ads-best-practices\/#Scale_Your_Google_Ads_Performance_with_EasyInsights\" >Scale Your Google Ads Performance with EasyInsights<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"1_Organize_Your_Google_Ads_Account\"><\/span>1. Organize Your Google Ads Account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first tip to drive ROAS is to structure your Google Ads account carefully. Here are some guidelines to keep in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ads:<\/strong> Aim to create a minimum of three ads per ad group to help you test out different variations of ad copies and find the one that performs best.<\/li>\n\n\n\n<li><strong>Ad Groups:<\/strong> Segregate your ads into ad groups depending on themes (such as audience segments, promotions, intent, etc.). Further, avoid crossing 10 ad groups per campaign for easy management.<\/li>\n\n\n\n<li><strong>Ad Campaigns:<\/strong> Streamline your ad campaigns to align them with specific products, locations, business goals, etc. Further, add a unique descriptive name to all your campaigns for easy identification.<\/li>\n<\/ul>\n\n\n\n<p>Organizing your Google Ads account this way will facilitate a quicker analysis of how your Google Ads are performing. Further, it will also help you navigate your ad groups to modify or edit them quicker for better performance, thereby increasing your ROAS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"2_Keep_An_Eye_on_The_Competition\"><\/span>2. Keep An Eye on The Competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Work smart, not hard. Save time on the legwork by checking out what your competitors are doing to achieve their marketing goals. For starters, use tools such as <a href=\"https:\/\/www.similarweb.com\/\">SimilarWeb<\/a>, Facebook Ad Library, and <a href=\"https:\/\/www.semrush.com\/\">Semrush<\/a> Display Advertising to understand the ad networks your competitors are leveraging.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-438b59fb39344edf030c31ea316b7569\" style=\"color:#2c01ca;background-color:#e2dff4\">This exercise will help you understand how your successful competitors are reaching out to their audience (and yours). Take pointers from them on how you can make your Google Ads more attractive to online users.&nbsp;Further, it will also help you gauge where your competitors seem to be spending their advertising budget. Are they leveraging platforms such as Instagram and Facebook too, or are they putting all their eggs into the Google Ads basket?<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"3_Install_Conversion_Tracking_for_your_Google_Ads_Account\"><\/span>3. Install Conversion Tracking for your Google Ads Account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Installing Google Ads conversion tracking allows you to analyze your ROAS to identify how you can optimize your campaign. To set it up, navigate to \u2018Goals\u2019 in your Google Ads account. Next, select \u2018Conversions\u2019 and click on \u2018Summary\u2019.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1005\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1024x1005.png\" alt=\"Google Ads Conversion Tracking\" class=\"wp-image-8428\" style=\"width:429px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1024x1005.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-300x294.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-768x754.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1536x1507.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-520x510.png 520w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-191x187.png 191w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-289x284.png 289w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-397x390.png 397w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-345x339.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-159x156.png 159w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-243x238.png 243w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-333x327.png 333w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-271x266.png 271w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-408x400.png 408w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-316x310.png 316w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-235x231.png 235w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-203x199.png 203w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-209x205.png 209w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-152x149.png 152w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-269x264.png 269w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-50x50.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-60x60.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Now, select \u2018New Conversion action\u2019, and click on the \u2018Website\u2019 option.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"981\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-1024x981.png\" alt=\"start tracking conversions\" class=\"wp-image-8429\" style=\"width:471px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-1024x981.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-300x287.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-768x736.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-1536x1472.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-532x510.png 532w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-195x187.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-296x284.png 296w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-407x390.png 407w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-354x339.png 354w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-163x156.png 163w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-248x238.png 248w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-341x327.png 341w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-278x266.png 278w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-417x400.png 417w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-324x310.png 324w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-241x231.png 241w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-208x199.png 208w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-214x205.png 214w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-156x149.png 156w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-276x264.png 276w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-50x48.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-60x57.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Feed in your website\u2019s URL and click \u2018Scan\u2019.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-1024x532.png\" alt=\"tracking conversions\" class=\"wp-image-8430\" style=\"width:492px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-1024x532.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-300x156.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-768x399.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-1536x798.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-940x488.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-345x179.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-525x273.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-720x374.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-626x325.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-458x238.png 458w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-630x327.png 630w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-512x266.png 512w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-770x400.png 770w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-455x236.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-340x177.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-293x152.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-267x139.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-195x101.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Next, click on \u2018Add a conversion action manually\u2019.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-1024x510.png\" alt=\"creating conversion actions manually\" class=\"wp-image-8431\" style=\"width:532px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-1024x510.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-300x149.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-768x383.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-1536x765.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-940x468.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-345x172.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-525x262.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-720x359.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-626x312.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-313x156.png 313w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-478x238.png 478w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-656x327.png 656w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-534x266.png 534w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-803x400.png 803w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-455x227.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-340x169.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-293x146.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-267x133.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-195x97.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-50x25.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3-60x30.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-3.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Here you must specify the goal category, conversion name, value, count click-through conversion window, attribution, etc. Once done, you can click on \u2018Done\u2019 and \u2018Agree and continue\u2019.<\/p>\n\n\n\n<p>After this, simply add a Google tag to start measuring conversions. For this, click on \u2018Set up\u2019 on your next screen.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"422\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-1024x422.png\" alt=\"activate conversion tracking with GTM\" class=\"wp-image-8432\" style=\"width:596px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-1024x422.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-300x124.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-768x317.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-1536x634.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-940x388.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-345x142.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-525x217.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-720x297.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-626x258.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-586x242.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-880x363.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-455x188.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-340x140.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-293x121.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-267x110.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-195x80.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-50x21.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4-60x25.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-4.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Next, you\u2019ll get a snippet code to add to your website or an option to use a Google tag detected on your website. After adding the code to your website, click on \u2018Test installation,\u2019 and you\u2019re ready to start tracking conversions!<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Additional read: <a href=\"https:\/\/easyinsights.ai\/blog\/google-ads-enhanced-conversion-all-you-need-to-know\/\">Google Ads Enhanced Conversion \u2013 All You Need to Know<\/a><\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"4_Optimize_your_Ad_Copy\"><\/span>4. Optimize your Ad Copy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is a no-brainer. After all, if your Google Ad copies are sub-par, your campaigns are going to be too. Here are some points to keep in mind to avoid this:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be Clear and Concise:<\/strong> Be specific about your services and offerings. For instance, if you\u2019re a homestay booking website, specify the locations of4 your homestays, their sizes, amenities, etc.<\/li>\n\n\n\n<li><strong>Add Keywords:<\/strong> Doing this allows your Google Ads to seem more relevant to searches and will increase the likelihood of your ads gaining clicks.&nbsp;<\/li>\n\n\n\n<li><strong>Add a CTA:<\/strong> Your ad must direct the user to take an action. Popular CTAs include \u2018Buy now,\u2019 \u2018Book a demo,\u2019 \u2018Call now,\u2019 and \u2018Learn more.\u2019<\/li>\n\n\n\n<li><strong>Ensure Your Ad Copy is Error-Free:<\/strong> Proofread, proofread, and proofread again. Ads with grammatical errors can seem unreliable to users, prompting them to avoid such Google Ads. This will spoil your ROAS.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><span class=\"ez-toc-section\" id=\"5_Enhance_Your_Landing_Page_to_Increase_your_ROAS_for_Google_Ads\"><\/span>5. Enhance Your Landing Page to Increase your ROAS for Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Look beyond your Google Ads, and you\u2019ll find your landing page. If your Google Ads aren\u2019t performing, your landing pages could be the reason. After all, a poor landing page experience can reduce your ad\u2019s quality score, giving you a one-way ticket to substandard ad performance and high costs. Here are some ways to avoid this:<\/p>\n\n\n\n<p><strong>A. Match Your Landing Page to The Ad<\/strong><\/p>\n\n\n\n<p>The offer and messaging that your ads depict must be consistent with your landing page. For instance, if you promise a user a specific offer, your landing page must have that offer. Otherwise, you\u2019re getting your clicks but not your conversions.<\/p>\n\n\n\n<p><strong>B. Direct your CTA to a Single Goal<\/strong><\/p>\n\n\n\n<p>You might want the customer to book a demo, give you a call, or sign up for your newsletter. But if all these CTAs flash on your visitor\u2019s screen, it can be jarring and inconsistent. Tackle this by deciding on the main action you want them to take and then keep all your CTAs prompting visitors to do the same.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1024x585.jpeg\" alt=\"Example of CTAs\" class=\"wp-image-8433\" style=\"width:490px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1024x585.jpeg 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-300x171.jpeg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-768x439.jpeg 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1536x877.jpeg 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-893x510.jpeg 893w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-327x187.jpeg 327w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-497x284.jpeg 497w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-683x390.jpeg 683w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-593x339.jpeg 593w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-273x156.jpeg 273w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-417x238.jpeg 417w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-572x327.jpeg 572w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-466x266.jpeg 466w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-700x400.jpeg 700w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-455x260.jpeg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-340x194.jpeg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-293x167.jpeg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-267x153.jpeg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-195x111.jpeg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-345x197.jpeg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-50x29.jpeg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-60x34.jpeg 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.semrush.com\/blog\/google-ads-best-practices\/?kw=&amp;cmp=UK_SRCH_DSA_Blog_EN&amp;label=dsa_pagefeed&amp;Network=g&amp;Device=c&amp;utm_content=683809892299&amp;kwid=dsa-2263819780239&amp;cmpid=18352326857&amp;agpid=153751698142&amp;BU=Core&amp;extid=125136788575&amp;adpos=&amp;gad_source=1&amp;gclid=Cj0KCQjw2ou2BhCCARIsANAwM2G-SL98kvVMSucvU0eEoRHwFMopu8re1RPQtrA2invpch1Z255F-mgaAjh3EALw_wcB#8--test-location-targeting-and-ad-scheduling\"><em><sup>Source<\/sup><\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n<p><strong>C. Leverage Trust Signals<\/strong><\/p>\n\n\n\n<p>Use trust signals such as customer testimonials, reviews, guarantees, and membership logos to foster trust with your visitors. You see, its natural for your visitor to feel uncomfortable sharing their information in their first interaction with your business. Having these on your website helps convince them of your credibility.<\/p>\n\n\n\n<p><strong>D. Improve Your Page Speed<\/strong><\/p>\n\n\n\n<p>Users are impatient so unless your page loads within a couple of seconds, chances are you\u2019ve lost them. In fact, research by Semrush finds that your probability of bounce increases with the increase in waiting time.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-1024x523.png\" alt=\"image\" class=\"wp-image-8434\" style=\"width:644px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-1024x523.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-300x153.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-768x392.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-940x480.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-345x176.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-525x268.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-720x368.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-626x320.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-305x156.png 305w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-466x238.png 466w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-640x327.png 640w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-521x266.png 521w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-783x400.png 783w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-455x232.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-340x174.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-293x150.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-267x136.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-195x100.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-5.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>E. Redesign Infographic<\/strong><\/p>\n\n\n\n<p>Consider upgrading your web hosting, using a CDN, compressing images, or removing unnecessary scripts to reduce your page loading time.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>6. Create and Refine Your Negative Keyword List<\/strong><\/p>\n\n\n\n<p>With Google Ads, you can prevent your ads from being visible for unrelated searches. For this, you need to add negative keywords or keywords that you don\u2019t want your ads to be visible for.&nbsp;<\/p>\n\n\n\n<p>To add this, login to your Google Ads account and navigate to \u2018Campaigns\u2019 and click on \u2018Audience, keywords and content\u2019. Next, select \u2018Search Keywords\u2019 and click on the \u2018Negative search keywords\u2019 tab.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-1024x689.png\" alt=\"Login to Google Ads account\" class=\"wp-image-8435\" style=\"width:493px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-1024x689.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-300x202.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-768x517.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-1536x1034.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-758x510.png 758w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-278x187.png 278w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-422x284.png 422w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-579x390.png 579w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-504x339.png 504w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-232x156.png 232w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-354x238.png 354w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-486x327.png 486w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-395x266.png 395w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-594x400.png 594w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-455x306.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-340x229.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-293x197.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-267x180.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-195x131.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-345x232.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-50x34.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6-60x40.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-6.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Next, select \u2018+Negative Keywords\u2019.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-1024x682.png\" alt=\"Negative Search keywords\" class=\"wp-image-8436\" style=\"width:410px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-1024x682.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-300x200.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-768x511.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-1536x1022.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-766x510.png 766w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-281x187.png 281w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-427x284.png 427w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-586x390.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-509x339.png 509w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-234x156.png 234w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-358x238.png 358w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-491x327.png 491w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-400x266.png 400w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-601x400.png 601w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-455x303.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-340x226.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-293x195.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-267x178.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-195x130.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-345x230.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-50x33.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7-60x40.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-7.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Specify whether you want the list of negative keywords to apply to an entire campaign or only one ad group. Add your negative keywords and click \u2018save\u2019.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1014\" height=\"1024\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-1014x1024.png\" alt=\"Maintaining negative keyword search list\" class=\"wp-image-8437\" style=\"width:334px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-1014x1024.png 1014w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-297x300.png 297w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-150x150.png 150w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-768x776.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-1521x1536.png 1521w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-505x510.png 505w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-185x187.png 185w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-281x284.png 281w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-386x390.png 386w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-336x339.png 336w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-154x156.png 154w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-236x238.png 236w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-324x327.png 324w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-263x266.png 263w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-396x400.png 396w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-307x310.png 307w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-229x231.png 229w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-197x199.png 197w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-203x205.png 203w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-148x149.png 148w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-261x264.png 261w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-50x50.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8-60x60.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-8.png 1584w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/figure><\/div>\n\n\n<p>Adding negative keywords to Google Ads allows you to make your ads more targeted and reduce ad spend. You see, you optimize your ad spend by ensuring your ads only show up for relevant searches.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>7. Don\u2019t Ignore Your Ad Assets<\/strong><\/p>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p>Previously known as ad extensions, ad assets attach to your ads to offer more information about you. These can help drive your online visibility on SERPs by taking up more space. As a result, they can drive your Click Through Rate (CTR) and reduce your Cost Per Click (CPC). Here\u2019s a look at them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Location:<\/strong> Specify your business location in the Google Ad<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-1024x594.png\" alt=\"Sample of search engine marketing\" class=\"wp-image-8438\" style=\"width:433px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-1024x594.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-300x174.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-768x445.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-880x510.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-323x187.png 323w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-490x284.png 490w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-673x390.png 673w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-585x339.png 585w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-269x156.png 269w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-411x238.png 411w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-564x327.png 564w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-459x266.png 459w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-690x400.png 690w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-455x264.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-340x197.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-293x170.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-267x155.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-195x113.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-345x200.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-50x29.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9-60x35.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-9.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seller Ratings:<\/strong> Display your business ratings based on Google reviews.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"348\" height=\"145\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-10.png\" alt=\"search engine marketing  ( sem )\" class=\"wp-image-8439\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-10.png 348w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-10-300x125.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-10-345x144.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-10-340x142.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-10-293x122.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-10-267x111.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-10-195x81.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-10-50x21.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-10-60x25.png 60w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Calls:<\/strong> Make it easy for your prospects to connect with you by allowing them to call you through the ad.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-11.png\" alt=\"Adding Call CTAs to Google Ads\" class=\"wp-image-8440\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-11.png 225w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-11-150x150.png 150w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-11-187x187.png 187w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-11-156x156.png 156w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-11-199x199.png 199w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-11-205x205.png 205w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-11-149x149.png 149w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-11-50x50.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-11-60x60.png 60w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Call Outs:<\/strong> Emphasize specific information like free shipping, best-selling products, etc., right in your ad.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-1024x758.png\" alt=\"Adding callouts to Google Adscopy\" class=\"wp-image-8441\" style=\"width:463px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-1024x758.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-300x222.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-768x569.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-1536x1138.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-689x510.png 689w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-252x187.png 252w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-383x284.png 383w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-527x390.png 527w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-458x339.png 458w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-211x156.png 211w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-321x238.png 321w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-442x327.png 442w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-359x266.png 359w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-540x400.png 540w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-419x310.png 419w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-312x231.png 312w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-269x199.png 269w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-267x198.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-195x144.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-345x256.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-50x37.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12-60x44.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-12.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sitelinks:<\/strong> Direct online users to pages other than the main landing page.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1017\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-1024x1017.png\" alt=\"Adding sitelinks to google adscopy\" class=\"wp-image-8442\" style=\"width:548px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-1024x1017.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-300x298.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-150x149.png 150w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-768x763.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-1536x1525.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-514x510.png 514w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-188x187.png 188w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-286x284.png 286w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-393x390.png 393w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-341x339.png 341w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-157x156.png 157w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-240x238.png 240w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-329x327.png 329w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-268x266.png 268w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-403x400.png 403w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-312x310.png 312w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-233x231.png 233w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-200x199.png 200w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-206x205.png 206w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-266x264.png 266w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-50x50.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13-60x60.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-13.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong><span style=\"text-decoration: underline;\">Additional read: <a href=\"https:\/\/easyinsights.ai\/blog\/google-ads-metrics-a-digital-marketer-should-be-tracking\/\">Google Ads Metrics A Digital Marketer Should Be Tracking<\/a><\/span><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>8. Adjust Bids<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-dfbc98d0de933ad84916974fecc7c499\" style=\"color:#2c01ca;background-color:#e2dff4\">Bid adjustment refers to a percentage decrease or increase in your bids. It allows you to show your ads less or more frequently depending on how, where and when users search.&nbsp;You can utilise strategies such as Target Cost Per Acquisition (CPA) or Target Return on Ad Spend (ROAS) to tweak your bids in order to have them align with your campaign&#8217;s goals better. Monitor and track these regularly to ensure you\u2019re not overshooting your budget on low-performing keywords.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Pro-Tip 1 : Leverage Audience Targeting<\/strong><\/p>\n\n\n\n<p>With Google Ads, you can utilize audience targeting options that help you connect with your target market. For instance, you can re-connect with past visitors, focus on specific classes of users or even create your custom audiences for precise targeting. This empowers you to personalize your ads for users most likely to make a purchase, driving your campaign\u2019s success.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Pro-Tip 2: Test Ad Scheduling and Location Targeting<\/strong><\/p>\n\n\n\n<p>The final thing you should do to improve your Google Ads ROAS is to schedule your ads and target specific locations.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ad Scheduling<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Scheduling your ads is a good option if your campaigns experience ups and downs in conversions and clicks. For instance, if you\u2019re operating an online homestay booking service and notice your ad clicks and bookings typically rise close to the weekend, you can schedule your ads to appear on Thursdays and Fridays, improving your chances of clicks and conversions.<\/p>\n\n\n\n<p>Here\u2019s how to go about this:<\/p>\n\n\n\n<p>Open your Google Ads account and navigate to \u2018Campaigns\u2019. Next, click on \u2018Audiences, Keywords and Content,\u2019 and finally, \u2018Ad Schedule.\u2019 Here, select the pencil icon and choose the campaign to schedule.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-1024x593.png\" alt=\"ad scheduling options\" class=\"wp-image-8443\" style=\"width:501px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-1024x593.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-300x174.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-768x444.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-1536x889.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-881x510.png 881w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-323x187.png 323w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-491x284.png 491w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-674x390.png 674w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-586x339.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-270x156.png 270w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-411x238.png 411w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-565x327.png 565w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-460x266.png 460w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-691x400.png 691w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-455x263.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-340x197.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-293x170.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-267x155.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-195x113.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-345x200.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-50x29.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14-60x35.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-14.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Select the date and time and click \u2018Save\u2019.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"792\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-15-1024x792.png\" alt=\"scheduling campaigns in google ads\" class=\"wp-image-8444\" style=\"width:600px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-15-1024x792.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-15-300x232.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-15-768x594.png 768w, 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https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-15-60x46.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-15.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Location Targeting&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Location targeting can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertise your product or services in the area of your business<\/li>\n\n\n\n<li>Target only those locations that your business ships to and avoid advertising in locations that are not serviceable<\/li>\n\n\n\n<li>In the case of luxurious items, advertise them in high-income neighborhoods<\/li>\n<\/ul>\n\n\n\n<p>To benefit from this, navigate to \u2018Campaigns\u2019 in your Google Ads dashboard and select the Cog icon on the right to access settings.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-16-1024x353.png\" alt=\"location targeting in google ads\" class=\"wp-image-8446\" style=\"width:672px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-16-1024x353.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-16-300x103.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-16-768x264.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-16-1536x529.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-16-940x324.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-16-345x119.png 345w, 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style=\"width:658px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-1024x577.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-300x169.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-768x432.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-1536x865.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-906x510.png 906w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-332x187.png 332w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-504x284.png 504w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-693x390.png 693w, 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https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-267x150.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-195x110.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-345x194.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-50x28.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17-60x34.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-17.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong><span style=\"text-decoration: underline;\">Additional Reading: <a href=\"https:\/\/easyinsights.ai\/blog\/google-ads-marketers-guide-to-performance-max-campaigns\/\">Google Ads \u2013 Marketer\u2019s Guide to Performance Max Campaigns<\/a><\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scale_Your_Google_Ads_Performance_with_EasyInsights\"><\/span>Scale Your Google Ads Performance with EasyInsights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-c626e8389c13cf096a4e38c59c7efd04\" style=\"color:#2c01ca;background-color:#e2dff4\">Google Ads, can be a powerhouse in your marketing tool stack if wielded optimally. And now, with the above actionable pointers drawing the roadmap for you, you\u2019re well on your way to supercharging your Google Ad performance.&nbsp;All you\u2019re left to do is choose an analytics tool that helps you measure your growth as you hurtle towards your marketing ROAS goals. For this, consider EasyInsights. This advanced first party data activation enrichment automation tool allows you to collect marketing data from over 50 sources, including your advertising platform, CRM, and app or web analytics tools.&nbsp;<\/p>\n\n\n\n<p>To check out EasyInsights in action, <a href=\"https:\/\/easyinsights.ai\/book-demo\">book a demo<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 90% of individuals worldwide use Google to answer their questions every single day. With this kind of&hellip;<\/p>\n","protected":false},"author":13,"featured_media":8450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122],"tags":[283,177,198,174],"class_list":["post-8423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platform","tag-conversion-tracking","tag-google-ads","tag-marketing-attribution","tag-roas"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Google Ads Best Practices to Increase ROAS - EasyInsights<\/title>\n<meta name=\"description\" content=\"Wondering why your Google Ads ROAS isn\u2019t matching up to industry standards? Check out best practices to optimize your Google Ads performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easyinsights.ai\/blog\/8-google-ads-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Google Ads Best Practices to Increase ROAS - EasyInsights\" \/>\n<meta property=\"og:description\" content=\"Wondering why your Google Ads ROAS isn\u2019t matching up to industry standards? 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