{"id":8665,"date":"2024-12-16T17:29:56","date_gmt":"2024-12-16T11:59:56","guid":{"rendered":"https:\/\/easyinsights.ai\/blog\/?p=8665"},"modified":"2025-10-30T14:36:45","modified_gmt":"2025-10-30T09:06:45","slug":"how-to-use-meta-business-manager","status":"publish","type":"post","link":"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/","title":{"rendered":"How to Use Meta Business Manager: A Step-by-Step Guide"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 12<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-1024x536.png\" alt=\"Meta Business Manager with EasyInsights\" class=\"wp-image-5736\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-345x181.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-626x328.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-764x400.png 764w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2023\/08\/Meta-Advantage-Plus-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Meta Business Manager is a part of Meta Business Suite and acts as your all-in-one hub to securely manage and organize your Facebook assets. Whether you\u2019re a one-person operation or have a team behind you, this tool simplifies your work and keeps everything streamlined.<\/p>\n\n\n\n<p>Think it\u2019s hard to set up? Don\u2019t worry! This guide makes it easy with just 10 simple steps, helping you go from setting up your account to launching your very first ad campaign.<\/p>\n\n\n\n<p>Let\u2019s explore what Facebook Business Manager is, why it\u2019s essential for your brand, and how you can get started.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump ahead to:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#What_is_Meta_Business_Manager\" >What is Meta Business Manager?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Why_you_should_Create_a_Meta_Business_Manager_Account\" >Why you should Create a Meta Business Manager Account?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#How_to_Set_Up_Meta_Business_Manager_in_10_Easy_Steps\" >How to Set Up Meta Business Manager in 10 Easy Steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Step_1_Create_Your_Meta_Business_Manager_Account\" >Step 1: Create Your Meta Business Manager Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Step_2_Link_Your_Facebook_Business_Page\" >Step 2: Link Your Facebook Business Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Step_3_Connect_Your_Facebook_Advertising_Account\" >Step 3: Connect Your Facebook Advertising Account&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Step_4_Add_People_to_Help_Manage_Your_Facebook_Business\" >Step 4: Add People to Help Manage Your Facebook Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#How_to_Add_People_to_Your_Business_Manager\" >How to Add People to Your Business Manager<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Step_5_Link_Your_Business_Partners_or_Ad_Agency\" >Step 5: Link Your Business Partners or Ad Agency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Step_6_Link_Your_Instagram_Account\" >Step 6: Link Your Instagram Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Step_7_Setting_Up_Facebook_Pixels\" >Step 7: Setting Up Facebook Pixels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Step_8_Strengthen_Your_Accounts_Security\" >Step 8: Strengthen Your Account\u2019s Security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Step_9_Launch_Your_First_Ad_Campaign\" >Step 9: Launch Your First Ad Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Step_10_Ads_Review_Ads_Analysis_Optimization\" >Step 10: Ads Review, Ads Analysis &amp; Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"#\" data-href=\"https:\/\/easyinsights.ai\/blog\/how-to-use-meta-business-manager\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Meta_Business_Manager\"><\/span>What is Meta Business Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Meta Business Manager (formerly known as Facebook Business Manager) is something that brands can use to make managing a brand on the platform as easy as possible. Meta describes it as a tool for brands to centralize all their Facebook marketing including partner and collaborator initiatives. <\/p>\n\n\n\n<p>It\u2019s your go-to dashboard for handling everything related to Facebook marketing and advertising. It\u2019s also a secure way to manage who can access your Facebook Pages, Instagram accounts, and even your product catalogues. Here\u2019s what it can do for you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track all your Facebook and Instagram ads in one place, complete with detailed performance reports.<\/li>\n\n\n\n<li>Give access to external partners, vendors, or agencies without losing ownership of your assets.<\/li>\n\n\n\n<li>Keep your business activities and personal Facebook profile separate, so you won\u2019t accidentally post work updates to your page or get distracted by funny memes.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re wondering whether you need to set up a Meta Business Manager account, here\u2019s a breakdown of who benefits the most from it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_you_should_Create_a_Meta_Business_Manager_Account\"><\/span>Why you should Create a Meta Business Manager Account?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not sure if you need a Meta Business Manager? If you find yourself in any of these situations, it\u2019s worth setting up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You\u2019re a social media manager:<\/strong> If managing social media is part of your job, Meta Business Manager is the perfect tool for you. It allows teams to collaborate and manage Facebook and Instagram Pages or ad accounts without hassle.<\/li>\n\n\n\n<li><strong>You\u2019re a creator or business owner:<\/strong> If you\u2019re running your brand, this tool helps you stay organized and separates your profile from your business. Your audience won\u2019t see your private Facebook details, only the information you decide to share, like your business email, Page details, or ads.<\/li>\n\n\n\n<li><strong>You manage multiple accounts:<\/strong> If you handle several Facebook Pages, ad accounts, or Instagram profiles, Meta Business Manager lets you bring everything together in one place for easy management.<\/li>\n\n\n\n<li><strong>You work with agencies or freelancers:<\/strong> Collaborating with external marketers? This tool makes it simple to grant them access to your accounts without handing over ownership of your business assets.<\/li>\n<\/ul>\n\n\n\n<p>If any of these scenarios sound like you, it\u2019s time to set up your Meta Business Manager account and start managing your brand.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Additional Reading: <\/span><\/strong><a href=\"https:\/\/easyinsights.ai\/blog\/facebook-conversions-api-capi-guide\/\"><span style=\"text-decoration: underline;\"><strong>Facebook Conversions API ( CAPI ) \u2013 Comprehensive Guide for Performance Marketers<\/strong><\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Meta_Business_Manager_in_10_Easy_Steps\"><\/span>How to Set Up Meta Business Manager in 10 Easy Steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before you dive into setting up your Meta Business Manager account, there are a couple of things you need to know:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>A personal Facebook account is required<\/strong>: You\u2019ll use your personal Facebook account to log in and verify your identity. Don\u2019t worry this doesn\u2019t mix your personal information with your brand.<\/li>\n\n\n\n<li><strong>Limit of two accounts<\/strong>: You can only create up to two Meta Business Manager accounts per person.<\/li>\n<\/ol>\n\n\n\n<p>Once you\u2019ve got those details in mind, follow the below steps to get started<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Create_Your_Meta_Business_Manager_Account\"><\/span>Step 1: Create Your Meta Business Manager Account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1.<\/strong> Open your browser and go to<a href=\"https:\/\/business.facebook.com\/\"> business.facebook.com<\/a>.<\/p>\n\n\n\n<p><strong>2<\/strong>. Use your existing Facebook login credentials to access the site or create a new account if needed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-1024x536.png\" alt=\"getting started with meta business manager\" class=\"wp-image-8698\" style=\"width:632px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-1024x536.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-768x402.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-940x492.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-345x180.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-525x275.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-720x377.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-626x327.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-298x156.png 298w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-625x327.png 625w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-508x266.png 508w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-765x400.png 765w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-267x140.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-13.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>3. <\/strong>When creating your business account in Meta Business Manager, some essential information includes your business name\/ account name. You will also need to confirm your identity by entering your full name and work email address. After you have entered these fields, click \u201cSubmit\u201d and you will get a business account for your brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"710\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098.png\" alt=\"create business manager account\" class=\"wp-image-8671\" style=\"width:341px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098.png 679w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-287x300.png 287w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-488x510.png 488w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-179x187.png 179w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-272x284.png 272w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-373x390.png 373w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-324x339.png 324w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-149x156.png 149w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-228x238.png 228w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-313x327.png 313w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-254x266.png 254w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-383x400.png 383w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-296x310.png 296w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-221x231.png 221w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-190x199.png 190w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-196x205.png 196w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-142x149.png 142w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-252x264.png 252w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-48x50.png 48w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/Group-3098-57x60.png 57w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/figure><\/div>\n\n\n<p><strong>4<\/strong>. You will receive an email with the title \u201cConfirm your business email.\u201d The position of the hot zone is inside the message and there by clicking on the option, which is Confirm Now.<\/p>\n\n\n\n<p><strong>5.<\/strong> After that\u2019s done, the next step is to input your brand information into the site. Such information pertains to your business entity\u2019s registered name and address, phone contact, and website.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"745\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12.png\" alt=\"creating meta account\" class=\"wp-image-8697\" style=\"width:345px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12.png 705w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-284x300.png 284w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-483x510.png 483w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-177x187.png 177w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-269x284.png 269w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-369x390.png 369w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-321x339.png 321w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-148x156.png 148w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-225x238.png 225w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-309x327.png 309w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-252x266.png 252w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-379x400.png 379w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-293x310.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-219x231.png 219w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-188x199.png 188w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-194x205.png 194w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-141x149.png 141w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-250x264.png 250w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-47x50.png 47w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-12-57x60.png 57w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Link_Your_Facebook_Business_Page\"><\/span>Step 2: Link Your Facebook Business Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now it\u2019s time to connect your Facebook Business Page to your Meta Business Manager account. You have a few options here:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add an existing page you already manage.<\/li>\n\n\n\n<li>Create a brand-new page if you don\u2019t have one yet.<\/li>\n\n\n\n<li>Request access to someone else\u2019s page if you manage accounts for clients or other brands.<\/li>\n\n\n\n<li><strong>Create a new Facebook Page<\/strong> if you don\u2019t already have one.<\/li>\n\n\n\n<li><strong>Claim an existing Facebook Page<\/strong> you own.<\/li>\n\n\n\n<li><strong>Request access<\/strong> to manage someone else\u2019s Facebook Page.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re claiming an existing Facebook Page, type the name of your business page in the search box. Once the name pops up, select it. If you\u2019re the admin of that page, your request will be approved automatically.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Connect_Your_Facebook_Advertising_Account\"><\/span>Step 3: Connect Your Facebook Advertising Account&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you add your Facebook ad account to Meta Business Manager, remember that once it\u2019s connected, it cannot be unlinked. Therefore, solely include ad accounts that you possess. If you require entry to a client&#8217;s ad account, be sure to utilize the Request Access feature instead. Here\u2019s how to link your ad account if you already have one:<\/p>\n\n\n\n<p>1. Go to your <strong>Business Manager dashboard<\/strong> and click <strong>Add Ad Account<\/strong>.<\/p>\n\n\n\n<p>2. Click <strong>Add Ad Account<\/strong> again when prompted.<\/p>\n\n\n\n<p>3. Enter your ad account ID (you can find this in your <a href=\"https:\/\/www.facebook.com\/business\/tools\/ads-manager\">Ads Manager<\/a>).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"266\" height=\"410\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11.png\" alt=\"Meta account ID\" class=\"wp-image-8696\" style=\"width:205px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11.png 266w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-195x300.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-121x187.png 121w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-184x284.png 184w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-253x390.png 253w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-220x339.png 220w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-101x156.png 101w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-154x238.png 154w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-212x327.png 212w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-173x266.png 173w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-260x400.png 260w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-201x310.png 201w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-150x231.png 150w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-129x199.png 129w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-133x205.png 133w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-97x149.png 97w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-171x264.png 171w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-32x50.png 32w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-11-39x60.png 39w\" sizes=\"(max-width: 266px) 100vw, 266px\" \/><\/figure><\/div>\n\n\n<p>If you don\u2019t have a Facebook ad account yet, you can create one similarly to adding a Page:<\/p>\n\n\n\n<p>1. Open the <strong>Business Manager menu<\/strong> and choose <strong>Business Assets<\/strong>.<\/p>\n\n\n\n<p>2. Click the blue <strong>Add Assets<\/strong> button in the top-right corner.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"733\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-1024x733.png\" alt=\"Meta Ad account\" class=\"wp-image-8695\" style=\"width:453px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-1024x733.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-300x215.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-768x549.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-713x510.png 713w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-261x187.png 261w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-397x284.png 397w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-545x390.png 545w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-474x339.png 474w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-218x156.png 218w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-333x238.png 333w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-457x327.png 457w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-372x266.png 372w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-559x400.png 559w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-433x310.png 433w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-323x231.png 323w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-278x199.png 278w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-267x191.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-195x140.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-345x247.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-50x36.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10-60x43.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-10.png 1040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Follow the instructions to create a new ad account, and you\u2019re all set!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Add_People_to_Help_Manage_Your_Facebook_Business\"><\/span>Step 4: Add People to Help Manage Your Facebook Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Handling Facebook marketing on your own can be overwhelming. Thankfully, Meta Business Manager allows you to bring on a team to help manage your business assets, like your Facebook Page and ad campaigns. Whether it\u2019s employees, contractors, or partners, you can easily add them and assign specific roles to ensure everything runs smoothly. Facebook offers three levels of access:<\/p>\n\n\n\n<p>Before adding anyone, you need to know what level of access to give them. Meta offers different levels of access depending on what the person needs to do:<\/p>\n\n\n\n<p><strong>1. Full Control<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This role is for business owners or managers who need complete access to everything.<\/li>\n\n\n\n<li>They can manage all account settings, assign tasks, control tools, and even delete the account if necessary.<\/li>\n\n\n\n<li>Best for those who oversee the entire operation.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Partial Access<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Perfect for team members or external vendors who only need access to specific tasks or tools.<\/li>\n\n\n\n<li>They can manage assigned activities, such as creating ads or posting on the Page, without full account control.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Advanced Options<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designed for individuals who require access to financial tools and billing info (e.g., finance analysts or editors).<\/li>\n\n\n\n<li>Can be added as an extra layer to Full Control or Partial Access roles.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_People_to_Your_Business_Manager\"><\/span>How to Add People to Your Business Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you know the roles, here\u2019s a step-by-step guide to adding team members:<\/p>\n\n\n\n<p><strong>1. Go to People Settings<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>From the <strong>Business Manager menu<\/strong>, click on <strong>People<\/strong>.<\/li>\n\n\n\n<li>In the top-right corner, select the blue button that says <strong>Add People<\/strong>.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"450\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9.png\" alt=\"Meta Business Manager\" class=\"wp-image-8694\" style=\"width:631px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9.png 893w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-300x151.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-768x387.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-345x174.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-525x265.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-720x363.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-626x315.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-310x156.png 310w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-472x238.png 472w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-649x327.png 649w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-528x266.png 528w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-794x400.png 794w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-455x229.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-340x171.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-293x148.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-267x135.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-195x98.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-50x25.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-9-60x30.png 60w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><\/figure><\/div>\n\n\n<p><strong>2. Enter Their Email Address<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Type in the <strong>business email address<\/strong> of the person you want to add.<\/li>\n\n\n\n<li>This could be an employee, contractor, or partner. Remember, at this step, you\u2019re inviting individuals, not agencies or other businesses.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Assign a Role<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose the level of access you want to grant: Full Control, Partial Access, or Advanced Options.<\/li>\n\n\n\n<li>Be thoughtful about permissions; only give Full Control to someone you completely trust, as they will have authority over everything.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Send the Invitation<\/strong><\/p>\n\n\n\n<p>Once you\u2019ve set the role, click <strong>Send Invite<\/strong>. The person will receive an email with a link to accept and join your Business Manager account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Link_Your_Business_Partners_or_Ad_Agency\"><\/span>Step 5: Link Your Business Partners or Ad Agency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;re working with an ad agency or business partner, you can grant them access to manage your Facebook assets. If you&#8217;re just starting, you can skip this step for now and return to it later when needed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"752\" height=\"500\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8.png\" alt=\"Meta Business Settings\" class=\"wp-image-8693\" style=\"width:442px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8.png 752w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-300x199.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-281x187.png 281w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-427x284.png 427w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-587x390.png 587w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-510x339.png 510w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-235x156.png 235w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-358x238.png 358w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-492x327.png 492w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-400x266.png 400w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-602x400.png 602w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-455x303.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-340x226.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-293x195.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-267x178.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-195x130.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-345x229.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-50x33.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-8-60x40.png 60w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure><\/div>\n\n\n<ol class=\"wp-block-list\">\n<li>Go to <strong>Business Settings<\/strong> in your Business Manager dashboard.<\/li>\n\n\n\n<li>Click on <strong>Partners<\/strong> from the left menu. Choose <strong>to add a partner with whom to share assets<\/strong>.<\/li>\n\n\n\n<li>Ask your partner or agency for their <strong>Business Manager ID<\/strong> (they can find it under their Business Info). Enter the ID and click <strong>Add<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p>Once added, the partner can manage their team\u2019s access to your assets from their own Business Manager account, so you don\u2019t have to handle permissions for individual team members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Link_Your_Instagram_Account\"><\/span>Step 6: Link Your Instagram Account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can connect your Instagram account to Meta Business Manager to manage both platforms in one place.<\/p>\n\n\n\n<p>1. Open <strong>Business Settings<\/strong> in your dashboard.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-1024x468.png\" alt=\"facebook business manager dashboard\" class=\"wp-image-8692\" style=\"width:554px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-1024x468.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-300x137.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-768x351.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-940x429.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-345x158.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-525x240.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-720x329.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-626x286.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-342x156.png 342w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-521x238.png 521w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-716x327.png 716w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-583x266.png 583w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-876x400.png 876w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-455x208.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-340x155.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-293x134.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-267x122.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-195x89.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-50x23.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7-60x27.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-7.png 1128w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>2. Click <strong>Instagram Accounts<\/strong> on the left menu, then <strong>Add<\/strong>.<\/p>\n\n\n\n<p>3. Enter your Instagram login details in the pop-up box and click <strong>login<\/strong> to link your account.<\/p>\n\n\n\n<p>Now you\u2019re ready to manage your Instagram and Facebook business activities!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_Setting_Up_Facebook_Pixels\"><\/span>Step 7: Setting Up Facebook Pixels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Facebook Pixel functions as a tracking mechanism for your site. It\u2019s a brief segment of code that assists Facebook in gathering crucial information regarding the individuals accessing your website. This information can enhance your advertisements, monitor sales or registrations, and target the correct audience with ads. Even if you&#8217;re not prepared to launch ads at this moment, installing a Pixel now guarantees you\u2019ll gather useful data for when you decide to begin advertising. Here\u2019s a way to arrange it in easy steps:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Access Business Settings:<\/strong> Navigate to your Meta Business Manager dashboard and choose Business Settings from the menu.&nbsp;<\/li>\n\n\n\n<li><strong>Locate Pixels: <\/strong>On the left side, beneath Data Sources, select Pixels, and then press the Add button to set up a new Pixel.&nbsp;<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"819\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6.png\" alt=\"adding tracking pixels\" class=\"wp-image-8691\" style=\"width:520px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6.png 932w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-300x264.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-768x675.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-580x510.png 580w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-213x187.png 213w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-323x284.png 323w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-444x390.png 444w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-386x339.png 386w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-178x156.png 178w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-271x238.png 271w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-372x327.png 372w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-303x266.png 303w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-455x400.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-353x310.png 353w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-263x231.png 263w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-226x199.png 226w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-233x205.png 233w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-170x149.png 170w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-50x44.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-6-60x53.png 60w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/figure><\/div>\n\n\n<p>After creating your Pixel, you can follow simple steps to integrate it into your website and begin collecting data immediately. This will prepare you for more intelligent ad campaigns when the moment arrives!&nbsp;<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Give your Pixel a name (keep it short). Add your website address so Facebook can suggest the best setup for your Pixel. Once you\u2019re done, click <strong>Continue<\/strong>. Before moving forward, make sure to read and agree to <a href=\"https:\/\/business.facebook.com\/pixels\/tos\/\">Facebook\u2019s Pixel terms<\/a> and conditions.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"819\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5.png\" alt=\"tracking website conversions\" class=\"wp-image-8690\" style=\"width:423px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5.png 801w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-293x300.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-768x785.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-499x510.png 499w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-183x187.png 183w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-278x284.png 278w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-381x390.png 381w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-332x339.png 332w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-153x156.png 153w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-233x238.png 233w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-320x327.png 320w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-260x266.png 260w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-391x400.png 391w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-303x310.png 303w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-226x231.png 226w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-195x199.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-200x205.png 200w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-146x149.png 146w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-258x264.png 258w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-50x50.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-5-60x60.png 60w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/figure><\/div>\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Next, click <strong>Set up the Pixel Now<\/strong> to start the process.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-1024x736.png\" alt=\"meta pixel\" class=\"wp-image-8689\" style=\"width:511px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-1024x736.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-300x216.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-768x552.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-710x510.png 710w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-260x187.png 260w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-395x284.png 395w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-543x390.png 543w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-472x339.png 472w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-217x156.png 217w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-331x238.png 331w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-455x327.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-370x266.png 370w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-557x400.png 557w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-431x310.png 431w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-321x231.png 321w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-277x199.png 277w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-267x192.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-195x140.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-345x248.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-50x36.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4-60x43.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-4.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Follow the simple steps provided in Facebook\u2019s setup guide to add the Pixel to your website. Once it\u2019s set up, it will start collecting data that you can use to improve your ads.<\/li>\n<\/ol>\n\n\n\n<p>Remember, you can create up to 100 Pixels in your Meta Business Manager account, giving you plenty of flexibility to track different projects or brands!<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Additional Reading: <\/span><\/strong><a href=\"https:\/\/easyinsights.ai\/blog\/what-are-tracking-pixels-and-how-do-they-work\/\"><span style=\"text-decoration: underline;\"><strong>What Are Tracking Pixels and How Do They Work?<\/strong><\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_8_Strengthen_Your_Accounts_Security\"><\/span>Step 8: Strengthen Your Account\u2019s Security<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><br><\/strong>Meta Business Manager offers tools to keep your brand assets secure, making it an essential step for protecting your pages, ads, and other valuable resources.<\/p>\n\n\n\n<p>1. Open your <strong>Business Settings<\/strong> from the Meta Business Manager dashboard.<\/p>\n\n\n\n<p>2. Navigate to the <strong>Security Center<\/strong> in the left-hand menu.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-1024x535.png\" alt=\"security centre for business manager\" class=\"wp-image-8688\" style=\"width:628px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-1024x535.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-300x157.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-768x401.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-940x491.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-345x180.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-525x274.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-720x376.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-626x327.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-299x156.png 299w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-456x238.png 456w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-509x266.png 509w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-766x400.png 766w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-455x238.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-340x178.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-293x153.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-267x139.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-195x102.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-50x26.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2-60x31.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-2.png 1132w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Taking these steps now will save you from potential security risks down the road, ensuring that your account and data are protected.<\/p>\n\n\n\n<p><strong>3<\/strong>. Boost your account\u2019s security by enabling <a href=\"https:\/\/www.facebook.com\/help\/148233965247823\">two-factor authentication (2FA)<\/a>. This means that every time someone logs into your account, they&#8217;ll need to provide a verification code in addition to their password.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_9_Launch_Your_First_Ad_Campaign\"><\/span>Step 9: Launch Your First Ad Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once your account is fully set up and your Facebook Pixel is ready, it\u2019s time to run your first ad campaign! We\u2019ve created an in-depth guide to help you design impactful and effective Facebook ads, covering strategy and detailed tips. Here, we\u2019ll keep it simple and focus on the steps to create your first ad using Meta Business Manager.<\/p>\n\n\n\n<p>1. Head over to your Business Manager dashboard and select <strong>Ads<\/strong> from the menu on the left-hand side.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-1024x410.png\" alt=\"creating Meta Ads\" class=\"wp-image-8686\" style=\"width:727px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-1024x410.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-300x120.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-768x307.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-940x376.png 940w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-345x138.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-525x210.png 525w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-720x288.png 720w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-626x250.png 626w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-586x234.png 586w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-880x352.png 880w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-455x182.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-340x136.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-293x117.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-267x107.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-195x78.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-50x20.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1-60x24.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>From here, you\u2019ll start the process of setting up and customizing your ad campaign to reach your target audience!<\/p>\n\n\n\n<p>2. Once you are in the ads dashboard, you will get a summary of how any of the recent ads have performed. To create a new ad, just click <strong>Create Ad<\/strong>. This button is bright blue, positioned in the right top corner of the page.<\/p>\n\n\n\n<p>3. Set your goal, pick your audience, decide your budget and schedule, and choose your ad type and placements. You can boost an existing post or let Facebook suggest options with Automated Ads. Simple and effective!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1024x610.png\" alt=\"Choosing Meta Ads goal\" class=\"wp-image-8685\" style=\"width:530px;height:auto\" srcset=\"https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-1024x610.png 1024w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-300x179.png 300w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-768x458.png 768w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-856x510.png 856w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-314x187.png 314w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-477x284.png 477w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-654x390.png 654w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-569x339.png 569w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-262x156.png 262w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-399x238.png 399w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-549x327.png 549w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-446x266.png 446w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-671x400.png 671w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-455x271.png 455w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-340x203.png 340w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-293x175.png 293w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-267x159.png 267w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-195x116.png 195w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-345x206.png 345w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-50x30.png 50w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image-60x36.png 60w, https:\/\/easyinsights.ai\/easyinsights_wordpress\/wp-content\/uploads\/2024\/12\/image.png 1136w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_10_Ads_Review_Ads_Analysis_Optimization\"><\/span>Step 10: Ads Review, Ads Analysis &amp; Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It must be very clear that nobody shuts his\/her eyes after the first ad campaign has been created. This is crucial because to get the best out of the Meta Business Manager tools it is best to review its performance from time to time. Here&#8217;s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitor Performance<\/strong>: Check key metrics like reach, clicks, and <a href=\"https:\/\/easyinsights.ai\/blog\/how-to-do-facebook-ads-conversion-tracking\/\">conversions <\/a>in Ads Manager.<\/li>\n\n\n\n<li><strong>Know Your Audience<\/strong>: Use insights to understand who\u2019s engaging with your ads.<\/li>\n\n\n\n<li><strong>Test Ideas<\/strong>: Run <a href=\"https:\/\/easyinsights.ai\/blog\/metas-update-a-new-way-to-test-creatives-from-a-b-to-ai-led-optimization\/\">A\/B tests<\/a> to compare ad elements and find what works best.<\/li>\n\n\n\n<li><strong>Adjust Budget<\/strong>: Focus spending on top-performing ads.<\/li>\n\n\n\n<li><strong>Retarget Visitors<\/strong>: Use Facebook Pixel to re-engage people who visited your site.<\/li>\n<\/ul>\n\n\n\n<p>By consistently reviewing and refining your approach, you\u2019ll ensure your campaigns remain effective, drive results, and help grow your brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From setting up your brand assets to launching and optimizing ad campaigns, it centralizes all your tools in one secure hub. By following the step-by-step guide outlined above, you can set up, manage, and track your campaigns with ease. To take your marketing strategy further, consider integrating tools like<a href=\"https:\/\/easyinsights.ai\/\"> EasyInsights<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-color has-background has-link-color wp-elements-3ad87d8a81d76af5d1b1853656ec0976\" style=\"color:#2c01ca;background-color:#e2dff4\">The Main benefits of extending Meta Business Manager with EasyInsights is the ability to work with data, increase campaign ROI, and get the most out of your marketing. Sign up for Meta Business Manager today and enhance your outcomes. EasyInsights allows you to activate and leverage your Facebook data by automating audience segmentation and sending high-quality, intent-driven signals from your CRM to Meta Ads. This enables you to optimize ad performance and achieve significantly higher ROAS. By combining the robust capabilities of Meta Business Manager with the advanced analytics and automation provided by EasyInsights, you can create a powerful system to drive better results from your campaigns.<\/p>\n\n\n\n<p>Take the next step in your Facebook advertising journey partner with EasyInsights and transform how you manage, analyze, and act on your data.<\/p>\n\n\n\n<p><a href=\"https:\/\/easyinsights.ai\/book-demo\"><strong><span style=\"text-decoration: underline;\">Book a demo today!<\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta Business Manager is a part of Meta Business Suite and acts as your all-in-one hub to securely&hellip;<\/p>\n","protected":false},"author":15,"featured_media":5736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122,301],"tags":[],"class_list":["post-8665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platform","category-beginners-guide"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Step-by-Step: Guide for Meta Business Manager - EasyInsights<\/title>\n<meta name=\"description\" content=\"Unlock the full potential of Meta Business Manager. 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