{"id":8453,"date":"2024-10-17T16:32:10","date_gmt":"2024-10-17T11:02:10","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=8453"},"modified":"2025-04-14T15:25:32","modified_gmt":"2025-04-14T09:55:32","slug":"conversion-tracking-in-google-ads-for-shopify","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/conversion-tracking-in-google-ads-for-shopify\/","title":{"rendered":"How To Set Up Conversion Tracking in Google Ads for Shopify: A Complete Overview\u00a0"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-1024x536.png\" alt=\"conversion tracking in google ads for shopify\" class=\"wp-image-8456\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/1200x628-7-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When it comes to paid ad promotion, it is important to identify what makes the difference and what leads to a spending hole. Without insight, you risk throwing away your money instead of investing in what will benefit you in the long run.<\/p>\n\n\n\n<p>For many brands, every dollar invested in Google Ads needs to come back multiplied in tangible returns. To make that happen, it is crucial to have correct conversion tracking for your Shopify store in Google Ads.<\/p>\n\n\n\n<p>In this guide, I\u2019ll explain to you two easy steps to set up Google Ads conversion tracking for your Shopify store, and what to do if something goes wrong, with a few tips on what to do with all that data. Let&#8217;s explore!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-tracking-in-google-ads-for-shopify\/#How_to_set_up_conversion_tracking_in_Google_Ads_for_Shopify\" >How to set up conversion tracking in Google Ads for Shopify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-tracking-in-google-ads-for-shopify\/#Method_1_Tracking_using_Google_and_YouTube_Apps\" >Method 1:&nbsp; Tracking using Google and YouTube Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-tracking-in-google-ads-for-shopify\/#Method_2_Manual_conversion_tracking_for_Shopify_in_Google_Ads\" >Method 2: Manual conversion tracking for Shopify in Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-tracking-in-google-ads-for-shopify\/#Creating_a_Conversion_in_Google_Ads\" >Creating a Conversion in Google Ads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-tracking-in-google-ads-for-shopify\/#Add_Google_Tag_to_Shopify\" >Add Google Tag to Shopify&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-tracking-in-google-ads-for-shopify\/#Add_the_event_snippet_to_Shopify\" >Add the event snippet to Shopify<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-tracking-in-google-ads-for-shopify\/#How_to_verify_the_Google_Ads_Conversion_Tracking\" >How to verify the Google Ads Conversion Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-tracking-in-google-ads-for-shopify\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/conversion-tracking-in-google-ads-for-shopify\/#Bonus_Read_How_EasyInsights_works_with_First-Party_Marketing_Data_for_Data_Activation_and_Enrichment\" >Bonus Read: How EasyInsights works with First-Party Marketing Data for Data Activation and Enrichment<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_set_up_conversion_tracking_in_Google_Ads_for_Shopify\"><\/span>How to set up conversion tracking in Google Ads for Shopify?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are some store requirements before setting up Shopify\u2019s conversion tracking on Google Ads.<\/p>\n\n\n\n<p><strong>Store requirements : <\/strong>To use the Google &amp; YouTube channel, you need to make sure that your online store meets the Google Merchant Center requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You need a Shopify online store, and your store can&#8217;t be password-protected.<\/li>\n\n\n\n<li>You need to add a valid payment provider in your Shopify admin.<\/li>\n\n\n\n<li>You need to add a Refund Policy and Terms of Service to your online store. Learn more about adding your store policies to Shopify. These policies must be available in your footer navigation menu. If you haven&#8217;t added your store policies to the footer navigation menu, then click Add the Refund Policy and terms of Service to your footer navigation menu in the setup checklist.<\/li>\n\n\n\n<li>You need to add your contact information to a page in your online store, and the information needs to be visible to customers. You need to include at least one contact method such as email address, phone number, mailing address, or a contact form. Learn more about adding your contact information.<\/li>\n\n\n\n<li>You need to ship to one of the supported countries, and you need to sell in a currency that matches the country.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Method_1_Tracking_using_Google_and_YouTube_Apps\"><\/span><br>Method 1:&nbsp; Tracking using Google and YouTube Apps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This by far is the easiest and most effective way of creating Google Ads conversion tracking. It is very easy because, via Google &amp; YouTube apps located in Shopify\u2019s app store, you can link your Google Ads account inside Shopify within a few minutes. However, there are a few prerequisites you\u2019ll need to ensure are in place before proceeding:<\/p>\n\n\n\n<p>1. <strong>Linked Google Ads Account:<\/strong> Make sure you set up your Google Ads account about your Shopify store through the use of the Google &amp; YouTube app.<\/p>\n\n\n\n<p>2. <strong>Verified Google Merchant Center: <\/strong>For product-based advertising, it is crucial for your Shopify store to be connected with a verified Google Merchant Centre account.<\/p>\n\n\n\n<p>3. <strong>Admin Access<\/strong>: The setup requires admin privileges to the Shopify store, as well as the Google Ads, account to be done to reflect the changes made.<\/p>\n\n\n\n<p>4. <strong>Google Tag Implementation:<\/strong> The Google &amp; YouTube app will apply the conversion tag for Google Ads automatically for you. Remember you must provide appropriate permissions that would enable this integration to take place.<\/p>\n\n\n\n<p>5. <strong>Enable Enhanced Conversion Tracking:<\/strong> At the settings of the Google &amp; YouTube app, one should set the tracking of enhanced conversions so that features capture better data.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"763\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-1024x763.png\" alt=\"enhanced conversion tracking\" class=\"wp-image-8512\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-1024x763.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-300x223.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-768x572.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-685x510.png 685w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-251x187.png 251w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-381x284.png 381w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-524x390.png 524w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-455x339.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-209x156.png 209w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-319x238.png 319w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-439x327.png 439w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-357x266.png 357w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-537x400.png 537w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-416x310.png 416w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-310x231.png 310w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-267x199.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-195x145.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-345x257.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-50x37.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18-60x45.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-18.png 1090w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Next, you\u2019ll need to link your Google account to Shopify. Select the \u2018Connect Google account\u2019 button on the next screen.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"492\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19.png\" alt=\"connect google to shopify\" class=\"wp-image-8514\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19.png 946w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-300x156.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-768x399.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-940x489.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-345x179.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-525x273.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-720x374.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-626x326.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-458x238.png 458w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-629x327.png 629w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-511x266.png 511w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-769x400.png 769w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-455x237.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-340x177.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-293x152.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-267x139.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-195x101.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-19-60x31.png 60w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On the popup, select the Google account you want to connect to and click \u2018Next.\u2019<\/li>\n\n\n\n<li>If you haven\u2019t finished all the requirements to connect the two, you\u2019ll see a checkbox on the next page listing the steps you need to take before completing the setup.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-1024x560.jpeg\" alt=\"google merchant account and shopify\" class=\"wp-image-8515\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-1024x560.jpeg 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-300x164.jpeg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-768x420.jpeg 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-933x510.jpeg 933w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-342x187.jpeg 342w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-520x284.jpeg 520w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-714x390.jpeg 714w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-620x339.jpeg 620w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-285x156.jpeg 285w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-436x238.jpeg 436w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-598x327.jpeg 598w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-487x266.jpeg 487w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-732x400.jpeg 732w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-455x249.jpeg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-340x186.jpeg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-293x160.jpeg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-267x146.jpeg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-195x107.jpeg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-345x189.jpeg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-50x27.jpeg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1-60x33.jpeg 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-1.jpeg 1281w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After this, you should link your <a href=\"https:\/\/www.google.com\/intl\/en_in\/retail\/\" rel=\"nofollow\">Google Merchant Account<\/a>, which you created earlier. If you have connected the GMA account and the Google account you signed in earlier with the same email, it will be filled in with your GMA. Click \u2018Connect\u2019 on this page so that you can proceed and establish the connection between the two.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"598\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2.jpeg\" alt=\"setting up conversion tracking\" class=\"wp-image-8516\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2.jpeg 960w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-300x187.jpeg 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-768x478.jpeg 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-819x510.jpeg 819w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-456x284.jpeg 456w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-626x390.jpeg 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-544x339.jpeg 544w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-250x156.jpeg 250w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-382x238.jpeg 382w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-525x327.jpeg 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-427x266.jpeg 427w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-642x400.jpeg 642w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-455x283.jpeg 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-340x212.jpeg 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-293x183.jpeg 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-267x166.jpeg 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-195x121.jpeg 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-345x215.jpeg 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-50x31.jpeg 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-2-60x37.jpeg 60w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google will then need to verify your identity via phone. Add in your phone number and the code you receive to complete the process.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-1024x474.png\" alt=\"account verification shopify\" class=\"wp-image-8517\" style=\"width:700px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-1024x474.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-300x139.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-768x355.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-1536x710.png 1536w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-940x435.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-345x160.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-525x243.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-720x333.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-626x289.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-337x156.png 337w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-515x238.png 515w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-707x327.png 707w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-575x266.png 575w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-865x400.png 865w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-455x210.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-340x157.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-293x135.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-267x123.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-195x90.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-50x23.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20-60x28.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-20.png 1598w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the next step, we need to add our product feed settings so Google can show our products in Google Search, Shopping, and Images. Simply add your shipping locations and shipping settings using the boxes below.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-1024x505.png\" alt=\"product feed settings for shopify\" class=\"wp-image-8518\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-1024x505.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-300x148.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-768x379.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-940x464.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-345x170.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-525x259.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-720x355.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-626x309.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-316x156.png 316w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-482x238.png 482w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-663x327.png 663w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-539x266.png 539w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-811x400.png 811w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-455x225.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-340x168.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-293x145.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-267x132.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-195x96.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-50x25.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21-60x30.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-21.png 1451w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finally, accept the terms and conditions and complete your setup!<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-1024x645.png\" alt=\"setting conversion tracking\" class=\"wp-image-8519\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-1024x645.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-300x189.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-768x484.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-810x510.png 810w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-297x187.png 297w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-451x284.png 451w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-619x390.png 619w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-538x339.png 538w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-248x156.png 248w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-378x238.png 378w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-519x327.png 519w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-422x266.png 422w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-635x400.png 635w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-455x286.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-340x214.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-293x184.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-267x168.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-195x123.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-345x217.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-50x31.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22-60x38.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-22.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Method_2_Manual_conversion_tracking_for_Shopify_in_Google_Ads\"><\/span>Method 2: Manual conversion tracking for Shopify in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Manual conversion tracking installation means simply pasting a Google Ads conversion code into the Shopify theme. This method is flexible and provides detailed control but at some expense to technical skills.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_a_Conversion_in_Google_Ads\"><\/span>Creating a Conversion in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Access the Conversion Tracking Settings:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to your Google Ads account.<\/li>\n\n\n\n<li>Go to <strong>Tools &amp; Settings<\/strong> &gt; <strong>Conversion tracking<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"917\" height=\"400\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23.png\" alt=\"conversion tracking in google ads\" class=\"wp-image-8520\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23.png 917w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-300x131.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-768x335.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-345x150.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-525x229.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-720x314.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-626x273.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-586x256.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-880x384.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-455x198.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-340x148.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-293x128.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-267x116.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-195x85.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-50x22.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-23-60x26.png 60w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/figure>\n\n\n\n<p><strong>Create a New Conversion:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click the <strong>+<\/strong> button to create a new conversion.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-1024x650.png\" alt=\"conversion events on google ads for shopify\" class=\"wp-image-8526\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-1024x650.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-300x190.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-768x487.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-804x510.png 804w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-295x187.png 295w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-448x284.png 448w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-615x390.png 615w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-534x339.png 534w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-246x156.png 246w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-375x238.png 375w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-515x327.png 515w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-419x266.png 419w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-630x400.png 630w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-455x289.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-340x216.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-293x186.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-267x169.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-195x124.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-345x219.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-50x32.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29-60x38.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-29.png 1242w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Choose Conversion Type:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Select <strong>Website<\/strong> as the conversion action.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"504\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28.png\" alt=\"conversion tracking in google ads for shopify\" class=\"wp-image-8525\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28.png 936w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-300x162.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-768x414.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-345x186.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-525x284.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-720x388.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-626x337.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-290x156.png 290w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-442x238.png 442w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-607x327.png 607w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-494x266.png 494w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-743x400.png 743w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-455x245.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-340x183.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-293x158.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-267x144.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-195x105.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-50x27.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-28-60x32.png 60w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<p><strong>Provide Conversion Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Give your conversion a clear and descriptive name (e.g., &#8220;Shopify Purchase&#8221;).<\/li>\n\n\n\n<li>Choose the appropriate <strong>Category<\/strong> (e.g., &#8220;Purchase&#8221;).<\/li>\n\n\n\n<li>Set the <strong>Value<\/strong> (e.g., fixed value or from Google Analytics data).<\/li>\n<\/ul>\n\n\n\n<p><strong>Select Conversion Method:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose the method that suits your Shopify setup (e.g., manual, Tag Assistant, Google Tag Manager).<\/li>\n<\/ul>\n\n\n\n<p><strong>Get the Conversion Code:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads will provide you with a conversion code. Copy this code.<\/li>\n<\/ul>\n\n\n\n<p><strong>Add the Code to Your Shopify Store:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow the instructions in the previous responses to add the code to your Shopify theme (either manually or using Tag Manager).<\/li>\n<\/ul>\n\n\n\n<p><strong>Verify Conversion Tracking:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a test conversion to ensure it&#8217;s recorded correctly in your Google Ads account.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_Google_Tag_to_Shopify\"><\/span>Add Google Tag to Shopify&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>On the final page of the setup, Google will present the option to either install the tag manually or automatically. Select the \u2018Install manually\u2019 option and copy the code to your clipboard.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"567\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27.png\" alt=\"add google tag to shopify\" class=\"wp-image-8524\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27.png 959w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-300x177.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-768x454.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-863x510.png 863w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-316x187.png 316w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-480x284.png 480w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-660x390.png 660w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-573x339.png 573w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-264x156.png 264w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-403x238.png 403w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-553x327.png 553w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-450x266.png 450w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-677x400.png 677w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-455x269.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-340x201.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-293x173.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-267x158.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-195x115.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-345x204.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-50x30.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-27-60x35.png 60w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>In another browser window, open your Shopify admin and click \u2018Online Store.\u2019<\/li>\n\n\n\n<li>Click the &#8230; button &gt; \u2018Edit code.\u2019<\/li>\n\n\n\n<li>Open your theme. liquid file. If this is the first time you\u2019ve installed a global site tag, paste the copied global site tag between the &lt;head&gt; and &lt;\/head&gt; tags to apply the tag to every page in your store. If you\u2019re editing a global site tag that you\u2019ve already installed, locate the global site tag in your theme. liquid file and change the code as suggested by Google Ads.<\/li>\n\n\n\n<li>Click \u2018Save.\u2019<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_the_event_snippet_to_Shopify\"><\/span>Add the event snippet to Shopify<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This step can be a bit challenging because you need to modify the code from Google before adding it to Shopify.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go back to the conversion action you created earlier, select the \u2018Page load\u2019 option, and then copy the code snippet.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"959\" height=\"553\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26.png\" alt=\"event snippet for shopify\" class=\"wp-image-8523\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26.png 959w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-300x173.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-768x443.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-884x510.png 884w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-324x187.png 324w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-493x284.png 493w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-676x390.png 676w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-588x339.png 588w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-271x156.png 271w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-413x238.png 413w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-567x327.png 567w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-461x266.png 461w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-694x400.png 694w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-455x262.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-340x196.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-293x169.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-267x154.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-195x112.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-345x199.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-50x29.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-26-60x35.png 60w\" sizes=\"(max-width: 959px) 100vw, 959px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In a separate browser window, open your Shopify admin and go to <strong>Settings<\/strong> &gt; <strong>Checkout<\/strong>. In the <strong>Additional Scripts<\/strong> text box, paste the event snippet. If there\u2019s already code in the text box, simply add the event snippet on a new line below the existing code.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"468\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25.png\" alt=\"order status page\" class=\"wp-image-8522\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25.png 963w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-300x146.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-768x373.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-940x457.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-345x168.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-525x255.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-720x350.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-626x304.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-321x156.png 321w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-490x238.png 490w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-673x327.png 673w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-547x266.png 547w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-823x400.png 823w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-455x221.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-340x165.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-293x142.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-267x130.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-195x95.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-50x24.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-25-60x29.png 60w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p>To avoid recording duplicate conversions if a customer reloads the checkout page, add the following tags before and after the event snippet, so it only triggers once per customer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before the event snippet, paste:<br>{% if first_time_accessed %}<\/li>\n\n\n\n<li>After the event snippet, paste:<br>{% endif %}<\/li>\n<\/ul>\n\n\n\n<p>If your store&#8217;s default currency is not USD, replace &#8216;USD&#8217; in the event snippet with {{ currency }}.<\/p>\n\n\n\n<p>For the transaction ID, to prevent Google Ads from counting duplicate conversions, change the &#8216;transaction_id&#8217;: &#8221; to &#8216;transaction_id&#8217;: &#8216;{{ order_number }}&#8217;.<\/p>\n\n\n\n<p>Click <strong>Save<\/strong>.<\/p>\n\n\n\n<p>If your store sells items with different prices, you\u2019ll need to edit the value section of the code.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To exclude taxes and shipping from the conversion amount, replace &#8216;value&#8217;: with:<br>&#8216;value&#8217;: {{ checkout.subtotal_price | divided_by: 100.0 }},<\/li>\n\n\n\n<li>To include taxes and shipping, replace it with:<br>&#8216;value&#8217;: {{ checkout.total_price | divided_by: 100.0 }},<\/li>\n<\/ul>\n\n\n\n<p>By the end of these steps, your code should look something like this (with your Google code instead of &#8216;1234567&#8217;):<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"921\" height=\"526\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24.png\" alt=\"event snippet code\" class=\"wp-image-8521\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24.png 921w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-300x171.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-768x439.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-893x510.png 893w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-327x187.png 327w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-497x284.png 497w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-683x390.png 683w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-594x339.png 594w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-273x156.png 273w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-417x238.png 417w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-573x327.png 573w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-466x266.png 466w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-700x400.png 700w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-455x260.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-340x194.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-293x167.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-267x152.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-195x111.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-345x197.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-50x29.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/10\/image-24-60x34.png 60w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Since the example above only covers purchase conversions, you&#8217;ll need to go back and set up conversion actions for other steps in the funnel, such as &#8216;Add to Cart&#8217; and &#8216;Initiate Checkout.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_verify_the_Google_Ads_Conversion_Tracking\"><\/span>How to verify the Google Ads Conversion Tracking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>However, after installing Google Ads conversion tracking to your Shopify store, several steps need to be taken to ensure that this conversion tracking is working properly. Good tracking also makes sure that you are collecting data that will help your campaigns and know your return on investment. Here&#8217;s how you can verify the setup:<\/p>\n\n\n\n<p><strong>Google Ads Interface:<\/strong> Go to your Google Ads account. On the left account\u2019s columns, go to the \u201cTools &amp; Settings\u201d tab, and find \u201cConversions\u201d under the Measurement sub-tab.<\/p>\n\n\n\n<p>You\u2019ll also want to see the status of the new conversion action you just created. If everything is done properly, you are supposed to be switched to \u201cRecording Conversions\u201d within a couple of times after a couple of conversion events have occurred.<\/p>\n\n\n\n<p><strong>Google Tag Assistant:<\/strong> Check that the conversion tracking code is firing properly on your Shopify store by using Google Tag Assistant. It\u2019s simple, you install this Chrome extension and then go to the page that causes a conversion (like the \u201cThank You\u201d page after a purchase) and look for the conversion tag.<\/p>\n\n\n\n<p><strong>Test Conversion:<\/strong> \u2019Test buy\u2019 or accomplish a major goal in your store, maybe sign up for a newsletter or purchase Shopify. After acting, check your Google Ads account to ensure that the conversion was recorded. It takes some hours to come up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To activate conversion tracking you will have to create the conversion actions in Google Ads that should correspond to the goals you want to achieve (for example, purchases, and registrations). Next, you\u2019ll have to manually install the Google Ads conversion code on your Shopify store, or through Google Tag Manager. After putting the code into your site, you can confirm that your conversion tracking is on track and proceed to analysis.<\/p>\n\n\n\n<p>By adopting and implementing these recommendations based on conversion tracking you are bound to generate higher conversions, better ROI, and fully realize your business goals set for Shopify.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Additional Reading:<a href=\"https:\/\/easyinsights.ai\/blog\/shopify-metaobjects-all-you-need-to-know\/\"> Shopify Metaobjects \u2013 All You Need to Know<\/a><\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Read_How_EasyInsights_works_with_First-Party_Marketing_Data_for_Data_Activation_and_Enrichment\"><\/span>Bonus Read: How EasyInsights works with First-Party Marketing Data for Data Activation and Enrichment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png\" alt=\"author_image\" class=\"wp-image-7490\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-1024x449.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-300x131.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-768x337.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-940x412.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-345x151.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-525x230.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-720x316.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-626x274.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-586x257.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-880x386.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-455x199.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-340x149.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-293x128.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-267x117.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-195x85.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-50x22.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2-60x26.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/02\/infographic-da2.png 1157w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>EasyInsights works with raw marketing data for data activation and data enrichment in a few key ways:<\/p>\n\n\n\n<p><strong>Data Collection and Transformation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EasyInsights<strong>\u00a0<\/strong>connect directly to your martech data allowing it to access and extract the raw first-party data you\u2019ve collected.<\/li>\n\n\n\n<li><strong>Data Transformation:<\/strong>\u00a0EasyInsights then cleans,\u00a0normalizes,\u00a0and enriches the data to make it usable for activation purposes.\u00a0This may involve tasks like:\n<ul class=\"wp-block-list\">\n<li><strong>Formatting data:<\/strong>\u00a0Ensuring all data points are in a consistent format.<\/li>\n\n\n\n<li><strong>Handling missing values:<\/strong>\u00a0Filling in missing data points or removing them according to your preferences.<\/li>\n\n\n\n<li><strong>Enriching data:<\/strong>\u00a0Adding additional data points from other sources to create a more comprehensive picture of your customers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Data Activation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentation and Targeting:<\/strong>\u00a0It allows you to segment your audience based on various criteria like demographics,\u00a0behavior,\u00a0and interests using the enriched data.<\/li>\n\n\n\n<li><strong>Multi-channel Marketing:<\/strong>\u00a0You can then use these segments to activate your audience across different marketing channels like email,\u00a0social media,\u00a0and advertising platforms.<\/li>\n\n\n\n<li><strong>Customer Relationship Management (CRM):<\/strong>\u00a0The data can be used to personalize outreach and interactions with customers within your CRM system.<\/li>\n\n\n\n<li><strong>Marketing Attribution:<\/strong>\u00a0EasyInsights can help you understand how different marketing channels contribute to conversions and optimize your marketing spend accordingly.<\/li>\n<\/ul>\n\n\n\n<p><strong>Key Feature:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offers features like customer data platform (CDP) capabilities,\u00a0marketing automation,\u00a0and campaign management tools.<\/li>\n\n\n\n<li>Focuses on reverse ETL (extracting data from your warehouse and sending it to marketing tools) and offers pre-built integrations with various marketing platforms.<\/li>\n<\/ul>\n\n\n\n<p>EasyInsights is a marketer\u2019s preferred tool for first party data activation.<\/p>\n\n\n\n<p>In this age of cross-channel marketing, EasyInsights offers a comprehensive platform to collect, store, and transform all your first-party data.<\/p>\n\n\n\n<p>EasyInsights enhances marketing campaign efficiency in a cookieless landscape with accurate ad signals. It helps brands step away from surface-level metrics and unleash the potential of first-party data to optimize marketing strategies, ensuring a superior Return on Ad Spend (ROAS). It does all this, while being a highly affordable no-code platform with an exceptional customer support apparatus.<\/p>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/book-demo\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sign up for a demo<\/strong><\/a>&nbsp;today to see EasyInsights in action.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to paid ad promotion, it is important to identify what makes the difference and what&hellip;<\/p>\n","protected":false},"author":15,"featured_media":8456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122],"tags":[283,177,189],"class_list":["post-8453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platform","tag-conversion-tracking","tag-google-ads","tag-shopify"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide to setup Conversion Tracking in Google Ads for Shopify<\/title>\n<meta name=\"description\" content=\"Set up conversion tracking in Google Ads for Shopify with this step-by-step guide. 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